StrategyOne AG
StrategyOne AG is a Swiss boutique consultancy that helps corporates, brands, sponsors, and rights holders future-proof marketing strategy and brand experiences through senior-partner-led engagements and the annual Strategic Marketing Navigator publication.
- Company typePrivate
- Founded-
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What StrategyOne AG does
StrategyOne AG is a privately held Swiss strategic marketing consultancy headquartered in Zürich, with a secondary office in the Lausanne area and a second legal entity (StrategyOne SA) registered in Vaud. The firm is operated by three core Managing Partners/Directors (Pascal Kreder, David Jäger, Patrick Seitter) supported by a curated network of nine specialized partners covering creative, technology, legal, and event execution capabilities. StrategyOne delivers three service pillars to enterprise clients: insights.interest.strategic (strategic marketing and communication consulting for corporates and brands), insights.interest.experience (sponsoring, events, and brand-experience creation for corporates, brands, and sponsors), and Right Holders (positioning and revenue consulting for event organizers, associations, and clubs). Engagements follow a standardized four-step methodology (Orientation, Reality Check, Next Strategy, Impact Solutions) reportedly validated across more than 500 projects.
StrategyOne AG firmographics
Firmographics- Name
- StrategyOne AG
- Legal name
- StrategyOne AG
- Website
- https://strategyone.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StrategyOne AG is a Swiss boutique consultancy that helps corporates, brands, sponsors, and rights holders future-proof marketing strategy and brand experiences through senior-partner-led engagements and the annual Strategic Marketing Navigator publication.
- Ownership category
- akta.pro rank
StrategyOne AG industry classification
Industry- Product category
- Marketing Consulting
- NAICS
- Marketing Consulting Services (541613), Other Management Consulting Services (541618), Advertising Agencies (54181)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Brand & Portfolio Strategy Consulting (MPAAAFAB), Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where StrategyOne AG is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
StrategyOne AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Strategic Marketing Consulting: Consulting engagements for corporates and brands to future-proof marketing strategies. Includes orientation, reality check, strategy development, and impact measurement services. Project-based engagements customized per mandate.
- Experience Marketing & Events: Sponsoring, events, and brand experience creation services for corporates, brands, sponsors, and event organizers. Includes rights holder services for associations and clubs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
StrategyOne AG product offering
Product offeringCore offering
StrategyOne AG is a Swiss strategic marketing consultancy that helps corporates, brands, sponsors, and rights holders future-proof their marketing. The firm delivers strategic marketing consulting (insights.interest.strategic), experience marketing and event/sponsorship services (insights.interest.experience), and advisory services for event organizers, associations, and clubs (Right Holders). The practice is anchored by the proprietary Strategic Marketing Navigator, an annual publication of 30 future theses, and a four-step consulting process (Orientation, Reality Check, Next Strategy, Impact Solutions) applied across more than 500 projects.
Product overview
StrategyOne AG is a strategic marketing consultancy operating from Switzerland (Zurich and Lausanne). The company offers three interconnected service pillars: insights.interest.strategic (strategic marketing consulting for corporates and brands), insights.interest.experience (experience marketing, sponsorships, and events), and Right Holders (services for event organizers, associations, and clubs). Central to the offering is the Strategic Marketing Navigator, an annual publication containing 30 future theses on marketing trends and top 5 developments per year, which serves as the foundation and research backbone for all consulting engagements. The consulting methodology follows a four-step process: Orientation (What's Next), Reality Check (Your Reality), Next Strategy (Where to Play), and Impact Solutions (How to Win), applied across over 500 projects.
Differentiator
Problem solved
Functional benefit
Brands
- Strategic Marketing Navigator: Annual publication containing 30 future theses on marketing developments, providing CMOs and marketers with orientation on central developments, future priorities, and relevant trends.
Products and services
- Strategic Marketing Navigator Annual research publication providing CMOs and marketers with 30 future marketing theses, the top 5 developments per year, and industry-specific takeouts as an orientation and decision-making guide.
- insights.interest.strategic Strategic marketing and communication consulting for corporates and brands, focused on future-proofing marketing for greater impact and effectiveness. Includes Inspiration (keynotes and workshops), Communication Frame, Reality-Check, Thought Leadership, Next Strategy, and Impact Measurement.
- insights.interest.experience Experience marketing services for corporates, brands, and sponsors, focused on creating sponsorings, events, and brand experiences that deliver real business impact.
- Right Holders Strategic services for event organizers, associations, and clubs (rights holders) to properly position their offerings, strengthen experience, increase revenue, and improve value creation.
Quantifiable outcome
- 30-50% Impact loss with same communication investment - addressed through their consulting approach
- +1 more outcomes
Companies that use StrategyOne AG
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
StrategyOne AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StrategyOne AG partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- 4attentionminorSpecialized partner in StrategyOne's network providing solutions for marketing of the future. Part of selected network of specialized and leading partners.
- BrandificationminorSpecialized partner in StrategyOne's network providing brand-related solutions. Part of selected network of specialized and leading partners.
- CreativesminorCreative partner in StrategyOne's network providing creative solutions for marketing engagements. Part of selected network of specialized and leading partners.
- FS ParkerminorPartner in StrategyOne's network. Part of selected network of specialized and leading partners.
- Hirzel. Neef. Schmid. Konsulenten.minorConsulting partner (HSN) in StrategyOne's network. Part of selected network of specialized and leading partners.
- LivelabminorPartner in StrategyOne's network providing experience-related solutions. Part of selected network of specialized and leading partners.
- Oppenheim & PartnerminorConsulting partner in StrategyOne's network. Part of selected network of specialized and leading partners.
- uhubminorPartner in StrategyOne's network. Part of selected network of specialized and leading partners.
- ESB Marketing NetzwerkcoreCo-publisher of the Strategic Marketing Navigator alongside StrategyOne. Annual publication of 30 future theses represents a core product of StrategyOne's thought leadership strategy.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
StrategyOne AG competitors and assessment
Company assessmentDirect peers
- FutureBrand: Global brand consultancy under Interpublic, specializing in brand strategy and experience design. Directly comparable in scope of strategic marketing and brand experience services for multinational corporates.
- Lippincott: Brand strategy and design consultancy focused on brand positioning and identity. Comparable to StrategyOne in delivering senior-led brand strategy to large enterprise and consumer-facing brands.
- Prophet: Strategy and transformation consultancy with a strong brand and customer experience practice. Closely comparable to StrategyOne's blend of strategic marketing, brand positioning, and experience marketing services.
- Landor & Fitch: Global brand consulting and design firm. Comparable to StrategyOne in brand strategy, portfolio architecture, and experience-led brand work for premium enterprise clients.
- Interbrand: Global brand strategy consultancy with a deep presence in luxury, FMCG, and financial services. Directly comparable to StrategyOne in offering brand positioning, identity, and strategic marketing guidance to enterprise clients.
Broad incumbents
- Accenture Song: Accenture's marketing, brand, and experience practice operating at scale globally. Comparable offering (strategy, brand, experience marketing) but at far broader scale and with technology and data capabilities StrategyOne does not have.
- McKinsey & Company: Global management consultancy with a marketing and sales practice serving CPG, financial services, and luxury clients. Comparable at the strategy and CMO advisory level, though operating at much larger scale across many industries.
- Roland Berger: European-origin strategy consultancy with strong DACH presence. Comparable in offering strategic advisory to corporates across the same Swiss and German client base StrategyOne serves.
Regional players
- Jung von Matt: Swiss-origin creative agency network with major presence across DACH. Comparable in serving premium Swiss and German enterprise clients with brand strategy, campaigns, and experience marketing, though with a stronger creative/execution orientation.
- Farner Consulting: Leading Swiss communications and public affairs consultancy. Comparable in serving Swiss enterprise clients (banks, insurers, corporates) with strategic communications and marketing advisory, and operating primarily in the same Swiss market as StrategyOne.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
StrategyOne AG social profiles
Digital presenceStrategyOne AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrategyOne AG leadership team
Management profileNumber of profiles
Profiles3 records
StrategyOne AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrategyOne AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrategyOne AG
What does StrategyOne AG do?
StrategyOne AG is a Swiss strategic marketing consultancy that helps corporates, brands, sponsors, and rights holders future-proof their marketing. The firm delivers strategic marketing consulting (insights.interest.strategic), experience marketing and event/sponsorship services (insights.interest.experience), and advisory services for event organizers, associations, and clubs (Right Holders). The practice is anchored by the proprietary Strategic Marketing Navigator, an annual publication of 30 future theses, and a four-step consulting process (Orientation, Reality Check, Next Strategy, Impact Solutions) applied across more than 500 projects.
Is StrategyOne AG a public or private company?
StrategyOne AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StrategyOne AG founded?
StrategyOne AG was founded in -1. It employs 1 to 10 people.
Where is StrategyOne AG based?
StrategyOne AG is headquartered in Zürich, Switzerland, in the Europe region.
How does StrategyOne AG make money?
Two revenue lines are on record. Strategic Marketing Consulting is the primary driver. The others are experience Marketing & Events.
Who are StrategyOne AG's main competitors?
Direct peers on record are FutureBrand, Lippincott, Prophet, Landor & Fitch and Interbrand. Broad incumbents are Accenture Song, McKinsey & Company and Roland Berger. Regional players are Jung von Matt and Farner Consulting.
Does StrategyOne AG have an API?
No public API is recorded for StrategyOne AG.
What industry is StrategyOne AG in?
StrategyOne AG's product category is Marketing Consulting. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 541613 and its SIC code is 8742.