INVITO

What INVITO does

INVITO (주식회사 인비토) is a Seoul-based, privately held Korean corporation that operates a cloud-based enterprise messaging platform for sending SMS, LMS (long text up to 2,000 characters), and MMS (multimedia) messages. The company's core service is delivered through a web application (invitobiz.com), supported by an in-house customer support center (phone 1800-8125, email [email protected], fax 070-8233-6860), which handles onboarding and account management for Korean business customers. INVITO historically operated as USOM Co., Ltd. before its corporate rebrand to INVITO on 2017-09-21; it has run enterprise SMS/LMS/MMS marketing for over a decade. The technical platform handles address-book management, opt-out (수신거부) handling, sender-number registration, and usage reporting, and integrates with SKT, KT, and LGU+ carrier spam-filter systems for pre-send validation.

The product line consists of the legacy invitobiz.com platform — a self-service web application with pre-paid account charging, per-message type pricing, scheduled sending, and per-account usage dashboards — and its successor, 한줄로AI (hanjul.ai), which layers four AI-labeled capabilities onto the same transmission backbone: AI 한줄로 (one-line target extraction, message generation, and send), AI 맞춤타겟 (database-driven target segmentation), 자동발송 (recurring scheduled campaigns), and 실시간 스팸필터 테스트 (real-time spam pre-validation). Legacy invitobiz.com is scheduled to sunset on 2026-05-06, with sender numbers and opt-out lists auto-migrated to hanjul.ai and address books requiring manual Excel re-upload.

INVITO's business model is usage-based: customers pre-pay account balances (충전하기) and are charged per message by type (SMS / LMS / MMS), with no publicly disclosed pricing and a 30-day free trial for legacy customers transitioning to hanjul.ai. The go-to-market is sales-led direct, accessed via the company's web platform, customer hotline, and PDF manual distribution, with no third-party resellers or channel partners. The target segment is Korean enterprises needing compliant bulk business messaging, and INVITO's regulatory compliance — particularly with the Information and Communications Network Act (advertising labeling, sender-number verification, opt-out requirements) and the Electrical Telecommunications Business Act — is the central operational differentiator. Operating geography is South Korea (Seoul HQ at Songpa-gu), with no disclosed international footprint.

Name

INVITO

Legal name

주식회사 인비토

Website

https://invitobiz.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

INVITO (인비토) is a Seoul-based provider of enterprise SMS, LMS, and MMS messaging services targeting Korean businesses via a pre-paid, usage-based web platform. It is transitioning its legacy invitobiz.com platform to the AI-enabled successor 한줄로AI (hanjul.ai).

Ownership category

akta.pro rank

Product category

Enterprise Business Messaging

NAICS

Direct Mail Advertising (541860), Advertising Material Distribution Services (54187)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAIAB

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• Enterprise SMS messaging
• Bulk MMS marketing
• Business messaging platform
• SMS campaign automation
• AI messaging automation

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pre-paid Message Credits: Customers pre-pay for message credits (충전하기) before sending SMS/LMS/MMS messages. The platform operates on a pre-paid account model where customers charge their account balance and deduct usage from it.
2. Message Type Pricing: Different pricing for SMS (short), LMS (long), and MMS (multimedia) message types, likely with tiered pricing based on message length and media content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

INVITO sells a cloud-based enterprise messaging platform that lets Korean businesses send bulk SMS, LMS, and MMS marketing and notification messages from a web browser, on a pre-paid credit model. The platform manages address books, sender-number registration, opt-out lists, and recurring campaigns, with built-in compliance to Korean telecommunications advertising law. The successor offering, Hanjul AI (hanjul.ai), adds AI-powered target extraction, single-line message generation, automated scheduled sending, and pre-send spam verification across SKT, KT, and LGU+ carriers.

Product overview

INVITO (인비토) is a single unified enterprise messaging platform offering SMS, LMS, and MMS transmission services. The product portfolio consists of the core INVITO platform for business messaging (now in legacy sunset phase) and its AI-powered successor platform 한줄로AI (Hanjul AI), which adds AI-driven target analysis, automated message generation, and campaign scheduling capabilities. Both products share the same transmission infrastructure and customer management features including address books, opt-out management, and sender number registration.

Differentiator

Problem solved

Functional benefit

Products and services

• INVITO Enterprise Messaging Platform (invitobiz.com) Cloud-based web platform for Korean enterprises to send bulk SMS, LMS, and MMS marketing and notification messages, with address-book management, opt-out handling, sender-number registration, monthly usage reporting, and a customer support hotline (1800-8125). Scheduled to sunset on May 6, 2026 with customer accounts, reply numbers, and opt-out lists migrating to Hanjul AI.
• Hanjul AI (한줄로AI) Business Messaging Platform AI-powered next-generation business messaging platform for Korean enterprises that automates target extraction, message generation, and campaign sending from customer database analysis, with scheduled recurring sends and pre-send spam verification across SKT, KT, and LGU+ carriers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• 주식회사 유에스오엠 (USOM Co., Ltd.)minorOthers · 21 September 2017Parent company relationship: 주식회사 유에스오엠 changed its name to 주식회사 인비토 on September 21, 2017. This was an internal corporate restructuring/name change, not a commercial partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Braze: Enterprise customer engagement platform with SMS among its channel mix — competes with INVITO for the high end of Korean enterprise marketing budgets seeking orchestration rather than pure transmission.
• NHN Cloud: Larger Korean cloud and messaging provider offering enterprise SMS/LMS alongside broader cloud services — competes head-on with INVITO in regulated Korean business messaging but with materially more capital and a wider product portfolio.
• Cafe24: Korean e-commerce platform that bundles SMS/MMS notifications and marketing tools for its merchant base — competes for the same Korean online-merchant customer that drives significant INVITO volume.
• Twilio: Global cloud communications platform offering programmable SMS APIs — sets the technical benchmark for enterprise messaging infrastructure and competes with INVITO for any Korean enterprise considering a global API alternative.
• Infobip: Global messaging platform with strong CPaaS capabilities and an active push into APAC — directly comparable to INVITO in SMS marketing and campaign automation, with significantly larger geographic reach.
• MessageBird (now Bird): Omnichannel messaging platform competing in SMS, WhatsApp, and other channels — represents the broader competitive pressure INVITO faces as enterprise communication moves toward omnichannel orchestration.
• NHN (broader entertainment/cloud group): Parent ecosystem behind NHN Cloud with diversified enterprise messaging and marketing solutions — represents the kind of scaled incumbent that INVITO must compete against for enterprise mind-share in Korea.

Direct peers

• Aligo (알리고): Korean enterprise SMS/LMS/MMS marketing platform with the closest functional overlap to INVITO — same message types, same pre-paid credit model, same Korean SMB target segment.
• Cool mensajeria / 쿠콘 (Cookon): Korean business messaging provider with comparable SMS/LMS/MMS enterprise offerings and similar pre-paid pricing — operates in the same regulatory and carrier ecosystem as INVITO.

Emerging players

• Channel Corporation (채널코퍼레이션): Korean customer engagement platform expanding from web chat into business messaging — overlaps with INVITO in targeting Korean enterprise customers with automated communication, but with a different primary channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INVITO