Cull Group

Name

Cull Group

Legal name

Cull Group, Inc.

Website

https://cullgroup.com

Company type

Private

Founded year

1974

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Design Services: Project-based professional services including branding, marketing strategy, website design, digital marketing, advertising, packaging design, photography, and video production. Revenue is generated through individual project fees and potentially ongoing retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cull Group is a full-service marketing and design agency that delivers branding, marketing strategy, custom website design and development, digital marketing (SEO, PPC, email, social media, Amazon advertising), multi-channel advertising, retail packaging and point-of-purchase display design, brochures and print collateral, billboards and trade show signage, professional photography, and video production to mid-market and enterprise business clients. Services are sold as project-based engagements or ongoing retainers, with no software platform or API product offered.

Product overview

Cull Group is a full-service marketing and design agency offering a comprehensive suite of services delivered through individual service offerings rather than a unified software product. The portfolio includes Branding Services, Marketing Strategy, Website Design & Development, Digital Marketing (SEO, PPC, email, social media), Advertising Services, Packaging & Displays, Brochures & Print Materials, Billboards & Signs, Photography Services, Video Production, and Kitchen Sinks (miscellaneous services). These services are offered as discrete, project-based offerings that can be engaged individually or as a comprehensive marketing plan. Cull Group does not offer a SaaS platform, software product, or API-based solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand strategy, logo design, and brand identity development including corporate and product logo systems for business clients.
• Marketing Strategy Data-driven marketing strategy development aligned with business goals, including audience research, channel planning, and performance analysis.
• Website Design & Development Custom website design and development including web consulting, UI/UX design, content management systems, and e-commerce capabilities for business clients.
• Digital Marketing Online marketing services including SEO, PPC advertising, search engine marketing, display advertising, email marketing, social media marketing, content strategy, and Amazon advertising.
• Advertising Services Multi-channel advertising campaign development across digital, print, outdoor, television, radio, and in-store displays for business clients.
• Packaging & Displays Retail packaging design and point-of-purchase display solutions engineered to be easy to ship, assemble, and showcase products.
• Brochures & Print Materials Print design services including brochures, catalogs, flyers, leaflets, and direct mail marketing materials for business clients.
• Billboards & Signs Outdoor advertising including billboard design, signage, vehicle graphics, and trade show booth displays for business clients.
• Photography Services Professional photography including product photography, lifestyle photography, drone photography, and staff photography for client projects.
• Video Production Video content creation including TV commercials, marketing videos, product demos, recruitment videos, and drone videography for business clients.
• Kitchen Sinks (Miscellaneous Marketing Services) Miscellaneous marketing services including public relations, copywriting, user experience consulting, event planning, and trade show coordination for business clients.

Quantifiable outcome

• Increased engagement at trade shows and strong pipeline of new leads for Highland Plastics at NPE2024, with majority converting to substantial new business.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• LEAD Marketing AgencycoreStrategic or Co-development Partner · 1 December 2025LEAD Marketing Agency acquired Cull Group effective December 1, 2025. Cull Group's personnel, client relationships, intellectual property, and resources were integrated into LEAD. Jeff Seaver, principal of Cull Group since 2013, was retained as Senior Strategist and Creative Director. This represents a transformational change where Cull Group concluded independent operations.
• Microsoft AdvertisingminorChannel Partner/ Reseller/ DistributorListed as a Microsoft Advertising Partner on the company website, indicating certified expertise in Microsoft advertising platforms.
• GoogleminorChannel Partner/ Reseller/ DistributorListed as a Google Partner on the company website, indicating certified expertise in Google Ads and digital marketing platforms.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Tombras Group: Knoxville, TN-based independent full-service agency offering brand strategy, creative, media, digital and production capabilities to a comparable mid-market client profile.
• BVK: Milwaukee-based independent full-service advertising and marketing agency with comparable size and service mix across brand, digital, media, and content production.
• Martin Williams: Minneapolis-based independent full-service creative agency offering advertising, branding, digital, media and video production comparable in breadth to Cull Group's service portfolio.
• Perich & Partners: Grand Rapids-based full-service advertising and marketing agency of similar size and scope, serving manufacturing, food and B2B clients across Michigan.
• Signal Theory: Kansas City-based independent marketing and advertising agency providing research-driven brand, digital, and media services to mid-sized B2B and consumer clients.
• Friends & Neighbors: Detroit-based creative advertising agency of comparable scale, offering brand strategy, campaign work, and production services to mid-sized and enterprise clients.
• LEAD Marketing Agency: Acquirer of Cull Group effective December 2025; Grand Rapids-based full-service marketing agency with overlapping advertising, branding, digital and media capabilities targeting similar Midwest B2B and consumer clients.

Broad incumbents

• Mower: Multi-office regional agency network operating across creative, media, data and production, providing an overlapping but broader portfolio of services than Cull Group.
• Bader Rutter: Midwest-based independent agency with a broader portfolio of brand, advertising, digital and PR services to B2B clients — larger and more diversified but operating in adjacent Midwest creative services space.

Regional players

• VividFront: Cleveland-based digital marketing and creative agency providing branding, web development, and digital advertising with a similar service mix but different regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cullgroup
• Facebookfacebook.com/cullgroup
• LinkedInlinkedin.com/company/cull-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cull Group