Impulse

What Impulse does

Impulse is a Brasília-based enterprise software and services company focused on cloud-based learning management (LMS) and human capital management (HCM). It operates primarily as an implementation, content, and managed-services partner for global LMS/talent suites rather than as an independent SaaS vendor, holding principal-partner status with Saba in Brazil and an additional partnership with Cornerstone. Its portfolio spans the Saba and Cornerstone platforms, the proprietary ImpulseUP performance evaluation product, and a content and training services practice serving large Brazilian and Latin American enterprises.

The company's core technology stack centers on the deployment and customization of partner LMS platforms, supplemented by ImpulseUP for performance workflows. Its business model combines implementation services, managed content and training delivery, and recurring platform-related contracts, monetized through enterprise project work and ongoing service agreements. Customers named include Petrobras, Itaú, Electrolux, Modec, SESC, Yamana Gold, Grupo Marista, and Apex Brasil, spanning oil and gas, financial services, consumer goods, mining, education, and government segments.

Impulse was spun off from Grupo Mirante in 2016, inheriting the parent group's enterprise relationships and over 15 years of operational history. The firm has demonstrated capacity for cross-border enterprise deployments, most notably a multi-country Electrolux LATAM rollout covering 7,000+ professionals across 10 countries within six months, indicating a credible path to broader regional expansion beyond Brazil. Headcount is reported in the 51-100 range per firmographic data.

Name

Impulse

Legal name

Impulse

Website

https://impulse.net.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Impulse is a Brasília-based enterprise LMS and HCM implementation partner for Saba and Cornerstone in Brazil, serving large enterprises across oil and gas, financial services, consumer goods, and education with cloud learning platforms and the ImpulseUP performance evaluation product.

Ownership category

akta.pro rank

Product category

Human Capital Management Software

NAICS

Software Publishers (5132), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Learning Management (LMS) & Talent Development (BPACAPAG)

akta.pro secondary industries

Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC)

Keywords

• Learning management system
• Corporate education platforms
• Human capital management
• Performance evaluation software
• Talent management solutions

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. LMS and HCM Software Solutions: Cloud-based platforms for corporate education, performance management, talent acquisition and retention, delivered through partnerships with Saba and Cornerstone. Revenue generated from software commercialization, implementation and customization services.
2. Consulting and Implementation Services: Professional services for system implementation, customization to internal systems, and ongoing consulting support for HR processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Impulse sells and implements cloud-based Learning Management System (LMS) and Human Capital Management (HCM) platforms for corporate education in Brazil, including its own ImpulseUP performance evaluation software and the Saba and Cornerstone talent management suites. The company delivers integrated solutions covering online and in-person training management, performance evaluation, competency management, succession planning, talent attraction and retention, engagement, and knowledge extension to partners and customers, bundled with implementation, customization, and consulting services.

Product overview

Impulse is a cloud-based corporate education and human capital management solutions provider, operating as the primary Saba partner in Brazil. The company offers a unified portfolio consisting of its proprietary ImpulseUP performance management software combined with Saba's comprehensive talent management platform. ImpulseUP provides automated performance evaluation, the Nine Box matrix for succession planning, and individual development plans (PDI). The Saba partnership delivers learning management (LMS), recruitment, performance management, collaboration, and social learning capabilities. Together, these solutions enable organizations to manage training (online and in-person), organize knowledge, conduct performance evaluations, and implement talent attraction and retention strategies.

Differentiator

Problem solved

Functional benefit

Brands

• ImpulseUP: A complete performance evaluation software with PDI (Individual Development Plan), Nine Box matrix, and other talent management features.

Products and services

• ImpulseUP

Quantifiable outcome

• Trained 7,000+ professionals across 10 countries in under 6 months for Electrolux
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SabacoreTechnology or IntegrationImpulse is the principal partner of Saba in Brazil for commercialization and implementation of Saba's integrated talent management solutions. Saba is a world leader in integrated talent management solutions, offering recruitment, training, management and collaboration solutions for companies of all sizes. Saba's platform includes LMS, social learning, and collaboration features.
• CornerstonecoreTechnology or IntegrationCornerstone is described as the leading talent management system, offering recruitment, training, management and collaboration solutions for companies of all sizes. Impulse distributes Cornerstone solutions in Brazil.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Docebo: AI-powered global LMS platform expanding rapidly into enterprise and extended enterprise use cases. Competes with Impulse for new corporate LMS wins, particularly with mid-market and enterprise buyers seeking own-IP cloud platforms.
• Cornerstone OnDemand: Global learning and talent management suite provider and an explicit Impulse partner in Brazil. Competes with Impulse in HCM/LMS sales globally and could disintermediate Impulse's Brazilian implementation channel if it expands direct sales.
• Senior: Brazilian HCM and enterprise software vendor with established HR/Payroll/LMS offerings for mid-market and enterprise. Most direct local competitor to Impulse, serving similar HR and corporate education use cases with own-IP software and implementation services.
• Saba Software: Global integrated talent management platform and Impulse's flagship partner in Brazil. Overlaps heavily in LMS, performance, and recruitment functionality, and represents both an enabler and a competitive threat depending on direct sales strategy.
• LearnUpon: Cloud LMS focused on training partners, customers, and employees. Comparable to Impulse on the LMS core and on the 'extend knowledge to partners/customers' value proposition, with a more productized SaaS offering.

Emerging players

• Degreed: Modern learning experience and skill development platform for enterprises. Overlaps with Impulse's corporate learning and knowledge amplification offerings, particularly in the upskilling and skills-graph use cases.
• 360Learning: Collaborative learning platform combining LMS with social/instructor-led learning, similar to Impulse's social learning and gamification features. Competes for enterprise training modernization deals globally, including in Latin America.

Broad incumbents

• Workday: Global enterprise cloud HCM and finance platform expanding aggressively in Latin America. Represents both a competitive threat to Impulse's enterprise LMS deals and a potential partner ecosystem opportunity for implementation services.
• TOTVS: Largest Brazilian enterprise software company, with an HR/LMS suite (TOTVS RM, Carol) and broad implementation capability across multiple industries. Directly competes with Impulse for enterprise HCM/education deals in Brazil, but at significantly greater scale and with own-IP products.
• SAP SuccessFactors: Global enterprise HCM suite widely deployed in Brazil by large multinationals. Competes for the same large enterprise HR transformation deals, often with implementation led by global SIs that crowd out local partners like Impulse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/impulsetec
• LinkedInlinkedin.com/company/mirante-educacional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impulse