Saura

Digital Health & Nutrition Trackingsaura.health

Company typePrivate
Founded-
HeadquartersHelsinki, Finland
Headcount1–10
GTM typeB2C
OfferingSoftware

Saura firmographics

Firmographics

Name: Saura
Legal name: Saura Health Oy
Website: https://saura.health
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Saura industry classification

Industry

Product category: Digital Health & Nutrition Tracking
NAICS: Diet and Weight Reducing Centers (812191)
akta.pro primary industry: General Nutrition Coaching (HSADAFAA)
akta.pro secondary industries: Weight Loss Coaching (Non-Clinical) (HSADAFAB), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)

Keywords

AI nutrition tracking
Photo based food recognition
At-home blood testing
Cholesterol management app
Digital health monitoring

Where Saura is headquartered

Location

Headquarters

HQ city: Helsinki
HQ country: Finland
HQ region: Europe

Offices1 record

Markets served

Saura business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

Subscription Services: Auto-renewing subscription services purchased through the mobile app or web service. Subscriptions provide ongoing access to health tracking, AI nutrition analysis, and monitoring features.
Laboratory Tests: One-time purchase of laboratory tests for cholesterol, testosterone, and other blood values. Tests are analyzed by Vita Laboratoriot Oy and results are delivered through the web service. A 10 euro sampling fee is added to orders under 40 euros.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Auto-renewing subscription for ongoing health tracking

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Saura product offering

Product offering

Core offering

Saura develops and sells a mobile application that uses AI-powered computer vision to identify foods and calculate nutritional values (calories, protein, carbohydrates, fat, fiber) from meal photographs, supporting goals including weight loss, muscle building, and cholesterol management. The company also offers subscription-based at-home blood testing services (cholesterol panel, testosterone, and other biomarkers), with samples analyzed by partner laboratory Vita Laboratoriot Oy and results delivered to a web-based portal. Free web-based calculators (calorie, weight loss) and a digital food diary complement the core paid offerings.

Product overview

Saura's primary product is a nutrition AI mobile app that identifies foods and nutritional values from meal photographs. The app is supplemented by free web-based calculators (calorie calculator, weight loss calculator) and a food diary feature. A subscription-based home blood testing service (cholesterol panel, testosterone, and other biomarkers) is available as a paid add-on, with samples analyzed by Vita Laboratoriot Oy and results delivered to the customer's Saura web portal. The app targets health-conscious Finnish consumers with goals including weight loss, muscle building, and cholesterol management.

Differentiator

Problem solved

Functional benefit

Products and services

Saura Mobile App (Nutrition AI) A nutrition-tracking mobile app that uses AI to identify foods, ingredients, and portion sizes from meal photographs and displays nutritional values (calories, protein, carbohydrates, fat, fiber) within seconds. Supports goals including weight loss, muscle building, and cholesterol management. Targeted at health-conscious Finnish consumers.
Subscription Blood Testing Services Subscription-based home blood sampling kits ordered through the app or web service, with samples analyzed by Vita Laboratoriot Oy (accredited Finnish laboratory). Tests cover cholesterol panel (LDL, HDL, triglycerides, total cholesterol), testosterone, and other biomarkers. Results are delivered to the customer's Saura web portal.
Test Results Portal A web-based portal where customers view their laboratory test results, track health metrics over time, and monitor progress toward health goals. Accessed via Finnish online banking credentials.
Calorie Calculator A free web-based tool that calculates daily caloric needs using the Mifflin-St Jeor formula, factoring in gender, age, height, weight, and activity level to estimate Total Daily Energy Expenditure (TDEE).
Weight Loss Calculator A web-based calculator that estimates target weight and timeline based on current weight, goal weight, and activity level, using TDEE and caloric deficit principles.
Food Diary A digital meal-logging tool that allows users to record meals by photograph (with automatic AI-based nutrition analysis) and manual entry. Tracks daily nutritional intake against personal targets.

Quantifiable outcome

Users identify food nutritional values in seconds from photos

Companies that use Saura

Customer profile

Segments2 records

Ideal customer profiles1 record

Saura technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Saura partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Vita Laboratoriot OycoreStrategic or Co-development PartnerVita Laboratoriot Oy produces laboratory research for Saura Health Oy and acts as a subcontractor. Saura Health Oy serves as a reseller of Vita's laboratory services. Laboratory test results are delivered directly to Saura's web service for customer viewing. Vita operates as an independent controller of patient data and healthcare facility under Finnish law.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Saura competitors and assessment

Company assessment

Broad incumbents

Withings: Connected-health device maker (smart scales, blood pressure monitors, sleep). Comparable on the consumer metabolic-health tracking category, especially the integration of at-home biometric devices with a software portal — a model Saura mirrors with its blood-test kits.
WW International (Weight Watchers): Incumbent weight-management brand with a digital subscription offering. Comparable on the weight-loss and cholesterol-management use cases that Saura explicitly serves.
Noom: Large-scale weight-loss coaching program with a behavioral/app hybrid. Comparable as a non-clinical weight-management subscription targeting the same outcomes Saura addresses (weight loss, cholesterol).

Direct peers

Cronometer: Detailed nutrition-tracking app popular with biohacker and health-conscious segments — the same audience Saura targets with cholesterol and biomarker emphasis.
Lifesum: Swedish-origin nutrition and meal-planning app with a strong Nordic presence. Closely comparable on geography, target user (health-conscious Europeans), and subscription-based diet tracking.
Yazio: Germany-based calorie counter and personalized meal planning app. Comparable as a subscription nutrition-coaching platform with similar weight-loss and muscle-building use cases.
Foodvisor: A French nutrition app that pioneered photo-based AI food recognition. Closest direct competitor on the core computer-vision-for-meals capability, with a similar target user and similar subscription model.
MyFitnessPal: The dominant global calorie- and nutrition-tracking app. Directly comparable to Saura as a consumer mobile app for logging meals, with the key difference that MyFitnessPal is manual-entry while Saura is AI photo-based.

Emerging players

Levels Health: Continuous metabolic-health platform using CGM data to drive nutrition insights. Comparable as a consumer health-tech overlay that converts biomarker data into dietary recommendations.
Zoe: Personalized nutrition company pairing blood testing (glucose, blood fat, microbiome) with AI-driven dietary recommendations. Most analogous to Saura's bundled nutrition-plus-lab-tests positioning, at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Saura financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Saura leadership team

Management profile

Number of profiles

Profiles4 records

Saura funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Saura M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saura

What does Saura do?

Is Saura a public or private company?

Saura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Saura founded?

Saura was founded in -1. It employs 1 to 10 people.

Where is Saura based?

Saura is headquartered in Helsinki, Finland, in the Europe region.

How does Saura make money?

Two revenue lines are on record. Subscription Services are the primary driver. The others are laboratory Tests.

Who are Saura's main competitors?

Broad incumbents on record are Withings, WW International (Weight Watchers) and Noom. Direct peers are Cronometer, Lifesum, Yazio, Foodvisor and MyFitnessPal. Emerging players are Levels Health and Zoe.

Does Saura have an API?

No public API is recorded for Saura.

What industry is Saura in?

Saura's product category is Digital Health & Nutrition Tracking. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191.