Muse Content
Muse Content is identified in firmographic records as a Hamburg-based UX-focused marketing and advertising agency founded in 2010; however, the substantive operational data describes a global digital signage solutions provider offering the proprietary IXM platform, in-store retail media networks, and end-to-end strategy, design, production, and installation services to enterprise retailers and brands across 39 countries.
- Company typePrivate
- Founded2000
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Muse Content does
The firmographic record identifies the subject as Muse Content, a Hamburg, Germany-based full-service marketing and advertising agency focused on UX design and in-house concept creation, founded in 2010 with 11–50 employees. However, the substantive operational data aggregated for this analysis — including eight office locations, 100,000+ deployed software licenses, an award-winning IXM platform, enterprise customers such as Circle K and Cloetta, and a recently launched national retail media network — describes a global digital signage solutions provider headquartered in Stockholm, Sweden, founded in 2000. The remainder of this analysis is grounded in that operational evidence.
The business delivers end-to-end digital signage solutions built around its proprietary IXM software platform — a hardware-agnostic backbone that retailers and brands use to manage, optimize, and monetize digital touchpoints across entire networks. The product surface spans digital menu boards, digital shelf displays, wayfinding, and in-store retail media networks, supported by professional services in strategy (Understand/Discover/Define), design, production, installation, and ongoing support. The platform supports 100,000+ software licenses deployed across 39 countries, with content production capabilities built over more than two decades.
Revenue is generated through two streams: recurring software licensing for the IXM platform and project-based professional services covering the full deployment lifecycle. The go-to-market is direct enterprise field sales, executed through dedicated offices in Stockholm, Oslo, Vantaa, Copenhagen, Hamburg, Madrid, London, and Chicago. Target customers are global retailers and brands, with named enterprise references including Circle K (convenience/QSR), Cloetta (Candy King, confectionery retail), and Åhléns (department store retail media). The most recent strategic emphasis is a shift from signage deployment to retail media monetization, anchored by a national retail media network in Sweden.
Muse Content firmographics
Firmographics- Name
- Muse Content
- Legal name
- Visual Art
- Website
- https://muse-content.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Muse Content is identified in firmographic records as a Hamburg-based UX-focused marketing and advertising agency founded in 2010; however, the substantive operational data describes a global digital signage solutions provider offering the proprietary IXM platform, in-store retail media networks, and end-to-end strategy, design, production, and installation services to enterprise retailers and brands across 39 countries.
- Ownership category
- akta.pro rank
Muse Content industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Software Publishers (513210), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Muse Content is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Muse Content business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Digital Signage Software Licenses: Visual Art generates revenue through its proprietary IXM platform, which manages, optimises, and monetises digital touchpoints across retail networks. The company has 100,000+ software licenses deployed globally. The platform is hardware-agnostic, serving as the intelligent backbone for digital in-store experiences.
- Professional Services (Strategy, Design, Production, Installation, Support): Visual Art offers end-to-end digital signage services spanning strategy, design, production, and installation and support, covering the full lifecycle of digital signage deployment for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Muse Content product offering
Product offeringCore offering
Muse Content is a full-service marketing and advertising agency that delivers UX design and in-house concept creation for its clients. The agency's core work centres on the strategic and creative development of marketing campaigns, advertising concepts, and user experience design, produced entirely in-house without disclosed reliance on external production partners.
Product overview
Visual Art offers a comprehensive digital signage ecosystem built around the IXM platform as its intelligent core. The company provides an integrated suite of solutions including Digital Menu Boards, Digital Shelf Displays, In-Store Retail Media Networks, and Wayfinding, supported by professional services for Strategy, Design, and Production. Operating on a hardware-agnostic approach, the IXM platform manages, optimises, and monetises digital touchpoints across networks, serving 100,000+ software licenses in 39 countries.
Differentiator
Problem solved
Functional benefit
Brands
- IXM Platform: The intelligent backbone of digital in-store experiences designed for global retailers and brands, bringing together simplicity, flexibility, and data-driven power to manage, optimise, and monetise digital touchpoints across entire networks.
Products and services
- Marketing and Advertising Services Full-service marketing and advertising agency offering centred on UX design and in-house creation of marketing and advertising concepts for business clients.
Quantifiable outcome
- Revenue doubled over the past years
- +2 more outcomes
Companies that use Muse Content
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Muse Content technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Muse Content partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ÅhlénscoreÅhléns has joined Visual Art's national retail media network, enabling the department store chain to monetise its digital in-store touchpoints through Visual Art's national retail media platform. This is a flagship strategic partnership as Visual Art builds out its national retail media network in Sweden.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Muse Content competitors and assessment
Company assessmentDirect peers
- Broadsign: Broadsign provides digital out-of-home (DOOH) and in-store retail media software, including programmatic capabilities. It overlaps with Visual Art's emerging retail media network strategy and serves similar enterprise retailers and brand advertisers.
- Stratacache: Stratacache is a US-based global leader in digital signage, retail media, and in-store experiences. It acquired Scala in 2020, creating the largest pure-play digital signage competitor to Visual Art with an overlapping retail customer base and similar platform model.
- Navori Labs: Navori Labs is a Swiss-based digital signage software vendor offering enterprise CMS and analytics for digital displays. It competes with Visual Art's IXM platform in the multi-site enterprise signage category.
- Poppulo: Poppulo (formerly Four Winds Interactive) is an enterprise digital signage and employee communication platform. It serves large multi-site enterprises with signage networks, directly comparable to Visual Art's IXM-powered enterprise deployments.
- BrightSign: BrightSign is a US-based digital signage media player and software provider with strong retail and enterprise penetration. It offers comparable hardware-agnostic playback and CMS solutions that integrate similarly to Visual Art's IXM.
- YCD Multimedia: YCD Multimedia provides digital signage and in-store media solutions for retailers and brands globally. Its end-to-end platform and retail focus make it directly comparable to Visual Art's strategy, design, and software offerings.
- Reflect Systems: Reflect Systems is a US-based digital signage and in-store retail media platform focused on retailers and consumer-facing venues. It is a direct peer in retail digital experience management and shopper engagement.
- Mvix: Mvix is a US-based provider of digital signage solutions, including hardware and software bundles for enterprise customers. It competes with Visual Art in the mid-market and enterprise signage segment with similar end-to-end positioning.
- Signagelive: Signagelive is a UK-based cloud digital signage SaaS platform targeting enterprise and retail customers. It is a close direct peer to Visual Art's IXM with a similar hardware-agnostic, subscription-based software model and UK/European customer base.
Broad incumbents
- Samsung VXT: Samsung VXT is Samsung's cloud-based digital signage content management platform, bundled with Samsung's dominant display hardware. As a broad incumbent, it competes with Visual Art via hardware-software tie-in rather than as a pure software platform.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Muse Content social profiles
Digital presenceMuse Content compliance and trust
Trust signalCompliance3 records
Muse Content financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muse Content leadership team
Management profileNumber of profiles
Muse Content funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muse Content M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muse Content
What does Muse Content do?
Muse Content is a full-service marketing and advertising agency that delivers UX design and in-house concept creation for its clients. The agency's core work centres on the strategic and creative development of marketing campaigns, advertising concepts, and user experience design, produced entirely in-house without disclosed reliance on external production partners.
Is Muse Content a public or private company?
Muse Content is a private company. It is classified as unknown and is currently operating.
When was Muse Content founded?
Muse Content was founded in 2000. It employs 11 to 50 people.
Where is Muse Content based?
Muse Content is headquartered in Hamburg, Germany, in the Europe region.
How does Muse Content make money?
Two revenue lines are on record. Digital Signage Software Licenses are the primary driver. The others are professional Services (Strategy, Design, Production, Installation, Support).
Who are Muse Content's main competitors?
Direct peers on record are Broadsign, Stratacache, Navori Labs, Poppulo, BrightSign, YCD Multimedia, Reflect Systems, Mvix and Signagelive. Samsung VXT is listed as a broad incumbent.
Does Muse Content have an API?
No public API is recorded for Muse Content.
What industry is Muse Content in?
Muse Content's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 513210 and its SIC code is 7372.