MyStore.no
MyStore.no AS is a Norwegian SaaS provider of a unified cloud-based commerce platform combining online store (Nettbutikk) and POS (Acendy) with integrated payments, shipping, and logistics, serving Norwegian SMB retailers from solo founders to enterprises above 100M NOK turnover, and operating as a wholly-owned Visma AS subsidiary.
- Company typePrivate
- Founded2006
- HeadquartersTromsø, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyStore.no does
MyStore.no AS, founded in 2006 and headquartered in Tromsø, Norway, operates a cloud-based unified commerce platform that combines an online store (Nettbutikk) and a point-of-sale system (Acendy POS) into a single SaaS solution for Norwegian SMB retailers. The platform is built natively on AWS in the EU (Ireland), with shared inventory, order management, and customer data across online and physical channels, and is augmented by modules for warehouse management (Mystore Logistikk), pre-negotiated shipping (Mystore Frakt via PostNord/Bring/Profrakt), integrated payments (Klarna/Kustom Checkout, Vipps, Mystore Payments on Adyen), design (Designbygger), international sales, and a turnkey onboarding service (We Fix). Hardware (Datakasse POS terminals) is leased, and an Elvin AI assistant (powered by Anthropic Claude via Product Fruits) is embedded in the control panel at no extra cost. The company is a wholly-owned subsidiary of Visma AS (part of the Norvato group), giving it access to Visma's Nordic SMB distribution and integrations with Visma's accounting products (Tripletex, E-conomic). MyStore generates revenue through tiered SaaS subscriptions (monthly or annual), transaction fees on payment and shipping, hardware rental, and professional services including in-house digital marketing; the GTM combines a 14-day free self-serve trial with consultative inside sales ('Snakk med en rådgiver') and dedicated migration support for merchants switching from competitor platforms.
MyStore.no firmographics
Firmographics- Name
- MyStore.no
- Legal name
- Mystore.no AS
- Website
- https://mystore.no
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyStore.no AS is a Norwegian SaaS provider of a unified cloud-based commerce platform combining online store (Nettbutikk) and POS (Acendy) with integrated payments, shipping, and logistics, serving Norwegian SMB retailers from solo founders to enterprises above 100M NOK turnover, and operating as a wholly-owned Visma AS subsidiary.
- Ownership category
- akta.pro rank
MyStore.no industry classification
Industry- Product category
- Retail E-commerce SaaS Platform
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Merchant Services Aggregators & SMB Acquirers (FSAMABAK)
Keywords
Where MyStore.no is headquartered
LocationHeadquarters
- HQ city
- Tromsø
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
MyStore.no business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- SaaS Subscription (Nettbutikk): Monthly or annual recurring subscription fees for access to the e-commerce platform, with tiered plans based on feature set and business size. Payment is made via credit card (monthly) or invoice (annual). Cancellation notice is 1 month for monthly plans; 14 days before renewal for annual plans.
- Transaction Fees (Mystore Payments): Transaction-based fees on card payments processed through the integrated payment terminal (Datakasse) and online checkout via Mystore Payments (powered by Adyen). Transaction fee structure applies to all payment processed through the platform.
- POS Hardware Sales and Rental: POS hardware (Datakasse terminal) is available for short-term rental or long-term lease. The terminal always remains Mystore's property; customers pay for usage. Hardware accessories and replacement equipment available through the Hardwarestore (datakasse.mystore.no).
- Professional Services (We Fix + Markedsføring): Paid services including We Fix turnkey startup packages (design, setup, training), digital marketing services (traffic and sales growth managed by Mystore's in-house marketing team), and custom implementation/consulting.
- Shipping Markup (Mystore Frakt): Pre-negotiated bulk shipping rates with PostNord and Bring are passed through to merchants, with Mystore Frakt providing discounted prices from 36 NOK per shipment. Revenue derived from the margin between negotiated bulk rates and retail shipping rates offered to merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial (14 days) — entry-level onboarding |
| Subscription | Monthly | Monthly subscription — flexible billing |
| Subscription | Annual | Annual subscription — committed billing |
| Transaction based/ take rate | Pay-as-you-go | Kustom Checkout — included in all plans |
| Transaction based/ take rate | Pay-as-you-go | Mystore Frakt — integrated shipping |
| Subscription | Monthly | POS Hardware Rental — short-term and long-term |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
MyStore.no product offering
Product offeringCore offering
MyStore.no provides a cloud-native SaaS commerce platform that combines an online store (nettbutikk) and point-of-sale system (Acendy POS) into a single unified solution for Norwegian retail businesses. The platform integrates payments (Kustom/Klarna Checkout, Vipps, Adyen-powered Mystore Payments), shipping (PostNord, Bring via Profrakt), warehouse management, marketing services, and a design builder, enabling SMB retailers to sell simultaneously via web and physical stores with shared inventory and customer data.
Product overview
Mystore is a unified commerce platform that combines an online store (Mystore Nettbutikk) and a point-of-sale system (Acendy POS) into a single cloud-based SaaS solution, enabling merchants to sell simultaneously via web and physical retail. The platform is architected as a modular system: the core e-commerce and POS engines are complemented by optional add-on modules including Kustom Checkout (built-in payment), Mystore Frakt (pre-negotiated shipping via PostNord/Bring), Mystore Logistikk (warehouse management), We Fix (turnkey store setup), marketing services, personal shopping, international sales, and design builder. Payment processing is handled through Kustom Checkout, Vipps, and Adyen, all integrated natively. The platform is owned by Visma and operated from Tromsø, Norway.
Differentiator
Problem solved
Functional benefit
Brands
- Acendy POS: Point-of-sale system (POS) for physical retail operations, integrated with the cloud-based commerce platform.
- Mystore Frakt
- We Fix
Products and services
- MyStore Nettbutikk (Online Store) Cloud-based e-commerce platform enabling Norwegian retailers to create and manage online stores with product management, order processing, integrated payments (Vipps, Klarna, Adyen), shipping integrations (PostNord, Bring), marketing tools, and embedded AI.
- Acendy POS (Kassasystem) Point-of-sale cash register system for physical retail locations, integrated with the online store in a unified cloud solution with payment terminal support. Available for short-term rental.
- MyStore Logistikk Warehouse and inventory management module providing centralized control over stock across online and physical channels, integrated within the unified commerce platform.
- Kustom Checkout Nordic checkout and payment solution (formerly Klarna Checkout) providing a complete payment and till experience with embedded delivery options and high mobile conversion rates. Included in all MyStore packages without additional monthly cost; per-transaction fees apply.
- MyStore Frakt (Profrakt) Pre-negotiated bulk shipping rates with PostNord and Bring available exclusively to MyStore customers, with integrated shipping method setup, automatic label generation, pickup scheduling, tracking, and a shipping dashboard.
- We Fix (Starthjelpen) Turnkey startup package offering personalized setup and design of the online store, including payment configuration, shipping setup, and marketing guidance to help new merchants launch successfully.
- Markedsføring (Marketing Services) Digital marketing services provided by MyStore's in-house marketing team to help merchants increase online visibility, traffic, and sales.
- MyStore Datakasse Hardware POS cash register terminals and payment terminals offered by MyStore for purchase or short-term rental to merchants using the Acendy POS system.
Quantifiable outcome
- Shipping prices from 36 NOK per parcel through Mystore Frakt bulk rate agreements with PostNord and Bring
- +2 more outcomes
Companies that use MyStore.no
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MyStore.no technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
MyStore.no partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ProfraktcoreProfrakt is the shipping partner providing Mystore Frakt — a pre-negotiated bulk shipping rate program with PostNord and Bring. Mystore acts as the interface for merchants, integrating shipping rates, label generation, and tracking directly into the merchant dashboard.
- Klarna (Kustom Checkout)coreKustom (formerly Klarna Checkout) is the integrated payment solution included in all Mystore plans at no extra monthly cost. Handles the full checkout experience including multiple payment methods, dynamic shipping, and buyer risk assessment. Transaction fees of 2.39–3.49% + 3.50 NOK apply.
- VippscoreVipps is the Norwegian mobile payment solution integrated into Mystore's platform, enabling merchants to accept Vipps as a payment method. Information (email, name) is shared with Vipps during the checkout initiation process.
- PostNordcorePostNord is the primary courier for Mystore Frakt, offering discounted shipping rates to Mystore merchants. Free parcel pickup is included for Mystore Frakt customers using PostNord, and labels are generated directly from the Mystore dashboard.
- BringcoreBring (owned by Posten Norge) is the secondary courier available through Mystore Frakt. Offers discounted rates for Mystore merchants with 20% discount on pickup agreements. Integration provides shipping label generation and tracking.
- Amazon Web Services (AWS)coreAWS EMEA SARL (Ireland/EU-WEST-1) serves as the hyperscale hosting provider for the Mystore platform. All tenant content, account data, and customer records are stored on AWS infrastructure in Ireland, ensuring EU data residency compliance.
- AdyencoreAdyen handles credit card payment processing and payment terminal acquiring for Mystore Payments (Datakasse POS). Adyen's prohibited and restricted list governs merchant product eligibility on the Mystore platform.
- PIO (Partner)minorStrategic collaboration with PIO for robotic warehouse automation, showcased in a joint case study with customer Vakre Vene. PIO's robotic systems were integrated with Mystore's platform to automate fulfillment processes.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
MyStore.no competitors and assessment
Company assessmentOthers
- Klarna: Swedish BNPL and checkout provider whose Kustom Checkout is integrated into all Mystore plans — adjacent ecosystem partner and a broader incumbent in Nordic payments/checkout.
- Adyen: Global payments platform that processes card payments and powers Mystore Payments and Datakasse — enabling infrastructure rather than a competitor, but a broad incumbent in the same merchant payments space Mystore resells.
Regional players
- Quickbutik: Swedish SMB e-commerce platform provider focused on small Nordic retailers — competes with Mystore on regional SMB e-commerce but does not currently cover Norway at scale.
Direct peers
- Lightspeed Commerce: Canadian omnichannel commerce and POS platform focused on retail, restaurant, and SMB merchants — directly competes with Mystore's combined e-commerce + Acendy POS + payments stack.
- WooCommerce: Open-source WordPress e-commerce plugin from Automattic, the most widely adopted SMB e-commerce platform globally — competing as a low-cost alternative to Mystore for Norwegian merchants.
- Shopify: Canadian global leader in SMB e-commerce SaaS, offering online store, POS (Shopify POS), payments (Shopify Payments), and shipping integrations — directly comparable to Mystore's unified commerce platform for SMB retailers.
- Squarespace: US-based SMB website and online store builder with templates, commerce features, and POS — competing with Mystore for creative-entrepreneur and small-retail SMB merchants.
- Wix.com: Israeli SMB website builder with native e-commerce, POS (Wix POS), and integrated payments, targeting entrepreneurs and small retailers — overlapping Mystore's "first-time online entrepreneurs" customer segment.
- Centra: Swedish-headquartered DTC and brand-commerce platform for Nordic and European fashion/lifestyle brands — the closest Nordic-headquartered direct competitor in regional commerce SaaS.
- BigCommerce: US-headquartered SaaS e-commerce platform targeting SMB and mid-market merchants with multi-channel storefronts, API-driven integrations, and partnered payment processors — closely aligned with Mystore's Norwegian SMB platform offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MyStore.no social profiles
Digital presenceMyStore.no compliance and trust
Trust signalCompliance4 records
MyStore.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyStore.no leadership team
Management profileNumber of profiles
Profiles2 records
MyStore.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyStore.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyStore.no
What does MyStore.no do?
MyStore.no provides a cloud-native SaaS commerce platform that combines an online store (nettbutikk) and point-of-sale system (Acendy POS) into a single unified solution for Norwegian retail businesses. The platform integrates payments (Kustom/Klarna Checkout, Vipps, Adyen-powered Mystore Payments), shipping (PostNord, Bring via Profrakt), warehouse management, marketing services, and a design builder, enabling SMB retailers to sell simultaneously via web and physical stores with shared inventory and customer data.
Is MyStore.no a public or private company?
MyStore.no is a private company. It is classified as corporate owned and is currently operating.
When was MyStore.no founded?
MyStore.no was founded in 2006. It employs 1 to 10 people.
Where is MyStore.no based?
MyStore.no is headquartered in Tromsø, Norway, in the Europe region.
How does MyStore.no make money?
Five revenue lines are on record. SaaS Subscription (Nettbutikk) is the primary driver. The others are transaction Fees (Mystore Payments), POS Hardware Sales and Rental, professional Services (We Fix + Markedsføring) and shipping Markup (Mystore Frakt).
Who are MyStore.no's main competitors?
Others on record are Klarna and Adyen. Quickbutik is listed as a regional player. Direct peers are Lightspeed Commerce, WooCommerce, Shopify, Squarespace, Wix.com, Centra and BigCommerce.
Does MyStore.no have an API?
Yes. Mystore provides a public REST API that allows third-party software to integrate with the platform. The API supports exportable data in structured machine-readable formats including CSV, JSON, and XML. Bulk data retrieval is available via the API and through downloadable exports in the backoffice. Partial exports allow customers to specify data categories such as orders, customers, and articles. API authentication is required with request throttling of 100 requests per minute per token. Additional terms and Partner Agreements for API use are available at https://mystoreapi.docs.apiary.io/#. Developer documentation is at mystoreapi.docs.apiary.io.
What industry is MyStore.no in?
MyStore.no's product category is Retail E-commerce SaaS Platform. Its primary akta.pro industry code is FSAMABAK, Merchant Services Aggregators & SMB Acquirers. Its NAICS code is 42343 and its SIC code is 5045.