GIF Sundsvall

What GIF Sundsvall does

GIF Sundsvall is a Swedish professional football club founded in 1903 and headquartered in Sundsvall, Västernorrland, competing in Superettan (the country's second tier) under the DBA "Giffarna." The core product is the men's A-team, which plays home matches at NP3 Arena, supported by a three-star certified youth academy (GIF Akademi) operating teams at P19, P17, P16, and F17 levels, plus a women's division (Dam div 2). Revenue is generated through five streams: matchday (individual tickets and season tickets priced 1,200-2,000 SEK), sponsorship and partnerships (with Adidas, Unibet, NP3 Fastigheter, SCA, and a coalition of regional sponsors), merchandise via the giffarna.sportmerch.se web shop, membership fees (150 SEK/year for youth access), and transactional youth camps (1,595 SEK per participant for children born 2012-2016).

The club's business model is event-driven and community-anchored, with a hybrid segmentation across four customer groups: football fans and match attendees, youth players and families, corporate partners seeking regional visibility, and community members served through social sustainability programs. Notable non-revenue-generating but strategically significant activities include Back2Basics (neighborhood youth programs across Bredsand, Nacksta, Ljustadalen, and Kvissleby), walking football with Region Västernorrland, reading initiatives with Sundsvalls stadsbibliotek, and a 2026-2030 partnership with Mittuniversitetet for dual career pathways. For the 2026 season, children and youth aged 8-19 receive free entry to all home matches, funded by a multi-sponsor pool. Distribution runs through owned channels (website, mobile app, social media) and third-party platforms (ebiljett.nu for tickets). The club is a non-profit association (idrottsförening) registered in Sweden, not a publicly traded entity, and does not disclose financial figures.

Name

GIF Sundsvall

Legal name

GIF Sundsvall

Website

https://gifsundsvall.se

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

GIF Sundsvall is a Swedish football club founded in 1903, competing in Superettan (second tier), operating a three-star certified youth academy and community programs, serving fans, families, and regional sponsors in the Sundsvall/Norrland market.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Youth football academy
• Matchday ticketing
• Sports sponsorship partnerships
• Community sports programs

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at NP3 Arena, including individual match tickets and season tickets for Superettan fixtures.
2. Sponsorship and Partnership: Partnership deals with local and regional businesses including kit supplier Adidas, betting partner Unibet, NP3 Fastigheter, SCA, Bilbolaget, Destination Sundsvall, Sundsvalls kommun, and various youth camp sponsors.
3. Merchandise: Sales of club merchandise including kits, scarves, and other GIF Sundsvall branded products through the web shop.
4. Membership: Annual membership fees that provide benefits including access to discounted or free youth season tickets.
5. Youth Camps: Revenue from Easter and Sports Break camps for children born 2012-2016, priced at 1,595 SEK per participant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

GIF Sundsvall operates a professional men's football club competing in Sweden's Superettan at NP3 Arena, supported by a three-star certified youth academy, women's team, youth training camps, community social programs, ticket and season-ticket sales, branded merchandise, and an annual membership program. Revenue is generated primarily from matchday, sponsorship, merchandise, membership, and youth-camp fees. The club is registered as a Swedish association (idrottsförening, organization number 889200-1002).

Product overview

GIF Sundsvall is a Swedish football club based in Sundsvall that operates as a unified sports organization. The club's primary product is its professional men's team competing in Superettan. Supporting this core offering is a comprehensive youth academy (GIF Akademi) with teams at multiple age levels, a full range of match-day services including tickets and season tickets, merchandise sales, youth training camps, and community social programs such as Back2Basics and walking football. The club also operates partner and membership programs, and offers a mobile app for live match following.

Differentiator

Problem solved

Functional benefit

Brands

• GIF Akademi: The club's youth academy program for developing young football players, including teams for P16, P17, P19, and F17 age groups.
• Back2Basics

Products and services

• GIF Sundsvall Men's First Team (Herrlag)
• GIF Sundsvall Academy (GIF Akademi)

Quantifiable outcome

• NSI satisfaction score improved by 9 points to 74 in 2025, ranking 5th in Superettan
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major, regional and minor.

• AdidascoreOthersGlobal sports equipment manufacturer serving as official kit supplier for GIF Sundsvall. Provides match kits, training apparel, and merchandise for all teams.
• UnibetmajorOthersBetting company serving as main commercial partner and sponsor visible on match kits and club communications.
• NP3 FastighetermajorOthersReal estate company. Named sponsor of NP3 Arena, the club's home stadium.
• SCAregionalOthersForest products company from Sundsvall region. Regional sponsor visible on club materials.
• Lilium FastigheterregionalOthersSponsor of youth camps (Påsklov and Sportlov camps). Supports free and subsidized activities for children.
• Invito, Special Transport, Timrå Betong, Timrå RostfriaregionalOthersGroup of local sponsors enabling free entry for children and youth (8-19 years) to all home matches in 2026, plus free season tickets.
• MittuniversitetetcoreStrategic or Co-development PartnerPartnership agreement 2026-2030 to support dual careers for young elite players. Enables combination of football with higher education. 'We want to educate whole people, not just football players.'
• Sundsvalls stadsbibliotekminorStrategic or Co-development PartnerCollaboration on reading promotion activities including 'Bolla med ord' (football + reading program) and book distribution at matches.
• Region VästernorrlandminorStrategic or Co-development PartnerCollaboration on public health initiative 'Gåfotboll' (walking football) as part of long-term football participation and wellness campaign.
• Arkaden BredbandminorOthersSponsor of youth camps alongside Lilium Fastigheter.
• Destination SundsvallminorOthersRegional tourism organization. Marketing partnership for Sundsvall as destination.
• Sundsvalls kommunregionalOthersMunicipal government of Sundsvall. Local government support and partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IF Brommapojkarna: Stockholm-based Superettan side known for its strong academy pipeline, similar in its reliance on youth development and player sales as a revenue stream.
• Trelleborgs FF: Another Superettan competitor with comparable scale, youth academy operations, and a small-city regional supporter base.
• Sandvikens IF: Superettan club based in a similar Swedish regional city, with comparable matchday economics, academy structure, and SMB-driven sponsorship base.
• Falkenbergs FF: Fellow Superettan club and GIF Sundsvall's next scheduled opponent. Comparable size, league tier, and revenue model (matchday, sponsorships, academy), making it the most direct like-for-like benchmark.
• Landskrona BoIS: Superettan peer with similar historical pedigree, modest commercial revenue mix, and comparable youth development emphasis.
• Östers IF: Historic Superettan side with similar nonprofit structure, regional brand identity, and reliance on matchday revenue plus local sponsors.

Broad incumbents

• Helsingborgs IF: Larger historic Swedish club that fluctuates between Allsvenskan and Superettan; relevant benchmark for coaching pipelines (e.g., Calle Paulsson came from HIF's P19) and academy certification comparisons.
• Hammarby IF: Allsvenskan club with significantly larger scale; relevant for understanding top-tier commercial dynamics and the player-loan relationship (Suwaibou Kebbeh) that exists between Swedish tiers.
• IFK Norrköping: Established Allsvenskan side with strong academy certification; comparable in its mid-Sweden regional identity and academy investment profile.

Emerging players

• Right to Dreams (Right to Dream): Talent-development program that recently hired former GIF assistant Calle Paulsson. Comparable academic/athletic dual-development model and thus a relevant peer on the academy side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GIFSundsvall
• YouTubeyoutube.com/gifsundsvall
• Facebookfacebook.com/gifsundsvall
• Instagraminstagram.com/gifsundsvall
• LinkedInlinkedin.com/company/gif-sundsvall

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIF Sundsvall