LEISE

What LEISE does

LEISE is a family-owned B2B wholesale distributor (Großhändler) headquartered in Coburg, Germany, founded in 1904 by Wilhelm Leise as a precision mechanics workshop and now in its fourth generation under managing directors Dr.-Ing. Andreas Engel and Dipl.-Ing. Thomas Engel. The company operates across two locations — the Coburg headquarters and a Suhl branch — serving more than 20,000 commercial customers in Bavaria, Thuringia, and Saxony (with industrial technology sales extending beyond these regions). It runs three product divisions: Industrietechnik (industrial technology covering drive, sealing/adhesive, DIN/standard parts, hydraulics/pneumatics, linear, and bearing technology), Kraftfahrzeugteile (vehicle parts spanning braking, filter/engine/cooling, body/paint, clutch/suspension, electrical, chassis/steering, and accessories), and Universalteile (workshop equipment, occupational safety, chemicals, and lubricants).

The company consolidates more than 1,000,000 articles from 800 suppliers into a single procurement platform, with 100,000+ permanently stocked SKUs in a modern data radio-controlled central warehouse capable of up to 10,000 daily position movements, supported by push-back trolley racking that triples storage density. Revenue is generated through physical product sales distributed via own delivery fleet with multiple daily deliveries, complemented by field sales (Außendienst), inside sales, walk-in sales counters, and B2B e-commerce portals (shop.leise.de, Industrietechnik 24, AutoTeilePilot, Werkstattabrechnungspilot). LEISE is a co-founder of the Select AG automotive purchasing cooperation (founded 01.01.2000) and an active Leistungspartner in the Move IT 24 industrial technology cooperative (56 locations in Germany and Austria), and holds ISO 9001, EMAS, and AEO-C certifications.

Digital services layered on the core wholesale operation include AutoTeilePilot (electronic catalog/ordering for vehicle parts), Industrietechnik 24 (B2B shop for industrial components with OCI/ERP integration), Werkstattabrechnungspilot (workshop invoicing with DATEV export), Autoteile-Messenger (mobile ordering app), and Vjumi (telematics-based real-time diagnostics). Workshop concepts (MySelect!, ASP, Motocrew) and value-added services such as technical consulting, certified Parker Full-Line distribution with mobile hose workshop, Kanban-based C-parts management, and Kärcher Gold Service Partner repair services extend the offering into integrated customer operations.

Name

LEISE

Legal name

LEISE GmbH & Co. KG

Website

https://leise.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned German B2B wholesale distributor in Coburg serving 20,000+ industrial and automotive workshop customers across Bavaria, Thuringia, and Saxony with over 1,000,000 SKUs from 800 suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Coburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution of automotive and industrial parts: LEISE operates as a family-owned wholesale distributor (Großhändler) serving commercial customers (industry and automotive workshops) with a product portfolio of more than 1,000,000 articles from 800 suppliers. Revenue is generated through the sale of physical products including industrial technology, automotive parts, and universal parts, with multiple delivery runs per day via their own fleet.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

LEISE is a wholesale distributor that procures industrial and automotive parts from approximately 800 suppliers and resells them to more than 20,000 commercial customers in Germany, offering a catalog of more than 1,000,000 articles across three divisions — Industrietechnik (industrial fasteners and C-parts), Kraftfahrzeugteile (automotive replacement parts), and Universalteile (universal parts). The company complements its product offering with in-house warehousing, electronic ordering (online portal and EDI), and delivery via its own fleet of roughly 40 vehicles from locations in Coburg and Suhl.

Product overview

LEISE is a family-owned B2B wholesale distributor serving industrial and automotive sectors in Germany, operating as a full-range supplier (Vollsortimenter) with over 1,000,000 articles from 800 suppliers. The company operates three main divisions: Industrietechnik (Industrial Technology), Kraftfahrzeugteile (Vehicle Parts), and Universalteile (Universal Parts), each with multiple product categories. Industrial Technology encompasses drive technology, sealing/adhesive technology, DIN/standard parts, hydraulics/pneumatics, linear technology, and bearing technology. Vehicle Parts covers trailer hitches, brake systems, filters/motor/cooling, body/paint, clutch/suspension, electrical systems, and accessories. Universal Parts includes occupational safety, chemical products, cleaning agents, lubricants/paints, and workshop equipment. LEISE also provides digital platforms (AutoTeilePilot, Industrietechnik 24, Werkstattabrechnungspilot), workshop concepts (MySelect!, ASP, Motocrew), telematics services (Vjumi), and value-added services including technical consulting, logistics solutions, emblem services, and Kärcher repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrietechnik division (industrial fasteners and C-parts) Wholesale supply of industrial fasteners, C-parts, and related industrial consumables for commercial manufacturing and industrial customers in Germany.
• Kraftfahrzeugteile division (automotive replacement parts) Wholesale supply of automotive replacement parts and components for workshops, garages, and service centers in Germany.
• Universalteile division (universal parts) Wholesale supply of universal parts usable across multiple industrial and automotive applications, complementing the specialized Industrietechnik and Kraftfahrzeugteile ranges.
• Own-fleet delivery and logistics service Direct delivery of ordered parts to commercial customers using LEISE's own fleet of approximately 40 vehicles operating from Coburg and Suhl, enabling multi-daily delivery runs.
• LEISE electronic ordering service (online portal and EDI) Electronic ordering infrastructure for commercial customers, comprising an online ordering portal and EDI/EDIFACT integration for automated procurement workflows.

Quantifiable outcome

• Up to 10,000 daily warehouse position movements enabling rapid order fulfillment
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Select AGcoreStrategic or Co-development Partner · 1 January 2000Select AG is an automotive parts purchasing cooperation founded on January 1, 2000 by Busch (Freiburg), Glas (Eggenfelden), and LEISE (Coburg). The cooperation aims to create a purchasing coalition with transparent operations, low cost structure, clear uniform assortment and supplier selections, direct cooperation with industry, uniform terms and prices, and joint project development. Both Select Premium and Select Auswahl (selection) ranges include only products from selected premium suppliers (OEM suppliers of leading automotive industry).
• Move IT 24 Industrietechnik GmbHcoreStrategic or Co-development Partner · 1 January 1998Move IT 24 was founded in 1998 as a bearing trading group and renamed in June 2009. LEISE participates as a Leistungspartner (service partner) in this industrial technology cooperative network. The network comprises 1,530 employees at 56 locations in Germany and Austria, providing comprehensive services including technical consulting, plant optimization, drive engineering, energy consumption analysis, and machine service. LEISE contributes to joint digital cataloging and inventory networking.
• KärcherminorImplementation/ SI/ Consulting PartnerLEISE is an authorized Kärcher service partner (holding Gold, Silver, and Bronze status) providing repair services for Home&Garden and Professional Kärcher equipment, annual UVV (safety) inspections, on-site device installation, and a loan device service. LEISE also offers Kärcher Professional product sales.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• AUTODOC: Large digital-first European automotive parts platform selling to both B2B workshops and B2C end customers online. Represents the digital-native competitive threat to traditional wholesalers like LEISE, particularly in standardized SKUs and price-driven purchasing.

Regional players

• Frieß Fahrzeugteile: Baden-Württemberg-based automotive parts wholesaler serving workshops in southwestern Germany. Comparable to LEISE on full-line automotive parts assortment and own-fleet delivery, but operating in a non-overlapping region.
• Hennig Fahrzeugteile: German regional automotive parts wholesaler with branches in central/western Germany. Comparable to LEISE on automotive parts distribution model and workshop customer base, but operating in a different geographic catchment.

Direct peers

• Herth+Buss: German automotive parts wholesaler focused on commercial vehicle and passenger car parts, serving workshops and industrial buyers. Directly comparable to LEISE on multi-category automotive parts, with broader own-brand portfolio.
• Matthies: Hamburg-based German automotive parts and accessories wholesaler with multiple branches serving workshops in northern Germany. Comparable regional player to LEISE, with overlapping product mix and similar reliance on own delivery fleet.
• Stahlgruber: Germany's largest automotive parts wholesaler (LKQ-owned), serving workshops with a multi-brand full assortment. Direct competitor to LEISE's automotive parts (Kraftfahrzeugteile) division, with overlapping supplier base and customer profile of independent workshops.
• PV Automotive (Bosch): Bosch-owned automotive aftermarket distributor supplying independent workshops with parts and diagnostic solutions. Comparable to LEISE on automotive parts distribution to workshops, with stronger national footprint and Bosch-aligned technical depth.
• Trost Auto Service: German B2B automotive parts wholesaler with branches across Germany supplying workshops with parts, tools and workshop equipment. Highly comparable to LEISE on product mix, customer segment (Kfz-Werkstätten) and field sales / own-fleet delivery model.
• AS-Autoservice: German automotive parts wholesaler serving independent workshops with parts, tools and workshop concepts. Closely comparable to LEISE on customer profile (freie Werkstätten), assortment breadth and multi-branch field-sales model.

Broad incumbents

• WM SE: Large German technical wholesaler (formerly Würth/Maier group) covering industrial supplies, tools and MRO across multiple segments. Broader than LEISE in industrial product range, with national scale; serves as an incumbent benchmark for industrial technology wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEISE