Intertalent
Intertalent is a South African premium voice talent agency founded in 1979, representing 100+ professional voice artists, MCs, facilitators, moderators, and subject matter experts across 25+ countries for advertising, broadcasting, corporate, and government clients.
- Company typePrivate
- Founded1979
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Intertalent does
Intertalent (Pty) Ltd is a South African premium voice talent agency founded in 1979 by Noelene Loukes and currently led by second-generation owner and Managing Director Mandy Chalmers, with third-generation family members Robert Chalmers (Junior Director) and Kayla Chalmers (operations and digital presence) now involved. The company represents professional voice artists, Masters of Ceremonies, facilitators, moderators, and subject matter experts, with a curated roster of 100+ talent spanning 25+ countries across Africa, Europe, North America, South America, and Asia. The platform operates as a web-based talent marketplace with multi-dimensional search filters covering category, gender, ethnicity, language, country, accent, tone, reading age, and home studio availability, alongside shortlist management and quote/custom-demo request workflows.
The business model is professional services talent representation, earning commissions on voice-over bookings for TV and radio commercials, digital campaigns, corporate narration, e-learning, animation, character work, and IVR, as well as fees for MC, facilitation, moderation, and SME engagements at live events and corporate functions. Pricing is quote-based, determined by format, usage rights, audience size, and travel requirements, and is not publicly disclosed. Go-to-market is sales-led through direct website engagement, email/phone inquiries, and a curated ecosystem of 14+ recording studio and 8+ production house partners across South Africa and internationally. Customers span enterprise banking (ABSA, Standard Bank, Nedbank, FNB|RMB), automotive (Ford, Mercedes Benz, BMW), broadcasting (Netflix, SuperSport, ETv, Mzansi Magic), consulting (PwC, Deloitte, McKinsey, Accenture), technology (Google, Huawei, Hisense), government and international institutions (African Union, UNDP, Government of Ghana), and consumer brands (Disney, P&G, Red Bull, Stella Artois).
The agency is privately held with no institutional investors, funding rounds, M&A activity, or public listing, operating from a registered office in Plettenberg Bay and a primary business office in Johannesburg with 51-100 employees. It is one of South Africa's longest-standing voice talent agencies and has maintained continuous operation for over 45 years, with revenue not publicly disclosed.
Intertalent firmographics
Firmographics- Name
- Intertalent
- Legal name
- Intertalent (Pty) Ltd
- Website
- https://intertalent.co.za
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Intertalent is a South African premium voice talent agency founded in 1979, representing 100+ professional voice artists, MCs, facilitators, moderators, and subject matter experts across 25+ countries for advertising, broadcasting, corporate, and government clients.
- Ownership category
- akta.pro rank
Intertalent industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where Intertalent is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
Intertalent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Voice Talent Representation & Casting: Agency commissions and fees from representing professional voice artists for TV, radio, digital commercials, corporate narration, brand films, e-learning, explainer videos, animation, character work, long-form recordings, and IVR projects. Revenue generated through talent booking fees and casting services.
- Event Talent Representation (MCs, Facilitators, Moderators, SMEs): Representation of experienced professionals for live and client-facing roles including Master of Ceremonies, moderators, facilitators, and Subject Matter Experts for corporate events, conferences, panels, and workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Intertalent product offering
Product offeringCore offering
Intertalent is a voice talent agency that represents professional voice artists for TV, radio, and digital commercials, corporate narration, e-learning, animation, and character work. The agency also represents Masters of Ceremonies, facilitators, moderators, and Subject Matter Experts for live and corporate events. Revenue is earned through agency commissions and booking fees from casting the right talent for client briefs.
Product overview
Intertalent is a premium voice-over talent agency and booking platform representing professional voice artists, MCs, facilitators, moderators, and subject matter experts. The core offering centers on connecting clients with the right voice for every brief through their talent roster. The platform enables casting across diverse languages, accents, styles, and reading ages for projects spanning TV/radio commercials, digital campaigns, corporate narration, e-learning, animation, explainer videos, IVR, and long-form recordings. The service is provided as a unified agency offering rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Voice Artists Representation
Quantifiable outcome
- Over 40 years of continuous operation as a premium voice agency
- +1 more outcomes
Companies that use Intertalent
Customer profileNamed customers45 records
Segments4 records
Ideal customer profiles3 records
Intertalent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Intertalent partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor and core.
- A NathiminorRecording studio partner based in South Africa (Gauteng) offering production services for voice-over projects.
- Audio MilitiaminorRecording studio partner in Gauteng, South Africa, providing professional audio production services.
- Bigmouth StudiominorRecording studio partner in Gauteng, South Africa.
- Boombox MediaminorRecording studio partner in Gauteng, South Africa.
- Fireball ProductionminorRecording studio partner in Gauteng, South Africa.
- Finetune StudiominorRecording studio partner in Gauteng, South Africa.
- Freq'ncY AudiominorRecording studio partner in South Africa.
- Hey Papa LegendminorRecording studio partner with locations in Cape Town, Johannesburg, and Toronto.
- Rocket SoundminorRecording studio partner in South Africa.
- Solemix StudiominorRecording studio partner in South Africa.
- SonovisionminorRecording studio partner in Gauteng, South Africa.
- Sterling SoundminorRecording studio partner in South Africa.
- Milestone StudiominorRecording studio partner based in Cape Town, South Africa.
- Postboxx ProductionsminorRecording studio partner based in Durban, South Africa.
- Afro Pulse MediacoreNationwide production house partner providing comprehensive media production services.
- BirthmarkcoreNationwide production house partner.
- Brand Et AlcoreNationwide production house partner.
- Breadbin ProductionscoreNationwide production house partner.
- Darling FilmscoreNationwide production house partner.
- Kwandza ProductioncoreNationwide production house partner.
- Red Cherry InteractivecoreNationwide production house partner.
- S2 MultimediacoreNationwide production house partner.
- Studio ZoocoreNationwide production house partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Intertalent competitors and assessment
Company assessmentBroad incumbents
- Upwork: Upwork is one of the largest freelance marketplaces, hosting thousands of voice-over artists who are hired directly by clients globally. It is a broader incumbent offering alternatives to traditional talent agencies like Intertalent for buyers seeking voice talent on demand.
- Backstage: Backstage is a long-standing talent marketplace and casting platform covering actors, voice-over artists, models, and performers. While broader than Intertalent, its voice-over category serves the same advertising, broadcasting, and corporate clients seeking professional voice talent.
- Fiverr: Fiverr is a large global freelance marketplace with a significant voice-over category where individual artists offer services directly to buyers. It is a broader incumbent that overlaps with Intertalent on voice-over talent sourcing but serves customers across many freelance verticals.
Direct peers
- Voice123: Voice123 is an online voice-over talent marketplace serving advertising agencies, broadcasters, and corporate clients with a global roster of professional voice artists. It is functionally analogous to Intertalent, but distributes talent via a SaaS-style marketplace rather than a traditional agency relationship.
- Way With Words: Way With Words is a global voice-over and transcription services company with an international roster of voice talent. Like Intertalent, it specializes in multilingual voice services for corporate, broadcast, and media clients.
- Voices.com: Voices.com is one of the largest global online marketplaces for voice-over talent, connecting brands and producers with freelance voice artists across languages and accents. It directly competes with Intertalent in the same voice talent representation category, though operating through a self-service marketplace model rather than curated agency representation.
- Edge Studio: Edge Studio is a long-running US-based voice-over production company and talent agency offering demo production, casting, and representation. It shares Intertalent's combination of production services plus talent representation and serves a similar advertising and corporate customer base.
- Such A Voice: Such A Voice is a voice-over talent agency and coaching organization that represents professional voice artists across multiple languages and accents. It is a comparable boutique talent representation firm serving advertising, corporate narration, and e-learning clients.
- Bodalgo: Bodalgo is an international voice-over marketplace and agency serving clients across Europe and beyond, with a roster spanning many languages and accents. Like Intertalent, it focuses on the casting and representation of professional voice talent for commercial and corporate use.
- Bunny Studio (Soundly): Bunny Studio, rebranded as Soundly, is a curated voice-over and audio production platform offering professional voice talent for advertising, narration, and corporate content. It competes with Intertalent's curated-agency model while emphasizing faster turnaround through its production workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intertalent social profiles
Digital presenceIntertalent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intertalent leadership team
Management profileNumber of profiles
Profiles3 records
Intertalent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intertalent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intertalent
What does Intertalent do?
Intertalent is a voice talent agency that represents professional voice artists for TV, radio, and digital commercials, corporate narration, e-learning, animation, and character work. The agency also represents Masters of Ceremonies, facilitators, moderators, and Subject Matter Experts for live and corporate events. Revenue is earned through agency commissions and booking fees from casting the right talent for client briefs.
Is Intertalent a public or private company?
Intertalent is a private company. It is classified as family owned and is currently operating.
When was Intertalent founded?
Intertalent was founded in 1979. It employs 51 to 100 people.
Where is Intertalent based?
Intertalent is headquartered in Johannesburg, South Africa, in the Africa region.
How does Intertalent make money?
Two revenue lines are on record. Voice Talent Representation & Casting is the primary driver. The others are event Talent Representation (MCs, Facilitators, Moderators, SMEs).
Who are Intertalent's main competitors?
Broad incumbents on record are Upwork, Backstage and Fiverr. Direct peers are Voice123, Way With Words, Voices.com, Edge Studio, Such A Voice, Bodalgo and Bunny Studio (Soundly).
Does Intertalent have an API?
No public API is recorded for Intertalent.
What industry is Intertalent in?
Intertalent's product category is Talent Representation Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 711410 and its SIC code is 7311.