Sweeper

What Sweeper does

Sweeper is a free consumer mobile application, published by Loyalty Apps Ltd (registered in England and Wales, headquartered at 86-90 Paul Street, London), that enables groups of friends and colleagues to create digital sweepstakes for major sporting events, reality TV, and other competitive outcomes. The product replaces paper-based hat draws, spreadsheets, and WhatsApp polls with a structured mobile flow that randomly and evenly distributes teams or outcomes across up to 48 participants, then centralizes every participant's picks on a single 'My Sweepstakes' screen designed for screenshotting into group chats. The core technology is a mobile app platform (iOS and Android) backed by cloud-connected gameplay, deterministic fair random draw logic, real-time result tracking, and a shareable result-code system (e.g., 8-0, 38-0) that anchors virality and repeat usage. Beyond the classic Sweepstakes mode, the app offers two solo challenge modes — 8-0 Knockout (eight single-elimination games) and 38-0 Season (a full 38-game unbeaten league run) — positioned around highly shareable outcome codes.

Name

Sweeper

Legal name

Loyalty Apps Ltd

Website

https://playsweeper.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweeper is a free iOS and Android app published by London-based Loyalty Apps Ltd that lets groups create and run digital sweepstakes for sports, reality TV, and other events, with fair random draws and shareable result codes designed for group-chat virality.

Ownership category

akta.pro rank

Product category

Social mobile gaming

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

Keywords

• Sweepstake app
• Mobile gaming
• Social gaming
• Sports prediction
• Fan engagement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising (Google AdMob): Mobile apps are supported by third-party advertising delivered through Google AdMob. The website (playsweeper.com) does not show ads.
2. In-App Purchases (Planned): In-app purchases such as removing ads or buying virtual items will be available soon in iOS and Android apps. Virtual items have no real-world monetary value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sweeper is a free mobile app for iOS and Android that lets groups of friends create and join sweepstakes for sporting events, reality TV shows, and other competitive outcomes. The app uses a fair random draw algorithm to distribute teams and outcomes evenly across up to 48 players per sweepstake, and includes a centralized tracking screen designed for screenshot sharing into group chats. In addition to the classic Sweepstakes mode, the app offers two solo challenge modes: 8-0 Knockout (an eight-game single-elimination run) and 38-0 Season (a full unbeaten 38-game league season), each ending in a shareable result code.

Product overview

Sweeper is a single mobile app available on iOS and Android with three distinct game modes: Sweepstakes (the classic group sweepstake for any event with fair random draws), 8-0 Knockout (a solo challenge of eight single-elimination games), and 38-0 Season (a solo challenge of 38 games across a full unbeaten season). The app serves as a digital replacement for traditional paper-based sweepstakes, allowing groups to organize prediction contests for sports events, reality TV shows, and other competitive outcomes without handling money through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweeper Mobile App The main Sweeper mobile app for iOS and Android, offering a digital sweepstake platform for groups of friends to organize prediction contests for sports events, reality TV, and other competitive outcomes, with fair random draws and centralized pick tracking.
• Sweepstakes Mode The classic one-off event sweepstake game mode within the Sweeper app, enabling users to create or join a sweepstake for any event, draw outcomes randomly and fairly between a group, and track all participants' picks on one screen.
• 8-0 Knockout Mode A solo challenge game mode within the Sweeper app where users spin a draft to receive a squad from football history and attempt to win 8 consecutive knockout games for a perfect 8-0 result code.
• 38-0 Season Mode A solo challenge game mode within the Sweeper app where users take a squad through a full 38-game unbeaten league season; dropping even one point ends the perfect run, generating a result code such as 37-1-0.

Quantifiable outcome

• Set up a sweepstake in under a minute
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Loyalty Apps LtdcoreOthersLoyalty Apps Ltd is the parent company and publisher of Sweeper. The company is registered in England and Wales at 86-90 Paul Street, London EC2A 4NE. Sweeper is published by Loyalty Apps Ltd.
• Google AdMobcoreTechnology or IntegrationGoogle AdMob delivers and measures advertisements within Sweeper's mobile apps. AdMob and its partners use device identifiers, cookies, and similar technologies to show ads and measure their effectiveness. Some ads may be personalised based on user activity with consent.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• OfficeFootballPool: OfficeFootballPool is a long-standing UK-based web platform for organizing sports pools and sweeps between colleagues and friend groups. It serves the same horizontal 'group sweepstake' job-to-be-done as Sweeper, just on web rather than mobile.
• RunYourPool: RunYourPool is a direct competitor that lets groups set up and run sports prediction pools and brackets (NFL, NBA, college football, golf majors). Sweeper targets the same social pool/sweepstake use case natively in mobile rather than web.

Broad incumbents

• Yahoo Sports Brackets & Fantasy: Yahoo Sports hosts bracket challenges, fantasy leagues, and tourney pick'em games that compete for the same casual fan attention during major sporting events. Comparably serves sweepstake-style engagement but as part of a wide general sports platform.
• ESPN Tournament Challenge: ESPN's flagship bracket and sports prediction app runs millions of users through March Madness and other marquee tournaments. It overlaps Sweeper's event-based social prediction mechanic as part of a much broader sports media portfolio.
• CBS Sports Bracket Challenge: CBS Sports' annual bracket challenge and prediction games replicate Sweeper's group tournament-competition mechanic inside a major US broadcaster app; relevant incumbent comparator for event-based social prediction.
• PrizePicks: PrizePicks is a leading daily fantasy sports operator running pick'em contests across MLB, NBA, NFL, and college. Adjacent to Sweeper's social prediction use case but operating at vastly different scale and with paid entries.

Emerging players

• Fliff: Fliff is a mobile sports prediction app that combines social sweeps with optional real-money play, serving a US-leaning audience. Comparable to Sweeper in mobile-first social prediction mechanics but monetises via staking rather than ads.
• Chalk: Chalk is an emerging peer-to-peer sports prediction app where users challenge friends on player props. Relevant as a mobile-native emerging player in the social sports prediction category Sweeper occupies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/playsweeper
• Facebookfacebook.com/playsweeper
• LinkedInlinkedin.com/company/sweeperltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweeper