Physio Works

What Physio Works does

PhysioWorks is a multi-location allied health clinic group operating across the Brisbane and South East Queensland region, delivering physiotherapy, Accredited Exercise Physiology, and remedial massage services through six clinics (Ashgrove, Clayfield, Loganholme, Rochedale, Salisbury, Sandgate). The practice combines a multidisciplinary practitioner team of approximately 14 physiotherapists, one exercise physiologist, three remedial massage therapists and a visiting dental prosthetist, and supplements core musculoskeletal care with specialty programs including sports and spinal physiotherapy, vestibular rehabilitation, dry needling/acupuncture, reformer Pilates, hydrotherapy, balance and falls prevention classes, and the GLA:D osteoarthritis program. Service delivery spans in-clinic consultations, TeleHealth video consultations, and an online retail shop for rehabilitation products.

The business runs on a direct-to-consumer healthcare model in which patients self-refer or are referred by GPs, specialists, WorkCover/CTP/DVA claims, NDIS plans, or Medicare Chronic Disease Management plans. Fee-for-service consultations are paid upfront by patients who then claim rebates through private health insurance or government funding pathways; revenue streams therefore encompass professional services fees (physiotherapy, exercise physiology, remedial massage) and a smaller e-commerce hardware line (braces, TENS machines, orthotics, foam rollers, gift vouchers at A$8–A$110). Online booking is delivered via the Nookal platform across three of the six clinics, with phone and appointment-request workflows covering the remainder. The company operates as a subsidiary of Healthia Ltd (ASX: HLA), an ASX-listed Australian allied health operator, with no standalone revenue, cap table, or ownership disclosures in the available data. Customer acquisition is driven primarily by an SEO-focused content library covering hundreds of musculoskeletal conditions and by social media presence across Facebook, Instagram, YouTube and X.

Name

Physio Works

Legal name

PhysioWorks (operated under Healthia Ltd)

Website

https://physioworks.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PhysioWorks is a multi-location allied health clinic group in Brisbane operating physiotherapy, exercise physiology, and remedial massage services across six clinics, plus TeleHealth and an online product shop, serving the general public as part of Healthia Ltd.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Physiotherapy services
• Allied health clinics
• Sports rehabilitation
• Exercise physiology
• Remedial massage

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy consultations charged to patients who pay upfront and claim rebates through private health insurance, Medicare (with GP referral for Chronic Disease Management), WorkCover, DVA, or CTP. New patients and follow-up appointments for pain assessment, injury treatment, rehabilitation, and sports injuries.
2. Remedial Massage Services: Fee-for-service massage therapy appointments at selected clinics (Ashgrove, Clayfield, Sandgate). Patients pay upfront and claim private health extras rebates. Session lengths: 30, 45-60, 60-90 minutes.
3. Exercise Physiology Services: Accredited Exercise Physiology consultations for supervised exercise, chronic disease support, balance, and rehabilitation. Rebates available through private health, Medicare CDM, DVA, WorkCover, CTP, and NDIS funding pathways.
4. Products Sales: Online shop selling physiotherapy and massage products including braces, supports, TENS machines, pillows, heat packs, orthotics, massage tools, foam rollers, and gift vouchers. Products shipped to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PhysioWorks is a multi-location allied healthcare provider operating six clinics across Brisbane delivering physiotherapy, exercise physiology, remedial massage, and specialized rehabilitation services. The clinics offer treatments including sports physiotherapy, spinal physiotherapy, vestibular physiotherapy, pilates, dry needling, hydrotherapy, balance and falls prevention classes, and post-operative rehabilitation. The company also runs an online shop selling massage and recovery products and provides corporate wellness programs.

Product overview

PhysioWorks is a multi-location allied health clinic group providing a unified platform of physiotherapy, exercise physiology, and remedial massage services across six Brisbane clinics (Ashgrove, Clayfield, Loganholme, Rochedale, Salisbury, and Sandgate). The core offering consists of physiotherapy assessment and treatment for musculoskeletal conditions, supplemented by Accredited Exercise Physiology for structured exercise programs and remedial massage therapy. Specialty services include sports physiotherapy, spinal care, vestibular rehabilitation, Pilates, hydrotherapy, TeleHealth consultations, and the GLA:D osteoarthritis program. An online shop complements the clinical services by offering rehabilitation and massage products. The integrated service model allows coordinated care where patients can access multiple allied health disciplines within the same clinic network.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy (General) Assessment, diagnosis, and treatment of musculoskeletal conditions, injuries, and pain for individual patients across all six Brisbane clinics.
• Sports Physiotherapy Specialized physiotherapy for sports-related injuries, performance recovery, and rehabilitation aimed at athletes and active individuals.
• Spinal Physiotherapy Targeted treatment of spinal conditions including back pain, neck pain, and related disorders for individual patients.
• Vestibular Physiotherapy Specialized treatment for vertigo, dizziness, and balance disorders caused by vestibular dysfunction.
• Exercise Physiology Clinical exercise prescription and delivery for chronic disease management, injury rehabilitation, and preventive health for individual patients.
• Remedial Massage Therapeutic massage therapy for muscle tension, pain relief, and recovery offered by qualified remedial massage therapists.
• Pilates Clinical pilates classes for core strength, posture, rehabilitation, and general fitness delivered in a clinical setting.
• Dry Needling / Acupuncture Dry needling and acupuncture treatment for myofascial pain, muscle trigger points, and pain management.
• Hydrotherapy Water-based physiotherapy and rehabilitation programs for injury recovery, joint conditions, and low-impact exercise.
• Balance and Falls Prevention Classes Group classes targeting balance improvement and falls prevention, primarily for older adults and at-risk patients.
• Post-Operative Physiotherapy Structured rehabilitation programs designed to support recovery after surgery such as joint replacements and orthopedic procedures.
• TeleHealth Physiotherapy Remote physiotherapy consultations delivered via video or phone for patients who cannot attend in-person clinic visits.
• Corporate Wellness Programs Workplace wellness and physiotherapy programs delivered to businesses and organizations for employee health and injury prevention.
• GLA:D Australia Program Structured education and exercise program for hip and knee osteoarthritis based on the international GLA:D (Good Life with osteoArthritis from Denmark) protocol.
• Online Shop (Massage and Recovery Products) E-commerce retail of massage and recovery products sold directly to consumers via the PhysioWorks website.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NookalcoreTechnology or IntegrationNookal provides the online booking platform used by PhysioWorks for appointment scheduling across Ashgrove, Clayfield, and Sandgate clinics. The booking system integrates with clinic management for patient appointments.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lifecare Physiotherapy: National Australian physiotherapy and allied health network offering sports, spinal, vestibular and rehabilitation services. Directly comparable multi-clinic operating model and service breadth.
• Sports & Spinal Group: Multi-location allied health group across South East Queensland including Brisbane. Directly overlaps PhysioWorks on sports and spinal physiotherapy, exercise physiology and remedial massage in the same metro.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with hundreds of clinics nationally. Closest direct peer — multi-disciplinary physio, exercise physiology and related allied health under a multi-site operating model.
• Allsports Physiotherapy: Multi-location Australian physiotherapy clinic group offering sports, spinal and post-operative rehabilitation. Closely comparable service model and multi-site footprint.
• Life Ready Physio & Pilates: Australian physiotherapy and Pilates network with multiple clinics. Comparable service mix (physio, Pilates, exercise-based rehab) and multi-site operating model.
• City Physiotherapy & Sports Injury Centre: Brisbane-based allied health clinic group offering physiotherapy, sports injury management and rehabilitation. Directly competes with PhysioWorks in the Brisbane metro on similar services.

Regional players

• Coastline Physiotherapy & Allied Health: Multi-clinic allied health group operating primarily outside of Brisbane in regional Queensland and northern NSW. Comparable service mix with physio, exercise physiology and massage but different geographic focus.

Broad incumbents

• Healthia Ltd: ASX-listed parent of PhysioWorks and one of Australia's largest allied health platforms (physio, podiatry, optometry). PhysioWorks is a sub-brand within this broader group; Healthia is the broader incumbent in the same vertical.

Emerging players

• Better Health Network: Australian allied health network building scale across multiple disciplines. Adjacent competitor in the multi-clinic allied health space though smaller than the largest incumbents.
• Flex Allied Health: Brisbane-based allied health provider offering physiotherapy and complementary services in the same metro. Local emerging competitor with partial service overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/physioworksaus
• YouTubeyoutube.com/@PhysioWorks
• Facebookfacebook.com/physioworks
• Instagraminstagram.com/physioworksaus
• LinkedInlinkedin.com/company/physioworks-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Works