Geonav
Geonav is a Brazilian consumer electronics accessories brand founded in 2008, selling cables, chargers, power banks, gaming peripherals, smart home devices, and pet tech products through Amazon, Mercado Livre, and Shopee marketplaces to individual consumers in Brazil.
- Company typePrivate
- Founded2008
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Geonav does
Geonav is a Brazilian consumer electronics accessories brand founded in 2008 and operated by ALFACOMEX COMÉRCIO IMPORTAÇÃO E EXPORTAÇÃO DE PRODUTOS EM GERAL LTDA, headquartered in São Paulo. The company sells a horizontal portfolio spanning charging cables (silicone, nylon, titanium-reinforced, USB-C, Lightning, USB-A, Micro USB), inductive and MagSafe-compatible wireless chargers, power banks, vehicle mounts, RGB-lit gaming peripherals (keyboards, mice, headsets, gamepads, mousepads), office accessories (wireless keyboards and mice, desk pads, LED lamps with wireless charging), smart home devices (360° Wi-Fi cameras, smart locks, lighting controls), and pet tech (Wi-Fi pet feeders, water fountains, and replacement filters). Products are based on standard consumer electronics components (N52 magnets, Qi/PMA-compatible inductive charging, Wi-Fi IoT modules) without proprietary AI or firmware differentiation.
Geonav distributes its products almost exclusively through major Brazilian online marketplaces, operating official stores on Amazon Brazil and Mercado Livre and pursuing Shopee as a third channel based on promotional banners on the corporate website. The website itself functions as a brand catalog and product information portal rather than a transactional storefront, with no direct checkout. The company does not disclose B2B or enterprise revenue, does not list any named enterprise customers, and targets individual consumers across multiple use cases (gamers, pet owners, remote workers, smart home adopters, general consumers). Pricing is not publicly disclosed and products are sold as one-time hardware purchases.
The legal entity (ALFACOMEX) directs its data privacy contact to merama.io, strongly indicating that Merama, a Latin American e-commerce aggregator, is the operating sponsor behind the Geonav brand. Geonav does not disclose revenue, funding, acquisitions, or leadership changes, and operates with a headcount of 11-50 employees.
Geonav firmographics
Firmographics- Name
- Geonav
- Legal name
- ALFACOMEX COMÉRCIO IMPORTAÇÃO E EXPORTAÇÃO DE PRODUTOS EM GERAL LTDA
- Website
- https://geonav.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geonav is a Brazilian consumer electronics accessories brand founded in 2008, selling cables, chargers, power banks, gaming peripherals, smart home devices, and pet tech products through Amazon, Mercado Livre, and Shopee marketplaces to individual consumers in Brazil.
- Ownership category
- akta.pro rank
Geonav industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Electronic Components & Accessories (3670), Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
- akta.pro secondary industry
- Car Chargers & Vehicle Power Adapters (CRACATAB)
Keywords
Where Geonav is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Geonav business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Consumer Electronics Accessories Sales: Geonav generates revenue through the sale of technology accessories and smart home devices. Product categories include cables, chargers, power banks, gaming peripherals, pet tech devices, home intelligence products, and office accessories. Products are sold as one-time purchases through online marketplaces.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Geonav product offering
Product offeringCore offering
Geonav designs, imports, and sells a broad portfolio of consumer electronics accessories and smart home devices in Brazil. The lineup spans charging cables, wall and wireless chargers, power banks, vehicle mounts, gaming peripherals, office peripherals, Wi-Fi smart pet feeders and water fountains, Wi-Fi home security cameras, and health tech accessories. Products are marketed as original, high-quality solutions that simplify daily life and are sold primarily through official Amazon and Mercado Livre stores.
Product overview
Geonav is a Brazilian technology company offering a diverse portfolio of consumer electronics and smart home devices. The product lineup consists of multiple sub-categories: Essentials (charging cables in silicone and nylon, wall and wireless chargers, power banks, vehicle accessories), Gamer peripherals (RGB keyboards, mice, headsets, gamepads, mousepads), Office equipment (wireless keyboards, mice, desk pads, laptop stands, headset microphones, LED lamps with wireless charging), Home Intelligence smart devices (Wi-Fi cameras, smart locks, lighting controls, sensors), Pet tech (Wi-Fi smart pet feeders, water fountains, and replacement filters), and Health tech products. The company positions itself as a technology solutions provider with over 15 years of market presence, selling primarily through official Amazon and Mercado Livre stores in Brazil.
Differentiator
Problem solved
Functional benefit
Companies that use Geonav
Customer profileSegments4 records
Ideal customer profiles4 records
Geonav technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Geonav partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mercado LivrecoreOfficial store presence on Mercado Livre, one of Brazil's largest e-commerce platforms. Geonav operates as an official seller on the platform, reaching customers through its established marketplace infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Geonav competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Global leader in charging accessories (power banks, wall chargers, cables, MagSafe-compatible vehicle chargers) directly competing with Geonav's core Essentials category through marketplace channels including Amazon Brazil.
- UGREEN Group: Leading Chinese manufacturer of USB-C cables, chargers, hubs, and power banks with strong Amazon marketplace presence. Directly competes with Geonav on cable, charger, and connectivity adapter SKUs.
- Multilaser: Largest Brazilian consumer electronics accessories brand, offering cables, chargers, gaming peripherals, smart home devices, and pet tech. Directly comparable on product mix, channel strategy (Brazilian marketplaces), and target customer.
- Baseus Technology: Chinese consumer electronics accessories brand specializing in charging products (MagSafe-compatible power banks, vehicle chargers, cables). Overlapping product portfolio with Geonav's premium charging line.
- Intelbras: Major Brazilian electronics company with strong presence in smart home (cameras, sensors), networking, and connectivity products. Directly competes with Geonav's Home Intelligence line and adjacent to its smart pet/wifi camera products.
- WAAW by Multilaser: Brazilian audio and accessories brand (owned by Multilaser) focused on headphones, speakers, and consumer tech. Comparable target market and Brazilian marketplace-driven GTM motion.
Broad incumbents
- Belkin International: Established global consumer electronics accessories brand (cables, chargers, hubs, smart home). Broad incumbent with overlapping product categories but larger portfolio and international presence.
- Logitech Brasil: Global leader in computer peripherals (keyboards, mice, headsets, gaming accessories). Directly competes with Geonav's Gamer and Office categories with substantially greater brand recognition and product depth.
- Bright Technologies (Eletrobras/Positivo): Brazilian consumer electronics and accessories brand with broad portfolio spanning charging, audio, and home products. Comparable product breadth but operates with different distribution and scale dynamics.
- Targus Brasil: Global accessories brand offering cables, chargers, hubs, and mobile device accessories. Overlapping product categories with Geonav's Essentials line, particularly USB-C connectivity products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Geonav social profiles
Digital presenceGeonav financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geonav leadership team
Management profileNumber of profiles
Geonav funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geonav M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geonav
What does Geonav do?
Geonav designs, imports, and sells a broad portfolio of consumer electronics accessories and smart home devices in Brazil. The lineup spans charging cables, wall and wireless chargers, power banks, vehicle mounts, gaming peripherals, office peripherals, Wi-Fi smart pet feeders and water fountains, Wi-Fi home security cameras, and health tech accessories. Products are marketed as original, high-quality solutions that simplify daily life and are sold primarily through official Amazon and Mercado Livre stores.
Is Geonav a public or private company?
Geonav is a private company. It is classified as unknown and is currently operating.
When was Geonav founded?
Geonav was founded in 2008. It employs 11 to 50 people.
Where is Geonav based?
Geonav is headquartered in São Paulo, Brazil, in the Latin America region.
How does Geonav make money?
One revenue line is on record: consumer Electronics Accessories Sales.
Who are Geonav's main competitors?
Direct peers on record are Anker Innovations, UGREEN Group, Multilaser, Baseus Technology, Intelbras and WAAW by Multilaser. Broad incumbents are Belkin International, Logitech Brasil, Bright Technologies (Eletrobras/Positivo) and Targus Brasil.
Does Geonav have an API?
No public API is recorded for Geonav.
What industry is Geonav in?
Geonav's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs), with a secondary code of CRACATAB, Car Chargers & Vehicle Power Adapters. Its NAICS code is 4492 and its SIC code is 3670.