Pio
Pio is the SMB-focused commercial brand of AutoStore AS, selling modular cube storage automated warehouse systems (P100 to P600) plus the Pio App and plug-in integrations to small and medium-sized ecommerce merchants, 3PL providers, retailers and B2B distributors across Norway, the US, the UK and Japan.
- Company typePrivate
- Founded2020
- HeadquartersStavanger, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pio does
Pio is the dedicated small-and-medium-business (SMB) commercial brand of AutoStore AS, the Norwegian cube storage technology company. The company sells modular automated warehouse systems (the P100 through P600 lineup) that use a grid-based cube storage architecture where autonomous robots retrieve storage bins and deliver them to goods-to-person workstations. Pio packages this hardware with the Pio App — a cloud-connected warehouse management application that handles storing, picking, picking-and-packing, order prioritization, partial shipments, kitting, returns, exception handling, search, and analytics — plus an open REST API and pre-built plug-in integrations into ecommerce (Shopify, MyStore), shipping (ShipStation, Webshipper, Packiyo), WMS (ShipHero), ERP (Microsoft Dynamics 365 Business Central, Cin7) and inventory planning (Inventory Planner) platforms. Customers are SMB ecommerce merchants, third-party logistics providers, B2B distributors, and omnichannel retailers in Norway, the United States, the United Kingdom and Japan.
The business model combines upfront hardware sale of the grid, bins, service tower, walls and installation (reference price ~$148,000 for a P100) with a recurring Robots-as-a-Service subscription that covers robot rental, software, support packages and Pio Essentials, plus optional Booster Bots for temporary robot capacity during seasonal peaks and professional services for implementation and training. Go-to-market is direct sales-led through Pio's own sales experts, supported by the Pio World Tour 2026 live event series, a self-service pricing configurator on pio.com, and content marketing across LinkedIn, YouTube, Instagram and TikTok. The company operates as a focused SMB wedge into AutoStore's larger enterprise business, inheriting AutoStore's 25+ years of cube storage development and its installed base of 1,500+ systems globally for customers such as Gucci, DHL, Johnson & Johnson, Shiseido and 3M.
Pio firmographics
Firmographics- Name
- Pio
- Legal name
- Pio AS
- Website
- https://pio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pio is the SMB-focused commercial brand of AutoStore AS, selling modular cube storage automated warehouse systems (P100 to P600) plus the Pio App and plug-in integrations to small and medium-sized ecommerce merchants, 3PL providers, retailers and B2B distributors across Norway, the US, the UK and Japan.
- Ownership category
- akta.pro rank
Pio industry classification
Industry- Product category
- Warehouse Automation Systems
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)
- akta.pro secondary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
Keywords
Where Pio is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Pio business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Initial purchase of grid, bins, service tower, walls, and installation services. Reference price for P100 starts at approximately $148,000
- Robots-as-a-Service (RaaS) Subscription: Monthly subscription covering robot rental, software, support packages, and Pio Essentials services. Flexible billing with no long-term lock-in for robot additions
- Flexible Robot Capacity: Temporary robot additions (Booster Bots) with minimum 3-month rental period and flex management fees ranging from €1,000-3,000 per request
- Professional Services: Implementation services, mandatory training, and ongoing support packages included in initial setup and monthly subscriptions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | P100 - Entry-level system starting at $148,000 |
| Subscription | Monthly | Booster Bots - Temporary robot capacity for peaks |
| Subscription | Monthly | P200-P600 - Mid to high-capacity systems |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Pio product offering
Product offeringCore offering
Pio designs, sells, and operates modular warehouse automation systems based on AutoStore cube storage technology, targeted at small and medium-sized businesses. Its offering combines robotic bins, goods-to-person workstations, and the Pio App (cloud-connected warehouse management software) to automate picking, packing, storing, and shipping. Customers purchase the physical grid/robot system and subscribe to robots-as-a-service plus support.
Product overview
Pio is a modular warehouse automation system designed for small and medium-sized businesses, offering cube storage-based fulfillment solutions. The product lineup ranges from the compact P100 to the high-capacity P600, all powered by AutoStore technology. The system combines robotic automation with the Pio App (cloud-connected warehouse management software) to handle picking, packing, storing, and shipping operations. Key modules include Booster Bots for temporary capacity scaling, Pick & Ship features for outbound fulfillment, and plug-in integrations with platforms like Shopify, ShipStation, and Microsoft Dynamics 365. Pricing follows a Robots-as-a-Service (RaaS) model with upfront hardware costs and monthly subscriptions covering robots, software, and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Pio Warehouse Automation System Modular automated warehouse system combining robotic cube storage, goods-to-person workstations, and the Pio App cloud software. Targets small and medium-sized businesses in ecommerce, 3PL, retail, and B2B that need to automate order fulfillment, inventory management, and warehouse operations with reduced labor and footprint.
- P100 Compact entry-level automated warehouse system with 14 ft (4.3m) building height, supporting up to 180 order lines per hour. Designed for small warehouses and growing businesses seeking to automate fulfillment, with reference price starting at approximately $148,000 plus monthly subscription.
- P200 Mid-tier automated warehouse system with 18 ft (5.5m) building height, offering increased storage capacity and throughput over the P100. Scalable configuration for growing SMB operations.
- P400 Large automated warehouse system with 22 ft (6.7m) building height and processing capacity up to 900+ order lines per hour. Designed for businesses requiring greater throughput and storage density.
- P600 Largest automated warehouse system in the Pio lineup, offering maximum storage capacity and throughput for high-volume fulfillment operations, with a modular and expandable design.
- Booster Bots Program offering temporary additional robot capacity for existing Pio customers to handle seasonal or peak demand. Minimum rental period is 3 months at system level, with flex management fees covering logistics and setup, and no charge to deactivate robots.
- Pio Open API Open REST API with webhooks and a sandbox environment enabling customers and partners to build custom integrations between Pio and ERP, WMS, or ecommerce systems. Documented at dev.pio.com.
Quantifiable outcome
- 5x faster fulfillment speed compared to manual operations
- +7 more outcomes
Companies that use Pio
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Pio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Pio partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- AutoStorecorePio is a subsidiary and brand of AutoStore, utilizing AutoStore's cube storage technology. AutoStore provides the underlying robotic storage system technology, manufacturing capabilities, and global service network. This is a core parent-subsidiary relationship where Pio serves as AutoStore's SMB-focused brand.
- ShopifycorePre-built plug-in integration enabling Shopify merchants to connect their store to Pio in minutes. Orders and inventory sync automatically, with robots starting to pick when customers checkout. No coding required - two-click setup.
- ShipStationflagshipShipping software integration enabling automated label printing, carrier rate comparisons, and multi-channel shipping management directly within Pio system for pick, pack, and ship operations.
- WebshipperflagshipShipping automation and label management integration for Pio, enabling automated label printing and carrier updates to speed up shipping workflows.
- ShipHeroflagshipFulfillment and warehouse management software integration providing automated syncing of orders and inventory across multiple channels with full visibility.
- Microsoft Dynamics 365 Business CentralflagshipERP integration connecting Dynamics 365 Business Central with Pio to sync products, orders, and inventory seamlessly. Automates ERP and warehouse data flow with real-time visibility.
- Inventory PlannerflagshipDemand forecasting and inventory planning integration enabling automated forecasting, replenishment recommendations, and smarter purchasing insights across systems.
- MyStoreflagshipEcommerce platform integration syncing MyStore shop with Pio for automated order flow and real-time inventory updates.
- Cin7flagshipERP and inventory management system integration connecting suppliers, warehouses, and sales channels with Pio for unified supply chain visibility.
- PackiyoflagshipWarehouse and shipping management software integration automating shipping operations with connected label and carrier workflows.
- API GenieflagshipiPaaS (Integration Platform as a Service) provider acting as universal adapter connecting custom systems, apps, and ecommerce platforms to Pio for automated data flow.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pio competitors and assessment
Company assessmentDirect peers
- AutoStore: Parent company and direct technology source for Pio. AutoStore sells the same cube storage architecture to enterprise customers globally. Comparing Pio to AutoStore reveals the SMB-specific go-to-market overlay and RaaS pricing model that Pio layers onto the underlying technology.
- Exotec: French warehouse robotics company whose Skypod system uses a similar grid-based cube storage concept with robots climbing the rack to retrieve bins. Directly competes with AutoStore/Pio's architecture at enterprise and mid-market tiers, making it the closest cube storage competitor.
- Locus Robotics: Provider of autonomous mobile robots (AMRs) for warehouse order picking, targeting ecommerce, retail, and 3PL customers including SMBs. Competes with Pio for the same SMB ecommerce picking use case using a different (AMR) architecture.
- 6 River Systems: Shopify-owned warehouse automation provider offering AMRs and fulfillment software to mid-market and SMB Shopify merchants. Closely comparable to Pio because it shares the same Shopify merchant customer base and SMB ecommerce fulfillment thesis.
- Hai Robotics: Provider of Autonomous Case-handling Robots (ACRs) for warehouse picking, with strong presence in ecommerce and 3PL. Competes directly with Pio in goods-to-person automated picking, though typically at larger system sizes than Pio's SMB entry point.
- Geek+: Global provider of AMR and warehouse robotics solutions including goods-to-person picking systems. Targets ecommerce, 3PL, and retail customers across multiple geographies, directly overlapping with Pio's customer segments and product category.
- GreyOrange: Provider of AI-driven warehouse robotics including AMRs and goods-to-person systems for retail, ecommerce, and 3PL. Operates in the same competitive space as Pio, addressing order fulfillment automation for SMB and enterprise customers globally.
- Berkshire Grey: AI-enabled warehouse robotics provider offering automated picking, packing, and sorting solutions for ecommerce, retail, and logistics customers. Overlaps with Pio on the picking and fulfillment use case for ecommerce and 3PL SMBs.
Broad incumbents
- Dematic: Large, established warehouse automation integrator offering AS/RS, conveyor, sortation, and software solutions. A broader incumbent that competes with Pio in the warehouse automation category but typically at larger enterprise project sizes than Pio's SMB focus.
- Swisslog: Global warehouse automation provider offering AS/RS, shuttle systems, and integrated software for distribution centers. Comparable to Pio's cube storage category but typically serves larger enterprise customers with full-scale integrated systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pio social profiles
Digital presencePio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pio leadership team
Management profileNumber of profiles
Pio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pio
What does Pio do?
Pio designs, sells, and operates modular warehouse automation systems based on AutoStore cube storage technology, targeted at small and medium-sized businesses. Its offering combines robotic bins, goods-to-person workstations, and the Pio App (cloud-connected warehouse management software) to automate picking, packing, storing, and shipping. Customers purchase the physical grid/robot system and subscribe to robots-as-a-service plus support.
Is Pio a public or private company?
Pio is a private company. It is classified as corporate owned and is currently operating.
When was Pio founded?
Pio was founded in 2020. It employs 1 to 10 people.
Where is Pio based?
Pio is headquartered in Stavanger, Norway, in the Europe region.
How does Pio make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are robots-as-a-Service (RaaS) Subscription, flexible Robot Capacity and professional Services.
Who are Pio's main competitors?
Direct peers on record are AutoStore, Exotec, Locus Robotics, 6 River Systems, Hai Robotics, Geek+, GreyOrange and Berkshire Grey. Broad incumbents are Dematic and Swisslog.
Does Pio have an API?
Yes. Pio offers an open REST API that enables full flexibility to connect with any ERP, WMS, or Ecommerce platform. It syncs products, orders, stock counts, and purchase orders seamlessly across various systems. The API supports webhooks for real-time notifications and provides a sandbox environment for safe testing before going live. Developer documentation is at dev.pio.com.
What industry is Pio in?
Pio's product category is Warehouse Automation Systems. Its primary akta.pro industry code is IMAHABAK, Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules), with a secondary code of IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls). Its NAICS code is 333924 and its SIC code is 3537.