Approach
Approach is a privately held BTL (Below-The-Line) marketing agency in Lima, Peru that designs and executes experiential brand activation campaigns for enterprise clients including Samsung, Nike, John Deere, Fiat, Subaru, and DIRECTV.
- Company typePrivate
- Founded-
- HeadquartersMiraflores, Peru
- Headcount11–50
- GTM typeB2B
- OfferingServices
Approach firmographics
Firmographics- Name
- Approach
- Legal name
- Agencia de Publicidad Approach
- Website
- https://approachbtl.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Approach is a privately held BTL (Below-The-Line) marketing agency in Lima, Peru that designs and executes experiential brand activation campaigns for enterprise clients including Samsung, Nike, John Deere, Fiat, Subaru, and DIRECTV.
- Ownership category
- akta.pro rank
Where Approach is headquartered
LocationHeadquarters
- HQ city
- Miraflores
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Approach business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- BTL Marketing Services: Revenue generated through providing below-the-line marketing services including brand activations, experiential campaigns, and promotional events for corporate clients. The agency creates and executes customized marketing solutions for each brand campaign.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Approach product offering
Product offeringCore offering
Approach is a below-the-line (BTL) marketing and advertising agency that designs and executes brand activations, experiential marketing campaigns, and promotional events for enterprise clients. Services include digital marketing, web design, and branding support, with campaigns tailored individually per brand and an internal content production arm called Reel Approach. The agency operates from Miraflores, Lima, Peru.
Differentiator
Problem solved
Functional benefit
Products and services
- BTL Marketing and Brand Activation Services End-to-end design and execution of below-the-line marketing campaigns, brand activations, and promotional events for enterprise brand clients in Peru. Each engagement is scoped and customized per brand to create direct consumer engagement outside traditional advertising channels.
- Experiential Marketing Campaigns Experiential campaign design and on-the-ground execution including product launches, sponsorship activations, sporting events, educational campaigns, and promotional experiences for corporate clients.
- Digital Marketing, Web Design, and Branding Complementary digital and brand services including digital marketing, web design, and branding offered by the agency to enterprise clients.
- Reel Approach (In-house Content Production) Internal creative/content production division used to produce agency-owned video and content, such as the "Reel Approach" project showcased on the website.
Companies that use Approach
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Approach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Approach partnerships and signals
Strategic signalScale indicators3 records
Approach competitors and assessment
Company assessmentBroad incumbents
- Ogilvy Peru: WPP's full-service brand and advertising agency in Peru, offering creative, digital, and activation services. Competes for the same enterprise brand client roster in Lima.
- BBDO Peru: Omnicom's full-service creative agency in Peru, serving multinational brands with broader creative and media capabilities. Competes for the same brand marketing budgets in the Peruvian market.
- Publicis Peru: Peruvian arm of Publicis Groupe, providing integrated advertising, digital, and brand activation services. Competes indirectly for the same enterprise clients Approach serves in Lima.
- McCann Lima: Full-service advertising agency in Peru under the McCann Worldgroup network. While broader than Approach, it competes for the same enterprise brand marketing budgets in Peru and offers activation capabilities as part of a wider portfolio.
Direct peers
- Geometry Global (WPP): WPP's activation and shopper marketing network, offering brand activation, experiential, and promotional marketing services globally, including Latin America. Directly comparable BTL proposition to Approach.
- Jack Morton Worldwide (IPG): Global brand experience agency under IPG, producing experiential campaigns, events, and brand activations for major multinationals. Closely comparable to Approach's activation-led model.
- Momentum Worldwide (IPG): IPG's experiential and brand activation agency, focused on cultural and live brand experiences. Direct competitor in BTL experiential marketing services.
- Sparks (Publicis Groupe): Publicis's experiential and shopper marketing specialty agency, providing brand experience, event, and activation services. Operates in the same BTL/activation category as Approach.
- MKTG (Dentsu): Global experiential marketing and activation agency within Dentsu, directly competing in BTL, brand activations, and live experiential campaigns for enterprise brands — the same service category Approach operates in, but at much larger scale.
Regional players
- Promote México: Mexico-based BTL, activation, and experiential marketing agency serving the Latin American market. Same BTL/experiential category as Approach but operating in a different geography within the region.
Market position
Customer concentration
Approach social profiles
Digital presenceApproach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Approach leadership team
Management profileNumber of profiles
Approach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Approach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Approach
What does Approach do?
Approach is a below-the-line (BTL) marketing and advertising agency that designs and executes brand activations, experiential marketing campaigns, and promotional events for enterprise clients. Services include digital marketing, web design, and branding support, with campaigns tailored individually per brand and an internal content production arm called Reel Approach. The agency operates from Miraflores, Lima, Peru.
Is Approach a public or private company?
Approach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Approach founded?
Approach was founded in -1. It employs 11 to 50 people.
Where is Approach based?
Approach is headquartered in Miraflores, Peru, in the Latin America region.
How does Approach make money?
One revenue line is on record: BTL Marketing Services.
Who are Approach's main competitors?
Broad incumbents on record are Ogilvy Peru, BBDO Peru, Publicis Peru and McCann Lima. Direct peers are Geometry Global (WPP), Jack Morton Worldwide (IPG), Momentum Worldwide (IPG), Sparks (Publicis Groupe) and MKTG (Dentsu). Promote México is listed as a regional player.
Does Approach have an API?
No public API is recorded for Approach.