Harry and David
Harry & David is a premium gourmet gift retailer founded in 1934, selling fresh fruit, gift baskets, chocolates, and prepared meals direct-to-consumer and to corporate clients in the United States as a subsidiary of 1-800-Flowers.com, Inc.
- Company typePrivate
- Founded1934
- HeadquartersMedford, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Harry and David does
Harry & David is a premium gourmet gifting retailer founded in 1934 and headquartered in Medford, Oregon, operating as a wholly owned subsidiary of 1-800-Flowers.com, Inc. (NASDAQ: FLWR), with parent corporate offices in Jericho, New York. The company sells curated gift baskets and boxes, fresh fruit (anchored by its signature Royal Riviera and Royal Verano pears), chocolates, popcorn, bakery items, gourmet prepared meals such as Create Your Own Ham Feast and Turkey Feast, wine, and pantry items directly to U.S. consumers and corporate buyers. Its Fruit-of-the-Month Club subscription delivers a rotating 12-month rotation of seasonal fruit varieties, while the Celebrations Passport membership ($19.99 first year, auto-renewing at $29.99/year) bundles free shipping and no service charge on eligible items to drive repeat purchasing.
The underlying platform is a direct-to-consumer e-commerce operation on harryanddavid.com backed by proprietary cold-chain fulfillment for shipping perishable fresh fruit and gourmet foods nationwide, with phone order support routed through the 1-800-Flowers.com call center. The website includes a Gift Finder tool that filters by recipient, occasion, and budget, and the company layers content marketing through The Table blog, social channels (Facebook, Instagram, Pinterest, TikTok, YouTube), and experiential Hosted Dinners events. Go-to-market is split between consumer gifting (personal celebrations such as birthdays, anniversaries, sympathy, and holidays, the primary segment) and a dedicated corporate gifting division serving B2B clients.
Revenue is generated through three streams: one-time direct e-commerce sales, recurring Fruit-of-the-Month Club subscriptions, and corporate/business gifting, supplemented by tiered promotional pricing (up to 20% off orders $149+ via HDBEST code) and the Celebrations Passport loyalty program. The brand holds approximately 27% of the U.S. gift basket market, making it the category leader ahead of Hickory Farms at 18%, and operates within a global food gifting market projected to grow from $36.74B in 2026 to $59.5B by 2035 at a 5.16% CAGR, with North America accounting for nearly 40% of consumer purchases.
Harry and David firmographics
Firmographics- Name
- Harry and David
- Legal name
- Harry & David (brand operated by 1-800-Flowers.com, Inc.)
- Website
- https://harryanddavid.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Harry & David is a premium gourmet gift retailer founded in 1934, selling fresh fruit, gift baskets, chocolates, and prepared meals direct-to-consumer and to corporate clients in the United States as a subsidiary of 1-800-Flowers.com, Inc.
- Ownership category
- akta.pro rank
Harry and David industry classification
Industry- Product category
- Premium Gourmet Gifts
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Confectionery and Nut Retailers (445292)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Specialty Food Gift Shops & Hampers (CRAHAGAN)
- akta.pro secondary industries
- Gourmet & Fine Food Stores (CRAHAGAG), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
Keywords
Where Harry and David is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Harry and David business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through harryanddavid.com of gift baskets, fresh fruit, chocolates, popcorn, gourmet foods, wine, bakery items, and prepared meals. One-time purchase model with tiered pricing based on product selection.
- Fruit-of-the-Month Club Subscription: Recurring monthly fruit delivery subscription with 12-month commitment. Code CLUB20 provides 20% discount. Auto-renews with Celebrations Passport membership.
- Corporate/Business Gifting: Dedicated corporate gifting division offering bulk orders and customized gift solutions for business occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fruit-of-the-Month Club 12-month subscription with seasonal fruit deliveries |
| Transaction based/ take rate | Pay-as-you-go | Tiered promotional discounts on all purchases |
| Subscription | Annual | Celebrations Passport annual membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Harry and David product offering
Product offeringCore offering
Harry & David is a direct-to-consumer retailer of premium gourmet gift products, including curated gift baskets, signature Royal Riviera® and Royal Verano® pears, fresh seasonal fruit, chocolates, popcorn, bakery items, heat-and-serve prepared meals, and wine. The company also operates a recurring Fruit-of-the-Month Club® 12-month subscription delivering seasonal fruit monthly, a Celebrations Passport paid membership with shipping benefits, and a corporate gifting division serving business customers with bulk and customized gift solutions.
Product overview
Harry & David is a premium gourmet gift company founded in 1934, operating as part of the 1-800-Flowers.com family of brands. The company offers a diverse portfolio centered on giftable food products, including curated gift baskets and boxes (such as Classic Favorites, Grand Signature, and Founders' Favorites), premium pears and fruit (Royal Riviera® Pears, Royal Verano® Pears), chocolates and sweets, gourmet prepared meals (Create Your Own Ham Feast™ and Turkey Feast™), bakery items, popcorn, and wine. The core offering also includes the Fruit-of-the-Month Club® subscription service delivering seasonal fruit monthly, corporate gifting solutions, and seasonal collections like summer entertaining and holiday gift options. Harry & David also operates sister brands including Cheryl's Cookies, Wolferman's Bakery, and 1-800 Baskets, while The Table blog serves as a content marketing platform. The business model combines e-commerce direct-to-consumer shipping with a loyalty program (Celebrations Passport) and a hosted dinner experiences program.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Baskets & Boxes Harry & David's flagship product category featuring curated gift baskets, tower boxes, and themed gift collections for various occasions including birthdays, holidays, sympathy, and corporate gifting.
- Pears & Fruit
- Chocolates & Sweets
- Popcorn
- Bakery
- Gourmet Foods
- Fruit-of-the-Month Club® Subscription service delivering fresh seasonal fruit monthly, featuring the Signature Classic Collection with 12 months of handpicked favorites like cherries, peaches, plums, and pears.
- Wine & Beverages
- Flowers & Plants
- Pantry
- Corporate Gifts
- Celebrations Passport Membership program offering free shipping, exclusive promotions, and savings on Harry & David products for enrolled members. $19.99 first year, auto-renews at $29.99/year.
Quantifiable outcome
- 27% of gift baskets market share
- +1 more outcomes
Companies that use Harry and David
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Harry and David technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Harry and David partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Weisinger Family WineryminorPartner venue for Harry & David Hosted Dinners program. Hosts curated dining events featuring Harry & David gourmet offerings and seasonal fruits at the winery in Ashland, OR on June 30, 2026.
- 1-800-Flowers.com, Inc.coreParent company ownership. Harry & David is a subsidiary brand within the 1-800-Flowers.com, Inc. portfolio of gourmet gift and floral brands. Parent company is publicly traded (NASDAQ: FLWS) and headquartered in Jericho, NY.
- Hickory FarmsminorPrimary competitor in the gift baskets market. Harry & David holds 27% market share compared to Hickory Farms' 18%, making Harry & David the market leader.
- Wolferman's BakeryminorSister brand within the 1-800-Flowers.com family of brands, featured together in cross-promotional marketing on the community page.
- 1-800 BasketsminorSister brand within the 1-800-Flowers.com family of brands.
- Cheryl's CookiesminorSister brand within the 1-800-Flowers.com family of brands, featured together in cross-promotional marketing.
- 1-800 FlowersminorSister brand and founding brand of the 1-800-Flowers.com family.
- Personalization MallminorSister brand within the 1-800-Flowers.com family of brands.
- Shari's BerriesminorSister brand within the 1-800-Flowers.com family of brands.
- The Popcorn FactoryminorSister brand within the 1-800-Flowers.com family of brands.
- Vital ChoiceminorSister brand within the 1-800-Flowers.com family of brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Harry and David competitors and assessment
Company assessmentDirect peers
- Cheryl's Cookies: Sister 1-800-Flowers.com brand specializing in cookie and baked-good gifts. Shares the same corporate-gifting and personal-occasion customer base as Harry & David's bakery and dessert categories.
- Wine Country Gift Baskets: Multi-category gourmet gift basket retailer (wine, food, flowers) operating a comparable DTC model with corporate gifting and occasion-based assortment strategy.
- Shari's Berries: Sister 1-800-Flowers.com brand selling chocolate-dipped fruit and berry gifts. Directly comparable to Harry & David's chocolate and fresh-fruit gifting categories and occasion-driven positioning.
- 1-800 Baskets: A sister brand under 1-800-Flowers.com that sells value-oriented gift baskets, overlapping directly with Harry & David's flagship basket and tower categories and competing for the same occasion-gifting occasions.
- The Popcorn Factory: Sister 1-800-Flowers.com brand offering gourmet popcorn gifts, directly competing with Harry & David's popcorn SKUs for snack and gift occasions.
- Hickory Farms: Hickory Farms is the closest direct competitor in the U.S. gift basket market, holding 18% share versus Harry & David's 27% per globalgrowthinsights. Both sell premium food gift assortments (cheese, sausage, sweets) via DTC and seasonal holiday promotions.
- Wolferman's Bakery: Sister brand in the 1-800-Flowers.com family selling English muffins, baked goods, and brunch gifts. Competes with Harry & David's bakery and prepared-meal offerings for the gourmet breakfast/entertaining customer.
- Edible Arrangements: National DTC retailer of fresh-fruit arrangements and edible bouquets; comparable in fruit-gifting positioning, occasion-driven purchase behavior, and direct-to-recipient shipping model.
Broad incumbents
- 1-800-Flowers.com: Parent company and flagship floral gifting brand, sharing infrastructure, customer base, and occasion-gifting positioning with Harry & David and providing the corporate umbrella for the broader gift portfolio.
Emerging players
- Goldbelly: Digital-native marketplace for premium and regional foods shipped nationwide, intersecting with Harry & David's gourmet food gifting and curated food assortment strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Harry and David social profiles
Digital presenceHarry and David financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harry and David leadership team
Management profileNumber of profiles
Profiles2 records
Harry and David funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harry and David M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harry and David
What does Harry and David do?
Harry & David is a direct-to-consumer retailer of premium gourmet gift products, including curated gift baskets, signature Royal Riviera® and Royal Verano® pears, fresh seasonal fruit, chocolates, popcorn, bakery items, heat-and-serve prepared meals, and wine. The company also operates a recurring Fruit-of-the-Month Club® 12-month subscription delivering seasonal fruit monthly, a Celebrations Passport paid membership with shipping benefits, and a corporate gifting division serving business customers with bulk and customized gift solutions.
Is Harry and David a public or private company?
Harry and David is a private company. It is classified as corporate owned and is currently operating.
When was Harry and David founded?
Harry and David was founded in 1934. It employs 5,001 to 10,000 people.
Where is Harry and David based?
Harry and David is headquartered in Medford, United States, in the North America region.
How does Harry and David make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are fruit-of-the-Month Club Subscription and corporate/Business Gifting.
Who are Harry and David's main competitors?
Direct peers on record are Cheryl's Cookies, Wine Country Gift Baskets, Shari's Berries, 1-800 Baskets, The Popcorn Factory, Hickory Farms, Wolferman's Bakery and Edible Arrangements. 1-800-Flowers.com is listed as a broad incumbent. Goldbelly is listed as an emerging player.
Does Harry and David have an API?
No public API is recorded for Harry and David.
What industry is Harry and David in?
Harry and David's product category is Premium Gourmet Gifts. Its primary akta.pro industry code is CRAHAGAN, Specialty Food Gift Shops & Hampers, with a secondary code of CRAHAGAG, Gourmet & Fine Food Stores. Its NAICS code is 459420 and its SIC code is 5940.