Hafod Housing
Hafod Housing is a not-for-profit Registered Social Landlord founded in 1968 and headquartered in Cardiff, providing affordable social housing, residential/nursing/dementia care across seven South Wales care homes, and housing-related support services to more than 16,000 people annually.
- Company typePrivate
- Founded1968
- HeadquartersCardiff, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hafod Housing does
Hafod Housing Association Limited is a not-for-profit Registered Social Landlord founded in 1968 and headquartered in Cardiff, providing affordable housing, residential/nursing/dementia care, and housing-related support services across eight local authority areas in South Wales. The organization operates seven purpose-built care homes (Brocastle Manor, Cwmbran House, Gwynfa, Picton Court, Plas y Garn, Tŷ Penrhos, and Woodcroft), a housing management portfolio anchored by a neighbourhood coaching model, an online repairs reporting system with tiered SLAs (24 hours emergency, 7 days urgent, 28 days routine), and community engagement programmes including scrutiny panels, mystery shopping, financial inclusion coaching, and a community fund. Reported scale includes 1,200+ employees, 16,000+ people helped annually, and turnover in excess of £80 million.
The technology stack centers on standard housing management and CRM systems, augmented by customer-facing integrations including Allpay (online rent and service charge payments), PayPoint and Post Office physical payment collection, and a new customer app and portal under development with Housing Insight targeted for autumn 2026 to consolidate repairs, rent checking and account management. The group structure places Hafod under Hendre Limited as parent, alongside wholly-owned subsidiaries Hafod Resources Limited and Yellow Wales.
The revenue model is a recurring subscription structure across three primary streams: weekly social housing rent plus separate service charges (communal cleaning, fire safety, heating, CCTV, etc.), care home fees at seven South Wales facilities for residential, nursing and dementia care, and Welsh Government funding and grants for housing development and community support services. Rent is set annually in April under a formula derived from weekly figures; service charges are based on prior-year cost recovery. Distribution is regionally concentrated in South Wales via direct service delivery through neighbourhood coaches, in-house care home staff, and maintenance teams. Hafod is governed under a refreshed executive team including a CEO appointed June 2026 and CFO appointed August 2024.
Hafod Housing firmographics
Firmographics- Name
- Hafod Housing
- Legal name
- Hafod Housing Association Ltd
- Website
- https://hafod.org.uk
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hafod Housing is a not-for-profit Registered Social Landlord founded in 1968 and headquartered in Cardiff, providing affordable social housing, residential/nursing/dementia care across seven South Wales care homes, and housing-related support services to more than 16,000 people annually.
- Ownership category
- akta.pro rank
Hafod Housing industry classification
Industry- Product category
- Social Housing and Care Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Assisted Living Facilities for the Elderly (623312), Residential Property Managers (531311)
- SIC
- Operators Of Apartment Buildings (6513), Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Senior & Assisted Living Residential Property Management (BPAJAFAE), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where Hafod Housing is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Hafod Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Social Housing Rent: Weekly rent payments from social housing tenants, calculated by dividing weekly rent by 7, multiplying by 365 (or 366 in leap year) and dividing by 12 to give monthly figure. Covers housing management, maintenance costs, and services.
- Service Charges: Separate charges for communal services including cleaning, fire safety, communal electricity, heating, grounds maintenance, CCTV, lift maintenance, water rates, and admin fees. Calculated based on actual costs from previous year.
- Care Home Fees: Fees for residential, nursing and dementia care services at seven care homes across South Wales
- Government Funding and Grants: Welsh Government funding and grants for housing development and community support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing rent with service charges |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Hafod Housing product offering
Product offeringCore offering
Hafod Housing is a not-for-profit housing association providing social housing tenancies, residential, nursing and dementia care across seven care homes in South Wales, and housing-related floating support services. The organisation manages rent and service charges, delivers property repairs and maintenance, and supports tenants through a neighbourhood coaching model that addresses tenancy sustainment, financial wellbeing and community connection.
Product overview
Hafod Housing is a not-for-profit housing association providing housing, care, and support services across south Wales. The organization operates a housing management platform alongside seven care homes, neighbourhood coaching services, and digital customer tools. The core housing services include property repairs and maintenance (with emergency, urgent, and routine response tiers), anti-social behaviour support, rent management, and customer engagement programs. Care services encompass residential, nursing, and dementia care delivered through dedicated care homes. A new customer-facing digital app and portal is under development in partnership with Housing Insight, targeting autumn 2026 launch. The organization also runs DigiHwb for digital inclusion and delivers support services through neighbourhood coaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Hafod Care Homes Residential, nursing and dementia care services for older people, delivered across seven care homes in South Wales (Brocastle Manor, Cwmbran House, Gwynfa, Picton Court, Plas y Garn, Tŷ Penrhos and Woodcroft). Care is rated by Care Inspectorate Wales, with Cwmbran House receiving Excellent ratings in Wellbeing, Care and Support, and Leadership and Management.
- Repairs and Maintenance Services Property repair and maintenance services for Hafod social housing tenants with defined response tiers: emergency repairs within 24 hours, urgent repairs within 7 days, and routine repairs within 28 days. Over 19,000 repairs were carried out in 2025.
- Neighbourhood Coach Services Coaching-based housing support service where dedicated neighbourhood housing coaches help tenants with tenancy sustainability, financial wellbeing, health, and connecting with local resources. Delivered across 8 local authority areas in South Wales.
- Rent and Service Charges Management Annual rent review and service charge management for social housing tenancies, with rent calculated weekly and converted to monthly and service charges covering communal services such as cleaning, fire safety, heating, grounds maintenance, CCTV, lift maintenance, water rates and admin fees. Multiple payment options include direct debit, bank transfer, standing order, online, telephone, PayPoint and Post Office.
- Anti-Social Behaviour Support Support, guidance, mediation, intervention and signposting for tenants experiencing or reporting anti-social behaviour, working with partner agencies where appropriate.
- Housing Related Floating Support Floating support service helping vulnerable individuals sustain their tenancies and live independently, including financial inclusion coaching that secured over £250,000 in payments, grants, contributions and debt write-offs for customers.
- DigiHwb Digital Inclusion Programme Digital inclusion initiative helping customers and communities access technology, data and digital skills support to bridge the digital divide.
- Social Housing Lettings and Developments New-build social housing development and allocation of properties to tenants in need across South Wales. 102 new homes were built in 2024-2025, with approximately 300 more new homes anticipated over the next two years.
Quantifiable outcome
- Over 16,000 people helped annually
- +4 more outcomes
Companies that use Hafod Housing
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hafod Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Hafod Housing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Housing InsightcorePartnership with Housing Insight, a leading provider of customer apps across the housing sector, to develop a brand new Hafod customer app and portal. The new system will allow customers to manage their home and access services digitally, planned for launch in autumn 2026.
- Welsh Water (Cartref Project)minorPartnership through Welsh Water's Cartref project to help customers identify and fix leaks free of charge. Cartref can send certified plumbers to fix common leaks at no cost to eligible customers.
- Hendre Limited (Parent Organisation)coreHendre Limited is the parent organisation of the Hendre Group. The Group comprises Hendre Limited (parent), Hafod Housing Association Limited, Hafod Resources Limited (subsidiary), and Yellow Wales (subsidiary of Hafod).
- Welsh GovernmentcoreKey regulatory and funding partner. Welsh Government provides rent setting guidance and funding for affordable housing development. Hafod welcomes Welsh Government Cabinet Secretary to celebrate new social housing developments.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Hafod Housing competitors and assessment
Company assessmentDirect peers
- Clwyd Alyn Housing: A North Wales-based housing association providing social housing, care, and support services to over 12,000 people. Comparable Welsh RSL structure and housing-plus-care integration model.
- Pobl Group: The largest housing association in Wales, providing social housing, care, and support services. Direct peer given shared Welsh RSL status, vertical integration of housing plus support services, and similar operating geographies.
- Melin Homes: A not-for-profit Welsh housing association operating across South-East Wales providing social housing and tenant support services. Comparable Welsh RSL structure and tenant-focused service delivery.
- United Welsh: A Welsh housing association operating primarily in Newport and South-East Wales providing social housing and community services. Comparable scale, Welsh RSL structure, and tenant-focused support model.
- Coastal Housing Group: A South Wales-based housing association providing social housing and neighbourhood-based services. Comparable in size, region, and community-led operating philosophy to Hafod.
- Wales & West Housing: A major Welsh housing association providing affordable rental housing and care/support services across South and West Wales. Direct peer operating with similar social housing and care combination under Welsh regulatory regime.
- Tai Tarian: A Welsh Registered Social Landlord operating in West Wales providing social housing and related support services. Closely comparable to Hafod as a similar-sized Welsh RSL with housing-led service and community engagement focus.
- Linc Cymru: A Welsh housing association providing social housing and care/support services across multiple local authorities. Shares the Welsh RSL regulatory framework and mixed housing-plus-care service model.
Regional players
- HC-One: One of the UK's largest care home operators providing residential, nursing, and dementia care. Comparable for the care home half of Hafod's operations though HC-One is care-only versus Hafod's integrated housing-plus-care model.
Broad incumbents
- Anchor: A major UK-wide not-for-profit provider combining retirement housing with personal care services. Comparable dual housing-plus-care model and not-for-profit structure to Hafod but operating at significantly greater national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hafod Housing social profiles
Digital presenceHafod Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hafod Housing leadership team
Management profileNumber of profiles
Profiles14 records
Hafod Housing subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hafod Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hafod Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hafod Housing
What does Hafod Housing do?
Hafod Housing is a not-for-profit housing association providing social housing tenancies, residential, nursing and dementia care across seven care homes in South Wales, and housing-related floating support services. The organisation manages rent and service charges, delivers property repairs and maintenance, and supports tenants through a neighbourhood coaching model that addresses tenancy sustainment, financial wellbeing and community connection.
Is Hafod Housing a public or private company?
Hafod Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hafod Housing founded?
Hafod Housing was founded in 1968. It employs 1,001 to 5,000 people.
Where is Hafod Housing based?
Hafod Housing is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Hafod Housing make money?
Four revenue lines are on record. Social Housing Rent is the primary driver. The others are service Charges, care Home Fees and government Funding and Grants.
Who are Hafod Housing's main competitors?
Direct peers on record are Clwyd Alyn Housing, Pobl Group, Melin Homes, United Welsh, Coastal Housing Group, Wales & West Housing, Tai Tarian and Linc Cymru. HC-One is listed as a regional player. Anchor is listed as a broad incumbent.
Does Hafod Housing have an API?
No public API is recorded for Hafod Housing.
What industry is Hafod Housing in?
Hafod Housing's product category is Social Housing and Care Services. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAJAFAE, Senior & Assisted Living Residential Property Management. Its NAICS code is 53111 and its SIC code is 6513.