What Sonnenklar TV does

Sonnenklar TV is a German direct-to-consumer travel platform operated by Munich-based EUVIA Travel GmbH, founded in 2001. It sells package holidays, hotels, cruises, round trips, bus tours, vacation rentals, flights, and rental cars to German-speaking consumers (Germany, Austria, Switzerland), combining a 24/7 television shopping channel with a full-featured booking website at sonnenklar.tv where viewers can enter TV offer numbers directly into the booking flow.

The product surface spans a wide price ladder — from budget packages starting at €199 per person to luxury trips exceeding €4,444 per person — across destinations in Europe, the Middle East, Africa, the Americas, and Asia. The platform bundles flights, accommodation, and transfers; offers themed verticals (All Inclusive, Wellness, Family, Pet-Friendly, Self-Drive, Early Booking, Last Minute); runs recurring weekly promotions such as "Mega-Mittwochs-Knaller"; and supports a VIP Club loyalty program and Mediathek on-demand video library. It is TÜV certified and offers a Best Price Guarantee.

The business model is primarily transaction-based: the company aggregates offers from multiple travel providers and earns commission on each booking made through its TV and online channels, supplemented by an affiliate referral stream from HanseMerkur travel insurance. Inventory is extended through partnerships with HomeToGo (vacation rentals) and HolidayCheck (review integration), and TV content is produced in partnership with UFA. The company is privately held with no disclosed parent, funding history, headcount, or revenue.

Name

Sonnenklar TV

Legal name

EUVIA Travel GmbH

Website

https://sonnenklar.tv

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Sonnenklar TV is a Munich-based German direct-to-consumer travel platform that sells package holidays, cruises, and vacation rentals via a 24/7 TV shopping channel and an online booking website, targeting German-speaking consumers in the DACH market.

Ownership category

akta.pro rank

Product category

Online Travel Booking

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industries

Transactional Video Platforms (TVOD/EST) (MPACAAAJ), Cruise Reservation & Booking Engines (THALADAF)

Keywords

• Package holidays
• Online travel booking
• TV travel shopping
• Vacation packages
• Last-minute travel deals

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Package Holiday Sales: Sonnenklar TV earns commission from selling package holidays including flights, hotels, and transfers. The platform aggregates offers from multiple travel providers and earns transaction-based revenue on each booking made through their TV and online channels.
2. Travel Insurance Upsell: Partnership with HanseMerkur for travel insurance offerings, generating additional revenue through insurance product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sonnenklar TV operates a German-language online travel booking platform integrated with a 24/7 TV shopping channel, selling package holidays, cruises, round trips, vacation rentals, and last-minute deals primarily to German-speaking consumers. The platform aggregates travel inventory from third-party providers and earns transaction-based commissions, while offering exclusive TV-only offers and promotional deals via weekly Mega-Mittwochs-Knaller campaigns.

Product overview

Sonnenklar TV operates as a comprehensive online travel booking platform (reached at sonnenklar.tv) that enables consumers to search, compare, and book travel packages, hotels, cruises, round trips, bus tours, vacation rentals, flights, and rental cars. The platform combines TV-based ordering (allowing users to enter TV offer numbers as destinations) with an extensive online catalog. The product portfolio includes the core booking platform supplemented by a VIP Club loyalty program, a media library (Mediathek) with travel videos, a flash-sale section (Reise Outlet), and weekly promotions (Mega-Mittwochs-Knaller). The platform also offers themed travel categories including All Inclusive, Wellness, Family, and Pet-Friendly vacations, plus travel insurance through HanseMerkur and vacation rental search via HomeToGo partnership. Sonnenklar TV positions itself as a budget travel specialist with over 25 years of experience, TÜV certification, and a best-price guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Club: Exclusive member club for sonnenklar.TV customers offering special deals and benefits
• Reise Outlet
• Mega-Mittwochs-Knaller

Products and services

• sonnenklar.TV Reisebuchungsplattform Core online travel booking platform allowing German-speaking consumers to search, compare, and book package holidays, hotels, cruises, round trips, bus tours, vacation rentals, flights, and rental cars. Supports TV-based ordering by entering offer numbers.
• Pauschalreisen (Package Holidays) Complete vacation packages including flights, accommodation, and often meals, offered at multiple price tiers (budget from €199, mid-range €399–€999, premium €1,500–€4,444+ per person).
• Last Minute Urlaub Spontaneous travel deals for imminent departures featuring reduced prices for quick getaways, with savings up to 51%.
• Kreuzfahrten (Cruises) Cruise vacation packages including various cruise lines and destinations.
• Rundreisen (Round Trips) Guided tour packages combining multiple destinations with structured itineraries.
• Ferienwohnungen & Ferienhäuser (Vacation Rentals) Vacation rental properties including apartments and holiday homes, sourced through HomeToGo partnership.
• VIP Club Exclusive membership club for frequent travelers offering special deals, benefits, and loyalty perks accessible at vip.sonnenklar.tv.
• sonnenklar.TV Reise Outlet Discount section featuring last-minute travel deals and special offers available for limited time periods.
• Mega-Mittwochs-Knaller Weekly mid-week flash sale featuring exclusive travel deals announced every Wednesday through Friday.
• Reiseversicherung (Travel Insurance)

Quantifiable outcome

• Up to 51% savings on last-minute deals

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• HanseMerkurminorChannel Partner/ Reseller/ DistributorPartnership for travel insurance offerings. HanseMerkur provides travel insurance products that are offered during the booking process on sonnenklar.tv, with exclusive conditions available to customers booking through the platform.
• HomeToGominorChannel Partner/ Reseller/ DistributorHomeToGo is referenced as a partner for vacation rentals and holiday homes, allowing sonnenklar.tv to offer a wider range of accommodation options including vacation homes and apartments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TUI Deutschland: TUI is Germany's largest integrated tour operator and travel conglomerate, offering package holidays, cruises, and hotels at massive scale — covering the same product space as sonnenklar.TV but with vertically integrated inventory.
• Booking.com: Booking.com is a global internet travel marketplace; it competes with sonnenklar.TV for hotel and package bookings in Germany and across Europe, but its scale and breadth are vastly larger.

Direct peers

• HolidayCheck: HolidayCheck is a German travel review and booking platform; it is directly integrated with sonnenklar.TV for review content and competes in the same German-speaking package holiday evaluation and booking funnel.
• FTI Touristik: FTI is one of Germany's largest tour operators selling package holidays, cruises, and city breaks — directly overlapping with sonnenklar.TV's core product portfolio and target audience.
• Check24: Check24 is Germany's leading price comparison portal with a major travel vertical covering package holidays, hotels, and flights — directly competing with sonnenklar.TV for budget-conscious German vacation bookers.
• Schauinsland-Reisen: Schauinsland-Reisen is a German tour operator focused on package holidays and cruises, with a similar price-conscious mass-market target group and overlapping product categories.
• weg.de: weg.de is a German package holiday specialist competing in the same mass-market beach and family holiday segment as sonnenklar.TV, with comparable All Inclusive and last-minute offerings.
• 1-2-Fly.com: 1-2-Fly.com is a German online travel agency offering package holidays, city breaks, and last-minute deals — directly comparable to sonnenklar.TV in audience and product mix.

Emerging players

• HomeToGo: HomeToGo is a vacation rental marketplace that is both a partner (supplying vacation rental inventory to sonnenklar.TV) and a competitor in the same German-speaking accommodation discovery funnel.

Others

• Traveltainment (Amadeus): Traveltainment is a German travel distribution and booking platform owned by Amadeus, providing the underlying technology that powers many German OTAs including reservation and packaging engines used by tour operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sonnenklar_tv_
• Facebookfacebook.com/sonnenklar.TV
• LinkedInlinkedin.com/company/sonnenklartv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonnenklar TV