What Studio Tangram does

Studio Tangram S.r.l. is an Italian visual communication and holographic production company headquartered in Mariano Comense (Como), Italy, founded in 1978 and operating for over 40 years. The company builds and deploys 3D holographic projection systems for enterprise events, museums, political campaigns, fashion shows, sports installations, and entertainment, with a portfolio of registered branded products including the large-scale Holographic Theatre (IceMagic), compact Small Holographic Theatre (IceMiniMagic), Holographic Pyramid, Telepresence (IceNet) for simultaneous multi-location broadcasts, and Digital Resurrection for holographic performances of deceased personalities. Underlying technology centers on projection-based beam-splitter holography combined with the Revolution Display system, which delivers over 8x the brightness of standard 20,000-lumen projectors to enable holographic effects under daylight conditions.

The company operates a project-based B2B model with custom per-project quotations, multi-year contracts for some engagements, and go-to-market executed through direct enterprise sales, creative agency partnerships (notably MDH Hologram), and a showcase/portfolio website. Revenue streams include professional services for holographic events, hardware sales and rental of holographic theatre systems, photography and graphic arts services, and bespoke storytelling and visual communication projects. The customer base is concentrated among brand-name enterprise clients across fashion/luxury (Dior, Ralph Lauren, IWC Schaffhausen, Yamamay), sports (Nike, AC Milan, America's Cup), entertainment (Twentieth Century Fox, Andrea Bocelli), politics (Narendra Modi), and other industries (Panasonic, Volvo, Medtronic, Budweiser, Carlsberg, Investec), with active operations spanning Italy, the UK, France, Germany, Denmark, the Netherlands, Switzerland, China, India, and the United States.

Studio Tangram is privately held with no disclosed external investors, no funding rounds, and no public listing. Headcount is reported in the 11-50 range, consistent with a specialist creative/production studio. The company is identified as a founder-owned S.r.l. incorporated under Italian law, with no parent company or subsidiaries disclosed.

Name

Studio Tangram

Legal name

Studio Tangram S.r.l.

Website

https://studiotangram.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Tangram is an Italian visual communication and holographic production company that designs, builds, and deploys 3D holographic theatres, telepresence systems, and digital content for enterprise events, museums, fashion shows, political campaigns, and entertainment clients worldwide.

Ownership category

akta.pro rank

Product category

Holographic Event Production

NAICS

Commercial Photography (541922), Motion Picture and Video Industries (5121), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), 3D Product/Explainer Animation (MPAHACAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• 3D holographic displays
• Holographic event production
• Visual communication services
• Holographic telepresence systems
• Professional printing services

Headquarters

HQ city

Mariano Comense

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Holographic Event Services: Creation of holographic installations and shows for corporate events, exhibitions, political campaigns, and entertainment. Includes live holographic performances and pre-recorded holographic content.
2. Holographic Products: Sale and rental of holographic theatre systems, pyramids, and other holographic display products including IceMagic, IceMiniMagic, and Holographic Pyramids.
3. Visual Communication Services: Professional photography services and graphic arts/printing services for catalogs, brochures, websites, posters, and visual communication campaigns.
4. Storytelling and Communication Planning: Development of customized communication plans and innovative storytelling for brands, using holographic and visual technologies.
5. Special Projects: Bespoke holographic projects including Digital Resurrection of famous personalities, political campaign holograms, and museum installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Studio Tangram creates 3D holographic installations, telepresence systems, and digital resurrection experiences for corporate events, museums, fashion shows, and political campaigns. The company also provides visual communication services including professional photography, graphic arts/printing, and innovative storytelling for micro, small, and medium enterprises, associations, and large global brands. Their proprietary product line includes IceMagic, IceMiniMagic, IceNet, EyeMagic, and Holographic Pyramid systems.

Product overview

Studio Tangram offers a comprehensive suite of holographic and visual communication products and services. Their core holographic products include the Holographic Theatre (IceMagic) for large-scale events, Small Holographic Theatre (IceMiniMagic) for compact venues, Holographic Pyramid for retail displays, Telepresence (IceNet) for real-time remote presence, Digital Resurrection for bringing historical figures to life, EyeMagic for educational applications, and Holographic Movies for video content. These hardware and technology products are complemented by professional services including photography, graphic arts/printing, innovative storytelling, holographic event organization, and visual communication design. The company serves diverse sectors including corporate events, museums, entertainment, sports, politics, fashion, and retail.

Differentiator

Problem solved

Functional benefit

Brands

• IceNet: Telepresence technology - a holographic solution that gives the illusion of physical presence for remote communication.
• IceMagic
• IceMiniMagic
• EyeMagic
• Digital Resurrection

Products and services

• Holographic Theatre (IceMagic) Large-scale holographic projection system for theatres, conventions, and events that creates immersive 3D hologram experiences for enterprise audiences.
• Small Holographic Theatre (IceMiniMagic) Compact holographic projection system suitable for smaller venues, retail environments, and boutique brand activations.
• Holographic Pyramid Pyramid-shaped holographic display for product showcases and presentations in commercial retail and exhibition environments.
• Telepresence (IceNet) Real-time holographic telepresence system that creates the illusion of physical presence across distant locations, enabling simultaneous broadcasts for political campaigns and corporate events.
• Digital Resurrection Holographic technology service that brings deceased celebrities and historical figures back to life for performances, commemorations, and special events.
• Holographic Events End-to-end organization and execution service for holographic events including corporate events, concerts, trade shows, sports events, and cultural manifestations.
• Photography Services Professional photography services including studio setup, product photography, catalog creation, and visual communication campaigns delivered from an in-house studio.
• Graphic Arts (Arti Grafiche) Professional printing and visual communication services including custom prints, branding materials, and coordinated visual identity design, operated for over 40 years.
• Storytelling Innovative storytelling service using holographic technology to convey brand narratives, values, and stories for micro, small, and medium enterprises.
• Visual Communication Comprehensive visual communication services including merchandising innovation and communication design for brands.

Quantifiable outcome

• World's first hologram at World Economic Forum Davos
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MDH HologramcoreStrategic or Co-development PartnerLong-standing collaboration with MDH Hologram for holographic theatre content creation and design. MDH Hologram handled content and holographic theatre design for projects including X-Men premiere and FederlegnoArredo events. Studio Tangram credits MDH Hologram as a key partner in delivering high-quality holographic productions.
• Samantha SacklercoreStrategic or Co-development PartnerCreative agency and event production partner for major projects including the X-Men Days of Future Past premiere. Handled creative direction and event production for high-profile holographic installations.
• Four in the MorningminorStrategic or Co-development PartnerTechnology partner for IN Italy app development used in FederlegnoArredo Salone del Mobile project. The app was designed and produced by Four in the Morning to showcase Made in Italy through holographic technology.
• Revolution DisplaycoreTechnology or IntegrationTechnology provider for advanced display systems achieving over 8x brightness compared to standard 20,000 lumens projectors. Used in X-Men premiere project to enable holographic effects in challenging lighting conditions.
• Line 8 PhotographyminorImplementation/ SI/ Consulting PartnerPhotography partner for X-Men Days of Future Past premiere project documentation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• disguise: disguise provides the visual production platform (media servers, stage design software and XR stages) underpinning many large immersive and holographic events. It is an adjacent direct peer competing for the same production budgets in experiential and broadcast events.
• HologramUSA: HologramUSA produces large-scale 3D holographic projections for concerts, corporate events and live performances using Musion-style technology — directly competing with Studio Tangram in the North American event production market.
• WorldStage: WorldStage is a US-based event technology integrator specializing in video, projection and immersive display systems for live events, often partnering with or competing against holographic content creators including Studio Tangram.
• Proto Hologram: Proto builds and rents large holographic display units for retail, events and telepresence, and operates a network of branded content experiences. It targets the same enterprise and entertainment customers as Studio Tangram with a more productized, SaaS-style rental model.
• Musion 3D (Eyeliner): Musion 3D (operating as Eyeliner) is a UK-headquartered pioneer of large-format holographic stage projection (famously used for the Tupac Coachella 2012 appearance). It is the closest direct peer to Studio Tangram in large-scale 3D holographic event technology, competing for the same marquee entertainment and corporate event contracts.
• ARHT Media: ARHT Media (HoloPresence) develops holographic telepresence display hardware and content services for events, retail and corporate communications — overlapping directly with Studio Tangram's IceNet telepresence and IceMagic theatre offerings.

Others

• Saco (LED & Video): Saco is a global provider of LED video walls, projection and event display infrastructure. It is an enabling/ecosystem peer whose hardware underpins many immersive events that compete with or substitute for holographic projections.

Broad incumbents

• Production Resource Group (PRG): PRG is a global live event production and technology provider offering lighting, video, audio and scenic services across concerts, corporate events and broadcast. It is a broad incumbent competing for end-to-end event budgets that include or could include holographic content.

Emerging players

• Looking Glass Factory: Looking Glass Factory manufactures volumetric/holographic display hardware for enterprise, retail and developer use cases. It is an emerging player in the holographic display category that overlaps with Studio Tangram's EyeMagic and Pyramid product lines.

Regional players

• MHV Live / Magic Happens Vegas: Regional players like Magic Happens Vegas and similar US-based holographic event studios offer small-to-mid scale 3D holographic services for local corporate and entertainment clients — competing in a sub-set of Studio Tangram's North American event work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/studiotangram_ologrammi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Tangram