Further
Further provides an AI-powered sales and marketing platform for senior living and behavioral health operators, using proprietary LLMs trained on millions of senior living conversations to power phone, SMS, web, and email agents that drive leads and move-ins across 6,500+ communities.
- Company typePrivate
- Founded2020
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Further does
Further (operating as Further Technology LLC, a Delaware LLC headquartered in Charleston, SC) is an AI-powered sales and marketing platform purpose-built for senior living operators and behavioral health organizations. Founded in 2020, the company's core offering is a Conversion Engine that coordinates AI Phone Agents (24/7 inbound call handling), AI SMS Agents, AI Web Conversations, and Tour Scheduling to engage prospects across phone, text, web, and email channels. The platform is powered by proprietary large language models trained on millions of senior living conversations and uses machine learning trained on the behavior of more than 50,000 individuals who moved into senior living communities to personalize buyer journeys and predict move-in likelihood.
Further firmographics
Firmographics- Name
- Further
- Legal name
- Further Technology LLC
- Website
- https://talkfurther.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Further provides an AI-powered sales and marketing platform for senior living and behavioral health operators, using proprietary LLMs trained on millions of senior living conversations to power phone, SMS, web, and email agents that drive leads and move-ins across 6,500+ communities.
- Ownership category
- akta.pro rank
Further industry classification
Industry- Product category
- Senior Living Sales & Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Further is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Further business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: AI-powered sales and marketing platform for senior living and behavioral health operators. Pricing includes all contacts with no per-contact charges, phone and SMS capabilities with no per-line fees, onboarding and ongoing support included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-inclusive SaaS platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Further product offering
Product offeringCore offering
Further provides an AI-powered sales and marketing platform purpose-built for senior living and behavioral health operators. The platform combines AI Phone Agents, AI SMS Agents, AI Web Conversations, Tour Scheduling, Marketing Automation, AI Training & Coaching, and Analytics to convert prospects into residents through 24/7 multi-channel engagement. It is sold as a SaaS subscription with native integrations to leading senior living CRM platforms.
Product overview
Further is an AI-powered sales and marketing platform for Senior Living and Behavioral Health organizations, offered as a unified platform with multiple integrated modules. The core offering centers on a Conversion Engine that combines AI Phone Agents (24/7 inbound call handling), AI SMS Agents (automated conversational messaging), AI Web Conversations (website visitor conversion), and Tour Scheduling. Additional modules include Marketing Automation (campaigns, email builder, content hub), AI Training & Coaching (role play and call scoring), AI Call Tracking (marketing-to-move-in attribution), Analytics (actionable insights dashboard), and Pricing Assistant (competitive pricing management). The platform is specifically designed for senior living with proprietary LLMs trained on millions of industry conversations, and integrates natively with major senior living CRM platforms and calendar systems.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Phone Agents 24/7 AI-powered phone solution for inbound senior living calls; prospects can book tours, ask questions, and transfer to text; all call information is added to CRM with full transcripts.
- AI SMS Agents Conversational AI SMS messaging powered by proprietary LLMs trained on millions of senior living conversations; automatically books tours, qualifies prospects, and operates 24/7.
- AI Web Conversations AI-powered chat and conversational web forms that turn website visitors into scheduled tours through dynamic, personalized engagement.
- Tour Scheduling AI-enabled tour scheduling with calendar integration (Google, Office 365, iCloud, Outlook), automated confirmations and reminders, and direct CRM sync.
- Marketing Automation AI-powered email platform with campaigns (Sales, Re-Engagement, One-Time), Email Builder, Content Hub, and automated next steps for prospect nurturing.
- AI Training & Coaching AI-powered sales training with realistic role play and live call feedback, including call scoring evaluation to accelerate new-hire ramp up to 2x faster.
- AI Call Tracking Call tracking and attribution platform that tracks every call from marketing source through move-in, with Google Ads offline conversion integration.
- Analytics Senior living-specific analytics platform providing lead scoring, move-in prediction, and actionable insights to identify revenue opportunities.
- Pricing Assistant AI-powered tool that helps senior living communities fine-tune pricing, positioning, and promotion with sentiment analysis and competitive feature insights.
- Conversion Engine Core AI platform that orchestrates personalized engagement across SMS, email, phone, and web channels to convert senior living inquiries into residents.
- AI for Behavioral Health AI sales and marketing solutions tailored for behavioral health organizations, extending the senior living platform's capabilities to this vertical.
- SalesAI Agentic AI sales platform bundling AI Training Agent, AI Phone Agent, and AI SMS Agent to reduce turnover impact and accelerate new-hire ramp.
Quantifiable outcome
- +186% increase in leads
- +7 more outcomes
Companies that use Further
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Further technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability12 records
Feature10 records
Further partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- EnquirecoreCRM integration partnership to increase leads, accelerate move-ins, and reduce customer acquisition costs for senior living operators using both platforms.
- Craft & CommunicatecoreMarketing agency partner that seamlessly connects senior living operators with more qualified leads, driving occupancy gains. Partner testimonial: 'Together, we seamlessly connect senior living operators with more qualified leads, driving occupancy gains and better outcomes—an achievement we greatly value through our partnership.'
- MarkentumcoreMarketing agency partner recommending FURTHER to clients. Partner testimonial: 'We recommend FURTHER to all of our clients because we have seen their leads double within a few months and know that a tour scheduled through FURTHER is 5 times more likely to move in.'
- Elderlife FinancialminorPartnership to remove financial roadblocks for senior living prospects by providing financing options information to families exploring senior living communities.
- GlenniscoreNative integration with Glennis senior living software platform for seamless data sync.
- RP (Reputation)coreNative integration with RP (Reputation) for reputation management and review tracking.
- Vitals SoftwarecoreNative integration with Vitals Software senior living platform.
- MoveNcoreNative integration with MoveN senior living software.
- EldermarkcoreNative integration with Eldermark Senior Living Software for comprehensive data connectivity.
- Google (Reserve with Google)coreGoogle Reserve integration allowing prospects to book tours directly from Google Search results.
- Google (Offline Conversions)coreGoogle Ads offline conversions integration to close the loop on paid marketing attribution for senior living.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Further competitors and assessment
Company assessmentBroad incumbents
- ActiveCampaign: ActiveCampaign provides marketing automation, CRM, and AI-powered email/SMS engagement for SMB and mid-market. Comparable to Further's Marketing Automation and AI SMS modules though not specialized in senior living.
- HubSpot: HubSpot provides marketing automation, CRM, AI content tools (Breeze), and conversational chatbots aimed at SMB and mid-market. Comparable to Further's Marketing Automation and AI Web Conversations, though horizontal rather than vertical-specialized.
- Salesforce (Marketing Cloud / Einstein): Salesforce is the dominant enterprise CRM and marketing automation vendor with Einstein/Agentforce AI for lead scoring, automation, and conversational AI. Comparable as a broad incumbent offering the same end-to-end marketing/sales AI stack Further delivers.
- Yardi: Yardi is a large senior living and multifamily software platform offering CRM, marketing, and resident operations. Comparable as the dominant broad incumbent in senior living software against which Further's specialized sales/marketing layer competes or integrates.
- Intercom: Intercom provides AI-powered customer messaging, AI agents (Fin), and conversational engagement across web and SMS. It is a broad incumbent whose Fin AI agent competes in the same category as Further's phone and SMS agents, though not specialized in senior living.
Direct peers
- Balto: Balto provides AI real-time call coaching and call scoring for sales and contact center teams. Closely comparable to Further's AI Training & Coaching module with call scoring for live feedback and role play.
- Enquire: Enquire is a CRM and marketing automation platform purpose-built for senior living communities. Comparable as a direct vertical peer; Further has a native CRM integration with Enquire, but Enquire can also directly compete on lead nurturing and resident lifecycle workflows.
- Qualified: Qualified offers a conversational AI platform that converts B2B website visitors into pipeline via AI chatbots, live chat, and meeting scheduling. Directly comparable to Further's AI Web Conversations and AI Phone Agents positioning.
- Salesloft / Drift: Salesloft (which acquired Drift) provides AI-driven sales engagement and conversational AI chatbots for B2B website visitor conversion. Highly comparable as a direct competitor in the AI-powered sales conversation and conversion space that Further occupies for senior living.
Regional players
- Smartcare Software: Smartcare Software offers CRM, marketing, and resident management for assisted living and home care. A direct vertical peer that competes in the senior living sales/marketing software market where Further operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights8 records
Customer concentration
Further social profiles
Digital presenceFurther financial estimates
Financial estimateRevenue estimate
Valuation estimate
Further leadership team
Management profileNumber of profiles
Profiles10 records
Further funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Further M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Further
What does Further do?
Further provides an AI-powered sales and marketing platform purpose-built for senior living and behavioral health operators. The platform combines AI Phone Agents, AI SMS Agents, AI Web Conversations, Tour Scheduling, Marketing Automation, AI Training & Coaching, and Analytics to convert prospects into residents through 24/7 multi-channel engagement. It is sold as a SaaS subscription with native integrations to leading senior living CRM platforms.
Is Further a public or private company?
Further is a private company. It is classified as venture growth investor backed and is currently operating.
When was Further founded?
Further was founded in 2020. It employs 11 to 50 people.
Where is Further based?
Further is headquartered in Charleston, United States, in the North America region.
How does Further make money?
One revenue line is on record: saaS Platform Subscription.
Who are Further's main competitors?
Broad incumbents on record are ActiveCampaign, HubSpot, Salesforce (Marketing Cloud / Einstein), Yardi and Intercom. Direct peers are Balto, Enquire, Qualified and Salesloft / Drift. Smartcare Software is listed as a regional player.
Does Further have an API?
Yes. Further offers a fully-featured API that enables custom integrations with their platform. The team is ready to customize to customer specifications. The API supports native connections with Senior Living's most popular platforms and allows for seamless synchronization of customer data.
What industry is Further in?
Further's product category is Senior Living Sales & Marketing Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 5182 and its SIC code is 7372.