Customic

What Customic does

Customic is a Brazilian direct-to-consumer e-commerce company headquartered in Porto Alegre (Rio Grande do Sul) that designs and sells protective cases, screen protectors, and accessories for smartphones. Founded in 2010 and operating under CNPJ 06.051.394/0001-93, the company runs its own storefront at customic.com.br and serves Brazilian consumers nationwide, with no disclosed international operations. Its product catalog spans 11+ branded case collections — including Impactor Air, Impactor Space, Impactor Deep Space, Impactor Clear, Impactor Ultra, Liquid Silicone, Soft Series, Soft Touch, Impactor Flex Antibactéria, and the sustainability-positioned Spot Silicone Reciclado — totaling 203+ SKUs across iPhone (13 through 17 series plus iPhone Air), Samsung (S23 through S26, A-series), and Motorola (Moto G, Edge) device matrices. Many case lines are offered in MagSafe-compatible variants, and the company extends into screen protectors (3D glass), straps, vehicle mounts, wallets, cables, screen cleaners, and PopSockets accessories.

The company's core technology is product/material engineering rather than software: silicone, TPU, recycled silicone, liquid silicone, and impact-absorbing Impactor constructions (including antibacterial and mirror/holographic finishes) form the differentiating axis. There is no proprietary software platform, app, or API; the storefront runs on a standard Convertr e-commerce stack with Clearsale fraud protection. Customer support is delivered via WhatsApp and email, and the site offers account creation, order tracking, and cart-sharing features.

Customic's revenue model is straightforward unit-priced DTC e-commerce. Products range from R$42.74 to R$259.90, with a 5% discount on PIX payments, interest-free credit installments up to 3x, free shipping on orders above R$120, and promotional freebies (e.g., PopSocket gifts above R$250, a 10% off first-purchase coupon). The company has no disclosed funding rounds, no M&A activity, no partnerships, and no external investors in the source data, suggesting it has been bootstrapped to its current 51-100 employee scale. Marketing appears to rely on owned-site traffic rather than disclosed paid or social channels.

Name

Customic

Legal name

Customic

Website

https://customic.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Customic is a Brazilian DTC e-commerce company selling protective cases, screen protectors, and accessories for iPhone, Samsung, and Motorola smartphones through its own online storefront, serving Brazilian consumers nationwide.

Ownership category

akta.pro rank

Product category

Smartphone Cases and Mobile Accessories

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRACALAH

Mobile Device Accessories (Cases, Screen Protectors, Mounts)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Smartphones & Feature Phones

SECONDARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

Keywords

• Smartphone protective cases
• Phone accessories
• Screen protectors
• Mobile device protection
• Sustainable phone cases

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Customic generates revenue through direct-to-consumer online sales of smartphone cases and screen protectors. Products are sold at fixed prices with occasional promotional discounts. The company offers multiple payment methods including PIX (5% discount), credit card installments up to 3x without interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Customic designs, brands, and sells protective smartphone cases, 3D glass screen protectors, and related mobile accessories (vehicle mounts, straps, wallets, cables, screen cleaners, PopSockets) directly to Brazilian consumers through its own e-commerce store. The product line spans eleven case collections with proprietary protection technologies, MagSafe-compatible variants, sustainable recycled silicone options, and broad device compatibility covering iPhone, Samsung, and Motorola models.

Product overview

Customic is a Brazilian e-commerce company specializing in sustainable phone cases and accessories for smartphones. The product portfolio centers on protective phone cases across multiple branded collections (Impactor Air, Impactor Space, Impactor Deep Space, Spot Silicone Reciclado, Impactor Clear, Liquid Silicone, Soft Series, Soft Touch, Impactor Flex Antibactéria, and Impactor Ultra), complemented by screen protectors (Películas including Vidro 3D glass), and accessories (vehicle mounts, straps, wallets, cables, screen cleaners, and PopSockets). Many case collections offer MagSafe-compatible variants. The company emphasizes sustainability through its Spot Silicone Reciclado collection made from recycled materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Impactor Air Lightweight protective phone case collection offering shock absorption with a slim profile; available in standard and MagSafe-compatible versions for iPhone, Samsung, and Motorola devices.
• Impactor Space Protective case collection with enhanced drop protection and a space-themed design aesthetic, including MagSafe and Mirror finish variants.
• Impactor Deep Space Premium protective case collection with deeper edge coverage for enhanced device protection, including MagSafe-compatible variants.
• Spot Silicone Reciclado Phone case collection made from recycled silicone materials, combining environmental sustainability with device protection; MagSafe-compatible versions available.
• Impactor Clear Transparent protective case collection that showcases the phone's original design while providing impact protection; includes MagSafe, Gradiente, and Holo (holographic) variants.
• Liquid Silicone Smooth liquid silicone case collection offering a soft-touch finish with flexible protection; MagSafe-compatible versions available.
• Soft Series Entry-level protective case collection offering basic impact resistance and slim design.
• Soft Touch Case collection with soft-touch coating for enhanced grip and comfortable handling.
• Impactor Flex Antibact\u00e9ria Protective case with antibacterial properties for enhanced hygiene and device protection.
• Impactor Ultra Maximum protection case collection designed for heavy-duty impact resistance; MagSafe-compatible versions available.
• Pel\u00edculas (Screen Protectors) Screen protector products including Vidro 3D (3D glass) for comprehensive display protection across smartphone models.
• Acess\u00f3rios (Accessories) Accessory product line including vehicle mounts (Suporte Veicular), straps (Al\u00e7as including Corrente and Cabo), wallets (Carteiras), cables (Cabos), and screen cleaners (Limpa Tela).
• PopSockets PopSocket brand accessories for enhanced phone handling and grip.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PopSockets: PopSockets is a global brand of phone grips and accessories that Customic sells within its own accessories catalogue; comparable as a phone-accessory brand rather than a cases-only direct competitor.
• Anker: Anker is a large-scale consumer electronics accessories brand with strong Brazil e-commerce presence; competes with Customic on charging cables and broader accessories but does not focus on protective cases.
• Belkin: Belkin is a broad consumer-electronics accessories maker (cases, chargers, cables) that competes with Customic in cables and accessories and overlaps on some MagSafe case positions for iPhone.

Direct peers

• Spigen: Spigen is a leading global manufacturer of premium smartphone cases and accessories, offering protective case lines with tiered impact technology directly comparable to Customic's Impactor Air, Space, Deep Space, and Ultra collections.
• ESR: ESR is a D2C and marketplace seller of phone cases, screen protectors, and MagSafe-compatible accessories, overlapping with Customic's product mix across protective cases, glass screen protectors, and charging accessories.
• Casetify: Casetify is a global D2C brand specializing in customizable, design-forward phone cases and tech accessories, directly competing with Customic in the personalized phone case segment with similar MagSafe support and impact-absorbing collections.
• UAG (Urban Armor Gear): UAG produces military-spec rugged phone cases that compete head-to-head with Customic's premium impact-protection cases (Impactor Ultra, Deep Space) on iPhone and Samsung lineups.
• OtterBox: OtterBox is a US-headquartered manufacturer of rugged protective smartphone cases, with drop-protection tiers that parallel Customic's Impactor Ultra and Deep Space offerings across iPhone and Samsung lineups.
• Rhinoshield: Rhinoshield specializes in high-impact absorption phone cases (SolidSuit, CrashGuard), directly competing with Customic's impact-rated case portfolio on the same iPhone and Samsung device targets.

Regional players

• Geonav: Geonav is a Brazilian phone accessories brand selling cases, screen protectors, cables, and chargers domestically; directly comparable to Customic on Brazil-only positioning and accessory breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Customic
• LinkedInlinkedin.com/company/customic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customic