Matthys
Matthys bv is a Belgian direct-to-consumer specialist retailer of tools, equipment, and consumables for classic car and motorcycle restoration, selling via a multi-language European e-commerce storefront and a Vichte, Belgium showroom to both professional restorers and hobbyists across Belgium, Germany, France, the Netherlands, Austria, Spain, and the UK.
- Company typePrivate
- Founded-
- HeadquartersVichte, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Matthys does
Matthys bv is a privately held Belgian specialist retailer founded more than 30 years ago and headquartered in Vichte, Belgium, focused on tools, equipment, and consumables for classic car (oldtimer) and motorcycle restoration. Its product range covers the full restoration workflow: sheet metal working machines (English wheels, power hammers, planishing hammers, benders, rollers, beaders), sandblasting systems (Skat Blast and Hobbyblasters cabinets, pressure tanks, dust extraction), workshop furniture (IMOLA, LEMANS, ARTISAN cabinet series and workbenches), vehicle lifts, painting and coating lines (NOVOH, RESTOM, VHT, spray equipment), polishing equipment, maintenance chemicals and threadlockers (PETEC, FERTAN, DINITROL, COLOURLOCK), hand tools, ultrasonic cleaners (NI-KIT), and retro enamel merchandise. Distribution combines a multi-language e-commerce storefront (Dutch, French, German, English, Spanish) with a large physical showroom at headquarters, and the company ships throughout Europe.
The business operates as a direct-to-consumer specialist retailer selling primarily third-party-manufactured brands alongside its own MATTHYS Tools label, with prices displayed in EUR and most products held in stock for immediate delivery. Its go-to-market is direct-to-consumer: no intermediaries, with marketing distributed across SEO-driven e-commerce, social media (Facebook, YouTube, Instagram, TikTok), a multilingual email newsletter, a virtual showroom tour, and 30-plus years of exhibiting at international oldtimer trade fairs. Two primary customer segments are served in parallel — professional restorers and hobbyist/DIY enthusiasts — each requiring different price points (roughly €10-300 consumables up to €1,000+ capital equipment) and levels of technical guidance.
Matthys is owned privately with no disclosed external funding, no parent company, and no M&A history; the company is currently engaged in an ESF-funded organizational development project (Brightfuture) and is an Oldtimer Qualified Member of the Belgian Historic Vehicle Association. Headcount is in the 11-50 range, the company is actively operating, and revenue, ownership details, and growth metrics are not publicly disclosed.
Matthys firmographics
Firmographics- Name
- Matthys
- Legal name
- Matthys bv
- Website
- https://matthys.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matthys bv is a Belgian direct-to-consumer specialist retailer of tools, equipment, and consumables for classic car and motorcycle restoration, selling via a multi-language European e-commerce storefront and a Vichte, Belgium showroom to both professional restorers and hobbyists across Belgium, Germany, France, the Netherlands, Austria, Spain, and the UK.
- Ownership category
- akta.pro rank
Where Matthys is headquartered
LocationHeadquarters
- HQ city
- Vichte
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Matthys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - E-commerce: Direct online sales of professional tools and equipment for classic vehicle restoration. Products range from sheet metal working equipment, sandblasting systems, workshop furniture, automotive lifts, to painting supplies and maintenance products. The company sells to both professional restorers and hobbyists at competitive net prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for tools and equipment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Matthys product offering
Product offeringCore offering
Matthys is a Belgian retailer of tools, equipment, and consumables dedicated to the restoration of classic cars and oldtimers. The company operates a multilingual European online store alongside a physical showroom in Vichte, Belgium, supplying professional restorers and individual hobbyists with bodywork, paint, welding, and workshop products.
Product overview
Matthys is a direct-sale e-commerce platform specializing in tools and equipment for oldtimer (classic vehicle) restoration. The company serves both professional restorers and hobbyists across Europe with competitive net prices. The product portfolio encompasses the complete restoration workflow: sheet metal working (PLAATBEWERKING) with bending, rolling, and planishing equipment; sandblasting (ZANDSTRALEN) featuring Skat Blast and Hobbyblasters branded cabinets and pressure systems; workshop organization with IMOLA, LEMANS, and ARTISAN cabinet series; vehicle lifts (HEFBRUGGEN); painting and coating solutions (LAKKEN) including NOVOH, RESTOM, and VHT paint lines; polishing and sanding equipment (POLIJSTEN); maintenance products (ONDERHOUD) including PETEC threadlocking/sealing and RESTOM restoration solutions; and comprehensive hand tools (GEREEDSCHAPPEN). Additional offerings include automotive/motorcycle equipment, ultrasonic cleaners under the Matthys and NI-KIT brands, and retro enamel merchandise. The majority of products are kept in stock and available for immediate delivery.
Differentiator
Problem solved
Functional benefit
Companies that use Matthys
Customer profileSegments2 records
Ideal customer profiles2 records
Matthys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Matthys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Belgian Historic Vehicle Association (BHVA)minorMatthys is an Oldtimer Qualified Member of the Belgian Historic Vehicle Association, demonstrating its commitment to and recognition within the classic vehicle restoration industry in Belgium.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Matthys competitors and assessment
Company assessmentRegional players
- SIP Industrial Products: UK-based distributor of machinery, tools, and workshop equipment, including metalworking and automotive categories. Comparable assortment and customer overlap to Matthys but primarily serves the British market.
Broad incumbents
- Würth Group: European-based broad-line supplier of automotive, workshop, and industrial consumables and tools. Comparable European footprint and automotive workshop customer overlap, though at much larger scale and broader assortment.
- Stanley Black & Decker: Diversified global tool manufacturer with hand tools, power tools, and workshop storage under multiple brands. Overlaps with Matthys's tool, cabinet, and equipment categories as a much larger incumbent.
- Bosch Power Tools: Global power tools and accessories manufacturer with significant automotive workshop penetration. Overlaps with Matthys's power-driven hand tool and workshop equipment categories.
- Snap-on Incorporated: Global manufacturer and distributor of professional tools and equipment, with deep penetration in automotive workshops. A broad incumbent whose hand tool, lift, and workshop ranges overlap with Matthys's assortment.
Direct peers
- Adam's Polishes: DTC retailer of detailing products, polishes, and accessories for enthusiasts and professionals. Comparable online-first specialty model and overlapping customer base with Matthys.
- Eastwood Company: US-based specialty retailer of tools, equipment, paints, and consumables for classic car and hot rod restoration. Closest analog to Matthys's product mix and customer base, differing primarily by geography.
- TCP Global: Online retailer specializing in auto restoration and refinishing supplies including spray guns, HVLP equipment, and bodywork products. Direct overlap with Matthys's painting, polishing, and restoration categories.
- Griot's Garage: Direct-to-consumer retailer of car care, detailing, and surface preparation equipment. Strong overlap with Matthys's polishing, painting, and workshop consumable categories.
- Langka Corp: Specialty retailer of automotive paint chip repair, restoration touch-up, and detailing products. Comparable specialty e-commerce model serving classic and collector vehicle enthusiasts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Matthys social profiles
Digital presenceMatthys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matthys leadership team
Management profileNumber of profiles
Matthys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matthys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matthys
What does Matthys do?
Matthys is a Belgian retailer of tools, equipment, and consumables dedicated to the restoration of classic cars and oldtimers. The company operates a multilingual European online store alongside a physical showroom in Vichte, Belgium, supplying professional restorers and individual hobbyists with bodywork, paint, welding, and workshop products.
Is Matthys a public or private company?
Matthys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matthys founded?
Matthys was founded in -1. It employs 1 to 10 people.
Where is Matthys based?
Matthys is headquartered in Vichte, Belgium, in the Europe region.
How does Matthys make money?
One revenue line is on record: product Sales - E-commerce.
Who are Matthys's main competitors?
SIP Industrial Products is listed as a regional player. Broad incumbents are Würth Group, Stanley Black & Decker, Bosch Power Tools and Snap-on Incorporated. Direct peers are Adam's Polishes, Eastwood Company, TCP Global, Griot's Garage and Langka Corp.
Does Matthys have an API?
No public API is recorded for Matthys.