Chocolate Pizza Company

What Chocolate Pizza Company does

Chocolate Pizza Company is a privately held, family-owned gourmet chocolate manufacturer founded in 1988 and headquartered in Marcellus, New York. The company operates a single manufacturing facility that produces a handcrafted confection portfolio anchored by two federally registered signature products: Chocolate Pizza® — a 10-inch/16 oz dessert that fuses Swiss-style gourmet chocolate with an in-house English toffee blend based on a 100-year-old recipe, tempered in a 2-degree range for snap and shine and decorated by hand with candy, sugar shapes, and personalized messages — and Peanut Butter Wings®, a sweet-savory confection of peanut butter-coated potato chips dipped in milk or dark chocolate. An online custom pizza builder allows customers to configure size, flavor, border, and custom text. Supporting products include truffles, Chocolate Pizza Slices, mini pizzas, chocolate-covered pretzels, English toffee pieces, and an extensive portfolio of seasonal and gift-basket SKUs themed for every major US holiday.

The company generates revenue through five distinct channels: (1) direct-to-consumer e-commerce at chocolatepizza.com, (2) a single physical retail store in Marcellus open two days per week, (3) wholesale distribution to over 500 retail locations nationwide including Byrne Dairy (70+ stores), major airports (LaGuardia, JFK, Newark, Syracuse), casino and pharmacy gift shops, florists, and hardware stores, (4) a B2B corporate gifting program with spreadsheet-driven multi-address shipping and archived recipient data, and (5) seasonal fundraising campaigns for schools, churches, and nonprofits in September–October and April–May. Pricing sits in the premium gift tier, with full-size Chocolate Pizzas at $22.95–$31.95, slices at $9.95–$12.95, and gift baskets from $29.95 to $109.95. Nationwide UPS shipping carries zone-based rates of $7.95–$39.95 with insulated packaging for warm destinations, and the company implements a two-month shipping pause each summer due to heat. Sole owner Ryan Novak, who joined the company as a dishwasher at age 15 and acquired ownership at 21 around 2010, leads the business and has been the primary driver of its transformation into a national brand, now distributed to 6 of 7 continents and featured on Forbes, People Magazine, Food Network, Hallmark, CNBC, CNN, Fox News, and NBC's Today Show.

Name

Chocolate Pizza Company

Legal name

Chocolate Pizza Company

Website

https://chocolatepizza.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Chocolate Pizza Company is a family-owned gourmet chocolate manufacturer in Marcellus, NY, selling trademarked Chocolate Pizza® and Peanut Butter Wings® confections via e-commerce, a retail store, 500+ wholesale locations, corporate gifting, and fundraising programs.

Ownership category

akta.pro rank

Product category

Specialty Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Sugar and Confectionery Product Manufacturing (3113), Baked Goods Retailers (445291)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Gourmet chocolate confections
• Handcrafted chocolate pizza
• Chocolate gift baskets
• Corporate chocolate gifts
• Chocolate fundraising programs

Headquarters

HQ city

Marcellus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its website chocolatepizza.com. Customers can purchase individual items, gift baskets, and custom pizzas online. Online orders go directly into the production schedule and receive confirmation emails with order totals and tracking information.
2. Retail Store Sales: The company operates a physical retail store in Marcellus, NY where customers can purchase products directly. Store hours are Wednesday-Thursday 10:00 AM – 4:00 PM. Local customers can pick up online orders at the store at no charge.
3. Wholesale to Retailers: The company supplies wholesale quantities of Chocolate Pizza, Peanut Butter Wings, and specialty items to independent retailers, florists, hardware stores, and national chains who carry their products.
4. Corporate Gifts: Business gift programs allow companies to send gourmet chocolate gifts to multiple destinations. Corporate orders can ship to multiple addresses, support spreadsheet-based ordering, archive recipient addresses and order history, and include free gift messages with customizable chocolate pizzas.
5. Fundraising Programs: The company supports fundraising campaigns for groups who purchase cases of Peanut Butter Sparklers or Chocolate Dipped Pretzel Rods, or who order Fundraiser Tote boxes, Chocolate Pizzas, or Peanut Butter Wings in bulk for resale by the fundraising group.
6. Gift Certificates: Gift certificates allow recipients to pick their own treats in-store or online, providing a flexible gifting option.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Chocolate Pizza Company handcrafts gourmet chocolate confections from its facility in Marcellus, NY, including its signature round chocolate pizza, peanut butter wings, and themed gift baskets. The company produces and ships its own branded chocolate products directly to consumers and supports corporate gifting and fundraising programs through its products.

Product overview

Chocolate Pizza Company is a gourmet chocolate manufacturer offering handcrafted chocolate confections with a portfolio centered on two trademarked core products: Chocolate Pizza® (a chocolate dessert shaped like a pizza, combining Swiss-style chocolate with 100-year-old homemade English toffee recipe) and Peanut Butter Wings® (potato chips coated in peanut butter and dipped in chocolate). The company operates a made-to-order e-commerce platform with customization capabilities for personalized messages and occasion-based designs, supplemented by an extensive gift basket category featuring seasonal holiday baskets, corporate gift solutions, and occasion-themed collections. Additional offerings include truffles, individual slices, seasonal products (Easter, Christmas, patriotic themes), and a fundraising program. The product architecture is organized around the core chocolate platform with occasion-specific variants and customizable add-on options.

Differentiator

Problem solved

Functional benefit

Brands

• Chocolate Pizza®: Signature product - gourmet chocolate pizza available in various flavors, sizes, and with customizable toppings and messages.
• Peanut Butter Wings®
• Chocolate Pizza's Peanut Butter Sparklers®

Products and services

• Chocolate Pizza
• Peanut Butter Wings
• Chocolate Gift Baskets
• Corporate Gifting Program

Quantifiable outcome

• Available at over 500 retail locations nationwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and major.

• UPScoreOthersUPS is the primary shipping carrier for Chocolate Pizza Company's nationwide e-commerce orders. The company uses UPS Ground service with zone-based pricing. For warm weather destinations, UPS delivers with insulated boxes and ice packs. The company links to UPS My Choice service for customers to manage delivery preferences.
• Byrne Dairy StoresmajorChannel Partner/ Reseller/ DistributorByrne Dairy Stores carries select Chocolate Pizza Company products at all 70+ store locations across Central New York. This is one of the largest retail partnerships for the company.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harry & David: Direct-to-consumer gourmet gift company specializing in fruit, baked goods, and confections for holidays, corporate gifting, and special occasions. Comparable gifting model, multi-channel distribution, and corporate gift program with multi-address shipping.
• Sugarfina: Premium adult candy and confection brand with strong gifting positioning, sold DTC and through retail partners. Comparable as a design-forward novelty confection brand targeting adult gift-givers and corporate clients.
• Rocky Mountain Chocolate Factory: Franchised chocolate manufacturer and retailer specializing in caramel apples, boxed chocolates, and confectionery gifts. Comparable as a small-batch premium chocolate maker using a multi-channel (retail + wholesale) distribution strategy.
• Fannie May Confections: Premium boxed chocolate and confectionery brand sold through retail stores, corporate gifting, and e-commerce. Comparable as a traditional gifting chocolate brand with seasonal SKUs and corporate gift programs.
• Edible Arrangements: Multi-channel gifting brand (franchise retail + DTC + corporate) specializing in fruit-and-chocolate arrangements for holidays, corporate gifting, and special occasions. Comparable multi-channel gifting model with strong corporate program infrastructure.
• Vosges Haut-Chocolat: Artisanal chocolate maker with unusual ingredient combinations and premium positioning, sold primarily DTC with strong brand storytelling. Comparable on novelty-driven premium chocolate positioned as gifts, with distinctive product concepts similar to Chocolate Pizza's.
• Ethel M Chocolates: Premium gift chocolate maker known for handcrafted boxed chocolates and seasonal/holiday assortments sold direct-to-consumer and through retail. Highly comparable to Chocolate Pizza Company's gourmet gifting positioning and occasion-based product line.

Emerging players

• Compartés Chocolatier: Los Angeles-based artisanal chocolatier with novelty flavor profiles, strong DTC e-commerce, and design-forward packaging. Comparable as a small, brand-driven, premium chocolate maker with novelty positioning.

Broad incumbents

• Godiva Chocolates: Global premium chocolate gifting brand with extensive retail, DTC, and wholesale distribution. Comparable on premium gift positioning, though at a far larger scale and broader product portfolio than Chocolate Pizza Company.
• See's Candies: Established American boxed-chocolate and confectionery brand with strong gifting positioning, sold through retail stores and direct channels. Comparable as a traditional premium gifting chocolate maker, though with a much larger footprint and broader product range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chocolatepizzas
• Facebookfacebook.com/chocolatepizzas
• LinkedInlinkedin.com/company/chocolate-pizza-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chocolate Pizza Company