Blue Lime
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blue Lime does
Blue Lime is a privately held qualitative research and strategic insights consultancy founded in 2005 and headquartered in New York. The firm helps consumer-facing brands address challenges across consumer understanding, product innovation, concept optimization, food design briefs, communications, and strategic positioning. Its service portfolio is built around six core methodologies: Cocreation Workshops, Virtual Cocreation, Online Interviews & Groups, Ethnographies, Qualitative Workshops, and Expert Interviews. These are human-facilitated qualitative research techniques rather than software products, and the firm does not disclose proprietary technology platforms, datasets, or AI/ML capabilities.
The firm serves a roster of 15 named enterprise clients concentrated in consumer-facing verticals, including IHG, Campbells, Delta, Pepsi, Verizon, Six Senses, Goldfish, Prestige Consumer, American Express, Mountain Dew, Holiday Inn, Milano, Visible, Equinox, and McCain. Blue Lime operates as a boutique consultancy with an 11-50 employee band, and the client-facing principals are Marg Warner (President) and Penny Tarrant (Co-Founder), both of whom are listed as named points of contact. The go-to-market motion is direct enterprise engagement, with the company characterized as a global-claim professional services provider with no disclosed public pricing.
Blue Lime generates revenue through project-based and retainer-based professional services fees for qualitative research and consulting engagements. The firm has no disclosed funding rounds, no subsidiaries, no patents, no certifications, no partnerships, and no M&A activity in the provided data. Operating status is reported as active based on 2025-dated website content, but no revenue, headcount trend, or growth metrics are publicly available.
Blue Lime firmographics
Firmographics- Name
- Blue Lime
- Website
- https://blue-lime.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blue Lime industry classification
Industry- Product category
- Market Research Consulting
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Blue Lime is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Blue Lime business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Research & Consulting Services: Blue Lime generates revenue through qualitative research and strategic consulting engagements with enterprise clients. Services include consumer understanding, product innovation, concept optimization, and strategic positioning. Revenue appears to be project-based and retainer-based consulting fees.
Go-to-market motion1 record
Distribution channels1 record
Blue Lime product offering
Product offeringCore offering
Blue Lime is a qualitative research and strategic insights consultancy that helps consumer-facing brand clients address insight challenges across consumer understanding, product innovation, concept optimization, communications, and strategic positioning. The firm delivers these outcomes through a portfolio of qualitative methodologies including cocreation workshops, virtual cocreation, online interviews and groups, ethnographies, qualitative workshops, and expert interviews.
Product overview
Blue Lime is a qualitative research and strategic insights consultancy that helps clients tackle insight challenges across consumer understanding, product innovation, concept optimization, and communications positioning. Rather than a software platform, Blue Lime offers a portfolio of research services including Cocreation Workshops, Virtual Cocreation, Online Interviews & Groups, Ethnographies, Qualitative Workshops, and Expert Interviews. These methodologies are applied to challenges such as Food Design Briefs and Communications Positioning, serving major consumer brands including IHG, Campbells, Delta, Pepsi, Verizon, and American Express.
Differentiator
Problem solved
Functional benefit
Products and services
- Cocreation Workshops Facilitated collaborative sessions bringing together stakeholders and consumers to co-create ideas, concepts, and solutions through structured workshops, designed for consumer-facing brand teams.
- Virtual Cocreation Digital-first collaborative ideation and co-creation sessions conducted remotely, enabling distributed consumer participation in innovation processes for enterprise clients.
- Online Interviews & Groups Qualitative research conducted through digital platforms including online focus groups and individual interviews for consumer insight gathering among enterprise brand clients.
- Ethnographies In-depth observational research conducted in consumers' natural environments to understand behavior, context, and usage patterns, delivered to consumer-facing enterprise clients.
- Qualitative Workshops Structured facilitated sessions designed to explore, ideate, and solve strategic business challenges through qualitative research methods for enterprise brand teams.
- Expert Interviews In-depth interviews with industry specialists, thought leaders, and domain experts to gather specialized insights and knowledge for client strategic initiatives.
Companies that use Blue Lime
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Blue Lime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blue Lime partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Blue Lime competitors and assessment
Company assessmentDirect peers
- Northstar Research Partners: Northstar Research Partners is a custom market research firm offering qualitative and quantitative consumer insights to global brands. Its enterprise client base and qualitative toolkit closely mirror Blue Lime's.
- Kelton Global: Kelton Global is a insights and strategy firm providing qualitative and quantitative consumer research to major brands. It competes head-to-head with Blue Lime in concept optimization, communications testing, and ethnographic work.
- StrategyOne: StrategyOne is a strategic market research firm specializing in communications research and brand positioning for major corporations. Directly comparable to Blue Lime's communications and positioning services.
- Hall & Partners: Hall & Partners is a brand and communications research consultancy serving global enterprises. Its positioning, communications, and qualitative research practices are directly comparable to Blue Lime's core service set.
- Kaleidoscope: Kaleidoscope is a qualitative market research consultancy focused on consumer insight, innovation, and brand strategy. It overlaps closely with Blue Lime's ethnography, workshops, and co-creation methodologies.
- C Space: C Space is a customer insights and co-creation agency that runs online communities and qualitative research for consumer brands. It directly overlaps with Blue Lime's virtual co-creation, online interviews, and consumer insight offerings.
- The Sound: The Sound is a global qualitative and strategic insight agency serving enterprise brands with brand strategy and consumer research. Comparable in methodology (qualitative workshops, ethnographic-style immersion) and client profile.
Broad incumbents
- IPSOS: Ipsos is a global market research and consumer insight conglomerate offering qualitative, quantitative, and analytics services. Represents the large-incumbent alternative that enterprises often benchmark boutique qualitative firms against.
- Kantar: Kantar is one of the world's largest consumer insight and market research firms with broad qualitative and quantitative capabilities. It competes with Blue Lime for enterprise brand research budgets but operates at much greater scale and breadth.
Emerging players
- Qualtrics: Qualtrics is an experience management platform enabling in-house consumer and market research through digital tools. While tech-led rather than service-led, it competes for portions of enterprise qualitative and voice-of-customer work.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights4 records
Customer concentration
Blue Lime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Lime leadership team
Management profileNumber of profiles
Profiles2 records
Blue Lime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Lime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Lime
What does Blue Lime do?
Blue Lime is a qualitative research and strategic insights consultancy that helps consumer-facing brand clients address insight challenges across consumer understanding, product innovation, concept optimization, communications, and strategic positioning. The firm delivers these outcomes through a portfolio of qualitative methodologies including cocreation workshops, virtual cocreation, online interviews and groups, ethnographies, qualitative workshops, and expert interviews.
Is Blue Lime a public or private company?
Blue Lime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Lime founded?
Blue Lime was founded in 2005. It employs 11 to 50 people.
Where is Blue Lime based?
Blue Lime is headquartered in New York, United States, in the North America region.
How does Blue Lime make money?
One revenue line is on record: strategic Research & Consulting Services.
Who are Blue Lime's main competitors?
Direct peers on record are Northstar Research Partners, Kelton Global, StrategyOne, Hall & Partners, Kaleidoscope, C Space and The Sound. Broad incumbents are IPSOS and Kantar. Qualtrics is listed as an emerging player.
Does Blue Lime have an API?
No public API is recorded for Blue Lime.
What industry is Blue Lime in?
Blue Lime's product category is Market Research Consulting. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research).