Nishino Sangyo

What Nishino Sangyo does

Nishino Sangyo Co., Ltd. (日豪産業有限会社) is a privately held Japanese export trading company founded on May 10, 1966, with registered capital of 3 million yen and headquarters in Yokohama. The company's stated function is acting as an export agent that supplies Japanese-made marine equipment and navigational instruments to international maritime markets, reaching customers in more than 20 countries across Asia-Pacific, Europe, North and South America, the Middle East, and North Africa. It maintains a Tokyo office dedicated to export operations.

The core of the product portfolio is the SAURA brand—produced by Saura Keiki Seisakusho Co., Ltd., a manufacturer of navigational instruments and steering systems in operation since 1916. SAURA products distributed by Nishino Sangyo include ISO Class A magnetic compasses (e.g., the SR-165 reflector compass with IMO/MED type approval), the SA-10α series autopilots, CD and SBO series hydraulic steering gears for vessels from 19t to 500t, the ERC-VF engine and helm control unit, and the NRC-150 heading repeater compass. Complementing the SAURA line, Nishino Sangyo also distributes gyro compasses, direction finders, turning windows, acoustic equipment, clear view screens, and weather observation solutions sourced from Japanese partner manufacturers including YDK Technologies, TAMAYA TECHNIC, UNI-PEX, Daiko Keiki, and ANEOS.

Commercially, Nishino Sangyo operates as a B2B export trading firm: it does not manufacture the products it sells, pricing is not publicly disclosed and is effectively quote-based, and revenue flows from one-time equipment sales to enterprise maritime customers (commercial vessel operators, shipyards, and distributors). Marketing and demand generation are minimal—limited to a bilingual corporate website, downloadable product brochures, and direct contact-based quotation. The company holds no public listing, has no disclosed funding rounds, no app or API footprint, and no subsidiaries; management team and revenue figures are not publicly available.

Name

Nishino Sangyo

Legal name

日豪産業有限会社 (Nichigo Sangyo Co., Ltd.)

Website

https://nichigosan.co.jp

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Nishino Sangyo is a Japanese export trading company founded in 1966 that supplies marine navigation instruments and steering systems to international maritime markets across 20+ countries. It acts as the exclusive export agent for the SAURA brand (established 1916) and complementary Japanese marine-equipment manufacturers.

Ownership category

akta.pro rank

Product category

Marine Equipment Export Trading

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Marine MRO Parts & Consumables Distribution (TLAKAOAJ)

akta.pro secondary industry

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Marine equipment export
• Marine navigation instruments
• Marine steering systems
• Export trading services
• Maritime supply chain

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Marine Equipment Export: Nishino Sangyo serves as an export agent specializing in marine equipment and systems, supplying Japanese-made nautical instruments including magnetic compasses, gyro compasses, hydraulic steering gear, autopilots, and engine controls to international markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nishino Sangyo is a Japanese export trading company that supplies marine equipment and systems — including magnetic compasses, gyro compasses, hydraulic steering gears, autopilots, engine remote controls, direction finders, and navigation accessories — to commercial maritime customers worldwide. The company has served since 1916 as the exclusive overseas export agent for the SAURA brand manufactured by Saura Keiki Seisakusho Co., Ltd., and also represents marine equipment from YDK Technologies, ANEOS, TAMAYA TECHNIC, UNI-PEX, and Daiko Keiki for export markets. It provides procurement coordination, documentation, and after-sales support linking overseas buyers with Japanese marine equipment manufacturers.

Product overview

Nishino Sangyo (日豪産業有限会社) is a marine equipment export trading company established in 1966, specializing in the export of Japanese-made nautical instruments and marine equipment. The company serves customers across more than 20 countries including Asia-Pacific, Europe, North and South America, Middle East, and North Africa. The core product portfolio centers on SAURA brand products—a leading manufacturer of navigational instruments and steering systems since 1916—including magnetic compasses (reflector, binnacle stand, table type, brass binnacle, wooden box, handbearing, and lifeboat types ranging from 75mm to 180mm), the SA-10α series autopilots, hydraulic steering gear systems (CD and SBO series), ERC-VF engine remote controls, and NRC-150 repeater compasses. Additional products include gyro compasses, direction finders, turning windows, acoustic equipment, clear view screens, and weather observation solutions sourced from Japanese manufacturing partners including YDK Technologies, ANEOS, TAMAYA TECHNIC, UNI-PEX, and Daiko Keiki. The company operates as both a supplier of SAURA products and an export agent for the broader maritime supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• SAURA: Leading manufacturer of navigational instruments and steering systems. SAURA produces magnetic compasses (reflector, binnacle stand, table type, brass binnacle, wooden box, handbearing, lifeboat), autopilots (SA-10 series), hydraulic steering gear (CD series, SBO series), engine remote controls (ERC-VF), and repeater compasses (NRC-150 series). Founded 1916. Products carry type approvals including IMO/MED, CCS (China), and DOT (Japan). Exports handled exclusively through Nichigo Sangyo.

Products and services

• SAURA Compass Series (SR-165, SR-100, SR-50, SR-25, R-100 Series Magnetic Compasses) Class A and Class B magnetic compasses (including SR-165, SR-100, SR-50, SR-25, and R-100 series models) for commercial vessels; designed for SOLAS-regulated and other vessels with IMO/MED type approval, and available with binnacles and accessories.
• SAURA SA-10α Series Autopilot System Autopilot systems for commercial vessels, available in analog (SA-10α-A) and digital (SA-10α-D) variants, with remote control units (RC-10α) for heading-hold course control.
• SAURA Hydraulic Steering Gear (CD Series and SBO Series) Hydraulic steering gears for commercial vessels, including CD series models with proportional valve control (up to 350kN steering force) and SBO series follow-up-valve units for smaller vessels.
• SAURA ERC-VF Engine Remote Control System Electronic engine remote control system for marine vessels, with both CAN bus and analog interfaces, designed for engine room and bridge control stations.
• SAURA NRC-150 Digital Repeater Compass Digital repeater compass for displaying heading data from multiple sources (NMEA, step, synchro) on the bridge of commercial vessels.
• Gyro Compasses Gyrocompasses supplied to commercial maritime operators as part of the company's marine equipment export portfolio for vessels requiring IMO-type-approved heading reference systems.
• Marine Direction Finders Direction finder equipment for maritime operators, part of the company's broader marine electronics export range.
• Marine Turning Windows (Clear View Screens) Clear-view window screens and turning windows for ship bridges, sourced through partner manufacturers as part of the marine equipment export portfolio.
• Marine Acoustic Equipment Acoustic devices for marine applications, supplied as part of the marine equipment export portfolio from Japanese partner manufacturers.
• Weather Observation Solutions Marine weather observation equipment sourced through partner manufacturers for commercial vessels.
• TAMAYA TECHNIC Navigation Instruments Navigation instruments from TAMAYA TECHNIC distributed via Nishino Sangyo's export channel alongside the SAURA product line.

Quantifiable outcome

• Products supplied to 20+ countries worldwide
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SAURA (Saura Keiki Seisakusho Co., Ltd.)coreChannel Partner/ Reseller/ DistributorExclusive export agent relationship where Nishino Sangyo handles all overseas export operations for SAURA marine equipment including compasses, autopilots, steering gears, and engine controls. SAURA concentrates on domestic Japan sales and service while Nichigo Sangyo manages international distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Imtra Corporation: US-based marine products distributor supplying marine equipment including navigation instruments, deck hardware, and steering systems for commercial and recreational vessels. Directly comparable as an export trading and distribution business for marine equipment.
• Mackay Marine: Global marine equipment distributor and service provider supplying navigation, communication, and engine control equipment to commercial and defense maritime customers. Closely analogous business model as a marine equipment trading/distribution intermediary.
• Lankhorst Taselaar: Dutch marine equipment supplier and distributor serving shipping operators with navigation, deck, engine, and safety equipment. Closely comparable model as a regional marine equipment trading company with global sourcing.

Broad incumbents

• Japan Radio Co., Ltd. (JRC): Major Japanese marine electronics manufacturer producing gyrocompasses, autopilots, navigation radars, and GMDSS equipment. Overlaps with Nishino Sangyo on gyrocompass and autopilot categories and shares Japanese maritime equipment heritage.
• Furuno Electric Co., Ltd. Japanese marine electronics leader manufacturing navigation radars, GPS compasses, autopilots, fishfinders, and integrated bridge systems globally. Comparable because it competes in overlapping marine navigation and steering categories and is part of the same Japanese maritime equipment ecosystem.
• Simrad (Navico): Global marine electronics brand producing autopilots, navigation systems, sonar, and integrated bridge solutions for commercial and recreational vessels. Competes in the same navigation/steering equipment categories globally.
• Raymarine (FLIR Systems): Global marine electronics manufacturer producing autopilots, GPS chartplotters, VHF radios, and integrated navigation systems for recreational and light commercial markets. Competes with SAURA products across autopilot and compass categories.
• Tokyo Keiki Inc. Japanese manufacturer of marine instruments including gyrocompasses, autopilots, and navigation systems with type approvals. Comparable as a Japanese marine navigation equipment incumbent in the same product categories.
• Yokogawa Denshikiki Co., Ltd. (formerly Tokimec): Japanese manufacturer of marine navigation instruments, flowmeters, and industrial equipment with marine type approvals. Comparable Japanese incumbent producing marine gyrocompasses and navigation systems in overlapping categories.
• Koden Electronics Co., Ltd. Japanese marine electronics manufacturer producing navigation radars, GPS, echo sounders, and autopilots. Comparable Japanese incumbent in marine navigation equipment manufacturing with overlapping product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nishino Sangyo