What Tyre Spot does

Tyre Spot is a regional automotive aftermarket service provider operating 11 physical retail centres across the North East of England, employing 148 colleagues and serving individual vehicle owners and fleet operators. Founded circa 1984 as a local tyre fitting business, the company has grown into a multi-service garage chain offering car, van, 4x4, and motorcycle tyres alongside MOT testing, vehicle servicing, exhaust replacement, battery services, wheel alignment, and ADAS calibration. The product portfolio is anchored by tyre sales and fitting (with major brand partnerships including Pirelli, Bridgestone, Goodyear, Continental, Michelin, Dunlop, Falken, Sumitomo, GT Radial, and Toyo, plus Michelin Certified Centre and Pirelli Performance Centre designations), supported by MOTs from £34.95 and servicing from £99.95 on a pay-as-you-go basis.

The business operates a direct-to-consumer go-to-market model combining walk-in appointments, telephone booking, and an online booking system offering same-day fitting across all branches. Distribution is entirely physical retail supplemented by a self-service digital booking layer; no mobile app is offered. Marketing leverages a multi-channel mix including the company website, social media (Facebook, X, YouTube, Instagram, LinkedIn), Trustpilot reviews, and segmented discount programmes for students, teachers, graduates, healthcare workers, first responders, and military personnel. A price-beat guarantee on like-for-like quotes, including internet prices, is a stated commercial differentiator.

Tyre Spot is a private limited company (TyreSpot Ltd, company number 1093373) registered in England and Wales. As of June 2026, all 11 retail centres were integrated into the Protyre Autocare national garage network, with the distribution centre continuing to be operated by Micheldever Group / Micheldever Tyre Services Ltd, which functions as the parent company. No public listing, venture capital, or private equity ownership is disclosed in the source data. Revenue is not publicly disclosed.

Name

Tyre Spot

Legal name

TyreSpot Ltd

Website

https://tyrespot.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyre Spot operates 11 automotive service centres across the North East of England, supplying and fitting tyres alongside MOTs, servicing, exhausts, batteries, wheel alignment, and ADAS calibration for individual vehicle owners and fleet operators, now operating under the Protyre Autocare network.

Ownership category

akta.pro rank

Product category

Automotive aftermarket service (tyre fitting, MOT, and vehicle servicing)

NAICS

Tire Dealers (44134), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Alignment / Steering Geometry Measurement & Calibration (TLAKANAC)

Keywords

• Tyre fitting services
• MOT testing services
• Vehicle servicing centres
• Automotive repair garage
• Exhaust and battery services

Headquarters

HQ city

Newcastle

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Sales and Fitting: Sale and installation of tyres for cars, vans, 4x4s, and motorcycles with various tyre brands available including Pirelli, Bridgestone, Goodyear, Continental, Michelin, and others
2. MOT Testing: Vehicle MOT testing services starting from £34.95, including car MOTs, Class 7 MOTs, and motorcycle MOTs
3. Vehicle Servicing: Car and motorcycle servicing from £99.95
4. Additional Services: Exhaust systems, battery replacement, wheel alignment, ADAS calibration, and free vehicle checks

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Tyre Spot supplies and fits car, van, 4x4, and motorcycle tyres from leading brands (Pirelli, Bridgestone, Goodyear, Continental, Michelin, Dunlop, Falken, Sumitomo, GT Radial, Toyo) across 11 retail centres in North East England, with same-day online booking. It also provides DVSA-compliant MOT testing (from £34.95), car and motorcycle servicing (from £99.95), plus ancillary garage services including exhaust replacement, battery replacement, wheel alignment, and ADAS calibration.

Product overview

Tyre Spot operates as a regional automotive service provider offering a comprehensive portfolio of vehicle maintenance and repair services. The core offerings include tyre fitting and sales (with online booking for same-day fitting), MOT testing, and vehicle servicing. These are supported by ancillary services including exhaust systems, battery replacement, ADAS calibration, and wheel alignment. Tyre Spot is now integrated into the Protyre Autocare network and leverages partnerships with major tyre brands (Pirelli, Michelin, Bridgestone, Goodyear, Continental, Dunlop, Falken, Sumitomo, GT Radial, Toyo) to offer a wide selection of tyre brands. The company operates 11 retail centres across the North East, fitting approximately 2 million tyres per year, and employs 148 colleagues. Tyre Spot maintains affiliations with Michelin Certified Centres and Pirelli Performance Centres networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyre Fitting and Sales Supply and fit tyres for cars, vans, 4x4s, and motorcycles with same-day fitting available via online booking; product offered to individual motorists across the North East of England.
• MOT Testing Statutory MOT testing for cars, Class 7 vehicles, and motorcycles, starting from £34.95, bookable online or by phone at any of the 11 branches.
• Car Servicing Routine and full vehicle servicing for cars and motorcycles starting from £99.95, covering scheduled maintenance and minor repairs.
• Exhaust Systems Sale and fitting of complete exhaust systems for cars and vans, complemented by a free in-branch exhaust check.
• Battery Replacement Supply and fit vehicle batteries across a range of Ampere-hour ratings suitable for all engine sizes, with a free battery check available.
• ADAS Calibration Recalibration of Advanced Driver Assistance Systems sensors and cameras following windscreen or suspension work, for vehicles equipped with ADAS.
• Wheel Alignment Professional four-wheel alignment service (Trac) to ensure correct vehicle handling and extend tyre longevity.
• Motorcycle Tyre Fitting and MOT Specialist motorcycle services including tyre supply and fitting plus motorcycle MOT testing at any of the 11 branches.
• Run Flat Tyres Supply and fitting of run flat tyres for vehicles whose factory specification uses tyre pressure monitoring systems and run flat rubber.

Quantifiable outcome

• 2 million tyres fitted each year
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Protyre AutocarecoreStrategic or Co-development Partner · 1 June 2026As of June 2026, Tyre Spot's 11 retail centres have joined the Protyre Autocare garage network, the UK's most trusted national garage network. The distribution centre continues to be operated by Micheldever. This represents a significant integration of Tyre Spot into a larger national automotive service network.
• Micheldever GroupcoreStrategic or Co-development PartnerMicheldever Group is the parent company operating Tyre Spot's distribution centre. Parent company Micheldever Tyre Services Ltd operates the business under the Protyre brand. Registered office at Micheldever Station, Winchester, Hampshire, SO21 3AP.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATS Euromaster: Major UK fast-fit tyre, MOT, and vehicle servicing network with extensive branch coverage. Overlaps directly with Tyre Spot on tyre fitting, MOT testing, and general servicing for consumer vehicles.
• Blackcircles: Online-led UK tyre retailer that routes customers to a national network of independent fitters. Directly competitive with Tyre Spot on consumer tyre pricing and represents the price-disruption force that drives Tyre Spot's price-beat guarantee.
• Formula One Autocentres: UK fast-fit autocentre chain offering tyres, MOTs, servicing, and repairs. Closely comparable business model and customer base to Tyre Spot's retail centres.
• Halfords Autocentre: UK autocentre chain operated by Halfords offering tyres, MOTs, servicing, and repairs. Competes head-to-head with Tyre Spot on consumer fast-fit services with a national footprint and strong retail brand.
• National Tyres and Autocare: UK fast-fit tyre and autocare chain with branches nationwide. Highly comparable on product offering (tyres, MOTs, servicing, exhausts) and customer segment (consumer vehicle owners).
• Kwik-Fit: The UK's largest fast-fit tyre, MOT, and servicing chain with a national branch network. Directly comparable to Tyre Spot in core services (tyres, MOTs, servicing, exhausts, batteries) and target customer (everyday vehicle owners), but at far greater national scale.
• Mr Tyre: UK regional fast-fit tyre and autocare chain offering similar services (tyres, MOTs, servicing, exhausts, batteries) to consumer and fleet customers. Comparable mid-scale regional competitor.

Emerging players

• BookMyGarage: UK online comparison and booking platform for local garages, MOTs, servicing, and tyres. Competes for the same consumer demand as Tyre Spot via digital lead generation rather than owned branches.

Broad incumbents

• Protyre Autocare: The national garage network and parent brand under which Tyre Spot now operates (operated by Micheldever Tyre Services). Provides the procurement, branding, and digital infrastructure backing Tyre Spot's regional branches.
• Micheldever Group: Parent group operating Tyre Spot's distribution centre and the wider Protyre network. A vertically integrated UK tyre wholesale and retail operator that provides Tyre Spot with scale economics and supplier relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/protyre
• YouTubeyoutube.com/user/Protyredotcodotuk
• Facebooken-gb.facebook.com/protyre
• LinkedInuk.linkedin.com/company/protyre?original_referer=https%3A%2F%2Fwww.protyre.co.uk%2F
• Instagraminstagram.com/team_protyre/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyre Spot