Believe.in
Believe.in is a London-based, privately held pre-launch company founded in 2011 that plans to offer white-label technology for online fundraising, donation processing, and event performance, serving charities and cause-related organizations.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Believe.in firmographics
Firmographics- Name
- Believe.in
- Website
- https://believe.in
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 1–10 employees
- Short description
- Believe.in is a London-based, privately held pre-launch company founded in 2011 that plans to offer white-label technology for online fundraising, donation processing, and event performance, serving charities and cause-related organizations.
- Ownership category
- akta.pro rank
Believe.in industry classification
Industry- Product category
- Nonprofit Fundraising Software
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Believe.in is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Believe.in business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Believe.in product offering
Product offeringCore offering
Believe.in offers a white-label technology platform that helps organizations improve online fundraising, donation processing, and event performance. The intended buyers are nonprofit and charitable organizations that need branded digital infrastructure for collecting donations and running fundraising events. As of the latest source observation, the product is not yet publicly launched and the website displays only a "Sign Up Below To Be Notified When We're Live" landing page.
Differentiator
Problem solved
Functional benefit
Products and services
- White-label online fundraising technology
- Donation processing technology
- Event performance technology
Companies that use Believe.in
Customer profileIdeal customer profiles2 records
Believe.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Believe.in competitors and assessment
Company assessmentDirect peers
- OneCause: BidPal/OneCause provides fundraising event software (auctions, galas, mobile bidding) and online giving for nonprofits. Overlaps with Believe.in's event-performance and donation-processing pillars.
- GoFundMe: Largest consumer-facing crowdfunding and charitable-giving platform globally, with both personal-cause and nonprofit workflows. Comparable as a direct competitor in online fundraising, donation capture, and event-tied campaigns.
- Donorbox: SaaS donation-processing and recurring-giving platform purpose-built for nonprofits, embedding forms into charity websites. Directly comparable on the donation-processing and recurring-revenue value proposition.
- Givebutter: Free-tier online fundraising platform for nonprofits with donations, events, and peer-to-peer functionality. Directly comparable offering mix and target market to Believe.in.
- JustGiving: UK-headquartered online fundraising and donation-processing platform that serves charities and individuals running charitable campaigns. Closely comparable to Believe.in's stated fundraising and donation-processing remit and serves many of the same UK charity customers.
- Classy: End-to-end fundraising platform for nonprofits combining online giving, peer-to-peer campaigns, and event fundraising into a unified product. Competes head-to-head with Believe.in's three-in-one fundraising/donation/event remit.
- Funraise: Nonprofit fundraising and donation platform offering forms, donation processing, events, and CRM-like donor management, aimed at small-to-mid charities. Closely aligned with Believe.in's integrated vertical approach.
Broad incumbents
- Bonterra (Network for Good): Broader social-good software suite that encompasses donation processing, CRM, and grants management. Comparable as an incumbent offering overlapping functionality, though anchored on a wider nonprofit-tech portfolio.
- Eventbrite: General-purpose event ticketing and management platform often used by nonprofits for fundraising events. Overlaps with Believe.in's 'event performance' pillar as a large incumbent in ticketed events.
Others
- Stripe (Charity / Payments): Underlying payment rails that many fundraising platforms build on top of (Stripe Connect for nonprofits, etc.). Relevant as an enabling infrastructure peer for the donation-processing functionality rather than a direct competitor.
Market position
Customer concentration
Believe.in social profiles
Digital presenceBelieve.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Believe.in leadership team
Management profileNumber of profiles
Profiles1 record
Believe.in funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Believe.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Believe.in
What does Believe.in do?
Believe.in offers a white-label technology platform that helps organizations improve online fundraising, donation processing, and event performance. The intended buyers are nonprofit and charitable organizations that need branded digital infrastructure for collecting donations and running fundraising events. As of the latest source observation, the product is not yet publicly launched and the website displays only a "Sign Up Below To Be Notified When We're Live" landing page.
When was Believe.in founded?
Believe.in was founded in 2011. It employs 1 to 10 people.
Where is Believe.in based?
Believe.in is headquartered in London, United Kingdom, in the Europe region.
Who are Believe.in's main competitors?
Direct peers on record are OneCause, GoFundMe, Donorbox, Givebutter, JustGiving, Classy and Funraise. Broad incumbents are Bonterra (Network for Good) and Eventbrite. Stripe (Charity / Payments) is listed as an others.
Does Believe.in have an API?
No public API is recorded for Believe.in.
What industry is Believe.in in?
Believe.in's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments.