Pure Air Conditioning
Pure Air Conditioning is a UK regional HVAC services firm specializing in fixed-system air conditioning installation, maintenance contracts, and 24/7 breakdown repair for commercial and domestic customers across the Midlands and South of England, operating as part of the Pure Group.
- Company typePrivate
- Founded2011
- HeadquartersMilton Keynes, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pure Air Conditioning does
Pure Air Conditioning is a UK-based, privately held HVAC services provider headquartered in Milton Keynes, operating as a division of the diversified Pure Group. Founded in 2011, the company began as a small family business renting portable air conditioning units for server rooms, homes, and offices before expanding into fixed-system installation across commercial and domestic properties. It currently runs a regional branch network of nine offices spanning the Midlands, London (North and South), and the South of England (Northampton, Watford, Birmingham, Bedford, Luton, Cambridge, and Hemel Hempstead) and serves both B2B and consumer customers across offices, schools, factories, server rooms, restaurants, and residential settings.
Pure Air Conditioning firmographics
Firmographics- Name
- Pure Air Conditioning
- Legal name
- Pure Air Conditioning
- Website
- https://pureairconditioning.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Air Conditioning is a UK regional HVAC services firm specializing in fixed-system air conditioning installation, maintenance contracts, and 24/7 breakdown repair for commercial and domestic customers across the Midlands and South of England, operating as part of the Pure Group.
- Ownership category
- akta.pro rank
Pure Air Conditioning industry classification
Industry- Product category
- Air Conditioning Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- HVAC Installation, Service & Repair (IMAIABAA)
- akta.pro secondary industries
- Air Conditioner (AC) Repair & Maintenance (HSAOAHAF), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Chillers, Boilers & Central Plant Operations (BPABACAG)
Keywords
Where Pure Air Conditioning is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Pure Air Conditioning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Air Conditioning Installation: Installation of fixed system air conditioning units for domestic and commercial properties. Includes equipment supply and professional installation services.
- Maintenance Contracts: Annual maintenance contracts providing regular servicing, priority emergency support, and 24/7 telephone access. Prolongs unit life and reduces breakdown risk.
- Breakdown and Repair Services: 24/7 emergency repair services for air conditioning systems. Includes call-out fees with reduced rates for maintenance contract holders.
- Unit Hire: Portable air conditioning unit hire through sister company Iceboys Ltd for temporary cooling needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Domestic Air Conditioning Installation |
| Subscription | Annual | Maintenance Contract |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pure Air Conditioning product offering
Product offeringCore offering
Pure Air Conditioning provides installation, maintenance, and repair of fixed-system air conditioning units for domestic and commercial properties across the Midlands and South of England. Their engineering team installs four system types (ceiling cassette, wall mounted, ducted, and floor mounted) using equipment from manufacturers including Mitsubishi Electric, LG, Daikin, Toshiba, and Nuaire. The company also offers annual maintenance contracts with 24/7 emergency breakdown support, and refers portable cooling hires to sister company Iceboys Ltd.
Product overview
Pure Air Conditioning is a service-focused HVAC company that provides air conditioning solutions primarily through installation, maintenance, and repair services. The company offers four main installation system types: Ceiling Cassette System, Wall Mounted System, Ducted System, and Floor Mounted System. These systems are installed by certified engineers using equipment from suppliers including Mitsubishi Electric, LG, Nuaire, Daikin, and Toshiba. The company also provides maintenance contracts with 24/7 emergency support, breakdown and repair services, and through its sister company Iceboys Ltd, offers portable air conditioning and heater hire. CAD drawing services are also provided as part of their commercial offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioning Installation Services Full installation service for fixed-system air conditioning units in offices, schools, factories, server rooms, shops, and homes. Engineers install ceiling cassette, wall mounted, ducted, and floor mounted configurations using equipment from Mitsubishi Electric, LG, Daikin, Toshiba, and Nuaire. Commercial projects include CAD drawings with proposals.
- Domestic Air Conditioning Installation Residential air conditioning installation service using wall mounted and ducted reverse cycle systems for year-round heating and cooling in homes, bedrooms, and living areas. Free site visits available to discuss options and qualify for the reduced 5% VAT rate.
- Commercial Air Conditioning Installation Commercial air conditioning installation service for offices, schools, factories, restaurants, IT/server rooms, and retail premises. Includes ceiling cassette, ducted, and floor mounted system options with CAD drawings provided with proposals.
- Air Conditioning Maintenance Services Annual maintenance contract service providing regular inspection and testing of air conditioning units, including fans, motors, controls, pipework, air filters, electrical connections, and cleanliness checks. Designed to prolong unit life, reduce running costs, and include priority emergency response with reduced call-out fees and 24/7 telephone access.
- Repair and Breakdown Services 24/7 emergency breakdown and repair service for air conditioning systems. Engineers respond quickly to faults, with same-day parts ordering and faulty parts replacement targeted within five working days. Reduced call-out rates apply for maintenance contract holders.
- Portable Air Conditioning Unit Hire Portable air conditioning and heater hire service delivered through sister company Iceboys Ltd. Pure Air Conditioning refers customers to Iceboys for temporary or portable cooling and heating solutions that complement fixed installations.
Quantifiable outcome
- Reduced VAT at 5% for domestic installations compared to standard 20%
- +2 more outcomes
Companies that use Pure Air Conditioning
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pure Air Conditioning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pure Air Conditioning partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Iceboys LtdminorIceboys Ltd is Pure Air Conditioning's sister company that offers portable air conditioning hire. Pure refers customers to Iceboys for temporary or portable cooling solutions, creating a complementary relationship within the Pure Group umbrella.
- Mitsubishi ElectriccoreAll Pure Air Conditioning engineers are Accredited Installers of Mitsubishi Electric equipment. This partnership provides access to quality air conditioning products and technical certification for installation staff.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pure Air Conditioning competitors and assessment
Company assessmentBroad incumbents
- Airedale International Air Conditioning: UK-based manufacturer and service provider of commercial chillers, precision cooling, and HVAC systems. Comparable as a broader incumbent with overlapping service and installation capabilities, particularly in server room and commercial cooling where Pure competes.
- Equans UK (formerly Imtech): Major UK facilities management and building services contractor with HVAC installation, maintenance, and energy services. Comparable as a larger-scale competitor targeting commercial and institutional HVAC contracts that Pure also serves.
- Daikin UK: UK arm of global HVAC OEM Daikin, offering both equipment sales and an installer/service partner network. Comparable via Pure's listed Daikin supplier relationship and overlapping installation/maintenance footprint in the UK commercial and domestic AC market.
- Trane UK: Global HVAC OEM with UK presence offering chillers, air conditioning, and service agreements to commercial customers. Comparable as a broader incumbent competing for the same commercial installation, maintenance, and server room cooling projects as Pure.
- Mitsubishi Electric Living Environmental Systems UK: UK division of Mitsubishi Electric's air conditioning business, supplying equipment and accrediting installers including Pure. Comparable as a key upstream partner and as a broader incumbent with direct-to-customer and installer-channel sales.
- Carrier UK: UK arm of global HVAC manufacturer Carrier, supplying chillers, air handling, and commercial AC through installer and direct channels. Comparable via overlap in commercial AC equipment supply and service-network competition with Pure.
Others
- Iceboys Ltd: Pure Air Conditioning's sister company offering portable air conditioning and heater hire. Adjacent participant in the same Pure Group ecosystem, providing cross-referral flows and shared customer relationships rather than direct competition.
Direct peers
- JD Cooling Systems: UK-based specialist in air conditioning installation, maintenance, and repair for commercial and domestic customers. Closely comparable service mix, multi-OEM approach, and regional branch-led operating model.
- Cool Designs Ltd: UK air conditioning installation and service specialist offering commercial and domestic HVAC solutions across multiple regions. Closely mirrors Pure's multi-OEM, multi-system-type installation model and maintenance contract offering.
- Andrews Sykes Climate Rental: UK-based HVAC hire, installation, and service provider with national coverage. Highly comparable to Pure Air Conditioning's blended install + maintenance + hire model, particularly via the overlapping Iceboys portable hire line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Air Conditioning social profiles
Digital presencePure Air Conditioning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Air Conditioning leadership team
Management profileNumber of profiles
Pure Air Conditioning subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pure Air Conditioning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Air Conditioning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Air Conditioning
What does Pure Air Conditioning do?
Pure Air Conditioning provides installation, maintenance, and repair of fixed-system air conditioning units for domestic and commercial properties across the Midlands and South of England. Their engineering team installs four system types (ceiling cassette, wall mounted, ducted, and floor mounted) using equipment from manufacturers including Mitsubishi Electric, LG, Daikin, Toshiba, and Nuaire. The company also offers annual maintenance contracts with 24/7 emergency breakdown support, and refers portable cooling hires to sister company Iceboys Ltd.
Is Pure Air Conditioning a public or private company?
Pure Air Conditioning is a private company. It is classified as family owned and is currently operating.
When was Pure Air Conditioning founded?
Pure Air Conditioning was founded in 2011. It employs 1 to 10 people.
Where is Pure Air Conditioning based?
Pure Air Conditioning is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does Pure Air Conditioning make money?
Four revenue lines are on record. Air Conditioning Installation is the primary driver. The others are maintenance Contracts, breakdown and Repair Services and unit Hire.
Who are Pure Air Conditioning's main competitors?
Broad incumbents on record are Airedale International Air Conditioning, Equans UK (formerly Imtech), Daikin UK, Trane UK, Mitsubishi Electric Living Environmental Systems UK and Carrier UK. Iceboys Ltd is listed as an others. Direct peers are JD Cooling Systems, Cool Designs Ltd and Andrews Sykes Climate Rental.
Does Pure Air Conditioning have an API?
No public API is recorded for Pure Air Conditioning.
What industry is Pure Air Conditioning in?
Pure Air Conditioning's product category is Air Conditioning Services. Its primary akta.pro industry code is IMAIABAA, HVAC Installation, Service & Repair, with a secondary code of HSAOAHAF, Air Conditioner (AC) Repair & Maintenance. Its NAICS code is 23822.