V Markt
V-Markt, the retail brand of family-owned Georg Jos. Kaes GmbH (est. 1865), operates 44+ supermarkets and complementary DIY, fashion, fuel, car wash, and EV charging locations across Bavaria and the Allgäu, serving regional household consumers with a regional-sourcing and permanent-low-price proposition.
- Company typePrivate
- Founded1865
- HeadquartersMauerstetten, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What V Markt does
V-Markt is the retail brand of Georg Jos. Kaes GmbH, a privately held family-owned German retailer headquartered in Mauerstetten, Bavaria, with roots in the region dating back over 150 years (circa 1873). The company operates a multi-format regional retail portfolio anchored by 44+ V-Markt supermarkets across Bavaria and the Allgäu, complemented by V-Baumarkt hardware/DIY stores, Christl's Modemarkt fashion stores (carrying Icepeak, Killtec, Puma, Jako), V-mini compact neighborhood markets, the C&C Großmarkt wholesale market in Mauerstetten, attached gas stations, car wash facilities, and — more recently — 300kW ultra-fast EV charging stations operated through partner Virta. Revenue is generated almost entirely through direct-to-consumer retail transactions (food, beverages, general merchandise, fuel, car wash, fashion), with the customer base split between individual household shoppers (primary) and a smaller business segment using gift cards and the C&C wholesale channel.
The operating model combines physical retail density with a layer of digital services: Vorbestellservice (online pre-order with scheduled in-store pickup), Rezeptwelt (a searchable recipe database linked to in-store products), Digibon (digital coupons), and a Dauerniedrigpreis permanent low-price program. Pricing is unit-based with weekly promotional flyers, an Angebotspreisgarantie price-match commitment, and loyalty discounts at gas stations (2 cents/liter coupons for purchases of 20+ liters). Distribution is regional, with store addresses disclosed across Bavaria including Kempten, Kaufbeuren, Memmingen, Landsberg, Günzburg, München, and other locations.
Marketing relies on weekly household flyers, email/WhatsApp/Instagram/Facebook/YouTube channels, and in-store promotions. The company emphasizes a regional sourcing proposition through a curated network of Bavarian suppliers (Zötler Brauerei, Genusswelt Zimmermann, Dehlerhof, Hofsennerei Besler, Rösternest, GEFRO, TLC Landgeflügel, Back Mayr, Bäckerei Fischer, Kneipp, Metzgerei Schuster). The business is privately held under managing directors Horst Hermann, Christoph Hermann, and Michael Stöckle, with no public listing, no disclosed funding rounds, and no institutional investor involvement identified.
V Markt firmographics
Firmographics- Name
- V Markt
- Legal name
- Georg Jos. Kaes GmbH
- Website
- https://v-markt.de
- Company type
- Private
- Founded year
- 1865
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- V-Markt, the retail brand of family-owned Georg Jos. Kaes GmbH (est. 1865), operates 44+ supermarkets and complementary DIY, fashion, fuel, car wash, and EV charging locations across Bavaria and the Allgäu, serving regional household consumers with a regional-sourcing and permanent-low-price proposition.
- Ownership category
- akta.pro rank
Where V Markt is headquartered
LocationHeadquarters
- HQ city
- Mauerstetten
- HQ country
- Germany
- HQ region
- Europe
Offices37 records
Markets served
V Markt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: In-store sales of groceries and consumer goods across 44+ V-Markt locations in Bavaria/Allgäu region. Revenue from food, beverages, and general merchandise.
- Pre-order Service: Online ordering system where customers pre-order products for scheduled pickup
- Fuel Sales: Fuel sales through company-operated gas stations at V-Markt locations
- Car Wash Services: Self-service car wash and car wash tunnel facilities at select locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
V Markt product offering
Product offeringCore offering
V-Markt operates a chain of supermarkets selling groceries, fresh produce, regional Bavarian/Allgäu food products, beverages, and general merchandise across more than 44 locations in southern Germany. The retail offering is supplemented by in-store butcher (Metzgerei) and bakery departments, plus ancillary paid services including self-service fuel stations, car wash facilities, 300kW EV charging (via Virta), V-Baumarkt hardware/DIY stores, Christl's Modemarkt fashion stores, V-mini compact markets, and a C&C Großmarkt wholesale location.
Product overview
V-Markt is a German supermarket chain operated by Georg Jos. Kaes GmbH, offering a multi-format retail portfolio. The core offering consists of V-Markt supermarkets providing groceries and regional products, complemented by specialized sub-brands including V-Baumarkt (hardware/DIY stores), Christl's Modemarkt (fashion), Tankstellen (gas stations), and Waschanlagen (car washes). Additional services include a Vorbestellservice (pre-order for store pickup), Rezeptwelt (online recipe platform), E-Ladestationen (EV charging), and Digibon (digital coupons). The business operates C&C Großmarkt wholesale locations and V-mini compact stores, serving both consumer and business customers across Bavaria. Regional sourcing is emphasized through partnerships with local Bavarian suppliers for produce, dairy, meat, bakery, and specialty foods.
Differentiator
Problem solved
Functional benefit
Brands
- V-Baumarkt: DIY and home improvement retail chain operated by Georg Jos. Kaes GmbH.
- Christl's Modemarkt
- V-mini
Products and services
- V-Markt Supermarkets Chain of supermarkets offering groceries, fresh produce, regional Bavarian and Allgäu products, beverages, and general merchandise across more than 44 locations in southern Germany, with in-store butcher (Metzgerei) and bakery departments.
- Vorbestellservice (Pre-Order Service) Online ordering system where customers select products and schedule a pickup time at a chosen V-Markt store location.
- V-Baumarkt (DIY Stores) Hardware and home improvement stores offering tools, building materials, garden supplies, and DIY products, operated under the V-Baumarkt brand.
- Christl's Modemarkt (Fashion Stores) Fashion retail stores offering clothing, footwear, and sportswear brands including Icepeak, Killtec, Puma, and Jako at select V-Markt locations.
- V-Markt Gas Stations Self-service fuel stations at select V-Markt locations, with some operating as automated stations, offering a 2 cents/litre loyalty coupon for 20+ litre purchases.
- Car Wash Facilities Car wash tunnels and self-service wash boxes offered at select V-Markt and V-Baumarkt locations.
- E-Ladestationen (EV Charging Stations) Electric vehicle charging stations with up to 300kW power output at select V-Markt locations, operated through the Virta platform with mobile app integration.
- C&C Großmarkt (Wholesale Market) Cash-and-carry wholesale market for business customers located in Mauerstetten.
- V-mini (Compact Neighborhood Market) Compact neighborhood market format offering essential groceries in a smaller footprint.
- Metzgerei (In-Store Butcher Departments) In-store butcher departments offering fresh meat, poultry, and regional specialty meats including TLC Landgeflügel products.
Companies that use V Markt
Customer profileSegments2 records
Ideal customer profiles2 records
V Markt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
V Markt partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Virta International GmbHcoreVirta operates the E-charging station network at V-Markt locations, providing 300kW ultra-fast charging with mobile app integration. Virta handles operational management and customer support for the charging infrastructure.
- Hetzner Online GmbHcoreExternal hosting provider for V-Markt website and online services. Data processed in accordance with GDPR standards.
- First Data GmbHcorePayment processing network operator for EC-card, credit card, and contactless payment transactions at store terminals.
- RösternestminorRegional coffee roaster from Illertissen supplying artisan coffee products to V-Markt stores.
- DehlerhofminorRegional organic farm from Argenbühl supplying dairy and farm products.
- Hofsennerei BeslerminorMountain dairy from Oberstdorf supplying artisan cheese and dairy products.
- Zötler BrauereiminorFamily brewery from Rettenberg certified with Slow Brewing quality seal, producing 13 beer specialties.
- Genusswelt ZimmermannminorTraditional Bavarian meat processor from Thannhausen, royal court supplier since 1906, producing Weißwurst and regional specialties.
- GEFROminorRegional food manufacturer from Memmingen supplying sauces, condiments, and ready meals.
- TLC LandgeflügelminorRegional poultry supplier participating in Masthuhn-Initiative for improved animal welfare, available in Kaufbeuren, Kempten, Füssen, Schwabmünchen & Bad Wörishofen stores.
- Back Mayr GmbHminorRegional bakery from Mindelheim supplying fresh bread and pastries.
- Bäckerei FischerminorRegional bakery from Landsberg supplying fresh baked goods.
- Kneipp GmbHminorRegional health and wellness brand from Würzburg supplying natural health products.
- METZGEREI SCHUSTER GmbHminorRegional butcher from Peiting supplying quality meat products.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
V Markt competitors and assessment
Company assessmentBroad incumbents
- Lidl: Schwarz Group discount banner with deep Bavaria penetration and aggressive regional-supplier sourcing. Primary price-pressure competitor against V-Markt's Dauerniedrigpreis positioning.
- Netto Marken-Discount: Edeka-owned national discounter with dense Bavarian store coverage and an emphasis on regional/private-label products — directly competes with V-Markt on price-sensitive grocery trips.
- Rewe: National full-service supermarket chain with strong Bavaria presence and active regional-supplier and Pick&Go digital initiatives. Competes across all of V-Markt's service lines including fuel and convenience.
- Edeka: Germany's largest supermarket cooperative with national coverage and dense Bavarian presence. Competes head-to-head with V-Markt on assortment, regional sourcing programs, and pricing in the same store footprint.
- Kaufland: German hypermarket operator combining grocery with DIY-style non-food assortment under one roof. Directly overlaps V-Markt's combined supermarket + V-Baumarkt DIY positioning in Bavaria.
- Aldi Süd: Discount banner historically headquartered in the Allgäu region, now part of Aldi Süd group. Overlaps V-Markt on value-grocery positioning and adjacent Bavaria/Allgäu geography.
Direct peers
- Feneberg: Privately held regional German supermarket chain headquartered in Kempten, Allgäu — directly overlapping V-Markt's core Bavaria/Allgäu footprint. Closest direct competitor given matching regional-sourcing positioning, similar store count, and identical geographic focus.
- tegut: German regional supermarket chain (now majority-owned by Migros Zurich) emphasizing organic, regional, and fair-trade products. Comparable to V-Markt through its mid-format stores, regional-sourcing emphasis, and multi-format retail portfolio.
- Hieber's Frische Center: Family-owned regional German supermarket chain operating in the Upper Rhine / Black Forest region with strong regional-supplier and fresh-food positioning — analogous to V-Markt's value proposition in a different German region.
Others
- V-Baumarkt (subsidiary — peer reference): Listed here only as reference to V-Markt's own DIY sub-brand, which competes against dedicated DIY chains like OBI and Bauhaus in the same Bavarian footprint where V-Markt supermarkets operate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
V Markt social profiles
Digital presenceV Markt financial estimates
Financial estimateRevenue estimate
Valuation estimate
V Markt leadership team
Management profileNumber of profiles
Profiles3 records
V Markt subsidiaries and ownership
Company hierarchySubsidiaries3 records
V Markt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V Markt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V Markt
What does V Markt do?
V-Markt operates a chain of supermarkets selling groceries, fresh produce, regional Bavarian/Allgäu food products, beverages, and general merchandise across more than 44 locations in southern Germany. The retail offering is supplemented by in-store butcher (Metzgerei) and bakery departments, plus ancillary paid services including self-service fuel stations, car wash facilities, 300kW EV charging (via Virta), V-Baumarkt hardware/DIY stores, Christl's Modemarkt fashion stores, V-mini compact markets, and a C&C Großmarkt wholesale location.
Is V Markt a public or private company?
V Markt is a private company. It is classified as family owned and is currently operating.
When was V Markt founded?
V Markt was founded in 1865. It employs 1 to 10 people.
Where is V Markt based?
V Markt is headquartered in Mauerstetten, Germany, in the Europe region.
How does V Markt make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are pre-order Service, fuel Sales and car Wash Services.
Who are V Markt's main competitors?
Broad incumbents on record are Lidl, Netto Marken-Discount, Rewe, Edeka, Kaufland and Aldi Süd. Direct peers are Feneberg, tegut and Hieber's Frische Center. V-Baumarkt (subsidiary — peer reference) is listed as an others.
Does V Markt have an API?
No public API is recorded for V Markt.