Fundación ProMendoza

What Fundación ProMendoza does

Fundación ProMendoza is a non-profit trade promotion foundation established in 1995 (per company_history) — with the firmographics record citing 1996 — and headquartered at Paseo Sarmiento 212, Mendoza, Argentina. The foundation supports Mendoza-based small and medium enterprises (SMEs) seeking to access international markets across wine and beverages, fresh produce and processed foods, technology and IT services, industrial machinery, and the energy and mining sectors. Mendoza accounts for 72% of Argentine wineries and 80% of Argentine wine exports, making viticulture a central focus.

ProMendoza's product surface consists of programs and events rather than software. Core offerings include Programa Ágil NEX (a six-month agile-methodology internationalization consultancy for SMEs, of which the third 2026 cohort is currently underway), ProInversión (technical assistance for investment project formulation, launched June 2025), Vinexpo Explorer Mendoza (an international wine trade fair co-organized with Vinexposium), Business Rounds, and outbound/inbound Trade Missions. The foundation operates an international logistics-hub network in the UAE, Brazil (Santa Catarina), China, Denmark, and Panama that enables Mendoza firms to store and distribute products abroad. Reported beneficiary outcomes include 47% of Ágil NEX participants exporting within 12 months, 1,200 B2B meetings across four days at Vinexpo Explorer, and a 22% year-on-year increase in Mendoza provincial exports to USD 1.600 million in 2024 versus USD 1.312 million in 2023.

The business model is a public-private partnership: the foundation is funded by the Government of Mendoza and private-sector supporters, with services delivered to SMEs at no cost. Programs are co-organized with Vinexposium, the Argentine Bulk Wine Chamber, the Bolsa de Comercio de Mendoza, and SEBRAE Brazil. Go-to-market is event-driven (trade fairs, B2B rounds, reverse trade missions) supplemented by owned digital properties (promendoza.com), email/newsletter communications, and social channels. No proprietary technology, AI capability, app, or API is disclosed; the entity is a service and program organization, not a software company.

Name

Fundación ProMendoza

Legal name

Fundación ProMendoza

Website

https://promendoza.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación ProMendoza is a Mendoza, Argentina-based non-profit trade promotion foundation that helps local SMEs — primarily wineries, food producers, and tech firms — access international markets through export programs, business matchmaking, trade fairs, and overseas logistics hubs.

Ownership category

akta.pro rank

Product category

Trade Promotion Services

NAICS

Grantmaking and Giving Services (81321)

SIC

International Affairs (9721)

akta.pro primary industry

Development Finance & Blended Finance Facilities (BPADAOAD)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Export promotion services
• Trade facilitation services
• Internationalization consulting
• Investment attraction services
• SME export support

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Trade Promotion Services: ProMendoza operates as a non-profit foundation providing trade promotion, internationalization support, and investment attraction services to Mendoza-based companies. Revenue generation comes through government funding, event organization fees, and potential consultancy services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fundación ProMendoza is a non-profit foundation based in Mendoza, Argentina that provides trade promotion, internationalization support, and investment attraction services to Mendoza-based SMEs. Core offerings include the Ágil NEX internationalization program, the ProInversión investment formulation program, B2B business rounds, international trade missions, export advisory services, and the organization of major trade fairs such as Vinexpo Explorer Mendoza. The foundation operates a public-private partnership with the Government of Mendoza and maintains international logistics hubs across UAE, Panama, China, Denmark, and Brazil.

Product overview

Fundación ProMendoza is a trade promotion organization that serves as a unified platform connecting Mendoza-based companies with international markets. Its core offering is not a single software product but rather a portfolio of programs and services including: the Ágil NEX internationalization program for SMEs, the ProInversión investment assistance program, the Vinexpo Explorer wine trade event series, organized business rounds and trade missions, and export advisory services. The organization provides tools and services to help small and medium companies position their products in the global market, focusing on sectors including winemaking, fresh produce, processed foods, industrial machinery, renewable energy, and knowledge-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa Ágil NEX Six-month agile internationalization program that combines group workshops and personalized consulting to help Mendoza SMEs begin exporting. Targets companies with no prior export experience and structured into cohort editions with measurable export outcomes (47% of participants from the first cohort became exporters).
• ProInversión Technical assistance program for the formulation of investment projects in Mendoza, part of the Acercar la Oferta a la Demanda strategy. Supports local companies with investment project structuring and connects them with potential investors.
• Vinexpo Explorer Mendoza Wine trade fair organized by ProMendoza in partnership with Vinexposium, hosting international buyers and Mendoza wineries. Features themed editions including The Bulk Wine Chapter focused on bulk wine trade.
• Business Rounds (Rondas de Negocios) B2B matchmaking program connecting Mendoza companies with international buyers. Includes reverse trade missions hosting foreign delegations in Mendoza and outbound business rounds to international markets.
• International Trade Missions Organized outbound trade missions that take Mendoza companies to international markets to explore export opportunities and meet buyers. Complemented by reverse missions bringing foreign buyers to Mendoza.
• Export Advisory Services Advisory services for Mendoza SMEs covering export procedures, market entry, regulatory compliance, and international trade documentation. Provided through direct consultation with ProMendoza specialists.
• Wine Export Statistics and Market Studies Statistical reporting and market studies covering Mendoza wine exports, including bottled and bulk wine export data, destination markets, and Argentine export rankings. Used by wine industry stakeholders to track market performance.

Quantifiable outcome

• 47% of companies in Ágil NEX program achieved exports within 12 months
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• VinexposiumflagshipStrategic or Co-development Partner · 8 June 2026International wine industry event organizer partnering with ProMendoza and the Government of Mendoza to host Vinexpo Explorer Mendoza 2026 - The Bulk Wine Chapter. The event brought 50 Argentine wineries together with 25 international importers from key markets (US, UK, Canada, Germany) for business rounds and tastings.
• Gobierno de MendozaflagshipStrategic or Co-development Partner · 8 June 2026Provincial government co-organizer of Vinexpo Explorer 2026, providing institutional backing and coordination for the international wine trade event.
• SEBRAEcoreStrategic or Co-development Partner · 30 May 2026Brazilian Service for Support to Micro and Small Enterprises collaborated with ProMendoza on a mission bringing 18 representatives from Minas Gerais municipalities for cooperation exchanges on local development, tourism, and SME support.
• Cámara Argentina de Vino a GranelsupportingStrategic or Co-development Partner · 1 January 2026Argentine Bulk Wine Chamber collaborates with ProMendoza on bulk wine promotion initiatives and participates in the organization of Vinexpo Explorer events.
• Government of MendozaflagshipStrategic or Co-development Partner · 1 January 2026Provincial government entity that co-organizes major trade events and provides institutional support for ProMendoza's international promotion activities.
• Bolsa de Comercio de MendozacoreStrategic or Co-development Partner · 1 January 2026Mendoza Chamber of Commerce hosts the monthly Wine Price Commission meetings and serves as an articulation space between public and private sectors for export promotion and wine industry development.
• Emiratos Árabes Hub PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2025International logistics hub partnerships enabling Mendoza products to reach Persian Gulf markets efficiently through stored and distributed inventory.
• Facu Natural FoodcoreChannel Partner/ Reseller/ Distributor · 22 January 2018UAE-based logistics partner enabling Mendoza companies to store and distribute products in the Persian Gulf region. The partnership provides access to warehousing and commercial distribution in the UAE and neighboring markets including Iraq and Iran.
• Rasip (Randon)coreChannel Partner/ Reseller/ Distributor · 28 November 2017Brazilian multinational food division committed to importing Mendoza olive oil and balsamic vinegar products starting in 2018. Rasip operates premium olive boutiques throughout Brazil with plans to expand to 63 distribution points.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• ProWein: Major international wine trade fair organized by Messe Düsseldorf. Adjacent peer as ProMendoza participates in ProWein Düsseldorf and both serve the global wine trade fair ecosystem; ProMendoza's Vinexpo Explorer competes in this event landscape.

Regional players

• SEBRAE: Brazilian Micro and Small Business Support Service that recently collaborated with ProMendoza on SME development exchanges. Comparable SME support services and technical assistance programming, with a national Brazilian mandate.

Broad incumbents

• Business France: French national agency supporting international development of French companies, including wine sector exports. Comparable trade promotion mandate with much broader country-level resources and established international network.
• JETRO: Japan External Trade Organization supporting Japanese SMEs' international expansion. Comparable in providing trade missions, business matchmaking, and market intelligence services, with deeper resources and broader geographic mandate.
• ITA - Italian Trade Agency: Italian government agency promoting Italian exports and imports, with significant wine/food sector programming. Comparable trade promotion services including trade fairs, missions, and SME internationalization support.

Direct peers

• ProColombia: Colombian government trade and investment promotion agency. Directly comparable as both facilitate trade missions, business matchmaking, and investment attraction for SMEs in Latin American economies with strong agricultural sectors.
• PromPerú: Peruvian trade promotion agency promoting exports, tourism, and country image. Directly comparable in mandate, services (trade missions, business matchmaking, market intelligence), and target audience of Latin American SMEs seeking international markets.
• ProChile: Chilean government's trade promotion agency under the Ministry of Foreign Affairs. Directly comparable to ProMendoza as both operate trade missions, business rounds, and internationalization support for regional SMEs in Latin American wine/agricultural economies.
• PromArgentina: Argentine federal trade promotion agency with a federal mandate to consolidate regional economies globally. Directly comparable to ProMendoza as both promote Argentine exports internationally, with PromArgentina operating at the national level and ProMendoza focusing on Mendoza province.

Others

• Vinexposium: International wine and spirits event organizer partnered with ProMendoza for Vinexpo Explorer Mendoza 2026. Strategic partner and adjacent peer in the wine trade event ecosystem where both facilitate international buyer-seller connections.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/promendoza
• YouTubeyoutube.com/channel/UCTfeZTsGpVaSgwVkZM9YlzQ
• Facebookfacebook.com/promendoza
• Instagraminstagram.com/fundacion_promendoza

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación ProMendoza