Promote
Promote is a U.S.-based digital marketing services company that sells subscription-based social media, SMS, and PPC management to more than 40,000 small businesses nationwide through its Meteor by Promote dashboard and a direct-to-SMB website funnel.
- Company typePrivate
- Founded2012
- HeadquartersBeverly Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Promote does
Promote is a U.S.-based digital marketing services company that sells subscription-based social media management, SMS marketing, and pay-per-click (PPC) advertising to small businesses. The company targets a horizontal SMB segment spanning real estate, insurance, healthcare, restaurants, and retail, and claims more than 40,000 small business customers nationwide. Its core offering is delivered through "Meteor by Promote," a proprietary web-based dashboard where clients review and approve content before it is published to channels including Facebook Business Pages and SMS. Customers access service via the company's direct website (wepromote.com) and onboard through a five-step process beginning with a Brand Analysis conducted by a Promote Social Media Specialist. The product is essentially a managed-services bundle wrapped around a workflow tool rather than a self-serve marketing platform.
Promote operates on a recurring subscription model with three contractual options: month-to-month, 6-month, and annual. Billing is automated on the subscription anniversary date, and pricing is not publicly disclosed. The company is privately held, headquartered in Beverly Hills/Los Angeles, California, with 101-250 employees, and is led by co-founder and CEO Jeff Essebag. No external institutional investment, parent company, or public listing has been disclosed in the available data. The company shows no evidence of proprietary AI/ML, no disclosed patents, no M&A activity, and no funding rounds.
The go-to-market motion is sales-led but executed through a self-serve website funnel — prospects click a "Get Started" call-to-action, complete a brief intake, and are handed off to a Social Media Specialist who customizes content for the business's local market. Promote positions itself around "sustaining local businesses" and creating geographically tailored content to drive engagement that converts to measurable sales outcomes, as documented in customer testimonials. Notable brand associations visible on the website include major real estate and insurance franchise systems (Coldwell Banker, Remax, ERA, Keller Williams, Century 21, Prudential, Geico, Berkshire Hathaway), suggesting the company sells to individual franchisees rather than to enterprise-level parent accounts.
Promote firmographics
Firmographics- Name
- Promote
- Legal name
- Promote
- Website
- https://wepromote.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Promote is a U.S.-based digital marketing services company that sells subscription-based social media, SMS, and PPC management to more than 40,000 small businesses nationwide through its Meteor by Promote dashboard and a direct-to-SMB website funnel.
- Ownership category
- akta.pro rank
Promote industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where Promote is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Promote business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Subscription Services: Promote generates revenue through monthly subscription fees for digital marketing services. Subscriptions are available on a month-by-month basis, 6-month contract, or annual contract. Billing occurs on the first day of each subscription month via automatic direct deduction. The service includes social media management, SMS marketing, and PPC advertising services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Multi-year contract | 6-month or annual contract plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Promote product offering
Product offeringCore offering
Promote provides subscription-based digital marketing services to U.S. small businesses, bundling social media management (primarily Facebook), SMS marketing, and PPC advertising into a single offering. Services are delivered and coordinated through its proprietary Meteor by Promote dashboard, which lets business owners review and approve content before it is published, and are supported by a dedicated Social Media Specialist who conducts a Brand Analysis and produces locally tailored content.
Product overview
Promote offers a unified digital marketing platform called Meteor by Promote, which provides social media management, SMS marketing, and pay-per-click (PPC) advertising services for small businesses. The Meteor dashboard serves as the central hub where customers can create, review, and approve content across multiple channels including Facebook and SMS before deployment. The company operates on a subscription model with month-to-month, 6-month, or annual contract options.
Differentiator
Problem solved
Functional benefit
Brands
- Meteor by Promote: Dashboard application for managing social media, SMS, and PPC marketing services
Products and services
- Meteor by Promote
Quantifiable outcome
- Trusted by over 40,000 small business owners across the United States
- +2 more outcomes
Companies that use Promote
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Promote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Promote partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Facebookcore
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Promote competitors and assessment
Company assessmentDirect peers
- Constant Contact: Constant Contact provides email and social marketing tools plus managed services for small businesses and nonprofits, putting it in direct competition for the same SMB marketing budget.
- Hibu: Hibu is a long-standing digital marketing agency serving U.S. small businesses with social media, search, and web solutions on a subscription/managed-services basis, making it the closest direct peer to Promote's model.
- Surefire Local: Surefire Local is a SaaS-driven SMB marketing platform focused on local search, social, and listings management — comparable to Promote in both target customer and channel mix.
- Thryv: Thryv (formerly Yodle/Dex Media) is a SaaS + services platform built specifically for small business marketing, including social, email, and reputation management — overlapping heavily with Promote's SMB subscription offering.
- ReachLocal: ReachLocal (part of USA TODAY Network/Gannett) provides managed digital marketing for SMBs, including social media and paid search, mirroring Promote's subscription-based multi-channel service structure.
- Vendasta: Vendasta operates a white-label SMB marketing and CRM platform used by agencies and franchises to deliver social, advertising, and listings services — a comparable productized SMB marketing delivery model.
- Main Street Hub (GoDaddy): Main Street Hub (acquired by GoDaddy) was a social media management agency for SMBs with a similar multi-channel managed services approach, making it a strong comparable for Promote's historical model.
- GoDaddy Marketing Hub: GoDaddy's marketing suite (including the former Overby Owens / Main Street Hub assets) targets small businesses with social posting, email, and SEO management, sharing the same SMB end-customer as Promote.
Emerging players
- Rock Content: Rock Content is a content marketing platform and agency that targets SMB and mid-market customers with managed social and content services, providing an emerging but adjacent peer reference point.
Broad incumbents
- Web.com: Web.com (Newfold Digital) is a broader incumbent in SMB digital services — websites, domains, and marketing — with overlapping SMB customers and adjacent services to Promote's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Promote social profiles
Digital presencePromote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promote leadership team
Management profileNumber of profiles
Profiles1 record
Promote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promote
What does Promote do?
Promote provides subscription-based digital marketing services to U.S. small businesses, bundling social media management (primarily Facebook), SMS marketing, and PPC advertising into a single offering. Services are delivered and coordinated through its proprietary Meteor by Promote dashboard, which lets business owners review and approve content before it is published, and are supported by a dedicated Social Media Specialist who conducts a Brand Analysis and produces locally tailored content.
Is Promote a public or private company?
Promote is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promote founded?
Promote was founded in 2012. It employs 101 to 250 people.
Where is Promote based?
Promote is headquartered in Beverly Hills, United States, in the North America region.
How does Promote make money?
One revenue line is on record: digital Marketing Subscription Services.
Who are Promote's main competitors?
Direct peers on record are Constant Contact, Hibu, Surefire Local, Thryv, ReachLocal, Vendasta, Main Street Hub (GoDaddy) and GoDaddy Marketing Hub. Rock Content is listed as an emerging player. Web.com is listed as a broad incumbent.
Does Promote have an API?
No public API is recorded for Promote.
What industry is Promote in?
Promote's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 5418 and its SIC code is 7310.