What PM care market.com does

Pflegemarkt.com is a Hamburg-based market research and data intelligence firm focused exclusively on the German nursing care sector. Founded in 2008 and operating across the DACH region (Germany, Austria, Switzerland), the company aggregates and curates information on more than 120,000 care-related locations, drawing from statutory health insurance portals, commercial registers, and MDK transparency reports, and runs approximately 1,000 hours of dedicated research each month. Its flagship product, the Pflegedatenbank, is a subscription-based SaaS database used for market screening, sales prospecting, and M&A target identification in the care market; it is complemented by the Pflegemarkt.Insight membership program (with a premium Insight+ tier), event-driven data radars such as the Insolvenzradar and Gründungsradar, and one-time list products.

The company monetizes primarily through recurring subscription revenue across multiple modules priced between €29 and more than €520 per month, supplemented by one-time list sales priced €475 to €1,850 and event-related income from the annual Pflege Digital Summit. Its customer base of more than 5,000 organizations spans stationary and ambulatory care operators, care-IT vendors, banks and financial institutions, real estate developers and investors, and private equity / M&A advisory firms; named customers include Myneva, ApoBank, Carestone, Charleston, ZIA, Voize, and HM. The company is privately held, bootstrapped, and operates with 51–100 employees under managing director and founder Peter V., with Sebastian Meissner serving as Head of Data & Research since inception.

Name

PM care market.com

Legal name

pm pflegemarkt.com GmbH

Website

https://pflegemarkt.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Pflegemarkt.com is a Hamburg-based data intelligence firm that aggregates and sells market research, databases, and event-driven intelligence on the German nursing care sector to operators, IT vendors, banks, real estate investors, and PE/M&A advisors across the DACH region.

Ownership category

akta.pro rank

Product category

Healthcare Market Intelligence and Data Services

NAICS

Software Publishers (513210)

akta.pro primary industry

Healthcare Utilization, Claims & Administrative Data Analytics (HLAJAJAK)

Keywords

• Nursing care market data
• Healthcare market intelligence
• Facility database subscriptions
• Data radar reports
• Competitive intelligence platforms

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Pflegemarkt.Insight Subscription: Monthly subscription access to exclusive articles, analyses, statistics, deal lists, and news from the nursing care market. Includes access to protected portal area and semi-annual print magazine 'Am Puls der Pflege'. 12-month initial term with automatic renewal.
2. Pflegedatenbank Licensing (SaaS): Monthly subscription for access to nursing care database modules. Modules available for: nursing services, nursing homes, day care, assisted living, medical supply stores, housing groups, clinics, and rehabilitation clinics. Volume discounts apply for multiple modules.
3. Data Radar Products: Monthly subscription for radar reports tracking new foundations, deletions, and construction projects. Delivered electronically via email in .xlsx Excel format. 6-month initial term.
4. List Products: One-time purchase of pre-compiled lists of nursing care operators, nursing homes, or construction projects. Prices vary by list size (100, 200, 400, 1000 entries). Includes contact data, location information, capacity numbers, and management names.
5. Insolvency Radar: Monthly overview of all insolvencies of nursing care companies based on official commercial register entries. Delivered as Excel file with one-time purchase or subscription options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pflegemarkt.com sells subscription-based market intelligence for the German nursing care sector, centered on a Pflegedatenbank SaaS database covering 120,000+ nursing care locations across Germany. It complements the database with tiered content memberships (Pflegemarkt.Insight / Insight+), monthly Excel-delivered Data Radars tracking new establishments, insolvencies, and construction projects, and one-time Excel list products of operators and facilities for B2B customers such as care operators, real estate investors, healthcare IT vendors, and banks.

Product overview

Pflegemarkt.com operates as a multi-product data and analytics platform for the German nursing care market, offering a core Pflegedatenbank (nursing database) with 120,000+ care location records alongside a tiered subscription membership program (Pflegemarkt.Insight and Pflegemarkt.Insight+), various time-series data radar products (Datenradare) for tracking new establishments, insolvencies, and construction projects, and flat-file data products (Excel lists) covering nursing home operators, all nursing homes in the DACH region, insolvencies, and new establishment radars. The company also organizes the annual Pflege Digital Summit. Data is primarily delivered via SaaS portal access and Excel file downloads, with no public API documented.

Differentiator

Problem solved

Functional benefit

Brands

• Pflegemarkt.Insight: Membership program providing exclusive articles, analyses, and statistics from the nursing care market. Priced at €29/month plus VAT.
• Pflegemarkt.Insight+
• Pflegedatenbank

Products and services

• Pflegedatenbank (Nursing Care Database) A comprehensive SaaS database of 120,000+ nursing care locations in Germany, covering nursing services (Pflegedienste), nursing homes (Pflegeheime), day care (Tagespflege), assisted living (Betreutes Wohnen), medical supply stores (Sanitätshäuser), housing groups (Wohngruppen), clinics, and rehabilitation clinics. Delivered via SaaS portal or Excel download for B2B customers in the care sector for market analysis, sales prospecting, and competitive intelligence.
• Pflegemarkt.Insight

Quantifiable outcome

• 5,000 customers trust the company's data
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LinkedIn (pm pflegemarkt.com GmbH page)minorGTM or Marketing PartnerPflegemarkt.com maintains a company LinkedIn page for brand presence, content distribution, and professional networking. The LinkedIn presence supports marketing efforts and industry visibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HBI (Healthcare Business International): HBI is a research and intelligence firm focused on the European healthcare services sector, producing reports, databases, and events for operators, investors, and advisors. Comparable as a healthcare-specific market intelligence provider serving operators, investors, and financial institutions with subscription content and events.
• Statista: Statista is a Hamburg-based, German-originated data and statistics platform with subscription access to millions of datasets across industries including healthcare. Directly comparable business model — paid data subscriptions, market intelligence portal, and statistical content — making it the closest functional peer to Pflegemarkt.com's nursing-care-focused offering.

Broad incumbents

• Clarivate: Clarivate (formerly part of Thomson Reuters) provides data and analytics across life sciences, healthcare, and intellectual property, including provider and market intelligence assets. Comparable as a large healthcare and life sciences data and analytics incumbent offering subscriptions and intelligence products to professional buyers.
• IQVIA: IQVIA is a global leader in healthcare data, analytics, and clinical research, offering large-scale datasets and SaaS analytics to life sciences, providers, and payers. A broad incumbent in healthcare data analytics, comparable to Pflegemarkt.com at the category level but operating at vastly greater scale and breadth.
• Dun & Bradstreet: Dun & Bradstreet is the largest global provider of business credit and commercial data, offering company-level databases used by sales, credit, and procurement teams. Comparable to Pflegemarkt.com as a B2B company and facility data provider serving financial institutions, investors, and B2B sales teams.

Regional players

• BISNODE (now Dun & Bradstreet): BISNODE was a major European business information provider with deep coverage in the DACH region, supplying company data for sales, credit, and marketing. Comparable as a DACH-focused business data platform with similar customers (banks, B2B sales) before being absorbed into Dun & Bradstreet.
• CRIF: CRIF is a European business information, credit bureau, and analytics group operating across Italy, Germany, and other EU markets. Comparable as a European data provider serving financial institutions and B2B sales teams with company and market data products.

Peers

• Bureau van Dijk (Moody's):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pm-pflegemarkt.com-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PM care market.com