EmptySpace
EmptySpace Technology LLC, founded in 2006, is a bootstrapped SaaS company that builds VirtualCallboard (production management) and StageStock (inventory management) web applications for performing arts organizations, including community theatres, universities, and secondary schools.
- Company typePrivate
- Founded2006
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EmptySpace does
EmptySpace Technology LLC is a privately held, bootstrapped software company founded in 2006 by Sam Anderson that builds cloud-based SaaS applications purpose-built for the performing arts industry. The company sells two products through theemptyspace.com: VirtualCallboard, a collaborative production management application used by stage managers to coordinate rehearsal schedules, share documents, communicate with cast and crew, and generate production reports; and StageStock, a theatre inventory management application for tracking production equipment and supplies. Both products are delivered as web-based SaaS with a multi-tenant architecture serving individual stage managers and theatre organizations. No external funding has been raised, no parent company is reported, and the company is not pursuing enterprise or international expansion programs.
The business operates on a dual revenue model: VirtualCallboard runs on subscription recurring revenue with a 30-day full-access free trial requiring a credit card only upon conversion, while StageStock runs on a freemium model with a permanent free tier of 100 items and paid tiers unlocking additional item limits. Annual billing saves 10% versus monthly, and verified discounts are available for students, educators, nonprofits, and professionals. Go-to-market combines a self-serve product-led signup flow (Stripe-integrated) with optional sales-assisted 1:1 onboarding sessions booked via Calendly directly with the founders. Marketing concentrates on performing-arts channels: industry tradeshows (USITT, LDI, SETC, Broadway Symposium), webinars, a UserVoice knowledge base, a low-frequency email newsletter, and word-of-mouth referrals.
The customer base is a long tail of small and mid-sized performing-arts organizations — community/nonprofit theatres (Tuacahn Center for the Arts, Milburn Stone Theatre, Des Moines Playhouse, Plaza Theater Company, New Conservatory Theatre Center), colleges and universities (Worcester Polytechnic Institute, Brigham Young University), and secondary schools (Grayslake Community High School District 127, Cary Grove High School). The company is operated virtually by two partners from a San Antonio, TX PO Box, with 1–10 total employees reported and no disclosed hiring, M&A, or capital-raising activity in its 18-year history.
EmptySpace firmographics
Firmographics- Name
- EmptySpace
- Legal name
- EmptySpace Technology LLC
- Website
- https://theemptyspace.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EmptySpace Technology LLC, founded in 2006, is a bootstrapped SaaS company that builds VirtualCallboard (production management) and StageStock (inventory management) web applications for performing arts organizations, including community theatres, universities, and secondary schools.
- Ownership category
- akta.pro rank
EmptySpace industry classification
Industry- Product category
- Performing Arts Production Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Production Asset Collaboration (shared bins, proxies, live collaboration) (MPAHANAG)
Keywords
Where EmptySpace is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EmptySpace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- VirtualCallboard Subscription: Subscription-based SaaS for production management with 30-day free trial. Annual plans available at 10% discount vs monthly. Requires credit card after trial ends.
- StageStock Subscription: Tiered subscription for inventory management with 100 free items included indefinitely. Paid tiers unlock additional item limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | VirtualCallboard - 30-day free trial with full access |
| Freemium | Pay-as-you-go | StageStock - Free tier with 100 items |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
EmptySpace product offering
Product offeringCore offering
EmptySpace develops and sells cloud-based SaaS applications tailored for the performing arts industry. Its portfolio includes VirtualCallboard, a collaborative production management software for stage managers to schedule rehearsals, share documents, and communicate with cast and crew, and StageStock, a theatre inventory management tool for tracking production equipment and supplies. Both products are delivered as web-based subscriptions with free trials.
Product overview
EmptySpace Technology LLC, established in 2006, offers a platform of two core web applications built specifically for the performing arts industry. The portfolio consists of VirtualCallboard (collaborative production management software for scheduling, document sharing, and stage management workflows) and StageStock (theatre inventory management software for tracking equipment and supplies). Both products are available as SaaS with free trials—VirtualCallboard offers a 30-day full-access trial and StageStock includes a permanent free tier with 100 items. Annual billing saves 10% versus monthly plans, with discounts available for students, educators, and nonprofits.
Differentiator
Problem solved
Functional benefit
Brands
- VirtualCallboard: Collaborative production management software for performing arts organizations, enabling stage managers to manage schedules, communicate with cast and crew, and generate reports.
- StageStock
Products and services
- VirtualCallboard Collaborative production management software designed for the performing arts industry, enabling stage managers and production teams to manage rehearsal schedules, share documents, communicate with cast and crew, and generate production reports for theatrical productions.
- StageStock Theatre inventory management software that allows organizations to track, manage, and organize production equipment and supplies, with a permanent free tier supporting up to 100 items and paid tiers for larger inventories.
Quantifiable outcome
- Eliminated double booking issues at multi-theater venues
- +1 more outcomes
Companies that use EmptySpace
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
EmptySpace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
EmptySpace partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
EmptySpace competitors and assessment
Company assessmentBroad incumbents
- Asana: Asana is a horizontal project and task management platform. Adjacent substitute — many small theatre orgs default to generalist tools like Asana instead of adopting a vertical solution like VirtualCallboard.
- monday.com: monday.com is a horizontal work management platform that competes for the same scheduling/document-sharing/share-with-cast-and-crew workflows that EmptySpace serves. It is a broad incumbent whose generic capabilities could substitute for simpler theatre use cases.
- Tessitura: Tessitura is a comprehensive arts-management platform covering ticketing, CRM, fundraising and operations for cultural organizations. Broader incumbent with much wider scope than EmptySpace's narrow focus on production management and inventory.
Direct peers
- Galaxy Digital: Galaxy Digital provides digital signage, digital playbills, and patron engagement tools specifically for the live entertainment industry. Direct peer — same vertical (theatre/live entertainment) and same SMB arts buyer, even though workflows differ.
- AudienceView: AudienceView is a ticketing and event management platform serving arts, sports and live entertainment organizations. Direct peer serving the same performing arts buyer with cloud-native SaaS workflows.
- Patron Technology: Patron Technology (Tessitura Network subsidiary) provides CRM, ticketing and digital marketing tools specifically to performing arts organizations. Direct peer — overlapping persona (arts administrators) and complementary workflow coverage.
- Spektrix: Spektrix is a ticketing and CRM SaaS purpose-built for performing arts organizations, predominantly UK-based. Direct peer in vertical SaaS for arts organizations — overlapping target buyer (box office/management) and theatre-specific workflow focus.
- TheatreManager: TheatreManager is an integrated theatre management platform serving performing arts organizations with scheduling, ticketing, CRM and operations. Closest direct comparable — same vertical (theatre), same SMB/mid-market customer profile, with overlap on production planning workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EmptySpace social profiles
Digital presenceEmptySpace financial estimates
Financial estimateRevenue estimate
Valuation estimate
EmptySpace leadership team
Management profileNumber of profiles
Profiles2 records
EmptySpace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EmptySpace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EmptySpace
What does EmptySpace do?
EmptySpace develops and sells cloud-based SaaS applications tailored for the performing arts industry. Its portfolio includes VirtualCallboard, a collaborative production management software for stage managers to schedule rehearsals, share documents, and communicate with cast and crew, and StageStock, a theatre inventory management tool for tracking production equipment and supplies. Both products are delivered as web-based subscriptions with free trials.
Is EmptySpace a public or private company?
EmptySpace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EmptySpace founded?
EmptySpace was founded in 2006. It employs 1 to 10 people.
Where is EmptySpace based?
EmptySpace is headquartered in San Antonio, United States, in the North America region.
How does EmptySpace make money?
Two revenue lines are on record. VirtualCallboard Subscription is the primary driver. The others are stageStock Subscription.
Who are EmptySpace's main competitors?
Broad incumbents on record are Asana, monday.com and Tessitura. Direct peers are Galaxy Digital, AudienceView, Patron Technology, Spektrix and TheatreManager.
Does EmptySpace have an API?
No public API is recorded for EmptySpace.
What industry is EmptySpace in?
EmptySpace's product category is Performing Arts Production Software. Its primary akta.pro industry code is MPAHANAG, Production Asset Collaboration (shared bins, proxies, live collaboration). Its NAICS code is 513210 and its SIC code is 7372.