DigiPro Payments

What DigiPro Payments does

DigiPro Payments, LLC, doing business as NETSIMPLE, is a privately held Florida limited liability company headquartered in St. Augustine that sells bundled merchant services, point-of-sale systems, website design, and digital marketing primarily to small and mid-size businesses across the United States. The company's core technology is DEBIE (Digital Enterprise-level Business Information Ecosystem), a proprietary cloud-based Web Platform as a Service used to build and host merchant websites with built-in modules for customer management, online sales, and payment processing. On top of DEBIE, DigiPro resells and integrates established third-party platforms including Clover POS (Fiserv), Square POS (Block), Valor Paytech dual-pricing terminals, SwipeSimple mobile payments, BookSimple online booking, and GiveSimple donation pages, alongside SEO, PPC, and social media services.

DigiPro monetizes through a mix of recurring subscriptions (Zero-Fee Processing at $20 per month, Clover Essentials at $9.95 per month, website hosting and marketing retainers), residual transaction fees on payment processing volume, and hardware resale for Clover and Valor terminals. The go-to-market is sales-led, combining inbound phone and website leads with a multi-tier referral partner program in which independent agents and regional managers earn direct commissions, override commissions, performance bonuses, and residual income from referred merchants. The company positions itself as a one-stop shop for SMB digital infrastructure, with vertical focus on field service, restaurants and bars, salons, retail, and nonprofit organizations. No external funding rounds, institutional investors, executive team beyond a content creator, or financial disclosures are evidenced, and the firm appears to be bootstrapped and founder-operated from its St. Augustine headquarters.

Name

DigiPro Payments

Legal name

DigiPro Payments, LLC.

Website

https://digipropayments.com

Company type

Private

Operating status

Operating

Short description

DigiPro Payments (DBA NETSIMPLE) is a St. Augustine, Florida-based merchant services provider serving US small and mid-size businesses with credit card processing, Clover and Square POS reselling, zero-fee dual pricing, website design, booking, and digital marketing through direct sales and a referral partner network.

Ownership category

akta.pro rank

Product category

Merchant Services / Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

PSP Aggregators / PayFac Enablement (Gateway Layer) (FSAMACAK)

akta.pro secondary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Payment processing services
• Merchant services
• POS systems
• Website design services
• Digital marketing services

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Payment Processing: Merchant services providing credit card processing with dual pricing model. Merchants pay $20/month for zero-fee processing solution that can eliminate up to 100% of credit card processing fees through cash vs card price differentiation.
2. Website Design & Hosting: Website design services using proprietary DEBIE platform. Website packages include professionally designed themes, SEO optimization, and e-commerce capabilities.
3. POS Hardware & Software Resale: Authorized reseller of Clover POS systems including Clover Essentials ($9.95/month), Clover Station, Clover Flex, Clover Mini, and Clover Go. Revenue from hardware sales and software subscriptions.
4. Digital Marketing Services: Marketing services including Local Search SEO, Search Engine Optimization, Pay Per Click Advertising, and Social Media Management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

DigiPro Payments (NETSIMPLE) provides payment processing with a dual pricing zero-fee model, point-of-sale solutions as an authorized reseller of Clover and Square POS, website design and hosting built on its proprietary DEBIE cloud-based Platform-as-a-Service, and digital marketing services including local SEO, PPC, and social media management. It bundles online booking (BookSimple), nonprofit fundraising (GiveSimple), and short-term business funding (Finova) into its SMB-focused offerings.

Product overview

NETSIMPLE is a multi-product business platform combining merchant services, point-of-sale systems, website design, and digital marketing. The core offering centers on payment processing and POS solutions including Clover POS, Square POS, Valor Paytech dual pricing, and SwipeSimple mobile payments, supported by proprietary cloud-based website platform DEBIE. The portfolio includes specialized modules for online ordering (Clover Online Ordering), business management (Clover Essentials), booking (BookSimple), and fundraising (GiveSimple), complemented by marketing services (local SEO, PPC, social media) and business funding (Finova).

Differentiator

Problem solved

Functional benefit

Products and services

• Zero-Fee Processing Dual pricing payment processing solution for SMB merchants that eliminates up to 100% of credit card processing fees for a flat $20/month subscription by offering separate cash and card prices.
• Clover POS Systems Point-of-sale hardware and software systems offered as an authorized Clover reseller, including Clover Station, Flex, Mini, and Go variants, for retail, restaurant, and service businesses.
• Square Point of Sale All-in-one POS system offered as an authorized Square reseller for full-service restaurants, counter service, food trucks, retail, and service industry businesses.
• Clover Essentials Software Software-only payment processing solution at $9.95/month for SMBs, accepting payments via computer or mobile device with order management, CRM, employee management, and sales reporting.
• Website Design Services Professional website design and hosting using the proprietary DEBIE platform, with responsive design, industry-specific themes, SEO optimization, and e-commerce capabilities.
• Local Search SEO Local search engine optimization service including Google Business Profile optimization, NAP consistency, local keyword targeting, and directory listings management for SMBs.
• Search Engine Optimization Broader SEO service for SMB websites to improve organic search rankings and traffic.
• Pay Per Click Advertising Paid search advertising campaigns to drive targeted traffic and conversions for SMB clients.
• Social Media Management Social media management service to help SMBs engage customers and build their brand presence.
• BookSimple Online Booking Online booking and scheduling solution enabling service businesses to schedule appointments through an intuitive interface.
• GiveSimple Fundraising Fundraising and donation collection solution with mobile-friendly donate pages for nonprofit organizations and churches.
• Short-Term Business Funding Short-term capital and business funding solutions for merchants offered through the Finova partnership.
• SwipeSimple Mobile Payments Mobile credit card processing solution for field service businesses to accept payments on-the-go via mobile app or B250 card reader, supporting keyed transactions and lower swipe rates.
• Valor Paytech Dual Pricing Terminals Dual pricing payment terminals and hardware (VL100, VL300, VL500, VL700) enabling merchants to offer different prices for cash versus card payments.
• Clover Online Ordering with DoorDash Delivery Online ordering platform for Clover POS restaurants that auto-populates menus from existing settings, supports dine-in, takeout, and curbside pickup, with integrated DoorDash delivery dispatch.
• Clover Scan To Order QR code-based ordering feature for Clover POS restaurants allowing customers to scan codes to access menus and complete purchases on mobile devices, reducing touchpoints.

Quantifiable outcome

• Eliminate up to 100% of credit card processing fees for $20/month
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• Clover (Fiserv)coreChannel Partner/ Reseller/ DistributorAuthorized reseller of Clover POS systems including Station, Flex, Mini, and Go. Clover provides point-of-sale solutions for retail, restaurants, and service businesses. NETSIMPLE sells and supports Clover hardware and software.
• Square (Block, Inc.)coreChannel Partner/ Reseller/ DistributorAuthorized reseller of Square Point of Sale systems. Square provides all-in-one POS solution for various business types including retail, restaurants, and service industries.
• Valor PaytechcoreTechnology or IntegrationProvider of dual pricing technology enabling merchants to offer cash and card price options. Products include VL100 Countertop Terminal, VL300 Wireless Terminal, VL500 Smart POS System, and VL700 PIN Pad.
• SwipeSimple (CardConnect)majorTechnology or IntegrationMobile payment solution provider for field service businesses. Offers B250 card reader and mobile app for on-the-go payment processing.
• DoorDashmajorTechnology or IntegrationDelivery partnership through Clover Online Ordering. Restaurant customers can dispatch orders through DoorDash for delivery.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Toast: Toast is a restaurant-specialized POS and payments platform serving SMB eateries — one of NETSIMPLE's primary verticals. Both compete for restaurants, food trucks, and bars needing integrated ordering, payments, and delivery.
• PaymentCloud: PaymentCloud is a high-risk and SMB-friendly ISO that provides payment processing and merchant services through partner/reseller channels — a structurally similar go-to-market to NETSIMPLE's referral agent network.
• Dharma Merchant Services: Dharma is an SMB-focused payment processor emphasizing transparent pricing, customer service, and cash discount programs — directly comparable to NETSIMPLE's value proposition and target customer.
• Stax (formerly Fattmerchant): Stax provides subscription-based payment processing with interchange-plus pricing for SMBs, offering software bundles and pricing transparency that directly mirrors NETSIMPLE's zero-fee dual-pricing model.
• Helcim: Helcim is an SMB-focused payments processor that, like NETSIMPLE's zero-fee offering, surfaces transparent interchange-plus pricing and cash-discount/dual-pricing tools to small merchants. Competes head-to-head on value proposition and customer profile.
• Square (Block): Square provides all-in-one POS and payment processing for the same SMB verticals (restaurants, retail, service businesses) that NETSIMPLE targets. DigiPro Payments is an authorized Square reseller, and Square's bundled software/payments model directly competes for the same merchant accounts.
• National Processing: National Processing is an SMB payment processor and ISO offering interchange-plus pricing and POS reseller partnerships. Competes for the same merchant segments with similar dual-pricing and bundled software offerings.
• Clover (Fiserv): Clover is the POS platform that DigiPro Payments resells and integrates with (Station, Flex, Mini, Go). It targets identical verticals — restaurants, retail, service businesses — and is sold both directly and through competing ISOs/resellers across the U.S.

Broad incumbents

• PayPal (Zettle / Braintree): PayPal offers SMB payments through Zettle (POS hardware) and Braintree (online processing), overlapping with NETSIMPLE's in-person and online payment offerings across multiple merchant segments.
• Stripe: Stripe is a broad incumbent in payments infrastructure serving businesses of all sizes, including SMBs. While it doesn't focus exclusively on in-person SMB payments, it competes in online payment processing and increasingly in software-embedded payments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digipropay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigiPro Payments