What 155 Media Studios does

155 Media Studios (operating as 155.io) is a UAE-based live content studio founded in 2024 that builds real-world betting games for the iGaming industry. The company operates 11 distinct games streamed 24/7 from a purpose-built studio, organised across three genres: marble racing (Marble Plinko, Rolling Dunes, Snake, Survivor), CCTV-based prediction games (Rush Hour, Duck River, Snow Run), and mechanical games (Fish Tank, Coin Flip, Stairpong, Fast Lane). The CCTV category is proprietary and uses AI-powered computer vision to count real-world objects (vehicles, ducks, skiers) from live city cameras as the basis for betting outcomes, positioning 155.io as the first-mover in this format. The company is founder-led by CEO Sam Jones and operates a sub-brand called CCTV.Game.

The platform is API-first, with production endpoints hosted at api.marbles.xyz. Operators implement wallet callbacks (/balance, /bet, /win, /rollback) secured by RSA-SHA256 signatures, and games can also be embedded via iframe with postMessage API for bi-directional communication. Live video is delivered via Dolby Millicast at sub-second latency using adaptive bitrate (1080p/720p/430p). Engagement mechanics include Lightning Rounds (boosted multipliers), Streak Multipliers, XP-based Player Leveling with permanent boosts up to +1%, Daily Check-ins, and a Free Bets API. The platform supports 15+ languages and multiple fiat and crypto currencies.

155.io serves licensed iGaming operators and aggregators through a B2B2C model. Operators integrate either directly via REST API (enterprise) or through Hub88, the exclusive aggregation partner for Rush Hour. Revenue is generated through transaction fees on player bets; operators bear bet liability while 155.io supplies the content infrastructure and engagement layer. Named partners span crypto-native operators (Stake, Roobet, Shuffle, Cloudbet, Betpanda, Gamdom) and traditional operators (Sportsbet, Betsson, Dafabet, Empire). Distribution extends to Africa through an exclusive Betika partnership covering Uganda and Kenya, with stated plans for broader continental expansion. The company is privately held and has raised two undisclosed rounds from industry veterans in 2025.

Name

155 Media Studios

Legal name

155 Media Studios

Website

https://155.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

155 Media Studios (155.io) is a UAE-based live content studio that creates AI-powered real-world betting games, including CCTV prediction and marble racing formats, for licensed iGaming operators via direct API and Hub88 aggregation.

Ownership category

akta.pro rank

Product category

Live iGaming Content

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

akta.pro secondary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Live betting content
• IGaming platform
• Real-world games
• Marble racing games
• CCTV betting games

Headquarters

HQ city

Ras Al Khaimah

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Game Licensing & Integration: 155.io provides live betting game content to iGaming operators and aggregators. Operators integrate via direct API or through Hub88 aggregator, gaining access to the full game portfolio. Revenue is generated through transaction fees on player bets placed on the platform, with operators bearing liability for bets while 155.io provides the content infrastructure.
2. Aggregation Fees: Hub88 serves as exclusive aggregation partner for certain products (e.g., Rush Hour CCTV game), distributing 155.io content to Hub88's network of operator customers. This provides scalable distribution without direct operator-by-operator sales effort.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

155 Media Studios (155.io) is a live content studio that produces 11 distinct real-world betting games for iGaming operators and aggregators, including marble racing, plastic duck racing, mechanical games, and AI-powered CCTV-based prediction games. The platform is delivered via a Direct Integration API or through the Hub88 aggregator, with 24/7 live streaming, sub-second latency, multi-currency support, and built-in player engagement mechanics such as Lightning Rounds, Streak Multipliers, and XP-based Player Leveling.

Product overview

155.io is a live real-world betting game platform offering 11 distinct games across multiple genres: Marble racing games (Marble Plinko, Rolling Dunes, Snake, Survivor), CCTV games using live footage (Rush Hour, Duck River, Snow Run), and mechanical games (Fish Tank, Coin Flip, Stairpong, Fast Lane). The platform provides operators a Direct Integration API for wallet/balance management and game embedding, plus engagement mechanics including Lightning Rounds, Streak Multipliers, Player Leveling, Daily Check-ins, and Free Bets. Games support both fixed and equal odds formats with multi-currency (major fiat and crypto) and 15+ language support. Operators can integrate directly via API or through Hub88 aggregator. The product is mobile-first, streaming live 24/7 with sub-second latency.

Differentiator

Problem solved

Functional benefit

Brands

• CCTV.Game: A genre of betting games built entirely around live CCTV footage from cities around the globe, featuring titles such as Rush Hour, Duck River, and Snow Run.

Products and services

• Rush Hour CCTV betting game where players predict outcomes based on real-world traffic footage captured from cities worldwide. AI-powered computer vision counts vehicles in real-time. Betting options include vehicle count (Range, Under, Over, Exact) and Even/Odd. Max payout 36x (180x with Lightning). Base RTP 90%, effective RTP 91-92.5%. Designed for iGaming operators integrated via API or Hub88.
• Duck River CCTV betting game where AI counts plastic ducks floating past a detection zone in real-time. Betting options include Race Winner, Even/Odd, Exact Boundary. Max payout 36x (180x with Lightning). Base RTP 90%, effective RTP 91-92.5%. Built for iGaming operators integrating the 155.io platform.
• Snow Run CCTV betting game watching skiers hit the zone from POV, drone and slope-side cameras. Players predict the count (Over, Under, Range, or Exact). Max payout 36x (180x with Lightning). Base RTP 90%, effective RTP 91-92.5%. Delivered to operators through the 155.io platform.
• Fish Tank Live mechanical game where players predict where a dropped coin lands in a fish tank. Betting options include position predictions (Right, Left, Chest, White, Red). Max payout 50x (250x with Lightning). Base RTP 90.09%, effective RTP 91.09-92.59%. Built for iGaming operators.
• Coin Flip Machine-run coin-flipping game with binary heads/tails betting. Max payout 1.82x (9.1x with Lightning). Base RTP 90.91%, effective RTP 91.91-93.41%. Built for iGaming operators integrating the 155.io platform.
• Marble Plinko Marble racing game where balls fall through a Plinko-style board. Betting on marble colors with side bet options for Forecast and Tricast. Max payout 285.6x (1428x with Lightning). Base RTP 85-91.74%, effective RTP 86-94.24%. Built for iGaming operators.
• Rolling Dunes Marble racing game with colorful marble participants. Betting options include color picks, Straight/Reverse Forecast, Tricast. Max payout 288.96x (1444.8x with Lightning). Base RTP 86-94.34%, effective RTP 87-96.84%. Built for iGaming operators.
• Snake Marble racing game with Snake theme. Color-based betting with Forecast options. Max payout 26.4x (132x with Lightning). Base RTP 88-94.34%, effective RTP 89-96.84%. Built for iGaming operators.
• Survivor Marble racing game where players bet on which marble finishes LAST. Higher payouts for less likely outcomes. Max payout 15.09x (75.45x with Lightning). Base RTP 94.34%, effective RTP 95.34-96.84%. Built for iGaming operators.
• Fast Lane Live elimination game where players predict the last car standing on a treadmill. 10 car options all paying 9.17x. Base RTP 91.74%, effective RTP 92.74-94.24%. Built for iGaming operators.
• Stairpong Live mechanical game where players predict which ball enters the funnel first. Color-based betting with varying odds. Max payout 95x (475x with Lightning). Base RTP 89.62%, effective RTP 90.62-92.12%. Built for iGaming operators.
• 155.io Platform Live real-world betting game platform offering 11 different games for iGaming operators and aggregators. Operators integrate via Direct Integration API for wallet/balance management or through the Hub88 aggregator. Includes engagement mechanics (Lightning Rounds, Streak Multipliers, Player Leveling, Daily Check-ins, Free Bets API). Supports multi-currency (fiat and crypto) and 15+ languages.
• Direct Integration API REST API that lets iGaming operators integrate 155.io games into their platforms with full wallet and balance control. Includes 155.io endpoints for fetching games and player URLs, and Operator-side endpoints for /balance, /bet, /win, /rollback. Authentication uses IP whitelist and RSA-SHA256 signed callbacks. Also supports iframe embedding with bi-directional postMessage API. Documentation at docs.155.io.

Quantifiable outcome

• Over 5 million views from a single streamer for the Rush Hour CCTV game
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Hub88coreChannel Partner/ Reseller/ Distributor · 18 February 2026Hub88 is the exclusive aggregation partner for 155.io's Rush Hour CCTV game. The aggregator distributes 155.io content to its network of operator customers, providing turnkey integration for operators who prefer not to build direct API connections.
• StakecoreTechnology or Integration · 18 February 2026Stake went live with 155.io's Rush Hour CCTV game as part of the initial launch. Stake is a major crypto-native iGaming operator serving a global player base.
• RoobetcoreTechnology or Integration · 18 February 2026Roobet launched with Rush Hour CCTV game and implemented a week-long racing tournament with daily prize pools and a points-based engagement system.
• BetikacoreChannel Partner/ Reseller/ Distributor · 26 August 2025Exclusive partnership for African market entry. Betika launched 155.io's 24/7 mobile gaming portfolio in Uganda and Kenya, with plans for broader African expansion. This is a regional exclusive deal covering a strategic emerging market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stakelogic Live: Live casino arm of Stakelogic producing live-dealer and live game-show content. Comparable as a smaller, growth-stage live-content studio competing for the same operator integrations.
• Imagine Live: Live casino studio producing live-dealer and live game-show content for online operators. Comparable emerging live-content challenger with similar B2B distribution to operators and aggregators.
• CreedRoomz: Live casino studio offering live-dealer and game-show-style content to operators. Comparable emerging live-content challenger with a similar B2B studio/operator distribution model.
• Winfinity: Live casino provider with a focus on premium, mobile-optimized live content. Comparable emerging live-content studio targeting next-generation mobile operator experiences.

Direct peers

• BetGames: Provider of live-dealer and TV-style betting games (e.g., Wheel of Fortune, Bet on Poker) for online operators. Closest comparable to 155.io's real-world/broadcast-style live betting format with continuous scheduled game rounds.
• Evolution Gaming: Global leader in live-dealer casino content for iGaming operators. Directly comparable as a B2B live-content studio that licenses real-time game content to the same operator customer base (Stake, Betsson, etc.) that 155.io serves.
• OnAir Entertainment: Live casino content studio offering live-dealer and game-show-style titles. Comparable as a newer-generation live-content challenger targeting the same mobile-first operator segment as 155.io.
• Pragmatic Play: Major multi-vertical iGaming content provider producing slots, live casino, and bingo content for operators worldwide. Comparable as a content studio licensing proprietary games via direct API and aggregator channels.
• Ezugi: Live casino content studio (now part of Evolution) distributing live-dealer games to operators globally. Comparable B2B live-content licensing model and operator customer overlap.

Broad incumbents

• Playtech Live: Live casino vertical of Playtech, one of the largest incumbent iGaming platform and content providers. Comparable live-content licensing business at greater scale and broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marbles
• LinkedInlinkedin.com/company/155-io
• Instagraminstagram.com/marbles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 155 Media Studios