Adina Hotels

What Adina Hotels does

Adina Hotels operates an apartment-style hotel brand under the corporate umbrella of TFE Hotels (legal parent: Medina Property Services Pty Ltd, Australia; European operations held through Adina Germany Holding GmbH & Co. KG in Berlin). The brand was established in Australia in 1987 around the concept of combining self-contained apartments with hotel services, and the portfolio has grown to 63+ properties across approximately 30 cities in Australia, New Zealand, Singapore, the United Kingdom, and Continental Europe (notably Germany, Austria, Switzerland, Hungary, and Denmark). Core product is studios through three-bedroom apartments with fully equipped kitchens, laundry, and separate living areas, layered with hotel services (24-hour reception, housekeeping, concierge, room service) and an asset base that includes multiple heritage-listed buildings (the former Pentridge Prison in Melbourne, a 1922 government savings bank in Brisbane, a Victorian police station in Cambridge) and ESG-positioned new builds such as Melbourne's first cross-laminated timber hotel at Southbank.

Customer base spans four primary segments: leisure travelers (individual and family, including extended city breaks), business travelers (corporate and project-based assignments), long-stay guests (7+ nights at a 20% discount), and corporate event planners using MICE facilities. Distribution is multi-channel: direct bookings via the proprietary adinahotels.com platform and the eClub loyalty program (with a Best Rate Guarantee), offline corporate sales for negotiated rates, OTA partnerships (Booking.com, Expedia), and GDS/travel-agent connectivity. Revenue is generated primarily from apartment/room rentals, with secondary streams from on-site F&B (St Marks Road Co., Donna Chang, Boom Boom Room, Fitzroy, Oz & Isle, Olivine Wine Bar, Alto Bar), meetings and events venues (notably Chapter Place at Pentridge, capacity up to 240), and parking — including EV charging via Wattif and partner arrangements with Wilson Parking and Q-Park. The company is private (no funding rounds disclosed), reports 501–1,000 employees, and discloses no standalone revenue figure.

Name

Adina Hotels

Legal name

TFE Hotels – Medina Property Services Pty Ltd

Website

https://adinahotels.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Adina Hotels is an apartment-style hotel brand under TFE Hotels operating 63+ properties across Australia, New Zealand, Singapore, the UK, and Europe. It serves leisure, business, long-stay, and corporate-event guests with fully equipped apartments, on-site dining, and meeting facilities, distributed via direct website booking, OTAs, and corporate sales.

Ownership category

akta.pro rank

Product category

Apartment Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Extended-Stay Hotels (THAGAEAA)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Apartment hotel accommodation
• Extended stay lodging
• Corporate meeting venues
• Heritage hotel properties
• Business travel hotels

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Apartment/Hotel Room Revenue: Primary revenue stream from renting apartment hotel rooms including studios, one-bedroom, two-bedroom, and three-bedroom apartments with kitchen facilities. Flexible booking options including nightly and extended stays (7+ nights receive 20% discount). Revenue generated through direct bookings, OTAs, and corporate agreements.
2. Food and Beverage: On-site dining venues including restaurants (St Marks Road Co., Donna Chang, Fitzroy, Oz & Isle), bars (Boom Boom Room, Alto Bar, Olivine Wine Bar), and room service. Chargeback capability allows dining charges to room accounts.
3. Meeting and Event Spaces: Conference and meeting room hire generating revenue from corporate events, workshops, and functions. Venues include flexible meeting spaces with AV equipment across multiple properties.
4. Parking Services: On-site and off-site parking facilities at various properties with daily rates ranging from AU$18-57, EUR 25-32, and partner Q-Park arrangements in Glasgow.
5. Long Stay Accommodation: Extended stay bookings with discounted rates (20% off for stays over 7 nights), targeting relocating professionals, project-based workers, and families requiring temporary housing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adina Hotels operates a portfolio of apartment-style hotels offering spacious studios and one, two, and three-bedroom apartments with fully equipped kitchens, laundry facilities, and separate living areas, combined with hotel services such as 24-hour reception, housekeeping, room service, and concierge. The portfolio spans 63+ properties across Australia, New Zealand, Singapore, and Europe, supplemented by on-site dining venues, meeting and event spaces, and a direct booking platform with a loyalty program (eClub).

Product overview

Adina Hotels operates a portfolio of apartment-style hotels under the Adina Apartment Hotels brand, offering spacious studio, one, two, and three-bedroom apartments with fully equipped kitchens and separate living areas combined with hotel services. The portfolio includes properties across Australia (Sydney, Melbourne, Brisbane, Canberra, Perth, Adelaide, Darwin, Hobart, Wollongong), New Zealand (Auckland, Wellington, Christchurch), and Europe (Berlin, Munich, Hamburg, Frankfurt, Cologne, Vienna, Budapest, Copenhagen, and others). Key sub-brands include luxury heritage properties like The Interlude Melbourne and The Hobson Cambridge, as well as on-site dining venues including St Marks Road Co., Donna Chang, Boom Boom Room, Fitzroy Restaurant & Bar, Oz & Isle, and Olivine Wine Bar. The company also offers meeting and event spaces through venues like Chapter Place at Pentridge Melbourne. Membership programs include eClub for guest rewards, Business Traveller Plus for corporate travelers, and Long Stay packages offering extended stay discounts.

Differentiator

Problem solved

Functional benefit

Brands

• The Interlude Melbourne: Luxury heritage boutique hotel with 19 exclusive suites located within the former Pentridge Prison in Coburg, Melbourne.

Products and services

• Adina Apartment Hotels Apartment-style hotel brand offering spacious studios and one, two, and three-bedroom apartments with fully equipped kitchens, laundry facilities, and separate living areas, combined with hotel services including reception, housekeeping, and wellness facilities.
• The Interlude Melbourne Luxury heritage boutique hotel with 19 exclusive suites located within the former Pentridge Prison in Coburg, Melbourne, featuring original architectural elements paired with contemporary interiors, an underground heated pool, and access to Pentridge dining venues.
• Adina Sydney Town Hall Apartment hotel in Sydney's CBD near Town Hall station, offering studios and one-bedroom apartments with full kitchen facilities.
• Adina Sydney Darling Harbour Apartment hotel near Darling Harbour in Sydney with fully equipped apartment accommodation.
• Adina Bondi Beach Sydney Apartment hotel near Bondi Beach offering three-bedroom apartments for families and groups.
• Adina Melbourne Apartment hotel in Melbourne CBD on Queen Street offering 155 spacious studios and apartments with access to 11 penthouses featuring sweeping city views and New York loft design.
• Adina Melbourne Southbank City's first cross-laminated timber hotel in Melbourne's Southbank entertainment hub, offering 220 studios and one and two-bedroom apartments with sustainable design.
• Adina Melbourne on Flinders Apartment hotel on Flinders Street near Federation Square, offering 59 apartments plus 6 warehouse-style apartments on Malthouse Lane with sweeping city and Yarra River views.
• Adina Pentridge Melbourne Apartment hotel within historic bluestone Pentridge Prison walls offering 106 studios and one and two-bedroom apartments with Olivine Wine Bar and Chapter Place event venue.
• Adina Brisbane Heritage-listed apartment hotel on George Street in Brisbane CBD, originally built in 1922 as the Queensland Government Savings Bank, offering 220 spacious apartments with wellness facilities and three dining venues.
• Adina Brisbane Anzac Square Heritage apartment hotel opposite Central Station with views of Anzac Square memorial gardens, offering convenient CBD location near Queen Street Mall and South Bank.
• Adina Chermside Brisbane New build contemporary apartment-style hotel with 148 studios and one-bedroom apartments, featuring all-day dining cafe and bar, gym, undercover parking, and two conference rooms with AV technology near Westfield Chermside shopping centre.
• Adina Munich Highest hotel in Munich spanning floors 9-24 in the Werksviertel-Mitte neighbourhood, offering 179 studios plus one and two-bedroom apartments with fully equipped kitchens, rooftop terrace, Fitzroy Restaurant, and indoor pool with city and Alpine views.
• Adina Berlin Hackescher Markt Apartment hotel in central Berlin near Hackesche Höfe and Brandenburg Gate, offering 145 spacious studios and one and two-bedroom apartments with EV charging stations, sauna, and gym.
• The Wellington Glasgow by Adina Apartment hotel centrally located on Bath Street and Wellington Street in Glasgow city centre, offering 98 modern designed studios with kitchenettes, Grab & Go breakfast, and easy access to public transport.
• The Hobson Cambridge by Adina Heritage hotel in a restored Victorian police station building offering 56 modern studios, featuring Oz & Isle restaurant and bar with Australian-British fusion cuisine.
• Meetings & Events Flexible meeting and event spaces available across Adina properties, suitable for intimate meetings to all-day conferences, featuring high-speed Wi-Fi, audio-visual technology, catering options, and professional event planning support.
• eClub Member Program Free membership program offering exclusive rates, member deals, and instant rewards for regular guests booking directly.
• Long Stay Accommodation Extended stay packages offering 20% discount on stays over 7 nights, with fully equipped apartments suitable for extended business or leisure stays.
• Business Traveller Plus Corporate travel program with benefits for frequent business travelers, operated under the TFE Hotels portfolio.
• Gift Cards Gift voucher program for hotel stays, dining, and experiences at Adina properties.
• On-site Dining Venues On-site restaurants and bars across Adina properties including St Marks Road Co., Donna Chang, Boom Boom Room, Fitzroy Restaurant & Bar, Oz & Isle, Olivine Wine Bar, and Alto Bar, offering diverse cuisines with chargeback to hotel account.

Quantifiable outcome

• Free cancellation until 2pm day before arrival
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Q-Park Sauchiehall StreetminorStrategic or Co-development PartnerOfficial parking partner for The Wellington Glasgow by Adina. Located 2-3 minute walk from hotel on Bath Street. 24-hour secure underground parking with CCTV, lifts, and EV charging. Adina guests receive 20% discount on parking tariffs using pre-book code TWGLA20.
• Wilson ParkingminorStrategic or Co-development PartnerOff-site parking partner for multiple Melbourne properties. Eureka Parking (70 City Road, Southbank) for Adina Melbourne Southbank at $40/day. Merlin Alley parking for Adina Melbourne CBD at $35/day. Maximum height restrictions apply.
• Donna Chang RestaurantminorStrategic or Co-development PartnerOn-site dining venue at Adina Brisbane (George Street). Authentic Sichuan and Cantonese cuisine using local ingredients. Located on ground floor with chargeback to hotel account available.
• Boom Boom RoomminorStrategic or Co-development PartnerOn-site Japanese-inspired dining venue at Adina Brisbane. Street food of Japan meets Australian produce. Chargeback to hotel account available.
• TFE Hotels (Medina Property Services Pty Ltd)coreOthersTFE Hotels is the parent company and brand portfolio operator for Adina Hotels. Board of Directors includes Allan Boyd Vidor, Adrian Paul Whiting, Alexander George Collinson, Bruce McKenzie Copland, Alan Tang, Mark Rohner, Joanna Yin Yin Gok, and Dianna Ee Choo Lin. ABN: 36 062 326 176.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Staybridge Suites: IHG's extended-stay apartment-hotel brand with strong European and global footprint, offering studios and one/two-bedroom suites with kitchens as part of a broader IHG ecosystem.
• Hyatt House: Hyatt's apartment-style extended-stay brand offering studios and one/two-bedroom suites with kitchens, competing in same urban long-stay segments as Adina.
• Residence Inn by Marriott: Marriott's flagship extended-stay brand with kitchen-equipped suites globally; competes head-to-head with Adina in European markets and benefits from Bonvoy loyalty scale.

Others

• TFE Hotels (Vibe, Travelodge brands): Parent company of Adina Hotels operating sibling brands (Vibe Hotels, Travelodge Australia); not a competitor per se but relevant for portfolio benchmarking and shared loyalty/distribution leverage.

Direct peers

• Fraser Suites: Global serviced residence operator (Frasers Hospitality) with premium apartment-style accommodations in business districts worldwide, directly comparable on long-stay corporate guest offering.
• Quest Apartment Hotels: Australian-founded serviced apartment operator with a similar apartment-hotel model, direct overlap on long-stay business traveler segments in ANZ, and comparable product (studios through two-bedrooms with kitchens).
• Citadines Apart'hotel: Ascott-operated aparthotel brand with strong presence in European cities Adina targets (Berlin, Vienna, Copenhagen, Budapest), offering comparable studio-to-two-bedroom serviced apartments.
• Oaks Hotels & Resorts: Apartment-style hotel and serviced apartment operator across Australia and New Zealand with comparable long-stay and leisure traveler positioning, often competing in the same CBD and resort markets.
• Adagio Aparthotels: Aparthotel joint venture of Accor and Pierre & Vacances operating across major European cities with kitchen-equipped studios and apartments aimed at extended-stay business and leisure guests.

Emerging players

• Element Hotels by Westin: Marriott's sustainable extended-stay brand targeting modern business and eco-conscious travelers; intersects with Adina's sustainability positioning (Green Key, NABERS).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/adina_hotels
• LinkedInlinkedin.com/company/tfe-hotels
• Facebookfacebook.com/adinahotels
• Instagraminstagram.com/adinahotels
• YouTubeyoutube.com/tfehotels

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adina Hotels