Feiler

What Feiler does

FEILER, legally Ernst Feiler GmbH, is a family-owned German textile manufacturer founded in 1928 and headquartered in Hohenberg an der Eger, Bavaria. The company specializes in luxury chenille and frottier bath, beach, and home textiles, producing its entire product range in-house at a single manufacturing site in Germany, with hand-sewn finishing in its own sewing workshop. Its core technical differentiator is a proprietary chenille weaving technique that produces a velvety-soft fabric with identical patterns woven into both sides, made from 100% pure cotton and certified under OEKO-TEX Standard 100. Product functionality claims include up to 5x own-weight absorbency, sand-resistance for beach towels, easy stain removal, and machine washability at 60°C.

Name

Feiler

Legal name

Ernst Feiler GmbH

Website

https://feiler.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

FEILER is a family-owned German manufacturer of luxury chenille bath, beach, and home textiles, founded in 1928 and headquartered in Hohenberg an der Eger. The company sells 100% cotton, OEKO-TEX certified products with its signature double-sided chenille weave through DTC e-commerce and company-operated retail stores in Germany.

Ownership category

akta.pro rank

Product category

Luxury Chenille Home Textiles

NAICS

Curtain and Linen Mills (31412), Other Textile Product Mills (3149)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Textile Mill Products (2200)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)

Keywords

• Chenille bath textiles
• Luxury home textiles
• Beach and spa towels
• Decorative cushions throws
• Made in Germany textiles

Headquarters

HQ city

Hohenberg An Der Eger

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: FEILER generates revenue through direct sales of chenille textile products including bath textiles, beach towels, bedding, cushions, and home textiles. Sales occur through the company's e-commerce platform and physical retail locations. The revenue model is primarily one-time product purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FEILER manufactures and sells luxurious, velvety-soft chenille textile products made from 100% pure cotton, including bath towels, beach towels, sauna towels, throws, pillow covers, and beauty cloths. Their signature chenille weaving technique produces fabric with identical patterns on both sides, with products manufactured exclusively in Germany. The company sells these premium home textiles directly to consumers through its e-commerce platform (feiler.de) and a network of physical retail stores and outlet locations.

Product overview

FEILER is a German family company founded in 1928 that produces luxurious chenille textile products made from 100% cotton with identical patterns on both sides. The company operates as a unified product portfolio centered around its signature chenille weaving technique, organized into themed collections including FEILER Deluxe (premium/fashion), FEILER Mini (children/baby), FEILER Beauty (skincare), FEILER Beach (summer/pool), FEILER Bath (bathroom textiles), FEILER Interior (home decor), and Omiyage (gift/souvenir items). Within each collection, individual products include throws (Kuscheldecken), pillow covers (Kissenhüllen), bath towels, beach towels, sauna towels, hand towels, beauty cloths, and related accessories. All products are manufactured in Germany with OEKO-TEX Standard 100 certification. The company also operates retail stores and pop-up locations, and has established collaborations with partners like WAKO for exclusive limited-edition products.

Differentiator

Problem solved

Functional benefit

Products and services

• FEILER Badetücher (Bath Towels)
• FEILER Handtücher (Hand Towels)
• FEILER Strand- und Saunatücher (Beach & Sauna Towels)
• FEILER Kuscheldecken (Chenille Throws)
• FEILER Kissenhüllen (Decorative Pillow Covers)
• FEILER Beauty Collection (Waschlappen & Gästetücher)
• FEILER Omiyage Collection
• FEILER Gutscheine (Gift Vouchers)

Quantifiable outcome

• Chenille products can absorb up to 5x their own weight in moisture
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• WAKOminorStrategic or Co-development Partner · 10 July 2026Japanese retailer WAKO has launched a collaboration with FEILER to release a limited edition handkerchief called 'WAKO Happy Moments.' The product is made using FEILER's signature chenille weaving technique and features motifs from WAKO's MANACO jewelry collection. Priced at 3,850 yen, the handkerchief will be available in navy and beige in 25x25cm size, with advance reservations starting July 18, 2026 and in-store sales beginning August 1, 2026 at WAKO's Ginza flagship store in Tokyo.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Parachute Home: US DTC premium home essentials brand with own retail and strong online channel. Comparable to FEILER on premium home textile positioning and DTC-first distribution, though focused on bed rather than bath.
• Brooklinen: US-based DTC premium home textile brand known for direct-to-consumer sheets, towels, and loungewear. Comparable to FEILER's DTC motion and premium positioning, though Brooklinen is digitally native rather than heritage-led.

Direct peers

• Yves Delorme: French luxury home textile brand specializing in bed linens, towels, and table linens. Comparable to FEILER as a heritage European brand selling premium bath and home textiles through own retail and DTC channels.
• Vossen: Austrian premium towel and home textile manufacturer with a strong heritage brand and direct-to-consumer positioning. Directly comparable to FEILER as both compete in luxury bath textiles in the German-speaking market with similar craftsmanship-led branding.
• Frette: Italian heritage luxury linen and bath textile brand with global hotel, retail, and DTC presence. Comparable to FEILER on heritage luxury positioning, premium pricing, and use of European craftsmanship as a brand pillar.
• Cawö: German premium towel and bath textile brand producing high-quality terry and decorative towels in Germany. Directly competes with FEILER in the premium German bath textile category with overlapping retail channels and customer profiles.
• Biederlack: German premium throw and blanket manufacturer with own production in Germany. Directly comparable to FEILER on Made-in-Germany home textiles, decorative soft furnishings, and heritage brand positioning.
• Christy (Christy towels): UK heritage towel and home textile manufacturer with global retail and hospitality distribution. Comparable to FEILER as a long-established European towel brand selling premium bath textiles through department stores and DTC.
• Estella Textil: German premium home textile manufacturer producing terry towels, bed linens, and table linens. Comparable to FEILER as a German heritage manufacturer in the same retail channels and price tier for bath and home textiles.

Broad incumbents

• Schumacher (F. Schumacher & Co.): US heritage luxury fabric, wallpaper, and home furnishings brand with strong designer brand recognition. Comparable to FEILER on heritage luxury positioning and pattern-led home textiles, though broader in category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ErnstFeilerGmbH
• Facebookfacebook.com/feiler.de
• LinkedInlinkedin.com/company/feilergermany
• Instagraminstagram.com/feilergermany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feiler