ateb Group

What ateb Group does

ateb Group is a community benefit society and registered social landlord operating primarily in Pembrokeshire, West Wales. The group manages approximately 3,300 social and intermediate rental homes, develops around 150 new homes per year, and employs approximately 160 staff. It is structured as a parent entity (ateb Group Limited, FCA Reg. No. 23308R; Welsh Government Reg. No. PO72) over three wholly-owned operating subsidiaries: Mill Bay Homes (housing development), West Wales Care and Repair (care and repair services), and Effective Building Solutions (construction services). The group's revenue is principally recurring social and mid-market rent, supplemented by development receipts, shared ownership sales, and local authority commissioned care and repair work, with rents set in accordance with Welsh Government affordable rent policy rather than market pricing.

The group's core customer-facing platform is the My ateb Account self-service portal, which enables tenants to view rent balances, make payments, report repairs, and update personal details. Adjacent product lines include independent living services for older residents, a community alarm service, EV charging infrastructure at selected properties, an ateb Net Zero environmental sustainability programme, a Dot.e digital inclusion initiative (recently funded by the National Lottery Community Fund to support up to 100 customers), and a cost-of-living support programme. All customer services are delivered bilingually in English and Welsh, reflecting the organisation's statutory and cultural positioning in West Wales.

Customer segments comprise social housing tenants across Pembrokeshire and the wider West Wales region, with sub-segments including local workers, armed forces personnel and veterans (under the Armed Forces Scheme), and older residents requiring independent living support. Housing allocations are coordinated via Pembrokeshire County Council and Ceredigion County Council frameworks. The go-to-market is direct-to-tenant with no intermediary resellers. Technology infrastructure is conventional rather than proprietary: no API, mobile application, or AI capabilities are referenced. Governance is regulated under the Welsh Government's Regulatory Framework, with a parent board, an Assurance Committee, and a People and Remuneration Committee overseeing the subsidiary boards. No external private equity, venture capital, or listed-equity ownership is present.

Name

ateb Group

Legal name

ateb Group Limited

Website

https://atebgroup.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

ateb Group is a registered social landlord and community benefit society in West Wales that provides approximately 3,300 social and intermediate rental homes, develops around 150 new homes per year, and delivers care, repair, and construction services through three wholly-owned subsidiaries to tenants primarily in Pembrokeshire.

Ownership category

akta.pro rank

Headquarters

HQ city

Haverfordwest

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Social and mid-market rent collection: ateb Group collects social rent and intermediate/mid-market rent from approximately 3,300 residential properties across Pembrokeshire. This forms the core recurring revenue stream.
2. New housing development and tenures: ateb Group develops new affordable homes (~150/year) across West Wales through various tenures including social rent, rent-to-buy, and shared ownership schemes, generating revenue through property sales and long-term rental income.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ateb Group is a West Wales housing association that owns and manages approximately 3,300 social and intermediate/mid-market rental homes, primarily in Pembrokeshire. Through its subsidiaries it develops around 150 new affordable homes annually and delivers repairs, maintenance, independent-living support, and care and repair services.

Product overview

ateb Group is a social housing association operating primarily in Pembrokeshire, West Wales, managing approximately 3,300 rental homes. The organisation functions as a parent company to three subsidiaries: Mill Bay Homes (property development), West Wales Care and Repair (care and repair services), and Effective Building Solutions (building services). The core customer-facing product is My ateb Account, an online portal enabling residents to manage rent payments, report repairs, and update their details. Additional services include independent living support for older residents, community alarm services, EV charging points, and a digital inclusion programme called Dot.e. The group also provides cost of living support and environmental initiatives through ateb Net Zero, with a strategic goal of developing around 150 new homes annually through various tenure types including social rent, rent-to-buy, and shared ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Dot.e: Digital inclusion vehicle operated by ateb Group, providing digital equipment, training and support to help customers access online services and develop digital skills.
• My ateb Account

Products and services

• Social Housing Services Provision of approximately 3,300 social and intermediate rental homes across Pembrokeshire and West Wales, with development of around 150 new homes annually through tenures including social rent, rent-to-buy, and shared ownership. For individuals and households needing affordable housing.
• My ateb Account An online customer portal enabling residents to view their rent account, make payments, report repairs, and update account details from computer or smartphone. Registration requires name, date of birth and National Insurance number.
• Repairs and Maintenance Services Property repairs and planned improvement services including gas, fire, electrical, water and radon safety, damp/mould/condensation management, and adaptations for disabled residents.
• Independent Living Services Specialised housing services for older residents providing support to help people live independently in their homes.
• Community Alarm Service Emergency alert system for vulnerable residents providing 24/7 monitoring and rapid response for safety and peace of mind.
• Mill Bay Homes A wholly-owned subsidiary focused on new housing development and construction across West Wales, including affordable home ownership options such as shared ownership and market sale.
• West Wales Care and Repair (Gofal a Thrwsio Gorllewin Cymru) A wholly-owned subsidiary providing care and repair services for homes in West Wales, supporting independent living and property maintenance, supported by Ceredigion County Council.
• Effective Building Solutions A wholly-owned subsidiary providing building and construction services.
• Dot.e Digital Inclusion A digital inclusion initiative bringing technology support directly to customers in their communities, with its own training space offering one-to-one help setting up My ateb Account, accessing online services and building digital skills.
• Cost of Living Support Support services for residents struggling with the cost of living, including energy efficiency advice, money management assistance, and connection to external support organisations.
• EV Charging Points Electric vehicle charging infrastructure provided at select properties for residents with electric vehicles.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Roscoe Tree ServicesminorOthers · 1 January 2026Roscoe Tree Services delivered community benefit work as part of their 2026 Community Benefit Programme, transforming the outdoor space at De Clare Court (an ateb property) through wildflower planting and landscape improvements.
• Welsh Government (Llywodraeth Cymru)coreOthersThe Welsh Government provides grant funding to ateb Group and exercises regulatory oversight under the Welsh Government's Regulatory Framework. as a registered social landlord (Reg. No. PO72).
• Pembrokeshire County CouncilcoreStrategic or Co-development PartnerPembrokeshire County Council collaborates with ateb on joint housing development projects. The council also manages housing allocation referrals to ateb Group for social housing in Pembrokeshire.
• Pembrokeshire National Park AuthorityminorStrategic or Co-development PartnerPartners with ateb Group on affordable housing development projects within the Pembrokeshire National Park area.
• Ceredigion County CouncilminorStrategic or Co-development PartnerProvides support for West Wales Care and Repair, a subsidiary of ateb Group, facilitating care and repair services for Ceredigion residents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Home Group: Large UK-wide housing association providing affordable rent, supported housing, and care services across multiple regions. Comparable to ateb on core social housing and supported/independent living offerings, though operating at significantly greater scale and geographic reach.

Direct peers

• United Welsh: Welsh housing association providing affordable rented homes, shared ownership, and supported housing across South Wales. Directly comparable to ateb in product offering, regulator, and customer base.
• Clwyd Alyn Housing Association: North Wales-based housing association providing general needs, sheltered, and extra care housing. Comparable to ateb as a Welsh registered social landlord delivering affordable homes and support services.
• Melin Homes: Welsh housing association operating across South East Wales with social rent, intermediate rent, and home ownership products. Comparable to ateb on affordable housing model, subsidiary structure, and Welsh regulatory regime.
• Wales & West Housing: Welsh housing association managing thousands of affordable homes across South and West Wales, including Pembrokeshire. Comparable to ateb on social rent, intermediate rent, and shared ownership product mix and Welsh Government regulation.
• Tai Tarian: One of the largest housing associations in Wales, operating in the neighbouring South West Wales region. Comparable to ateb on social/affordable housing provision, development pipeline, and community engagement model.
• Pobl Group: Large Welsh housing association providing social housing, supported living, and care services across Wales. Directly comparable to ateb as a registered social landlord delivering affordable rented homes and tenant services in the same regulatory framework.
• Hafod Housing: Housing association operating across South Wales providing general needs, sheltered, and extra care housing. Comparable to ateb as a Welsh registered social landlord delivering affordable homes and tenant support services.

Regional players

• Coastal Housing Group: Welsh housing association operating primarily in West Wales / Swansea Bay region, providing affordable housing and support services. Comparable to ateb as a West Wales-focused registered social landlord.
• Grŵp Cynefin: North Wales housing association delivering social housing, intermediate rent, and care/repair services through subsidiaries. Comparable to ateb on bilingual service model, housing plus care offering, and subsidiary-based group structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQDaW05xBxnLKI1Ds2YuULA
• Facebookfacebook.com/TheatebGroup
• LinkedInlinkedin.com/company/atebgroup
• Instagraminstagram.com/AtebGroup
• Xx.com/atebgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ateb Group