Profrakt
Profrakt is a Norwegian cloud-based shipping management platform that aggregates multiple parcel carriers (Bring, PostNord, Helthjem, Porterbuddy, Instabox) into a single portal, negotiating bulk rates for 1,500+ Norwegian e-commerce SMBs and integrating with Shopify, WooCommerce, Wix, and other platforms.
- Company typePrivate
- Founded-
- HeadquartersTrollåsen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Profrakt does
Profrakt is a Norwegian cloud-based shipping management platform that aggregates multiple parcel carriers (Bring, PostNord, Helthjem, Porterbuddy, Instabox, UPS) into a single portal for the country's e-commerce merchants. The company negotiates bulk carrier rates by aggregating shipping volume from 1,500+ Norwegian online stores, providing SMB and mid-market e-commerce operators with enterprise-level pricing and a unified interface for booking, tracking, invoicing, and customer service. The core platform is accessed via a self-serve web portal (app.profrakt.no) and integrates with major e-commerce backends (Shopify, WooCommerce, Wix, Mystore, Tripletex) plus a REST API for custom workflows and a cloud-connected Zebra ZD421 label printer (Profrakt Skyprint).
The product portfolio extends beyond shipping aggregation into adjacent commerce operations: Holio Order Management (order/inventory/transport/purchasing), Holio Insights: Shipping and Holio Insights: Checkout (analytics subscriptions priced at 999–1,499 NOK/month), Profrakt Connects (desktop integration app for Tripletex ERP at 599 NOK/month), and Profrakt Skyprint (hardware label printer sales). Revenue is generated through a combination of spread on negotiated carrier rates, recurring analytics subscriptions, hardware sales, and integration tooling fees, with the core shipping aggregation service carrying no public list price and instead being customized per customer.
The company operates as a private limited company (Logistikkgruppen AS, org. nr. 926 072 951), is bootstrapped without disclosed external funding, and is led by co-founders Alf Kristian Amundsen (CEO) and Stein Thore Haga (CTO) with 18 employees across technical development, digital marketing, project management, and business development. Profrakt is a single-country operator (Norway) with no announced international expansion, and its growth strategy centers on deepening product breadth within the Norwegian e-commerce ecosystem rather than geographic scaling.
Profrakt firmographics
Firmographics- Name
- Profrakt
- Legal name
- Logistikkgruppen AS
- Website
- https://profrakt.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Profrakt is a Norwegian cloud-based shipping management platform that aggregates multiple parcel carriers (Bring, PostNord, Helthjem, Porterbuddy, Instabox) into a single portal, negotiating bulk rates for 1,500+ Norwegian e-commerce SMBs and integrating with Shopify, WooCommerce, Wix, and other platforms.
- Ownership category
- akta.pro rank
Profrakt industry classification
Industry- Product category
- E-commerce Shipping Logistics
- NAICS
- Packaging and Labeling Services (56191), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
- akta.pro secondary industry
- Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where Profrakt is headquartered
LocationHeadquarters
- HQ city
- Trollåsen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Profrakt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Shipping rate negotiation and aggregation: Profrakt aggregates shipping volume from 1,500+ Norwegian online stores to negotiate preferential carrier rates. Revenue is derived from the margin between negotiated bulk rates and rates charged to individual customers. No explicit subscription fee is required for the shipping aggregation service itself.
- Profrakt Skyprint (label printer hardware): Sale of Profrakt Skyprint Zebra ZD421 network label printers, pre-configured and shipped ready to use. Also sells shipping labels (fraktetiketter) as a consumable.
- Holio Insights: Shipping (analytics subscription): Monthly subscription for shipping data analytics — 999–1,490 NOK per month depending on plan. Provides carrier insights, surcharge analysis, zone pricing, weight insights and return economics.
- Holio Insights: Checkout (analytics subscription): Monthly subscription for checkout conversion analytics — 999–1,499 NOK per month. Provides shipping price effect on conversion, missed checkout value, carrier conversion rates.
- Profrakt Connects - Tripletex integration: Desktop application (Windows/Mac) integrating Profrakt with Tripletex ERP for automated shipping from orders/invoices. Costs 599 NOK/month, billed in arrears, first month free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Holio Insights: Shipping — Analytics for all shipments |
| Subscription | Monthly | Holio Insights: Checkout — Conversion analysis at checkout |
| Subscription | Monthly | Profrakt Connects - Tripletex integration |
| One time/ perpetual license | Pay-as-you-go | Profrakt Skyprint label printer (Zebra ZD421) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Profrakt product offering
Product offeringCore offering
Profrakt provides a unified cloud-based shipping management platform that aggregates multiple Norwegian carriers (Bring, PostNord, Helthjem, Porterbuddy, Instabox, UPS) and offers pre-negotiated bulk shipping rates to Norwegian e-commerce businesses. The platform handles rate calculation, label generation, tracking, invoicing, and customer service through a single portal and single contract, accessed via self-serve onboarding or via integrations with Shopify, WooCommerce, Wix, Mystore, and Tripletex.
Product overview
Profrakt is a unified shipping management platform that aggregates multiple carriers and shipping services into a single solution. The core Profrakt Platform provides pre-negotiated shipping agreements with carriers (Bring, PostNord, Helthjem, Instabox, Porterbuddy), while complementary products include Holio Order Management (internal order/inventory system), Holio Shipping App (Shopify connector), Holio Insights: Checkout and Shipping (analytics add-ons), Profrakt Skyprint (label printer hardware), and Profrakt Connects (desktop integration tool). The ecosystem centers on the Profrakt portal as the single interface for booking, tracking, invoicing, and customer service.
Differentiator
Problem solved
Functional benefit
Brands
- Profrakt Skyprint: A modern, scalable label printer solution that can be used anywhere with internet access.
- Holio Insights
- Holio Shipping App
- Holio Order Management
- Profrakt Connects
Products and services
- Profrakt Platform
Quantifiable outcome
- Up to 30% reduction in shipping costs (Agder Lyd case study)
- +4 more outcomes
Companies that use Profrakt
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Profrakt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Profrakt partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Norges Skiforbund – Hopp (Norwegian Ski Jumping Federation)minorProfrakt became an official partner of both the women's and men's Norwegian ski jumping national teams through 2027. The partnership includes logo placement on athletes' uniforms and training gear, and Profrakt supports the team with logistics expertise and data analysis. Jan-Erik Aalbu (hoppsjef) stated the partnership is an important contribution to building a more solid economy for the team.
- BringcoreBring is a core carrier partner. Profrakt aggregates Brings full service spectrum including Bedriftspakke (business delivery), hjemlevering (home delivery), and other services. Profrakt negotiates preferential rates with Bring on behalf of its 1,500+ e-commerce customers.
- PostNordcorePostNord is a core carrier partner. Profrakt integrates with PostNord services, offering negotiated rates for Norwegian e-commerce businesses. PostNord is one of the Nordic region's largest logistics operators.
- HelthjemcoreHelthjem provides simple and affordable home delivery to private consumers (B2C) — to mailbox or doorstep, often outside regular working hours. Integrated via Profrakt with negotiated rates.
- PorterbuddycorePorterbuddy offers same-day and next-day home delivery in Oslo, Bergen, Stavanger and Trondheim. Recently expanded to 17 new municipalities, reaching 80,000 more Norwegian consumers. Available via Profrakt as a B2C-only solution.
- InstaboxcoreInstabox provides eco-friendly, punctual locker delivery via one of Norway's fastest-growing parcel locker networks. Ideal for B2C e-commerce wanting a green and flexible pickup option. Available via Profrakt with negotiated rates.
- Bring ShelflessminorProfrakt partnered with Bring Shelfless to offer Norwegian e-commerce businesses integrated access to Bring's automated 3PL warehouse solution and Profrakt's shipping rates. The partnership enables a more holistic logistics flow — from storage and picking to shipping — through a single point of contact. Suitable for e-commerce businesses shipping minimum 20 orders per day.
- ShopifycoreHolio Shipping App is Profrakt's Shopify app listed on the Shopify App Store. Connects Shopify stores to Profrakt for real-time shipping rates, carrier selection, label printing and order fulfillment directly within Shopify admin.
- WooCommercecoreProfrakt offers a WooCommerce plugin that provides live shipping rates at checkout and enables label printing directly from the WordPress order dashboard. Distributed via WooCommerce plugin directory.
- WixcoreProfrakt Connects integrates with Wix stores for automated order import, shipping rate calculation and label printing. Accessed via Velo Dev Mode integration.
- MystorecoreMystore's own native integration for Profrakt enables Norwegian e-commerce stores to manage all shipping directly from the Mystore panel — from rate calculation and labels to automatic tracking links sent to buyers.
- TripletexcoreProfrakt Connects integrates with Tripletex ERP, allowing Norwegian businesses to send packages directly from Tripletex. Orders, shipping labels and tracking are handled automatically. Costs 599 NOK/month.
- Holio (Order Management)coreHolio Order Management is Profrakt's own platform for e-commerce businesses that want to consolidate order flow in one solution. Fully integrated with Profrakt from day one, combining order management, inventory, transport administration and purchasing.
- Logistikkgruppen AScoreLogistikkgruppen AS is the parent company behind the Profrakt brand. Profrakt is a service from Logistikkgruppen AS. The company registration number is 926 072 951.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Profrakt competitors and assessment
Company assessmentDirect peers
- nShift: Norway/Nordic-based shipping management software platform (formerly Unifaun) that aggregates multiple carriers for e-commerce and logistics shippers across the Nordics and Europe. Most direct competitor to Profrakt given overlapping carrier roster and Norwegian customer base.
- Sendcloud: Netherlands-headquartered European multi-carrier shipping platform with parcel rate negotiation, label generation, checkout integration and carrier network across Europe. Closest pan-European comparable to Profrakt.
- Packlink: European shipping aggregator (owned by eBay) offering negotiated rates across major European carriers and integrations with major e-commerce platforms. Comparable SMB rate-shopping model with broader European footprint.
- EasyPost: US shipping API platform providing multi-carrier rate shopping, label generation, tracking and verification for developers and e-commerce platforms. Comparable API-first carrier aggregation model.
- Shipmondo: Danish multi-carrier shipping platform offering rate shopping, label printing, and integrations with Shopify/WooCommerce/ERP systems. Directly comparable business model targeting Nordic SMB e-commerce shippers.
- Shippo: US-based multi-carrier shipping API and SaaS platform for SMB and mid-market e-commerce merchants, providing discounted rates, label printing and platform integrations. Closely comparable software-led, carrier-aggregator model.
- ShippyPro: Italy-based all-in-one shipping software for e-commerce, offering multi-carrier label printing, tracking, returns management and integrations with major platforms. Comparable SMB-focused multi-carrier SaaS model in Europe.
- ShipperHQ: Shipping rate engine and checkout delivery experience platform for e-commerce, with multi-carrier support and deep integrations into platforms like Shopify, BigCommerce and WooCommerce. Overlaps with Profrakt's checkout/rate-shopping focus.
- Pacsoft Online (nShift): Nordic shipping software (now part of nShift) historically serving SMB e-commerce in Norway/Sweden/Finland with multi-carrier label printing and ERP integrations. Direct Nordic competitor to Profrakt.
Broad incumbents
- ShipStation: US-originated multi-carrier shipping platform owned by Stamps.com (Auctane), widely used by SMB e-commerce for label printing, rate comparison and carrier integrations. Larger, established player with broader carrier network but limited Norwegian focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Profrakt social profiles
Digital presenceProfrakt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profrakt leadership team
Management profileNumber of profiles
Profiles8 records
Profrakt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profrakt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profrakt
What does Profrakt do?
Profrakt provides a unified cloud-based shipping management platform that aggregates multiple Norwegian carriers (Bring, PostNord, Helthjem, Porterbuddy, Instabox, UPS) and offers pre-negotiated bulk shipping rates to Norwegian e-commerce businesses. The platform handles rate calculation, label generation, tracking, invoicing, and customer service through a single portal and single contract, accessed via self-serve onboarding or via integrations with Shopify, WooCommerce, Wix, Mystore, and Tripletex.
Is Profrakt a public or private company?
Profrakt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profrakt founded?
Profrakt was founded in -1. It employs 1 to 10 people.
Where is Profrakt based?
Profrakt is headquartered in Trollåsen, Norway, in the Europe region.
How does Profrakt make money?
Five revenue lines are on record. Shipping rate negotiation and aggregation is the primary driver. The others are profrakt Skyprint (label printer hardware), holio Insights: Shipping (analytics subscription), holio Insights: Checkout (analytics subscription) and profrakt Connects - Tripletex integration.
Who are Profrakt's main competitors?
Direct peers on record are nShift, Sendcloud, Packlink, EasyPost, Shipmondo, Shippo, ShippyPro, ShipperHQ and Pacsoft Online (nShift). ShipStation is listed as a broad incumbent.
Does Profrakt have an API?
Yes. REST API enabling developers to build custom e-commerce checkout, warehouse management systems, or tailored enterprise solutions. Features include: Dynamic Cost Estimation (Costs API for real-time shipping rates), Standardized REST Architecture with clean, camelCased JSON payloads, Pickup Points (PUDO) retrieval for major carriers, Automated Consignments (shipment creation, tracking links, label formatting), and Direct Cloud Printing to Wi-Fi/cloud printers. A dedicated staging environment (sandbox) is available for testing without generating actual shipments or carrier charges. Developer documentation is at profrakt.no/build-with-the-profrakt-api.
What industry is Profrakt in?
Profrakt's product category is E-commerce Shipping Logistics. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms, with a secondary code of TLAEAJAD, Carrier Sales & Capacity Sourcing Platforms. Its NAICS code is 56191 and its SIC code is 7372.