What Lepsons does

Lepsons Ltd is a UK-based, privately held alloy wheel refurbishment specialist founded in 1994 and headquartered in Gillingham, Kent, with a secondary factory in Wolverhampton, West Midlands. The company operates a full factory refurbishment process — not a mobile or SMART surface repair — built on a six-stage workflow: pre-refurbishment inspection, chemical stripping to bare metal (deliberately non-acidic), powder coat priming, paint application, acrylic lacquering, and quality control with refitting/balancing. Technical capability includes manual and CNC lathe diamond cutting for machined finishes, processing of wheels up to 24 inches, split rim multi-piece handling, and specialist refurbishment for motorcycles and classic cars. £1m+ has been invested in factory equipment and 40 staff refurbish over 28,000 wheels annually across 15,000 sq ft of production space.

The business generates revenue primarily through one-time per-wheel refurbishment service fees scaled by wheel size and finish type (diamond cut, standard paint, chrome paint, custom colours), with a 5% discount for full sets of four wheels, plus ancillary services including wheel repair, welding, straightening, tyre supply and fitting, vehicle detailing via partner KDS Keltec, nationwide courier collection, and 0% finance through Payment Assist. Go-to-market is hybrid: direct-to-consumer through walk-in factory locations, an online quote request system, and 100+ local SEO pages; plus enterprise field sales via a van fleet collecting from motor trade customers across London M25, home counties, M3 to Portsmouth and M4 to Bristol, with nationwide courier extending reach to Scotland, Northern Ireland and Eire. Customer segments are individual car owners (primary), motor trade professionals and SMART repairers who outsource specialist processes, prestige vehicle owners (Ferrari, Porsche), and lease return customers needing to meet retailer cosmetic standards.

The company is founder/owner-operated with no disclosed external institutional investment, no parent company, and no M&A activity recorded. Lepsons markets itself as the UK's leading alloy wheel refurbisher with a 12-month guarantee on all finishes and 3–4 day typical turnaround, supported by customer testimonials, video/photo galleries, and content marketing on wheel care topics.

Name

Lepsons

Legal name

Lepsons Ltd

Website

https://lepsons.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lepsons is a UK-based alloy wheel refurbishment specialist, founded in 1994, operating two factories (Gillingham, Wolverhampton) and refurbishing 28,000+ wheels annually for individual car owners, motor trade professionals, and prestige vehicle owners.

Ownership category

akta.pro rank

Product category

Alloy Wheel Refurbishment Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

akta.pro primary industry

Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Alloy wheel refurbishment
• Wheel repair services
• Diamond cutting wheels
• Automotive wheel restoration
• Wheel straightening welding

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Wheel Refurbishment Services: One-time service fees for full factory refurbishment of alloy wheels including standard paint, diamond cut, chrome, and custom finishes. Pricing varies by wheel size (18-24 inches) and finish type with discounts for full set of four wheels.
2. Wheel Repair Services: Additional repair services including wheel straightening, welding, and surface repairs. Typically costs less than £100 for straightening repairs.
3. Tyre Supply and Fitting: Competitive tyre supply and fitting services. Offers budget, medium and premium tyre brands. Customers can also supply their own tyres for fitting.
4. Financing Services: Payment Assist 0% finance option allowing customers to spread costs over 3 months with 25% upfront payment. No hidden fees or credit checks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lepsons provides full factory refurbishment of alloy wheels through a proprietary six-stage process (chemical stripping, powder coat priming, paint/lacquer application, quality control, refitting and balancing). It also offers alloy wheel repair services including wheel straightening, welding, and damage repair, plus diamond cutting, split rim refurbishment, motorcycle and classic car wheel restoration, and tyre supply and fitting. The company operates two factory locations (Gillingham, Kent and Wolverhampton, West Midlands) and serves both individual car owners and motor trade professionals across the UK.

Product overview

Lepsons is a UK-based alloy wheel refurbishment company offering full factory refurbishment services as its core product. The company operates a six-stage refurbishment process including chemical stripping, priming, painting, and lacquering. Key products include Diamond Cutting and Polishing for machined finishes up to 24 inches, Split Rim Wheel Refurbishment for multi-piece wheels, and Alloy Wheel Repair covering wheel straightening, welding, and damage repair. The company provides various finish options through Standard Colours, Colour Coding, Chrome Paint Finishes, and Custom Colours/Bespoke Finishes modules. Supporting services include Tyre Services, Courier Service, Loan Cars, and Leave Your Car Onsite facilities, plus Detailing and Lepsons Payment Assist for 0% financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Alloy Wheel Refurbishment Full factory refurbishment of alloy wheels using a six-stage process: pre-refurbishment inspection, chemical stripping to bare metal, powder coat priming, paint and lacquer application, quality control, and refitting/balancing. Available with standard paint, diamond cut, chrome, and custom finishes for wheels from 18 to 24 inches. Includes tyre removal/re-fitting, balancing, valve and centre cap service, with 5% discount for a full set of four wheels.
• Diamond Cutting and Polishing Lathe-based machining service that creates a shiny polished metal finish on wheel faces, performed on manual and CNC lathes with diamond-tipped cutters. Capable of handling wheels up to 24 inches, making Lepsons one of few UK refurbishers serving wheels over 21 inches.
• Split Rim Wheel Refurbishment Specialized refurbishment service for multi-piece split rim wheels, requiring disassembly of individual components, processing each part, and reassembly. Priced as a premium finish with diamond cut add-on available.
• Motorcycle Wheel Refurbishment Wheel refurbishment service for motorbike wheels requiring specialist processing at the Gillingham site.
• Classic Car Wheel Refurbishment Refurbishment service for vintage and classic car alloy wheels requiring specialist expertise.
• Alloy Wheel Repair Repair service for damaged alloy wheels including scuffed, kerbed, corroded, buckled, bent or cracked conditions, addressing metal damage, surface repairs and repainting for long-lasting durability.
• Wheel Straightening Service to straighten alloy wheels that are not running true as a result of minor knocks or impacts, typically costing less than £100.
• Wheel Welding Welding service for repairing cracked or significantly damaged wheel rims, generally available for under £100.
• Tyre Services Tyre supply and fitting service offering budget, medium and premium brand tyres. Customers may supply their own tyres for fitting.

Quantifiable outcome

• Over 28,000 wheels refurbished annually
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• KDS KeltecminorStrategic or Co-development PartnerTrusted detailing partner company that provides vehicle detailing and valet services at the Gillingham site while customer wheels are being refurbished.
• SMART RepairersminorChannel Partner/ Reseller/ DistributorMany SMART repairers throughout the country send wheels to Lepsons for processes they cannot technically match or process, especially diamond cut finishes. Lepsons welcomes their business as customers.
• Tyre SuppliersminorOthersCompetitive tyre suppliers providing budget, medium and premium brands for tyre supply and fitting services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Wheel Specialist: UK's largest dedicated alloy wheel refurbishment chain, operating multiple franchised branches across the country offering diamond cut, colour change and SMART-style repairs. Directly comparable on core service (alloy wheel refurbishment) and customer base (private car owners and trade).
• Diamond Alloys: UK-based alloy wheel refurbishment and repair specialist offering diamond cut, powder coat, and colour-change services to retail and trade customers. Directly competes with Lepsons' core process offering and trade-supplier value proposition.

Broad incumbents

• Kwik Fit: UK's largest automotive service chain (tyres, exhausts, MOT, servicing) with several hundred centres. Overlaps with Lepsons on tyres and basic wheel repair at much wider scale, but does not focus on specialist factory refurbishment or diamond-cut OEM matching.
• Halfords: UK's largest retailer of motoring products and cycling, with growing autocentre services including tyres and basic repairs. Adjacent rather than direct: touches the same end consumer for tyre purchase and minor wheel work, but does not offer specialist alloy refurbishment.
• ATS Euromaster: Major European tyre and automotive service chain with UK-wide centres offering tyres, wheel alignment, and some wheel repair services. Broad incumbent in the same end-customer pool but without Lepsons' specialist factory-refurbishment positioning.
• Formula One Autocentres: UK-wide independent autocare chain offering tyres, MOT, servicing and general repairs. Competes for the trade and consumer wallet on tyres and basic maintenance that overlap with Lepsons' tyre services and leave-your-car-onsite options, but without specialist wheel-refurb capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lepsons