Agriculture Today

What Agriculture Today does

Agriculture Today is an Indian agricultural media publishing company headquartered in New Delhi that has operated continuously since 1998. The company's core product is the Agriculture Today Magazine, a monthly national publication available in print (hard copy) and digital (soft copy) formats, with customized regional editions for states including Telangana, Andhra Pradesh, Gujarat, and Uttarakhand. The publication covers farming practices, agri-technology, policy, market trends, and industry analysis, serving farmers and agricultural professionals, agri-input companies and advertisers, and policymakers.

The product portfolio extends beyond the flagship magazine to include the Agri News Network (ANN) daily news portal, the Seed World trade magazine focused on seed technology, annual Year Books compiling sector data, and a video content platform. Distribution combines print subscriptions, a CMS-based website (agriculturetoday.in), and an active presence across Twitter, LinkedIn, Facebook, Instagram, Pinterest, YouTube, and a dedicated WhatsApp Channel. No proprietary technology platform, mobile app, API, or AI/ML capability was disclosed.

Revenue is generated through three streams: subscriptions (print and digital), advertising and sponsorships (sold directly to agri-input companies, with named sales contacts), and event organizing — including the Agriculture Leadership Conclave series, Summit & Awards, and specialized conferences such as BioAg Asia, Farm Tech Summit, and Animal Health Asia. The company self-reports that its print circulation surpasses all other national competitors combined, and website traffic stands at 45,544 daily page views with double-digit growth across engagement metrics. The company is privately held with 11–50 employees and no disclosed funding or institutional ownership.

Name

Agriculture Today

Legal name

Agriculture Today

Website

https://agriculturetoday.in

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Agriculture Today is an Indian agricultural media company publishing a monthly print and digital magazine, a daily news portal, a seed industry trade publication, and organizing summits, serving farmers, agri-industry advertisers, and policymakers across India.

Ownership category

akta.pro rank

Product category

Agricultural Media & Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Agricultural media
• Agricultural publishing
• Trade publications
• Agricultural news
• Agricultural events

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Magazine Subscriptions: Revenue generated from both print (hard copy) and digital (soft copy) subscriptions of Agriculture Today magazine. The magazine has been published continuously since at least 2008 with monthly editions.
2. Advertising & Sponsorships: Revenue from advertising placements in the magazine and on the website. The company claims to have extensive reach with targeted audience in the Indian agricultural sector.
3. Event Organizing: Revenue from organizing Agriculture Leadership Summits and other agricultural events, bringing together producers, policymakers, ministries, bureaucrats, experts, and industry leaders.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Agriculture Today Group is an Indian agricultural media publishing company that produces the monthly Agriculture Today Magazine (available in print and digital editions), the Agri News Network (ANN) digital news portal, the Seed World trade publication, and the Agriculture Today Year Book. It also organizes agricultural sector events such as the Agriculture Leadership Conclave and the Agriculture Today Summit & Awards, and sells advertising and sponsorships against its readership.

Product overview

Agriculture Today is a multi-platform agricultural media company offering print and digital publishing products. The portfolio consists of the core Agriculture Today Magazine (a monthly national publication covering Indian agriculture), the Agri News Network (ANN) news portal delivering daily agricultural news, the Seed World trade magazine focused on seed technology, and organized event properties including the Agriculture Leadership Conclave series. The company also publishes annual Year Books, maintains video content libraries, and offers both print and digital (soft copy) subscription options. The products serve farmers, agricultural professionals, policymakers, and industry stakeholders across India through regional editions and a broad advertising platform.

Differentiator

Problem solved

Functional benefit

Brands

• Seed World: A focused trade magazine providing updates on news and data on topical issues of national and international importance in agricultural seed technology
• Agri News Network (ANN)

Products and services

• Agriculture Today Magazine Monthly national magazine covering Indian agriculture with news, articles, features, editorial pieces, panel discussions, and round tables. Available in print (hard copy) and digital (soft copy) editions, with regional customized editions for states including Telangana, Andhra Pradesh, Gujarat, and Uttarakhand. Targets farmers, agricultural professionals, policymakers, and industry stakeholders.
• Agri News Network (ANN) Daily digital agricultural news platform covering companies, policies, market trends, and industry developments in Indian agriculture. Serves as the online news network brand of Agriculture Today Group.
• Seed World Magazine Trade magazine focused on agricultural seed technology, covering bio-technical advancements, new varieties, import/export dynamics, seed processing and packaging, and global genetic diversification. Targeted at seed industry professionals and stakeholders.
• Agriculture Today Year Book Annual publication compiling key agricultural data, industry insights, and sector-specific information for stakeholders in Indian agriculture.
• Agriculture Leadership Conclave Annual premier event bringing together agricultural producers, policymakers, ministries, bureaucrats, experts, and industry leaders. Recognized as the signature event in India's agricultural calendar with a different sector focus each year. The 8th edition is scheduled for July 8-9, 2026 at The Oberoi, New Delhi.
• Agriculture Today Summit & Awards Annual summit and awards ceremony recognizing excellence in the Indian agricultural sector, held with past editions spanning 2008 through 2019.
• Video Content Platform Video content platform featuring agricultural news, interviews, and coverage of agricultural events and developments, hosted on the Agriculture Today Group website and YouTube channel.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ICFA (Indian Council of Food and Agriculture)coreStrategic or Co-development PartnerICFA is shown as a partner organization, likely involved in collaborative initiatives and content generation for the agricultural sector. The website mentions internship program offered in association with ICFA.
• Various Agricultural Companies (Partner Logos)minorOthersMultiple company logos are displayed as partners and sponsors including those in seeds, fertilizers, farm equipment, agrochemicals, and financial services sectors.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Krishi Jagran: Krishi Jagran is one of India's largest agriculture media groups, publishing flagship magazines and operating a multi-language agri-media platform. It directly competes with Agriculture Today in Indian agricultural print and digital publishing, serving the same farmer, policymaker, and agri-industry audience.
• Rural Marketing: Rural Marketing is an Indian magazine and platform focused on rural markets, agriculture, and allied sectors. It competes for the same advertising and audience mindshare among agri-input companies and rural-focused brands.
• Agriculture World: Agriculture World is an Indian agricultural magazine covering farming practices, technology, and policy. It is a directly comparable print/digital publication targeting the same Indian agriculture stakeholder segments as Agriculture Today.
• Down To Earth (Centre for Science and Environment): Down To Earth is an Indian magazine covering environment, agriculture, and sustainable development, published by the Centre for Science and Environment. It competes for policy- and sustainability-focused readers and advertisers in the agriculture sector.

Emerging players

• AgFunder News: AgFunder News is a global digital media platform covering agri-food technology and investment. While geographically distinct, it competes for attention from agri-tech advertisers, sponsors, and readers with an editorial product similar to Agriculture Today's tech- and policy-focused coverage.
• AgriBusiness Global: AgriBusiness Global is a trade publication focused on crop protection, seeds, and agricultural inputs. It overlaps with Agriculture Today's Seed World sub-brand and broader agri-input advertising and editorial coverage.

Others

• FoodNavigator Asia: FoodNavigator Asia is a B2B media brand covering the food and beverage industry across Asia, including agricultural inputs and supply chains. It overlaps with Agriculture Today on industry-side audience and advertising pools serving the agri-food value chain.
• Indian Council of Food and Agriculture (ICFA): ICFA is a listed strategic partner of Agriculture Today, serving as an industry body that convenes policy and industry stakeholders. It is comparable as an ecosystem participant driving content collaboration, internship programs, and policy-level engagement in Indian agriculture.

Broad incumbents

• The Hindu BusinessLine: The Hindu BusinessLine is a major Indian financial daily with a dedicated Agri-Business section, providing broad-based coverage including agriculture. It overlaps with Agriculture Today for agri-business news readers and advertisers but is a general business publication rather than an agriculture specialist.

Regional players

• Krishi Vigyan (KV) / ICAR network publications: ICAR and its Krishi Vigyan Kendra network publish agricultural extension content and magazines targeted at Indian farmers. These government-affiliated publications are an adjacent editorial and audience competitor within the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agri_today
• YouTubeyoutube.com/channel/UCpbLV6G07k4tf8Ik4_JJClg
• Facebookfacebook.com/FollowATG
• LinkedInlinkedin.com/company/agriculture-today
• Instagraminstagram.com/agriculture.today

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriculture Today