La Mav

What La Mav does

La Mav is an Australian certified organic skincare brand founded in 2008 by veterinarian, pathologist, and research scientist Dr. Tarj Mavi. The company develops and manufactures a broad portfolio of skincare, mineral makeup, ayurvedic body care, sunless tanning, beauty tools, and ingestible beauty teas, formulated around its proprietary Three-Tier Formula™ framework that layers certified organic base ingredients, omega-rich specialty oils, and clinically validated bio-active constituents (including Australian native plants such as Kakadu Plum, Davidson Plum, and Caviar Finger Lime, alongside Ayurvedic herbs and adaptogens). Green cellular extraction methods are used to preserve the potency of these bio-actives, and every product is positioned against at least one of seven clinically relevant skin concerns (age-defence, brightening, ultra-hydration, purify and clean, gentle and clean, acne, sensitivity, and pigmentation).

The business operates as a founder-owned, privately held Australian company with primary distribution through its own Shopify-based direct-to-consumer e-commerce storefront (lamav.com), supported by wholesale stockists across Australia and international markets, and ships globally with localized pricing in AUD, NZD, CAD, and USD. Go-to-market is product-led and community-driven, leaning on content marketing (blog, e-books, ingredient glossary), an active presence across Instagram, TikTok, Facebook, Pinterest, and YouTube, customer review-driven social proof (e.g., 333+ verified reviews on the Organic BB Cream), the LAMAV Beauty Insider loyalty program, Afterpay buy-now-pay-later, and the i=Change philanthropic partnership ($1 per purchase donated to one of three charitable causes).

La Mav holds a stack of regulatory and ethical certifications — Australian Certified Organic (ACO, >70% organic ingredients), Australian Made & Owned, Australian Certified Toxic-Free, Cruelty-Free, and Vegan Friendly — which it uses as core brand trust signals. Unit pricing ranges from $11 to $325 AUD, with bundle and Complete Skincare Collections priced at the upper end. The company does not disclose revenue, headcount, or external funding, and operates without institutional investors, indicating an organic, self-funded growth model since inception.

Name

La Mav

Legal name

LAMAV

Website

https://lamav.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

La Mav is an Australian certified organic skincare brand founded in 2008, selling proprietary Three-Tier Formula™ skincare, makeup, body care, tanning, and wellness products direct-to-consumer globally and through wholesale stockists, targeted at consumers seeking clinically proven, certified organic solutions for hormonal, ageing, pigmentation, sensitive, and acne-prone skin.

Ownership category

akta.pro rank

Product category

Organic Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Certified organic skincare
• Natural facial serums
• Bio-active face oils
• Organic mineral makeup
• Sunless tanning products

Headquarters

HQ city

Castle Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through company's own e-commerce website (lamav.com). Consumers purchase individual products, bundles, and gift sets directly. Products ship globally with free shipping on orders above $75 for AU/NZ customers.
2. Wholesale/Distribution: Products distributed through stockists and retail partners. Website references 'Find a Stockist' functionality and wholesale inquiries.
3. Philanthropic Partnership (i=Change): $1 donated from every purchase to one of three charitable causes. This is not a revenue stream but a cost/expense that builds brand loyalty and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Mav sells certified organic skincare, makeup, body care, sunless tanning, and wellness products through its own e-commerce site and approved wholesale stockists. Its product range covers cleansers, boosters, serums, face oils, masks, eye care, moisturizers, exfoliants, toners, mineral makeup, ayurvedic body oils, self-tanning formulas, organic beauty teas, plus curated skincare collections and discovery packs. All formulations are built around the brand's proprietary Three-Tier Formula combining certified organic botanicals, omega-rich specialty oils, and clinically proven bio-actives.

Product overview

La Mav is an Australian certified organic skincare brand offering a comprehensive portfolio of skincare, makeup, body care, tanning, and wellness products. The core offering includes cleansers (gel, cream, and oil-based), concentrated boosters and serums, face oils, moisturizers, masks, eye care, and exfoliants organized into targeted collections by skin concern (Age-Defence, Brightening, Ultra-Hydration, Purify & Clean, Gentle & Clean) and skin type. The makeup line features mineral-based BB creams, primers, foundations, bronzers, and powders with vegan brushes and tools. Body care includes ayurvedic-inspired body oils and hand care. A sunless tanning range offers face and body tanners with application tools. Wellness products include organic beauty teas for internal skin nourishment. Complete skincare collection bundles and discovery packs are available for specific skin concerns and types. All products are formulated using the brand's proprietary Three-Tier Formula combining certified organic botanicals, specialty omega-rich oils, and clinically proven bio-actives.

Differentiator

Problem solved

Functional benefit

Products and services

• La Mav Cleansers range A range of certified organic cleansers including Sweet Orange Balancing Cleanser, Hydra-Calm Cream Cleanser, and Marula Oil Cleanser formulated to remove excess oil, impurities, and makeup while maintaining the skin barrier for oily, dry/sensitive, and sensitive skin types.
• Boosters range Concentrated booster treatments such as BAKUCHIOL 4% Natural Retinol Alternative and Collagen Support Booster formulated with 100% bio-actives to address acne, ageing, dullness, and loss of firmness.
• Serums range A serum range including Daily Vitamin C Serum for brightening and dark-spot reduction, Hyaluronic Hydra-Max Serum for deep hydration, and Commiphora Plumping Serum for firming, smoothing and wrinkle reduction.
• La Mav Face Oils range Certified organic face oils including Vitamin A Repair Oil (with bakuchiol retinol alternative), Vitamin C Brightening Oil, and Omega 3,6,7 & 9 Antioxidant Oil delivering omega-rich, bio-active nourishment for barrier repair, brightening, and radiance.
• La Mav Moisturisers range A moisturiser range including Hyaluronic Moisture Cream, Wrinkle Smoothing Cream, Rumex Day Cream, Skin Balancing Fluid, and Omega-3 Advanced Night Cream designed for daily hydration, barrier support, brightening, anti-ageing, and oil balancing.
• La Mav Masks range Face masks including Beauty Sleep Mask for overnight hydration, Glow Beauty Mask for brightening, and Firming Treatment Mask for purifying and firming ageing or acne-prone skin.
• La Mav Eye Care range Eye care products including Anti Dark-Circle Eye Gel for cooling and de-puffing, Firming Eye Lotion for plumping fine lines, and Intense Repair Eye Balm for overnight under-eye nourishment.
• La Mav Exfoliants range Exfoliant products including AHA Face Exfoliant (2-in-1 chemical and physical) and Jojoba Exfoliating Scrub for smoother, brighter skin without irritation.
• Toners and Mists range Probiotic Toner and Rose Hydrating Mist formulated to rebalance the skin microbiome, combat congestion, and provide instant refreshing hydration.
• Body Care range Body care products including Ayurvedic Body Oils (NOURISH, UNWIND, UPLIFT) for self-massage and barrier health, plus Vitamin C Hand Cream for hand hydration and brightening.
• La Mav Mineral Makeup collection Organic and bio-active makeup including Organic BB Cream, Organic Bio-Active Primer, Anti-Ageing Mineral Foundation SPF15, Mattifying Powder, and Sunkissed Bronzer for clean-beauté colour cosmetics with skincare benefits.
• Sunless Tanning range A self-tan range including Self Tan Mist, Self Tanning Lotion, Anti-Ageing Face Tan Serum, and Gradual Tanning Moisturiser for streak-free, buildable natural colour with bio-active skincare benefits.
• LAMAV Beauty Teas Organic beauty teas including Ultra Hydration Beauty Tea, Brightening Organic Beauty Tea, and Age Defence Organic Beauty Tea formulated to nourish skin from within using skin-loving botanicals.
• Skincare Tools A collection of skincare and beauty tools including Ayurvedic Kansa Wand, Quartz Gua Sha and Roller Set, Micro Derma Roller, Vegan Mask Brush, Garshana Dry Body Brush, and a metal Tube Key to support facial massage, lymphatic drainage, and product application.
• Age-Defence Complete Skincare Collection (Dry/Sensitive) A complete age-defence skincare system for dry/sensitive skin combining cleansers, serums, moisturisers, and targeted treatments into a single regimen.
• Age-Defence Complete Skincare Collection (Oily/Combination) A complete age-defence skincare system for oily and combination skin types combining cleansers, serums, moisturisers, and treatments targeting ageing concerns and skin balance.
• Acne Essential Kit A multi-product kit for acne-prone skin combining purifying cleansers, exfoliants, and targeted treatments into a coordinated regimen.
• Teen Clear Complexion Kit A skincare kit designed for teenagers addressing acne and complexion concerns with clean, certified organic formulations.
• Brightening Organic Skincare Essentials bundle A bundle of brightening skincare essentials for reducing pigmentation and achieving an even, radiant skin tone.
• Hydration Organic Skincare Essentials bundle A hydration-focused skincare bundle delivering essential products for dry and dehydrated skin types.
• Age-Defence Organic Skincare Essentials bundle An age-defence focused skincare bundle with essentials targeting fine lines, wrinkles, and loss of firmness.
• Complete Eye Care Collection A complete eye care collection including gels, lotions, and balms covering dark circles, puffiness, fine lines, and under-eye nourishment.
• Hydration Skin Discovery Pack A discovery pack of hydration products allowing trial of La Mav's hydrating range as a sampler set.
• Be Beautiful Collection (Mineral Makeup Starter Kit) A complete mineral makeup starter kit bundling brushes and essential makeup products for flawless application.
• Teen Makeup Starter Kit A beginner-friendly makeup kit designed for teens starting their makeup journey with essential clean beauty products.
• Organic BB Cream DUO Pack A duo pack of Organic BB Cream offering value and extended use for consumers who use BB cream regularly.
• Ayurvedic Body Oils Trio A trio bundle of all three Ayurvedic body oils (NOURISH, UNWIND, UPLIFT) designed for complete daily body care rituals.
• LAMAV Full Body Bliss A full body care gift set combining body oils and application tools for a complete body care ritual.

Quantifiable outcome

• Trusted by thousands of customers with verified reviews on products like Organic BB Cream (333 reviews)
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• i=ChangeminorGTM or Marketing PartnerLAMAV partners with i=Change to donate $1 from every purchase to one of three charitable causes: Clean the Sea (plastic debris removal), Educate a Girl (education for girls in Calcutta slums), and Empower with Literacy (literacy support for Indigenous Australian communities). Every action, no matter how small, has an impact.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trilogy: New Zealand-based natural skincare brand known for rosehip oil and bio-active botanical formulations. Closely comparable in Australasian heritage, clean-beauty positioning, and use of plant-based actives.
• Ere Perez: Australian natural beauty brand combining skincare, makeup, and tools with non-toxic, plant-based formulations. Directly comparable in Australian origin, clean-beauty positioning, and multi-category portfolio (including mineral makeup).
• Go-To Skincare: Australian-born clean skincare brand built on simple multi-step routines with natural ingredients. Comparable in Australian heritage, digital-first direct-to-consumer model, and clean-beauty positioning.
• Tata Harper: US-based certified organic luxury skincare brand built on bio-active botanical formulations. Highly comparable to LAMAV in positioning, formulation philosophy, and premium pricing on multi-step skincare routines.
• True Botanicals: US-based clean skincare brand focused on clinically proven, non-toxic botanical formulations. Comparable in positioning around clinically validated bio-actives and clean-beauty premium pricing.
• ECO. Modern Essentials: Australian natural skincare and wellness brand using essential-oil-based formulations. Comparable as a fellow Australian clean-beauty brand operating in skincare and adjacent wellness categories.
• Josh Rosebrook: US-based certified organic skincare and haircare brand combining bio-active botanicals with green chemistry. Comparable in formulation philosophy, organic certification, and premium natural positioning.
• MV Organic Skincare: Australian certified organic skincare brand founded by Sharon McGahern using bio-active native Australian botanicals. Direct peer in Australian origin, organic certification, and bio-active formulation philosophy.

Broad incumbents

• Drunk Elephant: Established US-based clean skincare brand (acquired by Shiseido) with bio-active formulations and premium positioning. Comparable in clean-beauty positioning and premium price tier, but with far greater scale and capital backing.
• Sukin: Australian natural skincare mass-market brand offering certified organic, vegan, cruelty-free products at accessible price points. Comparable as a fellow Australian clean-beauty brand with broader distribution and lower price positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LaMavOrganic
• Facebookfacebook.com/LAMAV.Organic.Skincare
• Instagraminstagram.com/lamavorganics
• Pinterestpinterest.com.au/lamavorganic
• TikToktiktok.com/@lamavorganics
• Xx.com/lamavorganic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mav