Movistar Team

Name

Movistar Team

Legal name

ABARCA SPORTS, S.L.

Website

https://movistarteam.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Cycling Team

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Professional cycling team
• UCI WorldTour racing
• Cycling merchandise sales
• Team sponsorship programs
• Fan club membership

Headquarters

HQ city

Huarte

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Title Sponsorship (Movistar/Telefónica): Primary sponsorship revenue from Telefónica's telecom brand Movistar, which serves as the team's title sponsor and main jersey branding.
2. Partner/Sponsor Sponsorships: Revenue from technical partners including Canyon (bikes), GOBIK (apparel), SRAM (components), and approximately 30+ other sponsors providing equipment, services, and financial support.
3. Merchandise Sales: Official team shop selling team kits, apparel, and merchandise directly to fans and consumers.
4. MT Cycling Club Membership: Fan club membership program offering exclusive access, merchandise, and experiences to supporters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Movistar Team is a professional cycling organization that fields men's UCI WorldTeam, women's UCI Women's WorldTeam, eSports, and Academy squads that compete in Grand Tours and major Classics. The team is managed by Abarca Sports S.L. under a brand-licensing arrangement with Telefónica and generates revenue primarily through title and technical sponsorships plus official team merchandise and fan club memberships.

Product overview

Movistar Team is a professional cycling organization managing multiple teams: men's WorldTour team, women's team, eSports team, and Academy development squad. The organization competes in major cycling races worldwide including Grand Tours (Tour de France, Giro d'Italia, Vuelta a España), Classics, and one-day races. The team's product ecosystem centers on their competitive cycling teams and official merchandise. Equipment suppliers include Canyon (bicycles), GOBIK (apparel), Fizik (shoes and saddles), ABUS (helmets), SRAM (components), 100% (eyewear), and CUPRA (official vehicles). The team also produces documentary content 'El día menos pensado' available on Movistar Plus+. Official merchandise is sold through the Movistar Team Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Movistar Team Men's Cycling Team
• Movistar Team Women's Cycling Team
• Movistar Team Academy
• Movistar Team eSports
• MT Cycling Club
• Movistar Team Official Shop
• El día menos pensado documentary series

Quantifiable outcome

• 1,152 total career victories (1980-2026)
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered supporting and core.

• ContiOcean Environment Tech Group Co., Ltd. (2613.HK)supportingStrategic or Co-development Partner · 2 February 2026Environment technology company partnering with team for shared journey toward more sustainable future. Listed on Hong Kong Stock Exchange.
• CanyoncoreTechnology or IntegrationOfficial bicycle supplier providing Canyon Aeroad CFR bikes to all team riders. Described as the fastest bike in the WorldTour after wind tunnel testing.
• GOBIKcoreTechnology or IntegrationOfficial cycling apparel supplier providing team kits with clean lines and vibrant colors. Known for sustainable development and high-quality materials.
• SRAMcoreTechnology or IntegrationComponents supplier providing eTap AXS wireless groupsets, 1x drivetrains, and HRD (hydraulic disc brakes) for all team bikes.
• CUPRAcoreTechnology or IntegrationOfficial car supplier since December 2025, providing vehicles for all WorldTour races (men's and women's). Brand motto: 'Change needs drivers'.
• ABUSsupportingTechnology or IntegrationOfficial helmet and security equipment supplier providing Abus GameChanger 2.0 helmets.
• FizikcoreTechnology or IntegrationOfficial shoes and saddles supplier providing Fizik Vento Powerstrap Aeroweave, Vento Argo 00 Adaptive saddles, Vento Infinito Carbon 2, and Vento Stabilita Carbon shoes.
• GarminsupportingTechnology or IntegrationSupplier of cycling computers, trainers, water bottles, and bottle cages for team operations.
• 100%supportingTechnology or IntegrationPerformance eyewear supplier originally from American motocross roots, now providing cycling sunglasses.
• ZippsupportingTechnology or IntegrationWheels supplier providing high-performance carbon wheels for competition.
• ContinentalsupportingTechnology or IntegrationBike tire supplier providing competition-grade tires for all conditions.
• TrainingPeakssupportingTechnology or IntegrationPerformance monitoring and training software for athlete data analysis and training optimization.
• AresolsupportingTechnology or IntegrationSolar panels and renewable energy provider that installed solar systems at team headquarters in northern Spain supporting sustainability initiatives.
• 226ERSsupportingTechnology or IntegrationSports nutrition products supplier providing performance fueling for riders.
• PodoactivasupportingTechnology or IntegrationPodiatry and biomechanics services for rider performance optimization and injury prevention.
• ISDINsupportingTechnology or IntegrationSkin photoprotection supplier providing sunscreen products for sun protection during races.
• INDIBA + K-LasersupportingTechnology or IntegrationRadiofrequency technology provider for recovery and rehabilitation services.
• Telefonica TechsupportingTechnology or IntegrationTechnology services from Telefónica's tech division supporting digital operations.
• Insta360supportingTechnology or IntegrationAction camera provider for capturing race footage and behind-the-scenes content.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UAE Team Emirates: UCI WorldTeam funded by UAE state-linked sponsors. Competes head-to-head with Movistar in Grand Tours and shares the same sponsor-driven commercial structure with men's and women's squads.
• INEOS Grenadiers: British-registered UCI WorldTeam with a similarly sponsor-funded model anchored by INEOS. Directly competes with Movistar in Grand Tours and Classics for GC riders, sponsorships, and talent.
• Soudal Quick-Step: Belgian UCI WorldTeam with a multi-decade sponsor succession pattern similar to Movistar's Reynolds-Banesto-Movistar evolution. Direct competitor for one-day Classics and stage-race sponsorships.
• Team Visma | Lease a Bike: Dutch UCI WorldTeam with comparable sponsor portfolio and equipment partners (including SRAM and similar premium brands). Direct competitor in Classics and Grand Tours targeting Movistar's traditional race calendar.
• EF Education-EasyPost: UCI WorldTeam with a multi-sponsor commercial structure and a strong emphasis on content, digital media, and direct fan engagement (similar to Movistar's Plus+ documentary strategy).
• Bora-Hansgrohe: German UCI WorldTeam anchored by industrial sponsors with a parallel men-and-women structure. Direct competitor in stage races and Classics targeting similar European sponsor profiles.
• Bahrain Victorious: UCI WorldTeam backed by a national/sovereign sponsor with comparable scale. Competes directly for Grand Tour GC positions, equipment suppliers, and rider talent against Movistar.
• Alpecin-Deceuninck: Belgian UCI WorldTeam sponsored by consumer-brand partners (Alpecin shampoo, Deceuninck). Comparable in leveraging sponsor brand visibility on jerseys and merchandise to fund operations.
• Lidl-Trek: UCI WorldTeam combining consumer-brand title sponsor (Lidl) with equipment partner (Trek). Competes with Movistar for both men's and women's race calendars and consumer-facing merchandise revenue.

Broad incumbents

• Jumbo-Visma: Historically operated as a separate Dutch WorldTeam that has since merged with Visma; relevant as a broader incumbent in the same competitive set with deeper sponsorship resources and superior recent Grand Tour results, pressuring Movistar's relative position.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/movistar_team
• YouTubeyoutube.com/@movistar_team
• Facebookfacebook.com/movistarteam
• Instagraminstagram.com/movistar_team
• TikToktiktok.com/@movistar_team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movistar Team