Tulsa Theater
Tulsa Theater is a privately held historic live entertainment venue in downtown Tulsa, Oklahoma, founded in 1914. It hosts touring concerts, comedy, orchestral, and theatrical events through partnerships with promoters such as DCF Concerts, Live Nation, and AEG Presents, selling tickets via Etix and on-site box office to regional event attendees.
- Company typePrivate
- Founded1914
- HeadquartersTulsa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tulsa Theater does
Tulsa Theater is a privately held historic live entertainment venue located at 105 W. Reconciliation Way in downtown Tulsa, Oklahoma. Originally completed in 1914 as Convention Hall and listed on the National Register of Historic Places in 1979, the venue has operated under several names — Tulsa Municipal Theater, Brady Theater, and since 2014, Tulsa Theater — following the city's removal of the Brady street name due to its namesake's KKK ties. The building features a 1930 Art Deco interior remodel by architect Bruce Goff and is positioned as the largest hall between Kansas City and Houston, serving a regional touring market.
The venue generates revenue through four primary streams: ticket sales (facilitated via the Etix platform, on-site box office, and phone), food and beverage (two lower-level bars plus one balcony concession), tour merchandise sales, and limited paid parking at roughly $10 per event. Ticket inventory is structured across reserved seating (balcony and floor), general admission/standing room pit, and tiered VIP packages (premium seating, early entry, exclusive merchandise, soundcheck access, meet-and-greets). Pricing is set event-by-event by touring promoters/performers; online purchases carry a $3.60 transaction fee and $1.50-$3.50 delivery fee, both waived at the box office.
Programming is driven primarily through promoter/presenter partnerships, with DCF Concerts acting as the recurring lead presenter alongside national promoters including Live Nation, AEG Presents, Voss Events, and Palladium Entertainment. The venue hosts a diverse slate of rock concerts, comedy tours, tribute acts, orchestral productions, drag shows, and film-with-live-orchestra events, with an 11-50 employee headcount supporting operations. Distribution runs through the venue's website, email/SMS signups, and organic social on Facebook and Instagram.
Tulsa Theater firmographics
Firmographics- Name
- Tulsa Theater
- Legal name
- Tulsa Theater
- Website
- https://tulsatheater.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tulsa Theater is a privately held historic live entertainment venue in downtown Tulsa, Oklahoma, founded in 1914. It hosts touring concerts, comedy, orchestral, and theatrical events through partnerships with promoters such as DCF Concerts, Live Nation, and AEG Presents, selling tickets via Etix and on-site box office to regional event attendees.
- Ownership category
- akta.pro rank
Tulsa Theater industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Tulsa Theater is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tulsa Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: The venue generates primary revenue through ticket sales for all events hosted at the theater. Tickets are sold online via Etix, at the box office, and by phone.
- Food and Beverage Sales: The venue operates multiple bars serving beer, wine, liquor, soft drinks, and water. There are two bars on the lower level and one balcony concession area.
- Merchandise Sales: Tour merchandise is available for purchase in the lower lobby after door time for events where touring acts sell merchandise.
- Parking Fees: Limited paid parking is available directly beside the venue for all events on a first-come, first-served basis, typically at $10 or more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Reserved Seating - Balcony and Floor |
| One time/ perpetual license | Pay-as-you-go | General Admission - Standing Room |
| One time/ perpetual license | Pay-as-you-go | VIP Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tulsa Theater product offering
Product offeringCore offering
Tulsa Theater is a historic live music and entertainment venue in Tulsa, Oklahoma that hosts concerts, comedy shows, theatrical performances, and special events. The venue operates as a performance space rented to third-party promoters and presenters (such as DCF Concerts, Live Nation, and AEG Presents), with ticket sales managed through an on-site box office, the Etix online ticketing platform, and a phone order line. Ancillary revenue is generated through multiple on-site bars, concessions, tour merchandise, and limited paid parking adjacent to the building.
Product overview
Tulsa Theater is a historic live music and events venue in Tulsa, Oklahoma, operating as a physical performance space rather than a technology product. The venue hosts a diverse range of entertainment events including concerts, comedy shows, tribute bands, theatrical performances, and special events. The venue's primary offering is the physical event space itself, where various promoters and presenters (such as DCF Concerts, Voss Events, Live Nation, and AEG Presents) produce and sell tickets to performances. Ticket sales are facilitated through the Etix ticketing platform, and the venue provides accessibility tools on its website including text resizing, grayscale, high contrast, and readable font options. The venue does not offer a technology product, API, or software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Event Venue Hosting Physical performance space at 105 W. Reconciliation Way, Tulsa, Oklahoma hosting concerts, comedy shows, theatrical performances, and special events. Used by national touring promoters and presenters such as DCF Concerts, Live Nation, AEG Presents, Voss Events, and Palladium Entertainment for ticketed live entertainment events.
Companies that use Tulsa Theater
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Tulsa Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tulsa Theater partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DCF ConcertscorePrimary event promoter and presenter at Tulsa Theater. Co-presents multiple events including W.A.S.P., Buddy Guy, The Living Tombstone, Jeff Arcuri, and Sonic Live In Concert. Recurring partnership across numerous events throughout the year.
- Voss EventscorePresents RuPaul's Drag Race Werq The World News 2027. Partnership with World of Wonder and MTV for the touring drag show production featuring RuPaul's Drag Race queens.
- Palladium EntertainmentcorePresents BRIT FLOYD - The Moon, The Wall, and Beyond tour. Provides VIP meet and greet and soundcheck experience packages.
- AEG PresentscoreMajor entertainment promotion company presenting John Mulaney: Mister Whatever comedy tour at the venue.
- Live NationcoreLive Nation & DCF Concerts present Sonic Live In Concert event at Tulsa Theater.
- OutbackminorOutback & DCF Concerts co-present Jeff Arcuri: The Road Trip Tour comedy show.
- MammothminorMammoth & DCF Concerts co-present The Living Tombstone Multiplayer Tour at the venue.
- EtixcorePrimary ticketing platform partner. Handles all online ticket sales, print-at-home delivery, and mobile ticket scanning. Applies transaction and delivery fees.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Tulsa Theater competitors and assessment
Company assessmentBroad incumbents
- House of Blues: Multi-unit concert venue chain owned by Live Nation hosting concerts across multiple U.S. markets. Competes for the same touring acts but operates as a branded national chain rather than a single historic venue; Tulsa Theater shares promoters and acts with House of Blues locations.
- BOK Center: Tulsa's 19,000-seat arena operated by ASM Global, the dominant large-format live entertainment venue in the Tulsa market. Overlaps with Tulsa Theater on major touring concerts but at a much larger capacity tier, serving arena-scale acts that Tulsa Theater cannot accommodate.
- Beacon Theatre: Landmark 1929 historic concert venue on Broadway operated by MSG Entertainment. Functions as a comparable historic theater hosting national touring acts but at a significantly higher brand profile, capacity, and price point than Tulsa Theater.
Direct peers
- The Midland Theatre: Historic 1930s theater in Kansas City hosting concerts, comedy, and private events. Direct geographic neighbor to Tulsa Theater on the Kansas City–Houston touring corridor with a similar historic-venue, event-driven operating model.
- The Tabernacle: Historic 1911 former church-turned-concert venue in Atlanta operating at ~2,600 capacity. Comparable historic architecture, mid-size concert programming, and Live Nation-affiliated operations — a close structural and operational analog to Tulsa Theater.
- Tower Theatre: Historic 1,000-seat theater in Oklahoma City hosting concerts, comedy, and special events. Operates in the same state/region as Tulsa Theater with a similar historic venue, mid-size capacity, and touring-act-driven programming model.
- Cain's Ballroom: Historic Tulsa music venue (1924, also on National Register of Historic Places) operating as a comparable ~1,800-capacity concert hall in the same local market. Directly competes with Tulsa Theater for the same touring acts and Tulsa-area audiences.
- Old National Centre: Historic 1909 venue complex in Indianapolis hosting concerts, comedy, and private events. Comparable mid-capacity historic multi-room venue with a similar touring-act-driven programming model and ticketing infrastructure.
- The Aztec Theatre: Restored 1926 historic theater in San Antonio hosting concerts, comedy, and special events. Operates as a comparable mid-capacity historic concert venue with multiple F&B outlets and a touring-act-driven calendar.
- Gillioz Theatre: 1920s restored historic theater in Springfield, MO, listed on the National Register of Historic Places. Comparable regional mid-size historic venue hosting touring concerts, comedy, and film events — same operational archetype as Tulsa Theater.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tulsa Theater social profiles
Digital presenceTulsa Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulsa Theater leadership team
Management profileNumber of profiles
Tulsa Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulsa Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulsa Theater
What does Tulsa Theater do?
Tulsa Theater is a historic live music and entertainment venue in Tulsa, Oklahoma that hosts concerts, comedy shows, theatrical performances, and special events. The venue operates as a performance space rented to third-party promoters and presenters (such as DCF Concerts, Live Nation, and AEG Presents), with ticket sales managed through an on-site box office, the Etix online ticketing platform, and a phone order line. Ancillary revenue is generated through multiple on-site bars, concessions, tour merchandise, and limited paid parking adjacent to the building.
Is Tulsa Theater a public or private company?
Tulsa Theater is a private company. It is classified as unknown and is currently operating.
When was Tulsa Theater founded?
Tulsa Theater was founded in 1914. It employs 11 to 50 people.
Where is Tulsa Theater based?
Tulsa Theater is headquartered in Tulsa, United States, in the North America region.
How does Tulsa Theater make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage Sales, merchandise Sales and parking Fees.
Who are Tulsa Theater's main competitors?
Broad incumbents on record are House of Blues, BOK Center and Beacon Theatre. Direct peers are The Midland Theatre, The Tabernacle, Tower Theatre, Cain's Ballroom, Old National Centre, The Aztec Theatre and Gillioz Theatre.
Does Tulsa Theater have an API?
No public API is recorded for Tulsa Theater.
What industry is Tulsa Theater in?
Tulsa Theater's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGAAAC, Concert Venue Operators (Arenas, Amphitheaters, Clubs), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 711310 and its SIC code is 7900.