Best English

What Best English does

Best English (Best English Education Services Ltd.) is a Bhopal-headquartered, Mumbai-registered Indian English-language learning company that distributes its products primarily through a multi-level marketing (MLM) structure. The firm operates a tiered distributor system — Clubs 1 through 4 — with 145 Royalty Achievers and 41,954 registered users, using person-to-person sales rather than paid digital acquisition as its principal go-to-market motion.

Its core product is the Best Picture Book, priced at Rs. 8,700 per year, supplemented by 3D Educational Modules, a Future School offering, and a PMP (Performance Management Platform). A library of 185 archive videos supports the curriculum, and the company offers both free and paid packages to lower the entry barrier for new distributors and learners. The product surface is web-based educational content rather than adaptive or AI-driven tutoring.

The revenue model combines individual subscription purchases (Best Picture Book annual fee), upsells across the expanded product set, and distributor-purchased packages that drive the MLM compensation structure. The company has 51-100 employees and ~341,519 cumulative website visitors, indicating a small but active consumer base in tier-2/3 Indian markets. No external funding rounds, enterprise customers, or partnerships have been disclosed in the available data.

Name

Best English

Legal name

Best English Education Services Ltd.

Website

https://bestenglishltd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Best English is an Indian English-language learning company based in Bhopal that distributes picture-book-based curriculum, 3D modules, and a PMP platform to individual consumers through a multi-level marketing network of clubs and royalty-achieving distributors.

Ownership category

akta.pro rank

Product category

Online Language Learning

akta.pro primary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

akta.pro secondary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• English language learning
• Online education platform
• Language training services
• Web-based learning
• Animated e-learning content

Headquarters

HQ city

Bhopal

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Educational Product Sales: Sale of educational products including the Basic Product (Best Picture Book) at Rs.8,700 per year. Products are distributed through a network of distributors and sub-distributors who purchase and resell the products.
2. Distributor Business Opportunity: Revenue generated from recruiting distributors who pay to join the business opportunity and earn commissions/royalty based on their sales performance and team building activities. The company offers packages starting from free (Rs.0) to paid packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Best English sells English-language educational products to individual learners through a web-based platform, with content delivered via 3D animated HD video modules and an online live learning environment. Its flagship consumer product is the Best Picture Book, sold on an annual subscription at Rs.8,700/year, with supporting offerings such as the Future School program and the Practical Marketing Platform (PMP). Distribution is carried out through a network of independent distributors and sub-distributors rather than traditional retail stores.

Product overview

Best English is an international web education company operating under a platform-plus-products architecture. The core offering is the Practical Marketing Platform (PMP) which combines online education with business tools. On top of this platform, Best English delivers educational products including a Best Picture Book (Rs.8,700/year), 3D Educational Modules featuring animated HD videos, and the Future School program. All products leverage 3D visual technology to provide immersive language learning accessible remotely, targeting students and aspiring entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• PMP (Practical Marketing Platform): A platform that strives to take education to an incredible new level and help students succeed through practical marketing combined with online education.

Products and services

• Best Picture Book

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Unacademy: Indian online learning platform spanning competitive exams and language learning. Comparable target market (aspirational Indian learners) and subscription monetization, but at much larger scale.
• BYJU'S: India's largest edtech company, offering K-12 and test-prep courses alongside English modules. Operates in the same Indian English-learning market with substantially more capital, content, and brand recognition.
• Cambridge English (Cambridge Assessment): Global English assessment and learning provider with established brand in India. Comparable learner outcome focus (English proficiency certification) though delivered through institutional partners.
• British Council (English in India): State-backed provider of English language training and certifications in India through physical and digital channels. Competes for the same aspirational learner segment seeking accredited English outcomes.

Direct peers

• Verbalplanet: Online English tutoring marketplace with subscription packages. Comparable subscription English-learning business model and learner persona.
• Preply: Online platform connecting learners with English tutors globally on subscription/freemium terms. Directly comparable English-learning subscription model with international reach.
• Duolingo: Global leader in app-based English and language learning, offering freemium subscription tiers. Directly comparable to Best English's core English-language subscription product, though with vastly greater scale and brand.
• EnglishHelper (by Emergent): Tech-enabled English literacy and learning platform with a focus on emerging markets, including India. Comparable mission of democratizing English proficiency through self-serve digital tools.
• italki: Online marketplace for English (and other language) tutors with pay-per-lesson and subscription plans. Comparable learner persona and subscription-based English learning focus.

Emerging players

• Henry Harvin Education: Indian edtech offering English and professional certification courses with subscription-style access. Overlaps with Best English's Future School career-oriented English track in the Indian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100083088231458
• LinkedInlinkedin.com/company/best-english-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best English