Lender Preferred Appraisals

What Lender Preferred Appraisals does

Lender Preferred Appraisals, LLC is a privately held residential real estate appraisal firm headquartered in Milwaukee, Wisconsin (6754 W Beloit Rd., Milwaukee, WI 53219), serving the Southeastern Wisconsin market. The company provides property valuation services for standard residential property types — single-family homes, executive and luxury homes, multi-family properties up to four units, townhouses, condominiums, and residential lots — alongside specialized appraisal assignments for FHA/HUD/USDA, VA, loss mitigation, REO and pre-foreclosure, relocation (ERC), jumbo loan, litigation, new construction, and property tax appeal contexts. The firm positions itself on local presence, national-firm-level quality, fast response times, competitive fees, and flexibility for individual client needs.

The firm's underlying methodology is the industry-standard residential appraisal toolkit compliant with State of Wisconsin licensing, the Appraiser Qualifications Board (AQB), and federal housing program approvals (FHA/HUD/VA/USDA). It carries Errors and Omissions insurance and is a member of the Wisconsin Realtors Association. There is no proprietary software platform, no API, no disclosed technology integrations, and no AI/ML-based valuation models evident in the available data — service delivery is conducted by licensed appraisers using conventional residential appraisal practice.

Commercially, Lender Preferred Appraisals runs a direct-to-consumer and direct-to-business motion, engaging customers through phone, email, and walk-in appointment interaction from a single Milwaukee office. Revenue is generated on a transactional fee basis per appraisal assignment, with pricing quoted on request rather than publicly disclosed. The customer base is horizontally segmented across individual homeowners and buyers, mortgage lenders and financial institutions, REO/loss mitigation servicers, relocation management companies (ERC), and legal professionals. The firm has been appraising since 2001 and reports approximately $1.8 billion in cumulative property value appraised across Southeastern Wisconsin.

Name

Lender Preferred Appraisals

Legal name

Lender Preferred Appraisals, LLC

Website

https://lpappraisalsllc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Lender Preferred Appraisals is a privately held residential appraisal firm in Milwaukee, Wisconsin, serving Southeastern Wisconsin. It provides property valuations for homeowners, mortgage lenders, and legal professionals across standard residential, FHA/HUD/VA/USDA, REO, relocation, litigation, and tax-appeal assignments.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Property Appraisal (BPAJAKAA)

akta.pro secondary industries

Real Estate Valuation & Appraisal (BPAHANAC), Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ), Multi-Family & Affordable Housing Appraisal (BPAJAKAE)

Keywords

• Residential real estate appraisals
• Property valuation services
• Mortgage appraisal services
• FHA VA loan appraisals
• REO loss mitigation valuations

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Property Appraisal Services: The company generates revenue through fees charged for residential property appraisals. Services include valuations for purchase transactions, refinances, REO/pre-foreclosure properties, relocations, litigation support, new construction, and property tax appeals. Revenue is transactional per appraisal assignment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lender Preferred Appraisals is a residential real estate appraisal firm providing accurate and timely property valuations across Southeastern Wisconsin. The firm serves homeowners, buyers, lenders, financial institutions, legal professionals, and relocation companies with appraisal assignments covering single-family homes, executive homes, multi-family properties, townhouses, condominiums, residential lots, government-backed loans (FHA/HUD/VA/USDA), REO and pre-foreclosure, loss mitigation, jumbo loans, relocation, litigation, new construction, and property tax appeals.

Product overview

Lender Preferred Appraisals is a residential property appraisal firm operating in southeastern Wisconsin. The company offers a comprehensive suite of appraisal services organized around two core areas: standard residential property appraisals (including single-family homes, executive homes, multi-family units, townhouses, condominiums, and residential lots) and specialized appraisal services for specific lending and legal contexts (including FHA/HUD/USDA, VA, loss mitigation, REO, relocation, reviews, jumbo loans, litigation, new construction, and property tax appeals). The firm is FHA/HUD/VA/USDA approved and serves the real estate lending industry with a focus on the Milwaukee metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Appraisals

Quantifiable outcome

• $1.8 billion worth of properties appraised in Southeastern Wisconsin since 2001

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Clear Capital: Clear Capital provides residential property valuation, appraisal management, and technology-driven valuation products to lenders and servicers. Comparable as a residential-focused appraisal services firm combining traditional and technology-enabled valuation methods.
• BPO USA: BPO USA is a national appraisal and BPO services firm serving lenders, servicers, and AMCs with residential valuations. Comparable as a direct peer offering residential appraisal and valuation services to financial institution clients.
• Class Valuation: Class Valuation is a national residential appraisal management company (AMC) providing valuation and appraisal management services to mortgage lenders. It is directly comparable as it operates in the same residential appraisal services market with lender-facing delivery, although at substantially greater scale.
• Accurate Group: Accurate Group provides appraisal, title, and asset management services for residential and commercial real estate. Comparable as a provider of professional residential valuation services to lenders and investors.
• Property Sciences: Property Sciences provides residential appraisal services across the Midwest for lenders and AMCs. Comparable as a regional peer offering similar traditional residential appraisal services in a comparable geographic profile.
• Axis Appraisal Management: Axis Appraisal Management is an AMC providing appraisal management services to lenders across multiple states. Comparable as a peer in the residential appraisal management and valuation services market.
• Nationwide Property & Appraisal Services: Nationwide Property & Appraisal Services offers residential appraisal services to lenders, AMCs, and consumers. Comparable as a regional/mid-scale peer operating in the same residential valuation services category.

Emerging players

• GreenSlate: GreenSlate is an AMC providing appraisal management and valuation services to lenders. Comparable as an emerging peer in the residential appraisal services market with similar customer profiles but typically a different geographic focus.

Broad incumbents

• ServiceLink: ServiceLink, a Black Knight company, provides residential appraisal management and valuation services as part of its broader mortgage services suite. Comparable as a broad incumbent serving lenders with valuation capabilities alongside a larger services portfolio.
• CoreLogic (ICE Mortgage Technology): CoreLogic, now part of ICE, is a broad incumbent in property data, analytics, and valuation services including residential appraisals. Comparable as a major residential valuation services provider serving lenders, though operating across a much wider portfolio of data and analytics services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lender-preferred-appraisals

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lender Preferred Appraisals