Rural Marketing
Rural Marketing is an India-focused B2B digital media platform covering rural marketing insights, expert interviews, and video series for enterprise brands (FMCG, agri-input, healthcare, e-commerce, farm equipment) targeting rural consumers. Operated by i9 Media and monetized via advertising sales and a weekly newsletter.
- Company typePrivate
- Founded2012
- HeadquartersFaridabad, India
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Rural Marketing does
Rural Marketing, operated by i9 Media and founded by Ajay Adlakha, is an India-focused B2B digital media and content platform serving brands seeking to reach rural Indian consumers. The platform combines a flagship print legacy product (Rural & Marketing, described as India's first rural marketing magazine) with the digital portal ruralmarketing.in, built on a WordPress CMS with no proprietary technology stack beyond standard publishing templates.
The product surface spans multiple content formats: a multi-part educational video series (The Great Indian Rural Mall, six parts covering haats, melas, mandis, festivals, and agriculture fairs); the Rural Influencers series profiling women, post offices, and NYKS youth as rural distribution levers; recurring expert interview programs (Rural Talks and Expert Rural Talk) featuring senior executives from JK Tyre, Apollo Hospitals, Flipkart, Pidilite Industries, ISK Biosciences India, and Case New Holland; a weekly news digest (RM Weekly Wrap); statistical explainer content (Rural Facts); and a fleet of social channels (Telegram, Facebook, Instagram, X). Distribution is multi-channel and entirely domestic.
Commercialization relies on two revenue streams per the disclosed model: advertising placements across the website (Across Site, Roadblock, Entry Point, Landing Page, Editorial Special, Newsletter, Custom Program, Video Interview) sold via quote-based direct sales, and newsletter subscriptions referenced as 900+ subscribers. Pricing is not publicly disclosed. The customer base spans FMCG, agriculture inputs, farm equipment, healthcare, and e-commerce brands targeting rural India, accessed primarily through enterprise direct-sales relationships. The company is privately held with no disclosed funding rounds, parent company, or institutional ownership; the Editor-in-Chief remains the named key figure and public-facing authority.
Rural Marketing firmographics
Firmographics- Name
- Rural Marketing
- Legal name
- Rural Marketing
- Website
- https://ruralmarketing.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rural Marketing is an India-focused B2B digital media platform covering rural marketing insights, expert interviews, and video series for enterprise brands (FMCG, agri-input, healthcare, e-commerce, farm equipment) targeting rural consumers. Operated by i9 Media and monetized via advertising sales and a weekly newsletter.
- Ownership category
- akta.pro rank
Rural Marketing industry classification
Industry- Product category
- Rural Marketing Media
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where Rural Marketing is headquartered
LocationHeadquarters
- HQ city
- Faridabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Rural Marketing business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising Revenue: The platform sells advertising placements across the website including Across Site, Roadblock, Entry Point, Landing Page, Editorial Special, Newsletter, Custom Program, and Video Interview options.
- Newsletter Subscription: Newsletter subscription service (900+ subscribers) that provides rural marketing news and updates
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rural Marketing product offering
Product offeringCore offering
Rural Marketing operates an online digital media platform and magazine that publishes expert interviews, multi-part video series, weekly newsletters, and rural market insights focused on rural India. The company sells advertising placements on its website and newsletter to brands seeking visibility among marketers targeting rural Indian consumers. It also distributes a subscription newsletter (RM Weekly Wrap) to 900+ subscribers covering rural marketing business developments.
Product overview
Rural Marketing operates as a media and content platform focused on rural marketing in India. The company offers India's first rural magazine "Rural & Marketing" (published by its subsidiary i9 Media) alongside its digital portal RuralMarketing.in. The digital platform provides video content series including "The Great Indian Rural Mall" covering rural market channels, "Rural Influencers" exploring key stakeholders, and "Rural Talks" with industry experts. Additional offerings include the "RM Weekly Wrap" news digest, "Rural Facts" informational content, and advertising services for brands seeking to reach rural markets. The platform primarily serves as an information and insights resource for marketers, businesses, and professionals interested in rural marketing strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Rural & Marketing Magazine India's first rural magazine integrating urban with rural markets, published by i9 Media, covering rural marketing insights and strategies for brands and professionals targeting rural India.
- RuralMarketing.in Digital Portal Digital news portal providing rural marketing insights, expert interviews, video series, and industry news for marketers and brands targeting rural India.
- The Great Indian Rural Mall Video Series Multi-part video series covering Rural Haats, Melas, Sports, Festivals, Mandis, and Agriculture Fairs as marketing channels for rural markets.
- Rural Influencers Series Expert interview series exploring key influencers in rural marketing including women, youth networks (NYKS), post offices, and community stakeholders.
- Rural Talks Expert discussions with industry leaders on rural market strategies, digital transformation, e-commerce, healthcare technology, and agricultural inputs.
- RM Weekly Wrap Weekly business wrap-up newsletter covering rural market developments, policy updates, and industry news.
- Rural Facts Statistical facts and data points about rural India's infrastructure, social indicators, and market potential.
- Advertising Services Advertising placements including across-site, roadblock, entry point, landing page, editorial special, newsletter, custom program, and video interview formats, sold to brands seeking reach among rural marketing professionals and rural market practitioners.
Quantifiable outcome
- Consumer goods market in rural India expected to reach $100 billion by 2025
- +2 more outcomes
Companies that use Rural Marketing
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Rural Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rural Marketing partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Rural Marketing competitors and assessment
Company assessmentDirect peers
- Exchange4media: Exchange4media is a flagship Indian B2B media platform covering advertising, media, and marketing with a similar content-plus-events-plus-advertising model, making it a close functional peer for Rural Marketing's audience and monetization approach.
- Best Media Info: Best Media Info is an Indian media industry news and analysis portal focused on advertising and marketing — closely comparable in editorial format, audience (brand marketers and agencies), and digital advertising-led revenue model.
- afaqs!: afaqs! is India's leading advertising, marketing, and media trade publication with a long-running print magazine, digital portal, events, and newsletters — directly comparable to Rural Marketing in its B2B media/advertising intelligence model targeting brand and agency decision-makers.
- Campaign India: Campaign India is Haymarket's Indian edition covering the advertising, marketing, and media industry — a directly comparable B2B trade title with similar vertical depth, advertiser audience, and editorial-led monetization strategy.
- Social Samosa: Social Samosa is an Indian digital marketing trade publication with agency and brand audiences — comparable in its vertical B2B media positioning, content-led GTM, and advertising-plus-events monetization.
- Storyboard18: Storyboard18 (part of Network18) covers brand storytelling, advertising, and marketing in India with a content-and-video-led approach — comparable in target audience (CMOs and brand marketers) and in monetizing via branded content and sponsored editorial.
Regional players
- e27: e27 is a Southeast Asia-focused startup and digital media platform with editorial, events, and data products — comparable as a regional B2B content brand monetizing via advertising, events, and ecosystem partnerships, though geographically adjacent rather than overlapping.
Emerging players
- Krishi Jagran: Krishi Jagran is an Indian agriculture-focused media group covering rural India news, agri-business, and farmer-facing content — comparable as an India-focused rural-oriented media brand targeting advertisers and policymakers interested in rural India.
Broad incumbents
- Content Marketing Institute: Content Marketing Institute is a global B2B publisher covering content marketing strategy, education, and events — comparable in operating an educational content platform that monetizes through events, research, and advertiser relationships with marketers.
- YourStory: YourStory is a much larger Indian digital media platform covering startups, business, and marketing-adjacent topics — comparable as an India-focused content-led B2B media business, though operating across a broader set of topics rather than niche rural marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rural Marketing social profiles
Digital presenceRural Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rural Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Rural Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rural Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rural Marketing
What does Rural Marketing do?
Rural Marketing operates an online digital media platform and magazine that publishes expert interviews, multi-part video series, weekly newsletters, and rural market insights focused on rural India. The company sells advertising placements on its website and newsletter to brands seeking visibility among marketers targeting rural Indian consumers. It also distributes a subscription newsletter (RM Weekly Wrap) to 900+ subscribers covering rural marketing business developments.
Is Rural Marketing a public or private company?
Rural Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rural Marketing founded?
Rural Marketing was founded in 2012. It employs 101 to 250 people.
Where is Rural Marketing based?
Rural Marketing is headquartered in Faridabad, India, in the Asia region.
How does Rural Marketing make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are newsletter Subscription.
Who are Rural Marketing's main competitors?
Direct peers on record are Exchange4media, Best Media Info, afaqs!, Campaign India, Social Samosa and Storyboard18. e27 is listed as a regional player. Krishi Jagran is listed as an emerging player. Broad incumbents are Content Marketing Institute and YourStory.
Does Rural Marketing have an API?
No public API is recorded for Rural Marketing.
What industry is Rural Marketing in?
Rural Marketing's product category is Rural Marketing Media. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 5418 and its SIC code is 7310.