Total Choice Federal Credit Union

Name

Total Choice Federal Credit Union

Legal name

Total Choice Federal Credit Union

Website

https://totalchoicefcu.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Choice Federal Credit Union is a federally chartered, member-owned cooperative founded in 1976, serving approximately 7,000 members across three Louisiana parishes with deposits, lending, credit cards, insurance, and digital banking.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), General Purpose Credit Cards (FSAKABAA)

Keywords

• Retail banking services
• Community credit union
• Consumer lending products
• Savings and checking accounts
• Mortgage and insurance services

Headquarters

HQ city

Hahnville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest charged on auto loans, boat/RV loans, signature loans, credit cards, mortgages, and share/certificate secured loans. Competitive rates offered across multiple loan products.
2. Checking Account Fees: Monthly service charges on certain checking accounts ($3.00 for Basic Checking), overdraft protection fees ($38.00 per overdraft), and Courtesy Pay service charges.
3. Payment Processing Fees: Message Pay transaction fee of $5.95 per transaction for text/email-based loan payments.
4. Skip-A-Pay Processing Fees: $35 processing fee charged for skipping loan payments during promotional periods.
5. Insurance Product Commissions: Commission revenue from TruStage insurance products including auto/home insurance, life insurance, AD&D, and credit life/disability insurance offered through TruStage Insurance Agency.
6. Mortgage Origination Revenue: Revenue from partnership with Member First Mortgage for mortgage origination services offered to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Total Choice Federal Credit Union is a community-chartered federal credit union that provides retail banking products and services to members who live, work, worship, or attend school in St. Charles, St. James, and St. John the Baptist parishes in Louisiana. Its core offerings include savings accounts, checking accounts, IRAs, share certificates, auto/boat/RV loans, mortgages, credit cards, and digital banking services, all operated on a member-owned cooperative basis where earnings are returned as lower loan rates and higher savings rates.

Product overview

Total Choice Federal Credit Union is a community-based financial cooperative offering a comprehensive suite of banking products and services. The core offerings include membership savings accounts, checking accounts (Basic, Money Market, Senior, and Good Start for youth), youth accounts (UTMA and joint accounts), Christmas Club savings, Traditional and Roth IRAs, and Share/IRA Certificates. The credit union provides extensive lending products including auto, boat, and recreational vehicle loans, VISA credit cards (Gold, Classic, College Student, and Secured variants), signature loans, home equity mini-mortgages (up to $75,000), share secured loans, and mortgage loans through partnership with Members First Mortgage. Insurance products available include TruStage Auto & Home, TruStage Life, TruStage AD&D, GAP Protection, Mechanical Protection Service Contracts, and MEMBER'S CHOICE Credit Life & Disability. Digital banking services encompass Online & Mobile Banking with mobile deposits, Bill Payer, E-Statements, Message Pay, Credit Sense (credit monitoring), and Manage Cards. Additional services include Financial Counseling, Shared Branching (5,000+ locations), Direct Deposit/Payroll Deduction, Skip A Pay, Teacher Grants, and Refer A Friend programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Savings Account Primary savings account required for credit union membership with a $5 minimum deposit. Establishes lifetime membership and owner status in the credit union.
• Christmas Club Account Seasonal savings account that automatically transfers funds to savings on November 1st to help members avoid credit card debt during holidays.
• Your Choice Savings Accounts Additional savings accounts for specific financial goals such as education, vacation, insurance, or emergency funds.
• Share Certificates Term deposit accounts with terms of 6, 12, 24, or 36 months, requiring $1,000 minimum deposit with automatic renewal upon maturity.
• Basic Checking Full-service checking account for members age 26+ with $50 minimum opening deposit and $3 monthly service charge.
• Money Market Checking Interest-bearing checking account requiring $10,000 minimum opening deposit with 6 transactions per month limit.
• Senior Checking Checking account for members age 60+ with no monthly service charge and free checks (120 per year).
• Good Start Checking Checking account for members age 16-25 with $25 minimum opening deposit, designed for young members starting their financial journey.
• Auto Loans Vehicle financing for new and used autos and trucks with rates from 5.00% APR (24-60 month terms) to 6.00% APR (73-84 month terms), with GAP insurance, extended warranties, and no pre-payment penalties.
• Boat/RV Loans Financing for boats, motorcycles, ATVs, jet skis, and other recreational vehicles with competitive rates (RV rates as low as 7.90% APR) and GAP insurance coverage.
• Signature Loans Unsecured personal loans for various financial needs including medical expenses, auto repairs, school expenses, and weddings, up to 60 months at 9.50% APR.
• Home Equity Mini-Mortgage Loans up to $75,000 or 80% of appraised home value for owner-occupied properties with low closing costs and 10-year max repayment term.
• Share Secured Loans Loans collateralized by the member's own savings at 2.00% above the dividend rate, used for credit building or borrowing while keeping savings intact.
• Mortgage Loans Home purchase and refinance loans through partnership with Members First Mortgage, LLC including conventional fixed/ARM, FHA, VA, USDA, and jumbo programs.
• VISA Credit Cards Credit cards including VISA Gold (10.90% APR), VISA Classic (15.90% APR), College Student VISA (9.50% APR), and Secured VISA (7.90% APR) with no annual fees and no balance transfer fees. Maximum credit limit $25,000.
• Debit MasterCard Debit card with worldwide acceptance, Zero Liability Protection, MasterCard Global Service, Airport Concierge, and ID Theft Protection.
• CUMONEY VISA Everyday Spend Card Reloadable prepaid VISA debit card with values up to $5,000, worldwide acceptance, and ATM access through PLUS or CO-OP networks.
• TruStage Auto & Home Insurance Affordable auto and home insurance program exclusively for credit union members with discounted rates and 24/7 claims service.
• TruStage Life Insurance Life insurance policies underwritten by CMFG Life Insurance Company, designed to fit budgets while providing coverage for members' families.
• TruStage AD&D Insurance Accidental Death and Dismemberment insurance providing $1,000 of no-cost coverage, with additional coverage up to $300,000 available.
• Online & Mobile Banking 24/7 account access from any PC or mobile device including account management, transfers, statement viewing, and address updates.
• Mobile Deposits Mobile check deposit service allowing members to deposit checks via mobile app up to $2,000 per day with 2:00 PM CST cutoff.
• Message Pay Text message and email-based loan payment system allowing payments from external accounts with encrypted information security.
• Credit Sense Free credit score and report access with daily score updates, real-time monitoring alerts, credit score simulator, and personalized offers.
• Manage Cards Card management platform allowing users to turn cards on/off, set spending limits by location/merchant/amount, view transactions, and access digital wallet functionality.
• Skip A Pay Loan payment skip program allowing members to skip one payment for a $35 processing fee, subject to eligibility requirements.
• Overdraft Protection and Courtesy Pay Discretionary overdraft privilege service for eligible checking accounts covering checks and automatic payments up to a specified amount with $38 service charge, plus transfer service from savings accounts at $2 per transfer.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Member First Mortgage LLCcoreChannel Partner/ Reseller/ DistributorPartnered with Member First Mortgage LLC (NMLS ID# 149532) to offer mortgage products including conventional fixed/adjustable rate programs, construction financing, jumbo loans, FHA, VA, and USDA loans. Members can apply online through mortgages.totalchoicefcu.com or in-branch. Mortgage Consultant Todd Cholevik (NMLS #469738) serves as agent for the credit union.
• TruStage Insurance Agency LLCcoreChannel Partner/ Reseller/ DistributorTruStage provides auto & home insurance, life insurance policies, accidental death & dismemberment (AD&D) coverage, and credit life/disability insurance exclusively for credit union members. Insurance underwritten by CMFG Life Insurance Company. Members can get free quotes and purchase through the credit union.
• CMFG Life Insurance CompanycoreChannel Partner/ Reseller/ DistributorUnderwriter for TruStage insurance products including life insurance, AD&D, credit life and disability insurance. Provides $1,000 free AD&D coverage for members with options for up to $300,000 additional coverage.
• First Centennial CorporationminorChannel Partner/ Reseller/ DistributorProvides Mechanical Protection Service Contracts (extended vehicle warranties) for auto, truck, or van coverage. Administered by American Colonial Administration LLC and IAS Warranty Services. Offers features including low deductibles ($0-$200), road service ($100), trip interruption ($150/day), rental benefit ($60/day), and towing benefit ($100).
• CO-OP Credit Unions (Shared Branch Network)coreChannel Partner/ Reseller/ DistributorCO-OP Shared Branch network provides 5,000+ branch locations in all 50 states and 30,000+ surcharge-free ATMs. Total Choice FCU members can conduct transactions at any participating credit union branch nationwide.
• Love My Credit Union RewardsminorGTM or Marketing PartnerRewards program partnership offering members discounts on TurboTax and other financial products and services through the rewards.lovemycreditunion.org portal.
• MasterCardcoreTechnology or IntegrationDebit MasterCard issued through the credit union with benefits including Zero Liability Protection, Global Service emergency assistance, Airport Concierge, and ID Theft Protection. Accepted at millions of merchant locations worldwide.
• CUMONEY (Visa Prepaid Cards)minorChannel Partner/ Reseller/ DistributorCUMONEY Visa Everyday Spend Card and Visa Gift Cards offered at the credit union. Cards up to $5,000 with ATM access through PLUS/CO-OP network. Gift cards available from $10-$1,000.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PenFed (Pentagon Federal Credit Union): Large multi-state federal credit union with full banking product suite (deposits, mortgages, cards, auto). Same federal credit-union charter category with materially greater scale.
• Navy Federal Credit Union: Largest U.S. credit union with nationwide reach; demonstrates the upper bound of credit-union scale and product breadth, contrasting with Total Choice FCU's local-cooperative model.
• Alliant Credit Union: Nationwide digital-first credit union with comparable consumer lending, deposit, and card products — illustrates competitive pressure from large, technology-forward credit unions.

Regional players

• Pelican State Credit Union: Louisiana-based community credit union with a similar geographic anchor across Baton Rouge and surrounding parishes. Directly comparable as a community-chartered cooperative serving Louisiana residents with deposits, lending, and digital banking.
• Capital Area Credit Union: Louisiana community credit union offering a parallel product mix including auto loans, mortgages, and checking/savings with similar community-chartered operating philosophy.
• Neighbors Federal Credit Union: Baton Rouge-area community credit union operating under a similar cooperative membership model with consumer lending, deposits, and digital banking services across Louisiana.
• Hancock Whitney Bank: Regional bank operating across Louisiana and the Gulf Coast with a full retail banking, mortgage, and consumer lending suite; competes for the same community banking relationships.

Direct peers

• Bayou Federal Credit Union: Small community-chartered federal credit union operating in southeast Louisiana with comparable community-based membership model, deposit and loan products, and branch footprint size.
• CSE Federal Credit Union: Louisiana-headquartered federal credit union with similar community membership structure, full suite of consumer lending and deposit products, and comparable asset scale.

Others

• CO-OP Financial Services: Operates the shared branching and ATM network (5,000+ branches, 30,000+ ATMs) that Total Choice FCU relies on for member convenience — ecosystem partner rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Choice Federal Credit Union