Tower Theatre

What Tower Theatre does

Tower Theatre is a live music and event venue located at 425 NW 23rd St in Oklahoma City, operated by privately held Iced Tea LLC. The venue hosts concerts, live performances, and family-friendly events, selling tickets exclusively through Prekindle, the authorized ticketing platform, with dynamic pricing that typically rises as event dates approach. Remaining inventory may be sold at the door on a cashless basis, and private event rentals (weddings, fundraisers, corporate events, watch parties) form a secondary revenue stream with quote-based pricing.

The company sits within a three-venue cluster under the Gate 52 parent brand: Tower Theatre, Ponyboy (423 NW 23rd St), and Beer City Music Hall (1141 NW 2nd St). All three venues are wholly owned and share marketing, parking infrastructure, and customer experience operations, including a unified cashless payment policy and ADA-accessible accommodations. Customer acquisition is driven by email newsletter and SMS opt-in programs on the venue's website (SMS is delivered through Hive.co), with Citizens Bank of Edmond serving as presenting sponsor for events.

With 24 employees, Tower Theatre is a small-scale, independently owned entertainment operator with no disclosed external investors, funding rounds, parent company, or institutional ownership. Revenue is generated through transaction-based ticket take via Prekindle plus ancillary private-event rentals; no mobile app, public API, patents, certifications, or AI/ML capabilities are disclosed in the available data.

Name

Tower Theatre

Legal name

Iced Tea LLC

Website

https://towertheatreokc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tower Theatre is a live music venue in Oklahoma City operated by Iced Tea LLC, part of the three-venue Gate 52 cluster (Tower Theatre, Ponyboy, Beer City Music Hall), serving concert-goers and private event clients via Prekindle ticketing.

Ownership category

akta.pro rank

Product category

Live Music and Event Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Live Music Venues & Concert Bars (THAFAEAD), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live music venue
• Concert ticketing
• Private event hosting
• Venue rental services
• Live entertainment events

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Tower Theatre sells tickets for live events and concerts through Prekindle, the authorized ticketing platform. Tickets are emailed 24 hours before the show. Most ticket prices increase as the event date approaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Tower Theatre operates a live music and event venue in Oklahoma City that hosts concerts and live performances, selling tickets exclusively through Prekindle and at the door on a cashless basis. The venue also offers private event rentals for fundraisers, weddings, corporate events, and watch parties, operating as part of the multi-venue Gate 52 cluster.

Differentiator

Problem solved

Functional benefit

Brands

• Gate 52: Parent brand for Tower Theatre, Ponyboy, and Beer City Music Hall venues.

Products and services

• Tower Theatre Live Music Venue
• Private Events Venue Rental
• Beer City Music Hall Venue
• Ponyboy Venue

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Citizens Bank of EdmondminorGTM or Marketing PartnerCitizens Bank of Edmond is listed as a presenting sponsor for Tower Theatre events, contributing to event promotion and branding visibility.
• PrekindlecoreChannel Partner/ Reseller/ DistributorPrekindle is the sole authorized ticketing platform for Tower Theatre, Beer City Music Hall, and Ponyboy. All event tickets must be purchased through Prekindle.com to be honored for admission.
• Gate 52 VenuescoreStrategic or Co-development PartnerTower Theatre is part of the Gate 52 venue group alongside Beer City Music Hall and Ponyboy. These venues share marketing, parking, and customer experience infrastructure, and jointly promote events.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AEG Presents: Major concert promoter and venue operator (The O2, Shrine Expo Hall, etc.). Comparable as a venue-based live music operator but with national/international touring reach rather than regional focus.
• House of Blues: Live Nation-owned chain of live music venues with restaurant/bar operations across major US cities. Comparable live music venue format with strong F&B component, but operates at national chain scale.
• Live Nation Entertainment: Largest live music promoter and venue operator globally, owning/operating amphitheaters, clubs and theaters. Broad incumbent covering the same concert venue operator category at massive scale, providing the ultimate competitive ceiling for Tower Theatre.

Direct peers

• Brooklyn Bowl: Multi-location independent music venue combining concerts, bowling and food/beverage. Comparable multi-venue live music operator with strong F&B and ticketed event programming.
• Belly Up Aspen: Independent mid-sized live music venue known for booking national touring acts. Comparable as an independently operated concert venue with similar ticketing and touring-driven revenue model.
• I.M.P. (9:30 Club): Independent concert venue operator running the 9:30 Club and other DC-area venues. Directly comparable as a privately held multi-venue live music operator focused on regional touring acts.
• Bowery Presents: Independent concert venue operator running multiple mid-sized music venues in the Northeast. Comparable as a regional multi-venue operator with similar ticket and event-driven business model.
• First Avenue: Iconic independent live music venue and operator in Minneapolis operating multiple rooms in a single cluster. Directly comparable to Tower Theatre as a multi-room independent live music operator serving a regional market.

Regional players

• C3 Presents: Texas-based concert promoter and venue operator tied to ACL Live and other venues. Comparable venue-and-events operator, though anchored in Austin rather than Oklahoma.
• PromoWest Productions: Midwest regional concert promoter and venue operator (Newport Music Hall, Express Live!). Comparable multi-venue live music operator with overlapping touring and ticketing model, though geographically centered in Columbus, OH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/towertheatre

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Theatre