Gordon Commercial

What Gordon Commercial does

Gordon Commercial Real Estate Brokerage is a privately held boutique commercial real estate firm founded in 1995 and headquartered at 1680 University Avenue in Berkeley, California. The firm specializes in the sales and leasing of office, retail, restaurant, industrial, and multi-family properties across seven East Bay markets: Berkeley, Oakland, Emeryville, Albany, El Cerrito, San Leandro, and Richmond. It operates with a four-person team led by broker/owner Kevin Gordon, joined by associate-broker Jonathan Newman, salesperson Lori Rosenthal, and marketing specialist Barbara Colbert-Pace.

The company's core offering is traditional full-service commercial brokerage representation, supported by a basic WordPress-based property search portal on its website that lists available retail, office, industrial, and for-sale properties with contact forms for inquiries. The firm has no proprietary technology systems, no AI capabilities, and no platform or software product; its value proposition rests entirely on local market expertise, regulatory knowledge of East Bay municipal policies, and broker-driven relationship networks developed over three decades.

Gordon Commercial generates revenue through transaction-based commissions on both sales (typically 4-6% per industry standard) and leasing deals across the East Bay commercial property market. Its client base spans commercial property investors and developers seeking acquisition or disposition of investment assets, local business operators leasing retail and office space (including restaurant operators with specialized kitchen infrastructure requirements), and property owners seeking tenant placement and lease renewal representation. The firm distributes via its own website listings and direct broker engagement, supplemented by recurring earned-media coverage in local outlets such as Berkeleyside and SFGate.

Name

Gordon Commercial

Legal name

Gordon Commercial

Website

https://gordoncommercial.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Gordon Commercial is a privately held boutique commercial real estate brokerage founded in 1995 in Berkeley, California, serving buyers, sellers, tenants, and landlords across seven East Bay markets with a four-broker team specializing in office, retail, restaurant, industrial, and multi-family property transactions.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Investment Sales Brokerage (BPAJABAI)

Keywords

• Commercial real estate brokerage
• Commercial property leasing
• Commercial property sales
• Retail office industrial properties
• Investment property transactions

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Traditional commercial real estate brokerage earning commissions on sales and leasing transactions. Revenue generated from representing buyers, sellers, landlords, and tenants in commercial property transactions across retail, office, industrial, and multi-family segments in the East Bay market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gordon Commercial is a boutique commercial real estate brokerage that represents buyers, sellers, landlords, and tenants in the East Bay market. The firm handles sales and leasing transactions for office, retail, restaurant, industrial, and multi-family properties across Berkeley, Oakland, Emeryville, Albany, El Cerrito, San Leandro, and Richmond. Listings are surfaced through the firm's website, and transactions are closed directly by the four-person broker team.

Product overview

Gordon Commercial is a boutique commercial real estate brokerage established in 1995, offering a single integrated service platform for buying, selling, leasing, and developing commercial properties. The core offering is their commercial real estate brokerage service, supported by an online property search portal for browsing available spaces by category (Retail, Office, Industrial, For Sale) and an East Bay cities resource hub with local municipal information. Their product portfolio centers on personalized brokerage expertise rather than a technology platform, serving clients across Berkeley, Oakland, Emeryville, Albany, El Cerrito, San Leandro, and Richmond.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Services Full-service commercial real estate brokerage representing buyers, sellers, landlords, and tenants in sales and leasing transactions across office, retail, restaurant, industrial, and multi-family property types in Berkeley, Oakland, Emeryville, Albany, El Cerrito, San Leandro, and Richmond.

Quantifiable outcome

• Featured in Berkeleyside and other regional media for commercial real estate transactions
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BerkeleysideminorGTM or Marketing Partner · 1 May 2025Local Berkeley news outlet provides editorial coverage of Gordon Commercial's commercial real estate transactions and market insights. Coverage includes interviews with Kevin Gordon about market trends and specific deals. No formal partnership agreement; earned media through newsworthy content.

Scale indicators3 records

Expansion highlights3 records

Broad incumbents

• Avison Young: Global commercial real estate services firm with Bay Area operations spanning office, retail, industrial, and investment sales. Comparable service offerings to Gordon Commercial, but with broader geographic coverage and institutional client base.
• Colliers International: Global commercial real estate services firm with strong Bay Area presence in office, retail, and industrial brokerage. Comparable to Gordon Commercial in transaction categories served, but operates with broader geographic reach and institutional teams.
• Cushman & Wakefield: Global commercial real estate services firm with a strong Bay Area presence offering brokerage, valuation, and advisory across office, retail, and industrial. Directly comparable to Gordon Commercial in transaction type, but operates at vastly greater scale and geographic breadth.
• JLL (Jones Lang LaSalle): Global real estate services and investment management firm with significant Bay Area brokerage operations in leasing, sales, and capital markets. Overlaps with Gordon Commercial's service offering but serves larger institutional clients and cross-border investors.
• CBRE Group: World's largest commercial real estate services firm with full-service brokerage in the East Bay across investment sales, office, retail, and industrial. Comparable transaction types to Gordon Commercial, but with global capital markets reach and institutional technology platforms.
• Newmark Group: Global commercial real estate advisory firm with Bay Area presence in leasing, investment sales, and capital markets. Comparable transaction categories to Gordon Commercial, but with institutional scale and capital markets depth.

Direct peers

• Marcus & Millichap: Specialized commercial real estate investment sales brokerage with significant California presence, focused on multi-family, retail, and commercial investment property transactions. Closely comparable to Gordon Commercial's investment sales brokerage services targeting private investors and owners.
• SVN International (Sperry Van Ness): Commercial real estate brokerage franchise with Bay Area advisors providing sales, leasing, and investment services across office, retail, industrial, and multi-family. Closely comparable boutique brokerage model with similar property type coverage and client base.
• Kidder Mathews: Largest independent commercial real estate firm on the West Coast with deep Bay Area operations in office, industrial, retail, and investment sales. Most comparable as a regional brokerage competitor, though larger and multi-office.
• NAI Northern California: Regional Bay Area commercial real estate brokerage with offices across the East Bay providing sales, leasing, and property management for office, retail, industrial, and multi-family. Direct competitor serving overlapping Berkeley/Oakland client base with similar boutique-to-mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GordonComRE

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Commercial